Tracks, networks partner to pitch title sponsorships ALMS to be first motorsport featured on ESPN3 PBR hires event marketing agency JHE Adelphia buyout issues linger for Comcast Conferences see gold in video vaults As calendar flips, many focus on how they spend their time Hawaii tourism group renews PGA Tour deal Action athletes gaining mainstream appeal Forecasting 2011 Triathlon industry forms advocacy group to share best practices and promote the sport
SBJ/June 18 - 24, 2001/This Weeks Issue
MassMutual, Oppenheimer Funds will sponsor 'Game Face' photo exhibition
Published June 18, 2001
MassMutual Financial Group and its Oppenheimer Funds Inc. affiliate have reached an agreement with women's sports agent and marketer Sue Rodin and officials from Game Face Productions to sponsor a photo exhibit that will feature images of women in amateur and professional sports.
The exhibit, titled "Game Face: What Does a Female Athlete Look Like?" will open June 27 at the Smithsonian Institution in Washington, D.C., and be on display for six months. The collection will then travel to cities nationwide.
As sponsors for the exhibit, MassMutual and Oppenheimer Funds will fund most of the cost of creating the exhibit and travel costs for the collection, said Jane Gottesman of Game Face. The companies will also create community outreach programs to create sports awareness for girls and young women, she said.
VOLLEYBALL CITIES: The United States Professional Volleyball League is scheduled Tuesday to announce Chicago; Rochester, Minn.; Grand Rapids, Mich.; and St. Louis as its first four team markets.
The league, which is scheduled to begin play with eight teams in February, is still deciding among other team markets, contracting with venues, identifying an investor group and developing team logos. Those developments, according to league spokesman Mike Miazga, should be announced during the next couple of months.
Miazga said the league has scheduled an athlete tryout camp for July at the league's training facility at the Prairie Station Sports and Wellness Center in Hoffman Estates, Ill., a suburb of Chicago. The camp will help determine players for the league's first draft.
ELFMAN ADDS TITLE: Lois Elfman, chief operating officer of Ashton International Media Inc. and editor in chief of International Figure Skating, an Ashton publication, was promoted to the additional role of editor in chief of Ashton's other publication, Women's Basketball.
As editor in chief of Women's Basketball, Elfman will oversee the work of about 20 writers and develop feature story ideas and Web site content for the magazine, said Mark Lund, president and CEO of Ashton. Elfman has been with the company since its inception in 1994.
Elfman was promoted in an effort to streamline the editorial process of the company's two publications, Lund said. Women's Basketball was launched almost two years ago. It is a bimonthly magazine with a circulation of 20,000; about 12,000 of that is paid.
Jennifer Lee can be reached at email@example.com.