SBJ/June 18 - 24, 2001/Media

Event Profile

EVENT PROFILE
A thumbnail look behind the scenes
Event: 2001 NHL draft
Location: National Car Rental Center, Sunrise, Fla.
Host: Florida Panthers
TV rights holder: ESPN2 since 1994. The 2001 NHL draft will air on ESPN2 at noon Saturday (part of a five-year, $600 million broadcast deal with ABC/ESPN/ESPN2).
2000 ratings: 0.4/281,000 households (ESPN2)
 
Corporate sponsors of the event
Company
Category
Partner
since
Sponsorship
add-ons
MBNA Credit card issuer
1998
Promotional booth space inside and outside arena; MBNA/draft towel; arena signage
Dodge Vehicles
1999
Providing NHL with 30 vehicles for event; arena signage; full-page program ad
Nextel Wireless telecommunications services provider
2001
Designated area next to draft floor where draft picks can make calls using Nextel phones; concourse level kiosk with Denis Potvin signing autographs; arena signage; logo on map and guide; JumboTron spots
Nortel Networks Telecommunications equipment sponsor
1999
Two 30-second commercials on video wall; full-page program ad; arena signage
Pacific Trading Cards will have an exhibit on the concourse, and
CCM will receive public-address announcements and signage.
Note: Draft sponsorship is exclusive to league partners within
their respective categories.
Sources: NHL, ESPN
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Related Topics:

ABC, CCM, ESPN, MBNA America Bank, NHL, Nortel

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