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SBJ/June 18 - 24, 2001/Marketingsponsorship
Sportsbusiness Journal/ESPN Sports Poll
Published June 18, 2001
From May 2000 through April, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 24,000 sports fans. Listed here is part one of a two-week series detailing the demographics of boxing fans. To read: 24.9 percent of avid boxing fans are African-American. Note: 39.6 percent of the U.S. population are boxing fans and 11.0 percent are avid boxing fans.
Sportspoll.com
| DEMOGRAPHICS OF BOXING FANS |
U.S.
POPULATION |
BOXING
FANS |
AVID
BOXING FANS |
| Gender |
n=24204
|
9581
|
2672
|
| Male |
48.4
|
68.4
|
74.9
|
| Female |
51.6
|
31.6
|
25.1
|
| Race |
n=23564
|
9363
|
2613
|
| White |
72.8
|
59.3
|
43
|
| African-American |
11.9
|
18.4
|
24.9
|
| Hispanic |
10.7
|
17.2
|
27.1
|
| Asian |
0.8
|
0.9
|
0.7
|
| Other |
3.8
|
4.2
|
4.3
|
| Age |
n=24145
|
9572
|
2670
|
| 12-17 |
11.3
|
15.1
|
16.4
|
| 18-24 |
12.8
|
18.4
|
21.4
|
| 25-34 |
15.6
|
18.2
|
18.2
|
| 35-44 |
18.2
|
18.8
|
19.3
|
| 45-54 |
17.4
|
15.1
|
13.7
|
| 55-64 |
11.1
|
7.6
|
6.9
|
| 65+ |
13.5
|
6.8
|
4.1
|
| Household income 18+ |
n=21408
|
8124
|
2231
|
| Under $20,000 |
15.6
|
15
|
16.8
|
| $20,000-$29,999 |
13.7
|
14.3
|
14.5
|
| $30,000-$49,999 |
22.4
|
24
|
26
|
| $50,000-$99,999 |
22.1
|
22.9
|
19.8
|
| $100,000-$149,999 |
4.7
|
4.7
|
3.8
|
| $150,000 + |
2.4
|
2.5
|
2.1
|
