‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
SBJ/June 18 - 24, 2001/For The RecordPrint All
Nike and Outdoor Life Network have teamed up to produce an interactive documentary about two-time defending Tour de France champion Lance Armstrong to be aired June 23 on CBS and June 28 on OLN. "Road To Paris" is an exclusive "behind the scenes" documentary that will provide viewers with an inside look at the United States Postal Service Pro Cycling Team as it trains for the 88th tour in July. Enhanced by the Web site www.roadtoparis.com, the documentary will allow Nike and participating advertisers to learn more about consumer behavior as it relates to the two-screen interactive experience. While the documentary is airing, it will be synchronized with the Web site that will provide a deeper, more interactive experience for viewers.
MARKETING & LICENSING
The defending National Professional Soccer League champion Milwaukee Wave entered into an exclusive marketing relationship with Sports Marketing & Management Group LLC. As part of the agreement, the firm will become the sponsorship sales arm for the Wave.
The board of directors of the Greater Buffalo Convention and Visitors Bureau approved the bureau's name change to the Buffalo Niagara Convention & Visitors Bureau Inc. The bureau's agency of record, Flynn & Friends Inc. of Buffalo, will head the effort to develop a new logo and other branding components of the bureau's name change.
Robert Hollander, Jonathan Frank and David Carter formed The Brand Management Group, a marketing services agency that specializes in the sports and entertainment industry. Hollander, with 25 years of experience in marketing, licensing and merchandising, will be president of the new company, and Frank the senior vice president of business development. Carter, founder of the Sports Business Group, will lead the sports management and consulting services. The agency is based in Los Angeles and has an office in New York City.
Cannondale and Optimum Power Technology are working together to develop advanced fuel injection technologies for high-performance motorcycles and ATVs. Cannondale, a manufacturer of bicycles, entered the motorsports industry last year with the arrival of its MX400 motorcycle and FX400 ATV. Optimum manufactures the GP Control System, a software and hardware fuel injection engine management system that allows dealers, teams, racers and riders to have full control over engine performance.
The Phoenix Coyotes reached an agreement with the Tampa Bay Lightning to provide players to the Coyotes' American Hockey League affiliate, the Springfield (Mass.) Falcons. The multiyear agreement allows each team to provide 10 players to the Falcons, and Tampa Bay will provide an assistant coach to work with the Falcons' coaching staff. The Falcons have been the Coyotes' primary minor league affiliate for the past five seasons.
The GMAC Bowl, previously known as the Mobile Alabama Bowl, signed an agreement with the Mid-American Conference stipulating that the MAC's top team play in the Dec. 19 bowl game. The MAC champion will play the second choice from Conference USA. The game will be broadcast at 7 p.m. on ESPN2.
MERGERS AND ACQUISITIONS
Momentum Sports Group acquired Dallas-based M-Streets Media Inc., a 2-year-old sports marketing and public relations firm. M-Streets Media joins Momentum Sports Management and Momentum Sports Services under the Momentum Sports umbrella. As part of the acquisition, M-Streets Media will retain its identity and its offices in Dallas and Denver. Momentum Sports Group is a full-service representation firm for professional athletes and coaches, specializing in contract negotiation, image management, marketing, business management and legal services.
Sports Travel Magazine named the Tulsa (Okla.) Sports Commission and the city of Tulsa as an All-Star Sports Host Award winner in recognition of the superior performance in hosting sporting events over the last two years. Host cities were judged on criteria including quality of venues, volunteer support, availability of transportation and lodging, cooperation of the local organizing committee and recreational and cultural opportunities for participants and families.
Nike dedicated the Tiger Woods Center, the newest building at the Nike world headquarters outside Portland. The 158,833-square-foot center features a 770-seat theater for company meetings and events, three floors of conference room facilities, a banquet room and a business center. With completion of the center, the Nike headquarters consists of 10 general office buildings, two fitness centers, one conference center, one child development center and numerous sporting facilities and restaurants.
