SBJ/June 4 - 10, 2001/No Topic Name

FOR THE RECORD

MARKETING NEWS

 BROADCAST AGREEMENTS

Los Angeles-based Fox Sports Net will televise the second annual Royal Neighbors of America United States Professional Volleyball International Millennium Cup. The match, featuring the USPV "Dream Team" vs. Team America, will be shown on a tape-delayed basis on June 30. Chris Marlowe and Heather Cox will handle play-by-play and color commentary duties. The "USPV Dream Team" is currently on a four-month tour designed to generate interest in the USPV, which begins play in January with eight teams.


 

SPORTS AGENCY NEWS

  ENDORSEMENTS

Maxx Motorsports Inc. added Cale Yarborough as national spokesman for its current and future motorsports initiatives. Yarborough remains the only NASCAR Winston Cup driver to win three consecutive championships and is fifth on the all-time win list. Maxx Motorsports Inc. places particular emphasis on examining emerging trends, technological advancements and branding initiatives that will maximize the growth of motorsports.

General Nutrition Cos. chose triathlete Hunter Kemper, bobsledders Jean Racine and Jen Davidson, and powerlifter Brad Gillingham as spokespeople for its Pro Performance line of performance-enhancing products.

UltimateTV signed John Madden to an exclusive one-year deal to host a dedicated 30-minute infomercial that will run exclusively on DirecTV later this year. Madden will demonstrate UltimateTV's products and features. San Francisco-based FCB Sports Marketing negotiated the deal on behalf of UltimateTV.

Graphite Design International signed an agreement with PGA Tour player Franklin Langham. Langham will use and endorse GDI's Graphite Alloy Technology Shafts, which are available to consumers. GDI manufactures and distributes shafts for its own brand as well as to original golf equipment manufacturers worldwide.


 

CHARITY NEWS

The annual Jay Fund Foundation Celebrity Golf Classic, dinner and silent auction hosted by Jacksonville Jaguars coach Tom Coughlin raised more than $180,000 for local pediatric leukemia patients at the Wolfson Children's Hospital. Coughlin founded the Jay Fund in honor of former Boston College football player Jay McGillis, who died of leukemia in 1992.

Cardinals Care, the St. Louis Cardinal charity, donated $340,000 to area youth organizations to assist with scholarships, mentoring programs, counseling for abused children and summer camps for kids with AIDS. The charity also announced the construction of three new ballfield projects in East St. Louis, Ill., and several youth ticket programs for kids who otherwise would not be able to attend games. The ticket programs are sponsored by manager Tony LaRussa and players Andy Benes, Bobby Bonilla, Darryl Kile and Mike Metheny.

The Sunnyside School District in Sunnyside, Wash., received a $14,500 grant from the Baseball Tomorrow Fund prior to a Seattle Mariners' game at Safeco Field. The grant will be used by Sunnyside to renovate the principal baseball fields in the community to provide a safe facility for more than 300 participants in spring and summer baseball leagues. Baseball Tomorrow Fund grants for 2001 currently total $487,000.

Hockey fans and a San Diego radio station donated more than $50,000 to help defray the medical expenses of San Diego Gulls captain B.J. MacPherson, who suffered a dislocated neck in Game 4 of the West Coast Hockey League's Taylor Cup finals. MacPherson was injured May 4 and was transferred to San Diego on May 11. Fans raised $4,000 for the MacPherson Fund at Game 5 and nearly $50,000 during Game 6, including a $25,000 donation from KGB 101.5 FM.

The Washington Tennis & Education Foundation raised $400,000 with its seventh annual Comcast Capital Tennis Challenge on May 5. Comcast, Chevy Chase Bank, Rouse Co. and the Fannie Mae Foundation were sponsors of the event. The WTEF is a nonprofit organization aiming to improve the lives of Washington youth from lower-income communities through after-school tennis programs, education and community building. The WTEF also provides athletes opportunities to obtain college tennis and academic scholarships.

The Phoenix-based National Minority Golf Foundation raised $455,532 and distributed 250 pairs of golf shoes, 1,400 golf balls, 200 golf clubs, 11 sets of junior golf clubs and hundreds of gloves and accessories as part of its effort to increase minority youth participation in golf. Major contributors to the foundation were Nike Golf, the Tiger Woods Foundation and local country clubs and individuals. The foundation also enabled 136 junior golfers to participate in national championships.

