SBJ/June 4 - 10, 2001/No Topic Name


Rainbow Media Holdings promoted Andrea Greenberg to president, Rainbow Sports Networks, making her one of the highest-ranking women executives in sports television.

Greenberg, who has been with the company since 1983, was executive vice president of Rainbow Sports Networks.

As president, Greenberg will continue to oversee Rainbow's 50 percent ownership interest in the national Fox Sports Net service and Fox Sports National Advertising. In addition, she will manage the growth of Rainbow's majority-owned and operated Fox Sports Net regional networks in San Francisco, Chicago, Ohio, Florida and New England while continuing to work with senior management from Fox Entertainment Group overseeing Rainbow's investment and the overall strategy and direction of the national service. Major rights negotiations with professional sports leagues and franchises for Rainbow Sports, as well as cable and DBS distribution negotiations, will continue to be her responsibility.

Rainbow Sports Network generated nearly $300 million in revenue in 2000.

As executive vice president, Greenberg negotiated numerous long-term rights agreements with pro teams, including the Chicago White Sox, Cubs and Bulls, the San Francisco Giants, Boston Celtics and Cleveland Indians. In 2000, Greenberg played a major role in Rainbow's acquisition of SportsChannel Florida and the network's integration with Fox Sports Net.

Greenberg also has worked with Rainbow's regulatory affairs and participated in industrywide regulatory and legislative activities. She joined Rainbow's business affairs department in 1983.

Greenberg earned a bachelor of science degree in economics from Brandeis University and lives in New York with her family.

Rainbow Media Holdings Inc., a subsidiary of Cablevision Systems Corp., manages American Movie Classics, Women's Entertainment, Bravo, The Independent Film Channel, MuchMusic USA, Rainbow Sports Networks, News 12 Networks and MetroChannels as well as the Rainbow Advertising Sales Corp. and Rainbow Network Communications.


The American Hockey League's Manchester Monarchs named Paul Hemingway director of communications. Hemingway was sports information director for Alfred State College in Alfred, N.Y. Jon Crabbe was appointed director of ticket sales and marketing. For the past two seasons, Crabbe held a similar position with the Portland Pirates of the AHL. Barrett Ortego was hired as sponsorship coordinator. Ortego had been director of ticket sales and promotions for the Monroe Moccasins of the Western Professional Hockey League.

The Tri-City Storm of the United States Hockey League promoted Jason Porter to director of media relations. Porter was the team's assistant operations manager.

The Augusta Lynx of the East Coast Hockey League promoted Mike Pierson to general manager. Pierson has been assistant GM for the past three seasons.

The Portland Pirates of the American Hockey League hired Eric Allen as director of ticket sales. Allen spent the last five years with USA Hockey Inc., most recently as manager, membership development.

The West Coast Hockey League's Fresno Falcons appointed Jim Fries assistant general manager. Fries has been with the organization for two years as director of marketing and sales and director of operations.

The Washington Capitals named John Vidalin senior director of marketing. He previously was vice president of client services for MGM Communications in Calgary and also worked for the Calgary Flames as director of marketing.

The Minnesota Wild hired Mike Reeves as vice president of human resources and organizational development. Reeves spent 30 years with Deluxe Corp. in numerous positions, most recently president and CEO of Vertical Publishing Inc.

College Hockey America named R.H. "Bob" Peters commissioner. Peters retired in March from Bemidji State University, where he had been hockey coach and athletic director for hockey. His new position will begin on July 1. He also will continue as BSU's director of hockey operations.



Stan Yamamoto was named to head SRO Communications, the in-house advertising and sports marketing agency for the Phoenix Suns and its affiliated entities. Yamamoto, most recently director of advertising, has been with SRO since 1996.

Host Communications Inc. appointed Peter Pallad director of national sales in its New York City office. Pallad comes to Host from Sports Spectrum, where he was a sales account executive representing professional sports franchises, the NCAA and various sports events.

Octagon Worldwide's Athlete Representation division President Phil de Picciotto was appointed to the worldwide board of the Octagon Group.

Kaleidoscope named Michael Cohen vice president of sponsorship sales. Cohen joins Kaleidoscope from Broadband Sports, where he managed advertising for a network of sports-related Web sites.

