SBJ/June 18 - 24, 2001/Marketingsponsorship

Sportsbusiness Journal/ESPN Sports Poll

From May 2000 through April, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 24,000 sports fans. Listed here is part one of a two-week series detailing the demographics of boxing fans. To read: 24.9 percent of avid boxing fans are African-American. Note: 39.6 percent of the U.S. population are boxing fans and 11.0 percent are avid boxing fans.

Sportspoll.com

DEMOGRAPHICS
OF BOXING FANS
U.S.
POPULATION
BOXING
FANS
AVID
BOXING
FANS
Gender
n=24204
9581
2672
Male
48.4
68.4
74.9
Female
51.6
31.6
25.1
Race
n=23564
9363
2613
White
72.8
59.3
43
African-American
11.9
18.4
24.9
Hispanic
10.7
17.2
27.1
Asian
0.8
0.9
0.7
Other
3.8
4.2
4.3
Age
n=24145
9572
2670
12-17
11.3
15.1
16.4
18-24
12.8
18.4
21.4
25-34
15.6
18.2
18.2
35-44
18.2
18.8
19.3
45-54
17.4
15.1
13.7
55-64
11.1
7.6
6.9
65+
13.5
6.8
4.1
Household income 18+
n=21408
8124
2231
Under $20,000
15.6
15
16.8
$20,000-$29,999
13.7
14.3
14.5
$30,000-$49,999
22.4
24
26
$50,000-$99,999
22.1
22.9
19.8
$100,000-$149,999
4.7
4.7
3.8
$150,000 +
2.4
2.5
2.1
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