SBJ/June 18 - 24, 2001/Special Report

SportsLine.com Inc.

SportsLine.com Inc.
2200 W. Cypress Creek Road
Fort Lauderdale, FL 33309
Phone: (954) 351-2120
Fax: (954) 776-4745
Nasdaq: SPLN


Introduction:

The granddaddy of sports Internet sites, SportsLine.com has survived the rise and fall of the Internet sector. For how much longer is a question, however.

Its stock is near all-time lows and its loss topped $100 million last year. Partially owned by Viacom's CBS, the company theoretically could be swallowed up by that conglomerate. Sports-Line's two main competitors, cnnsi.com and espn.com, are already owned by two media conglomerates.

For now, though, SportsLine provides the sports world with a wealth of financial information about the last independent, publicly owned sports content site on the Internet. And not just revenue and cash flow, but items such as how many options, for example, it has paid its celebrity endorsers. (Michael Jordan got 64,000 shares, while Joe Namath got 100,000.)

If a company like Viacom does swallow up SportsLine, the sports world will lose an invaluable source of information about the health of the sports Internet business.


CEO: Michael Levy

ÿ

2000 salary:

ÿ$385,000
ÿ2000 bonus: ÿ$192,500
ÿ2000 other compensation: ÿ$19,747
ÿOptions: ÿ345,000
ÿ1999 salary: ÿ $330,000
ÿ1999 bonus: ÿ 0
ÿ1999 other compensation: ÿ $17,420
ÿOptions: ÿ435,000
ÿShares owned: ÿ1,542,374 (5.5%)


n Price as of June 11: $3.10

n 52-week price range: $2.30 to $19.50

n IPO date: Nov. 13, 1997

n IPO price: $8

n Underwriters: Robertson, Stephens & Co.; SG Cowen Securities; Banc of America Securities

n IPO performance: Down 61%

n Shares outstanding: 27,363,776

n Inside ownership: 3,170,727 shares (11%)

n No. of employees: 400 in the U.S.; 200 in Europe


Board of directors:

Michael Levy — Levy has been chairman, president and CEO since the company's inception in February 1994. (Owns 1,542,374 shares, or 5.5%)

Thomas Cullen — Cullen is managing partner of LoneTree Capital. (Owns 17,187 shares)

Gerry Hogan — Hogan is a private investor. (Owns 57,187 shares)

Richard B. Horrow — Horrow is president of Horrow Sports Ventures Inc. (Owns 44,437 shares)

Joseph Lacob — Lacob is general partner of Kleiner Perkins Caufield & Byers. (Owns 203,574 shares)

Sean McManus — McManus is president of CBS Sports. (Owns no shares)

Andrew Nibley — Nibley is president and chief executive officer of GetMusic LLC. (Owns 17,187 shares)

Russell I. Pillar — Pillar is president and CEO of Viacom Interactive Ventures and its predecessor company, CBS Internet Group. (Owns no shares)

Michael P. Schulhof — Schulhof is a private investor. (Owns 34,520 shares)

James C. Walsh — Walsh is president of Namanco Productions Inc., a sports marketing and management firm. (Owns 168,187 shares)


Corporate officers:

Daniel L. Leichtenschlag, senior vice president of operations (2000 salary: $210,000; bonus: $120,000; other compensation: 0; options: 110,000)

Mark J. Mariani, president, sales and marketing (2000 salary: $270,000; bonus: $160,000; other: 0; options: 145,000)

Kenneth W. Sanders, senior vice president and CFO (2000 salary: $315,000; bonus: $157,500; other compensation: $1,716; options: 145,000)

Andrew S. Sturner, president, corporate and business development (2000 salary: $270,000; bonus: $135,000; other compensation: 0; options: 145,000)


Largest outside shareholders:

CBS Broadcasting Inc. — 5,220,000 shares (18.6%)

Massachusetts Financial Services Co. — 3,502,744 shares (12.8%)

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