Atlantic Coast Conference and Southeastern Conference officials and celebrities raised more than $7,500 for the Georgia Baptist Health Care System's Mobile Health Services Unit at the annual Office Depot ACC/SEC Golf Invitational, a Chick-fil-A Peach Bowl Festival event. Participants included ESPN analyst Lee Corso, Maryland football coach Ralph Friedgen, Georgia State basketball coach Lefty Driesell and former Georgia and NFL kicker Kevin Butler. In its fourth year, the two-day invitational has raised more than $28,000 to help fund units of the Georgia Baptist Health Care System.

The Northside Athletes Foundation, a charitable organization made of businessmen, donated $30,000 to the Northside Youth Organization in Atlanta. The grant will be used to help renovate the NYO's Chastain Park facilities, where more than 2,000 kids participate in football, baseball and basketball throughout the year. The NYO is one of the Southeast's oldest multisport youth organizations. The NAF also offers annual support to the Murphy Candler and Morgan Falls sports parks, Children's Healthcare of Atlanta and Atlanta Junior Golf Association.

During halftime of Game 1 of the Western Conference Finals between the Lakers and the Spurs at the Alamodome, the Spurs Foundation recognized 43 local charities selected as recipients of more than $112,000. Grant recipients will use their donations for a variety of educational and recreational programs. Funded solely through fund-raisers and donations, the Spurs Foundation has provided more that $4.5 million to San Antonio and the south Texas community during the past 13 years.

The Royal Caribbean Classic contributed a tournament-record $677,000 to charity as part of this year's tournament. The United Way's Success by Six program, a charity dedicated to addressing the needs of preschool children, was the primary beneficiary. The Miami Project to Cure Paralysis, the YMCA of Greater Miami, Metro-Dade's Adopt-A-Park program, Shake A Leg, Metro-Dade's Police Benevolent Association's Project: New Born and the Mental Health Association also shared in the proceeds. This year's gift brings the tournament's total charitable proceeds to more than $4 million since it began in 1987 and more than $2 million during the past four years.

The Freddie Mac Foundation provided a $1 million grant to Youth for Tomorrow, a home for at-risk teen-age boys founded by Joe Gibbs in 1986. The money will go toward completing a $4 million academic and physical fitness facility, which includes classrooms, faculty offices, a gym and dining area. The 28,000-square-foot facility also will include the first group of girls to enter the home. The foundation has contributed $125,000 during the last few years. Gibbs is chairman of Youth for Tomorrow, a program that has helped more than 425 teens since its founding.

The Harlem Globetrotters contributed $100,000 to the Reebok Human Rights Foundation. The Globetrotters hosted a black-tie charity fund-raiser on Jan. 5 that was presented by Reebok International Ltd. The event, one of several held during the Globetrotters' 75th anniversary season, raised nearly $1 million for charities. Reebok established the Reebok Human Rights Awards program in 1988 to recognize young people on the forefront of human rights activism around the world. The award provides recipients with a $50,000 grant from the Reebok Human Rights Foundation for the human rights organization of their choice. Since its inception, 60 young activists from 30 countries have received the award.

The Atlanta Thrashers awarded grants to 17 metro Atlanta charities and made donations in excess of $300,000 during the 2000-01 season. The team's overall contributions to Georgia-based community service and charitable children's organizations consist of grant money, team memorabilia, game tickets, hockey equipment and other team-related items. The grants were awarded to charities and organizations focusing on projects with an emphasis on health and wellness for children grades K-12. Several Thrasher events and activities raised funds for the foundation, including the Atlanta Thrashers Golf Tournament, the Thrashers SuperSkills event, the Thrashers' Wives Valentine Puck Surprise and the Powertel PowerPlay Scoring Program. The Atlanta Thrashers Foundation is a nonprofit, grant-making public charity that assists charitable, educational and public service organizations.

