SBJ/June 4 - 10, 2001/No Topic Name

SPORTS PROFILE: BOSTON

POPULATION: 5,901,589 (7th-ranked MSA)

NO. HOTELS/ROOMS; RATE*: 265/41,142; $145.30

VENUES AND EVENTS: FleetCenter (17,600 seats for hockey, 18,400 for basketball), host of the 1998 NCAA Hockey Finals, 1999 NCAA Men's Basketball Tournament first- and second-round games, 2000 U.S. Olympic Gymnastics Trials, 2001 U.S. Figure Skating Championships, 2003 NCAA Men's Basketball Tournament first- and second-round games; The Country Club in Brookline, host of the 1999 Ryder Cup (35,000 attendees per day); Longwood Country Club, host of 1999 Davis Cup tennis (15,000 attendees); Fenway Park (36,000); Foxboro Stadium (60,000), host of 1999 Women's World Cup games, 1999 MLS Cup championship game; J.B. Hynes Convention Center

MAJOR CORPORATIONS: FleetBoston Financial, Raytheon, Liberty Mutual Insurance Group, Gillette, John Hancock Financial Services, EMC, State Street Corp., Thermo Electron, BJ's Wholesale Club

LOCAL CONTACT: Jessica Miller, Greater Boston Convention & Visitors Bureau, (888) 733-2678, millerj@bostonusa.com

DEMOGRAPHICS

Boston composition (%)
Index**
Age 18-34
32
103
Age 18-49
63
100
Age 25-54
59
98
Age 35+
68
99
Single (never married)
27
116
Average annual household
income $100,000+
17
147
Average annual household
income <$50,000
47
82
Home value $250,000+
21
184
 
Leisure activities (past 12 months)
Bicycling/mountain biking
30
102
Bowling
23
101
Golf
19
108
Power boating
15
154
Swimming
49
125
Attended pro sports event
35
97
 
Sports avidity (very/somewhat
interested in the following sports)
NBA
22
93
NFL
42
101
NHL
19
149
MLB
43
132
NASCAR
13
77
PGA
19
105
 
Media use — average audience***
Read any daily newspaper
64
^
Read any Sun. newspaper
68
^
Total radio a.m. drive M-F
24
^
Total radio p.m. drive M-F
19
^

* Average daily rate, March 2000 through February
** Scarborough Sports Marketing surveys 66 U.S. metropolitan
markets. The composition shows the percentage of the market
that fits the specific measure. The index compares Boston
with the averages of these markets. Par equals 100. For
example, Boston residents are 32 percent more likely than
the national average to be MLB fans, but 23 percent less
likely to be NASCAR fans.
*** Average issue readers for newspapers, average
quarter-hour listeners within a specific time period
for radio.
^ The local media measurement is not indexed against
the national average.
Sources: Scarborough Sports Marketing 66 Market Report,
SportsBusiness Journal research, Smith Travel Research,
U.S. Census March data

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