SBJ/June 18 - 24, 2001/Marketingsponsorship

Sponsorship briefs

 Tropicana signs with Mutiny

Tropicana Products Inc. signed a sponsorship deal with the Tampa Bay Mutiny that calls for a prize giveaway and support of the Major League Soccer team's annual July 4 match. Tropicana will offer an eight-week retail program, starting in July, at 100 Kash 'n Karry supermarkets throughout the Tampa area, where shoppers can register to win a one-week trip for two to England to attend a Premiership soccer match. The company, based in Bradenton, Fla., also will be title sponsor of the team's July 4 match against New York/New Jersey.

  Bud's the beer at Invesco

Anheuser-Busch Cos. agreed to a deal making its Budweiser brand the exclusive beer advertiser in the Denver Broncos' new Invesco Field at Mile High, scheduled to open this fall. The deal also provides for a hospitality area in the stadium to be named the Budweiser Champions Club.

  MAAC hires Positive Impact

The Metro Atlantic Athletic Conference hired sports and entertainment management company Positive Impact to study its 10 member schools' athletic marketing, sponsorship and ticket-sales programs.

  Excite@Home cuts Cheever ties

Excite@Home severed its sponsorship ties with Cheever Indy Racing. The company had sponsored the team's No. 51 car in the Indy Racing Northern Light Series this year. An Excite@Home representative said the move was made to enable the company to redirect its marketing.

  Capitol to sponsor golf event

Raleigh-based Capitol Broadcasting signed as a media sponsor of the annual Jimmy V Celebrity Golf Classic. The event, held in honor of former North Carolina State University men's basketball coach Jim Valvano, raised $1.85 million last year for cancer research.

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