Elaine Canevaro was promoted to senior account supervisor for Edelman Public Relations Sports and Entertainment Marketing Group. She will continue to supervise client accounts and manage Edelman's Celebrity and Athlete Services.

The Bonham Group named Shawn Bradley vice president and chief operating officer of The Bonham Group Market Research Co. Bradley has been with the company for seven years, most recently as vice president of client services. The Bonham Group also promoted Greg Rieber and Jill Bornand to managers of client services. Both are former senior account executives with experience in property, sponsorship and soft-drink analyses.

Velocity Sports & Entertainment appointed Shalagh Blanck as an associate. She has more than six years of experience in meeting planning, most recently with IMsci.

Sport Chalet Inc. promoted Claudia Reich to senior vice president of marketing and advertising. She started with Sport Chalet in 1999 as vice president of marketing and advertising.

Keystone Marketing Co. added Lynn Bright, Scott Dorsett, Gary Lergner and Eric Weaver to its field marketing team as field marketing managers. Bright will manage a mobile exhibit program for General Nutrition Centers and the No. 36 GNC Live Well Chevrolet. Dorsett will coordinate Keystone's field marketing efforts while managing the at-track office base. Lergner will assume responsibility for fan attractions that surround the Pfizer Men's Health Tune-Up for Life mobile health screening unit. Weaver will oversee Hills Bros. Coffee's Winston Cup marketing efforts.

Kathi Tomsyck founded Road Runner Sports Marketing in Charlotte. Tomsyck has 15 years of experience in broadcast and consumer promotions at Charlotte media outlets WSOC AM/FM and WBTV and five years in sports marketing at SFX/Cotter Group. Jenny Bonk was hired to assist with the business development and public relations aspects of Road Runner. She comes from the SFX/Cotter Group.

Gary Pluchino joined the New York office of Momentum as a senior vice president. Pluchino had been vice president, worldwide sports and event marketing at Carlson Marketing Group.



The Lancaster JetHawks of the California League hired Alan Koelling as director of sales. Koelling is completing a master of business administration at the University of Oregon and previously worked for the City of Lancaster in the Parks, Recreation and Arts department.

The USA Baseball board of directors elected Lindsay Burbage of Trenton, N.J., chairman of the board. Burbage is senior partner at Burbage & Associates, a Trenton-based law firm, and has been involved with USA Baseball since 1982. USA Baseball also named Steven Keener, president and CEO of Little League Baseball, to its executive committee as an at-large member. Ernie Young and Dave Roberts were added as recent athletes.

Ryan Murray was named director of public relations for the Delmarva Shorebirds of the South Atlantic League. Murray comes from the New Jersey Cardinals, where he was media relations director since February.

The Buffalo Bisons of the International League promoted Tom Burns to director of public relations and entertainment, Tom Sciarrino to stadium operations and concessions manager and Christopher Hill to director of sales and marketing. Matter Herring was named public relations and baseball operations coordinator. Eric Edelstein is the new promotions coordinator. Zachary Cooper became sales and marketing coordinator. The team added Mark Gordon and Mark Hoppe as account executives.



Jim Frevola was named senior director, business development and marketing partnerships with the Miami Dolphins/Pro Player Stadium. Frevola had been the director of marketing partnerships for the Florida Marlins for the past two seasons.

The Chick-fil-A Peach Bowl named William Pate chairman of the executive committee. Pate is vice president of advertising and public relations at BellSouth and chairman-elect of the Atlanta Convention and Visitors Bureau.

The San Diego Chargers named John Shean vice president of sales and marketing. He was vice president of sales for the Arizona Cardinals from 1995 to 2000.



Stephanie J. Hannah was promoted to director of enforcement for the NCAA's national office. She has been with the enforcement staff since serving as an intern in 1994.

Delise O'Meally and Lynn Holzman were promoted to directors of membership services for the NCAA national office.

Warner Alford resigned from his position as the University of Louisiana's athletic director.

Mike Bazemore was promoted to associate athletic director at Jacksonville University. He had been assistant athletic director.

Ryan Erb joined Miami (Ohio) University's athletic media relations office as an assistant director. He spent the past year as full-time intern at Bucknell University.