The National Thoroughbred Racing Association named the Thoroughbred Retirement Foundation a horse-racing affiliate of its nonprofit branch, NTRA Charities. The TRF provides aftercare and adoptive services for retired race horses. Horse-racing affiliates of NTRA Charities provide programs and services to racing's horses and people and to civic communities that are home to thoroughbred racing and breeding. Many TRF farms are located at correctional facilities or homes for troubled youths and allow caretakers to learn a vocational trade and compassion for living creatures.


 

BUSINESS NEWS

  MERGERS AND ACQUISITIONS

Logisoft Corp. completed the acquisition of Maxx Motorsports Inc. Logisoft issued 7.75 million shares of its common stock in exchange for 100 percent of the issued and outstanding shares of Maxx. As part of the definitive stock agreement, Logisoft received $7.1 million in equity funding and divested two of its operating subsidiaries. The subsidiaries were purchased by a group of Logisoft shareholders led by Robert Lamy. Maxx Motorsports Inc. is a marketing, research and development company focused on the industry of motorsports.

Action Performance Cos. agreed to buy the Winner's Circle brand name and product inventory from toy seller Hasbro Inc. Action designs and sells a broad range of products including motorsports-related die-cast car replica collectibles, apparel, souvenirs and other memorabilia.

Promotion Management Inc. (PMI) purchased the Green Bay Gamblers hockey team from John Stauffacher. The Gamblers, a junior hockey team affiliated with the United States Hockey League, have been based in Green Bay since their inception seven years ago. Beginning in 2002-03, the Gamblers will play their home games at the 11,000-seat Resch Center that is currently under construction in Green Bay. PMI has been awarded the contract to manage the new facility. PMI provides management services to the Green Bay Area Visitor and Convention Bureau, Green Bay Packer Hall of Fame and the Tri-Cities Coliseum in Kennewick, Wash.

  BUSINESS NOTES

Los Angeles-based Digital Sports Strategies, an interactive consultancy, opened its doors for business. Steve Bradbury, former group vice president and content chair for the eSportsWorld interactive conferences, is the company founder.

Sports Capital Partners relocated its offices to 527 Madison Ave., 10th Floor, New York, NY, 10022. The new phone number is (212) 634-3304.

  TECHNOLOGY DEALS

Ticketmaster and the U.S. Tennis Association signed a multiyear ticketing and technology agreement that makes Ticketmaster the exclusive ticketing service for the U.S. Open. The deal includes a multifaceted promotional component and strengthens the relationship between the USTA and Tickemaster's parent company, USA Networks Inc., the exclusive domestic cable carrier of the U.S. Open. Ticketmaster also will provide a U.S. Open National Hotline for fans and in-venue technology that will provide USTA with in-house processing of group, subscription and VIP ticketing. The 2001 U.S. Open will be held at the USTA National Tennis Center in Flushing Meadows, N.Y., from Aug. 26 through Sept. 9.

  NEW DEALS

Head N.V. signed a five-year agreement for Romika GmbH to license the Head Performance Footwear brand covering athletic, outdoor and casual shoes and boots. The license period begins Jan. 1, 2002, and Romika, as the licensee, will be in charge of Head Performance Footwear, which will become a separate division within Romika. Andy Winsauer, who has overseen the relaunch of Head Performance Footwear, will join the management team of Romika.

Spalding Sports Worldwide renewed its licensing agreement with NorthPole Travel Division of Fremont, Calif., for gear bags and backpacks in the United States and Canada. Spalding's new line will debut for back-to-school in the fall and will include wheeled daypacks and sport bags. NorthPole has been a licensing partner with Spalding since 1997, and under the agreement it will distribute the Spalding line through mass merchants and sporting goods retailers. Spalding Sports Worldwide is a full-line sporting goods company.

The Golf Range Association of America (GRAA) entered into a partnership with golfbusiness.com to provide their members with access to most major brands of supplies within the range category. Over the next year, GRAA and golfbusiness.com will provide their services through GRAA's Golf Range Magazine. Golfbusiness.com will be involved with the annual meeting as well as attending other GRAA functions. The GRAA is a source of education, information and purchasing services for the range industry. Golfbusiness.com is a national golf distribution company with off-line and online capabilities and the official purchasing program for the National Golf Course Owners Association.

Source: Street & Smith's SportsBusiness Journal research

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