SBJ/June 4 - 10, 2001/No Topic Name

Martin tees up possible book, endorsement

Golfer Casey Martin will revisit potential business opportunities — including a book deal and an endorsement for a pain reliever — now that the Supreme Court has ruled in his favor in a lawsuit against the PGA Tour, said Chris Murray, Martin's agent.

Murray, president of Imani Sports, said Martin had put some opportunities on hold while awaiting the Supreme Court's decision on whether he could use a golf cart on the PGA Tour because he suffers from a disabling condition. Last Tuesday, the court ruled 7-2 in Martin's favor.

Murray said that Martin wants, first and foremost, to focus on playing golf. But Murray said he plans to hold meetings in the next few months with writers associated with major publishing houses about a book about Martin's life.

Martin turned down an opportunity for a book in 1998, Murray said, adding that the time for a book "is much more right now than it was in '98, although there are some chapters left, like a victory on the PGA Tour."

Additionally, Murray said, he has had some initial talks with the pain reliever brand Advil about an endorsement deal for Martin and hopes to renew those discussions soon.

"A partnership we thought would be a great fit for us is Advil because he takes something like 12 Advil a day," he said. No one with Whitehall-Robins, maker of Advil, could be reached for comment by press time.

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