SBJ/June 18 - 24, 2001/Media
Published June 18, 2001
Sun Bowl to stay on CBS
CBS Sports signed a multiyear extension, through 2006, of its broadcast deal for the Sun Bowl. The network has broadcast the annual game in El Paso, Texas, since 1968. The game matches teams from the Big Ten and Pac-10 conferences and is scheduled for 2 p.m. ET Dec. 31.
Cal games on S.F.'s KRON
San Francisco NBC affiliate KRON-TV agreed to a five-year deal to carry University of California games in sports that aren't part of Pacific-10 Conference network broadcast packages. Terms of the deal were not available.
WVPX gets coaches shows
Kent State University reached a deal with Akron, Ohio, Pax affiliate WVPX-TV to broadcast the school's football and men's basketball coaches' shows in 2001-02. The station reaches 1.5 million TV households. The deal is Kent State's first contract with an over-the-air station after two years of working with a public access channel of Time Warner Cable in northeast Ohio.
NFL playoffs in prime time
The NFL is moving two playoff games to prime time, putting them before a bigger TV audience. Saturday playoff matchups Jan. 5 and Jan. 12 will start at 4:30 p.m. ET and 8 p.m. ET, rather than 12:30 p.m. and 4 p.m. as in previous seasons. The NFL will start its end-of-season Saturday afternoon games Dec. 15 and Dec. 22 an hour later, at 1:30 p.m. ET and 5 p.m.