SBJ/June 4 - 10, 2001/No Topic Name

5 leave Primedia for new marketer

The former managing director of Atlanta-based Primedia Inc., the agency of record on NASCAR's image campaigns in 1999 and 2000, has left that agency to start his own shop.

Daniel Skahen last week announced the creation of C2R Communications, an advertising, marketing and public relations firm that takes its name from an acronym for concept-to-reality. Four other former Primedia employees will join Skahen at the new firm based in Norcross, Ga.: Marty South, Pete Galbiati, Albert Bloser and Jennifer Nowicki.

Mark Johnson, founder of Primedia, would not comment on the departures.

C2R services will include print, collateral, television and broadcast production as well as Web design and public relations support, Skahen said.

The NASCAR image campaign was worth about $5 million a year to Primedia when it handled the account, according to an industry source.

— Bill King

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