SBJ/June 4 - 10, 2001/No Topic Name

MCC changing name to Horizon League

The Midwestern Collegiate Conference, a Division I athletic conference based in Indianapolis, is scheduled to announce today that it has changed its name to the Horizon League.

The name change has been in the works for the last year, Horizon League Commissioner Jon LeCrone said.

"We wanted to create a platform that tells the story of the commitments of our student athletes," LeCrone said. "We also wanted to differentiate ourselves from a number of conferences that have 'Mid-' or 'Midwestern' in their name."

The new logo includes the tag line "Raise your sights," which LeCrone said falls in line with the plan to play up achievements of student athletes.

LeCrone estimated that the transition to the new name and logo will cost $200,000. Caldwell Van Riper/MARC, an Indianapolis communications company, developed the name and logo.

The league comprises Butler, Cleveland State, Detroit-Mercy, Illinois at Chicago, Loyola at Chicago, Wisconsin-Green Bay, Wisconsin-Milwaukee, Wright State and Youngstown State.

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