K-Swiss Inc. (Nasdaq: KSWS) declared a quarterly cash dividend of 1.5 cents a share for the second quarter ending June 30 payable to shareholders of record as of June 29. K-Swiss Inc. designs, develops and markets athletic footwear for sports use and fitness activities.
First Team Sports Inc. reported a net loss of $1.4 million, or 23 cents a share, on revenue of $10.8 million for the fourth quarter of 2001. This compares with reported income of $815,000, or 14 cents a share, on revenue of $14.1 million for the same quarter last year. For the year, First Team reported a net loss of $1.6 million, or 27 cents a share, on revenue of $43.6 million. This compares with a reported income of $17,505 on revenue of $45 million for fiscal 2000. First Team Sports manufactures and distributes in-line roller skates and accessories and ice hockey products.
The Sports Authority Inc. reported a net loss of $6.3 million, or 19 cents a share, on revenue of $339.4 million for the first quarter ended May 5. This compares with a reported gain of $8.9 million, or 28 cents a share, on revenue of $351.6 million for the first quarter last year. The Sports Authority is a full-line sporting goods retailer operating 198 stores in 32 states.
Hibbett Sporting Goods Inc. reported net income of $3.4 million, or 52 cents a share, on revenue of $60.3 million for the first quarter ending May 5. This compares with reported income of $2.8 million, or 43 cents a share, on revenue of $50.5 million for the same quarter last year. Hibbett Sporting Goods Inc. is a full-line sporting goods retailer operating 288 stores in 19 states.
Bull Run Corp. reported a net loss of $6.3 million, or 18 cents a share, on revenue of $35.6 million for the third quarter ended March 31. This compares with a net loss of $2.1 million, or 6 cents a share, on revenue of $39.4 million for the third quarter of 2000. For the nine months ended March 31, Bull Run reported a net loss of $9.5 million, or 36 cents a share, on revenue of $95.5 million. This compares with a net loss of $12.8 million, or 48 cents a share, on revenue of $46.8 million for the same fiscal period of 2000. Bull Run, through Host Communications, provides affinity, multimedia, promotional and event management services to universities, athletic conferences, associations and corporations.
Gart Sports Co. reported net income of $605,000, or 8 cents a share, on revenue of $162.6 million for the first quarter ended May 5. For the same period in 2000, Gart reported net income of $410,000, or 5 cents a share, on revenue of $165.7 million. Gart Sports is a full-line sporting goods retailer.
SPORTS AGENCY NEWS
Colleen Lanne, a two-time NCAA champion and Big 12 swimmer of the year from the University of Texas, signed an endorsement deal with Speedo. Lanne will become a member of Team Speedo, a group of elite athletes in swimming, diving, beach volleyball, water polo, triathlon, water ski and fitness. Speedo is a division of The Warnaco Group.
Sports Marketing & Management Group LLC signed golf standout Tyler Williamson to its golf division. Williamson was a two-time Hooters Tour winner in 2000 and also played on the Buy.com Tour.
Former New York Giant and Super Bowl MVP Ottis Anderson signed an exclusive contract with All American Collectibles Inc. All requests for appearances, endorsements and sponsorship opportunities will be handled exclusively by the Celebrity Appearance Division of All American. Anderson also serves as director of player relations for the company. All American, based in Fair Lawn, N.J., is a publisher of premier sports art and producer of signed memorabilia.
Senior Bowl officials reached a new five-year agreement with Bruno's Inc. that establishes Food World as the presenting sponsor of the annual football game in Mobile, Ala., through the 2006 game. Food World also becomes the title sponsor of the Senior Bowl Charity Run, held each November, and several other events held annually in conjunction with the game. Under the agreement, the 52-year-old Senior Bowl will officially be called the Senior Bowl presented by Food World and will be played Jan. 19 at Ladd-Peebles Stadium in Mobile.
Source: Street & Smith's SportsBusiness Journal research