SBJ/June 4 - 10, 2001/No Topic Name

Restructuring completed at DEI

Dale Earnhardt Inc. recently made formal the management structure that has been in place since Earnhardt's death at the Daytona 500 in February.

Doug Swanson will continue as chief operating officer. Ty Norris, formerly director of motorsports, will be executive vice president of motorsports. Steve Hmiel, formerly technical director, was promoted to Norris' old spot. Joe Hedrick was named vice president of licensing. Judy Queen was named director, office of the CEO.

Teresa Earnhardt, who formed the company with her husband in 1980 and was chairman, will take the CEO title, as expected.

"Dale and I developed a plan for the long-term growth of this company several years ago," said Teresa Earnhardt. "As DEI moves ahead, we're placing people in their respective roles to meet the goals we envisioned back then."

— Bill King

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