SBJ/June 4 - 10, 2001/No Topic Name

SPONSORSHIP BRIEFS

 Inn chain with Big South

The Big South Conference signed Wingate Inns to a one-year corporate partner deal for the 2001-02 academic year. The nine-member conference is based in Charlotte. The deal gives Wingate the standing of official hotel of the conference.

  LopezGolf backs Olds event

The Women's Oldsmobile Scramble has signed NancyLopezGolf to a sponsorship agreement as the official golf club for the 2001 season. As part of the agreement, the NancyLopezGolf product line will be available for testing and demonstrations at select Women's Oldsmobile Scramble local and sectional championships throughout the summer months.

  Bank steps up in golf

Bank of Montreal agreed to become title sponsor of the new Canadian Women's Tour as well as Future Links, the country's national junior golf development program, the Royal Canadian Golf Association and the Canadian Professional Golfers' Association said last week. Terms of the deal were not announced. Bank of Montreal already sponsors the Bank of Montreal Canadian Women's Open, the only LPGA stop in Canada.

  Vodafone bags Ferrari team

Mobile phone concern Vodafone Group, an aggressive sponsor on the U.K. sports front, signed a three-year deal to sponsor Ferrari's Formula One team starting in 2002. No financial details were disclosed, but Vodafone said the sponsorship deal is the largest for the company, which has its name on the jersey of soccer giant Manchester United and sponsors England's national cricket team. One of Ferrari's two drivers is three-time F1 champion Michael Schumacher.

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