Upcoming Conferences and Events
SBJ/June 18 - 24, 2001/Media
Event Profile
Published June 18, 2001
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EVENT
PROFILE
A thumbnail look behind the scenes |
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| Event: 2001 NHL draft | |
| Location: National Car Rental Center, Sunrise, Fla. | |
| Host: Florida Panthers | |
| TV rights holder: ESPN2 since 1994. The 2001 NHL draft will air on ESPN2 at noon Saturday (part of a five-year, $600 million broadcast deal with ABC/ESPN/ESPN2). | |
| 2000 ratings: 0.4/281,000 households (ESPN2) | |
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Corporate
sponsors of the event
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| Company |
Category
|
Partner since |
Sponsorship
add-ons |
| MBNA | Credit card issuer |
1998
|
Promotional booth space inside and outside arena; MBNA/draft towel; arena signage |
| Dodge | Vehicles |
1999
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Providing NHL with 30 vehicles for event; arena signage; full-page program ad |
| Nextel | Wireless telecommunications services provider |
2001
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Designated area next to draft floor where draft picks can make calls using Nextel phones; concourse level kiosk with Denis Potvin signing autographs; arena signage; logo on map and guide; JumboTron spots |
| Nortel Networks | Telecommunications equipment sponsor |
1999
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Two 30-second commercials on video wall; full-page program ad; arena signage |
| Pacific
Trading Cards will have an exhibit on the concourse, and CCM will receive public-address announcements and signage. Note: Draft sponsorship is exclusive to league partners within their respective categories. Sources: NHL, ESPN |
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