Jeffrey P. Long was named senior associate athletic director at the University of Oklahoma. He was athletic director at Eastern Kentucky University.

Pat Manak, assistant director of administration at the National Association of Collegiate Directors of Athletics, was promoted to assistant executive director.

Chris Plonsky was named interim women's athletic director at the University of Texas at Austin. Plonsky had been associate men's athletic director.

Larry Martin was named athletic director at Eastern Mennonite University. Martin comes from Towson University, where he was associate athletic director.



UsherPro, an institutional ticket management and ticket exchange software company, named James E. de Castro to its board of directors.

 Benetton Sportsystem USA hired Steven Maasland as senior director of international sales. Maasland most recently worked for Fister S.p.A./ACD Tridon in Italy. The company also hired Chris Fiorillo as its public relations manager. Fiorillo had been a project manager with SFX in the brand consultancy division.


Brian Billick, coach of the Baltimore Ravens, received the Civic Works' community service award. Civic Works, a Baltimore-area youth service group, honors individuals who stress education, service and community. Billick was one of three community leaders to receive the award.

Arnie Ferrin, former University of Utah director of athletics, was named the recipient of the 20th NACDA/NIT Athletics Directors Award by the National Invitational Tournament. During Ferrin's eight-year tenure, Utah won eight NCAA or Association of Intercollegiate Athletics for Women championship events and multiple conference titles. Utah also hosted the 1979 NCAA Men's Final Four, the 1981 NCAA Skiing Championships and the 1982 and '83 NCAA Women's Gymnastics Championships during Ferrin's tenure. Ferrin is a member of the NCAA Division I Basketball Committee and has worked in various capacities for the University of Utah since 1969.

Bob Hope, president of Hope-Beckham Public Relations; Robin Roberts, ESPN and ABC-TV sports commentator; and Donald Sabo, professor of sociology at D'Youville College in Buffalo received the Women's Sports Foundation's Presidents Award given annually to members of the WSF's Advisory Board. The award, selected by current and former WSF presidents, recognizes each individual's contributions to women's sports and their service to the foundation.

Donna Caponi, a 24-time LPGA Tour champion, was elected to the LPGA Tour Hall of Fame. She is the second player voted into the Hall in the veteran's category. Caponi joined the tour in 1965 and is one of six player to successfully defend a U.S. Women's Open title. In 1981, she became the third woman to cross the $1 million mark in career earnings. Caponi retired at the end of the 1988 season and is now an analyst for The Golf Channel. As a member of the LPGA Tour Hall of Fame, Caponi will be inducted in the World Golf Hall of Fame on Nov. 12.

Jack Lengyel, director of athletics at the U.S. Naval Academy and president of NACDA in 1989-90, was chosen as this year's recipient of the 35th James J. Corbett Memorial Award. During Lengyel's tenure, the Naval Academy has won more than 60 percent of all of its athletic contests and more than 70 percent of its contests against rival Army during the last four years. Lengyel also has supervised the completion of numerous facility improvements for rowing, baseball, soccer and golf. He is chair of NACDA's Preseason Football Games Committee and is on the association's Continuing Education, Finance-Management, Strategic and Long Range Planning, Inter-Association Liaison and Site Selection committees. The Corbett Award, voted on by the officers and executive committee of NACDA, is presented annually to the collegiate athletic administrator who "most typifies Corbett's devotion to intercollegiate athletics and worked unceasingly for its benefit." Corbett was Louisiana State University's AD and NACDA's first president. Lengyel, the first non-Naval Academy graduate named as athletic director, also will receive an honorary degree from the Sports Management Institute.

Colorado College in Colorado Springs inducted basketball player Lorna Kollmeyer, soccer players Kerry Tashiro and Saad Sahawneh and football player Steve Sabol into its Athletic Hall of Fame. These individuals make up the Hall's seventh class.

Bill Walsh, former coach of the San Francisco 49ers, was named San Jose State University's 2001 Tower Award Winner. Walsh was honored for his work as a coach, author and executive. During his 10 years as coach, the 49ers won three Super Bowls, made seven postseason appearances and earned six NFC West division titles. Walsh is one of only 14 coaches to be elected to the NFL Hall of Fame.

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