Parsons moving up as GMR’s CEO Swarbrick: Treat athletes like students The Lefton Report: NFL goes car shopping Study: If you post, more likely to buy Magnus offered IMG College post Lowe’s exits IMG College deal; 2 renew MassMutual touts youth program CFP, new bowls boost spending on gifts The Lefton Report: Changing landscape IMG will cut workforce by 3 percent
SBJ/May 28 - June 3, 2001/Marketingsponsorship
Published May 28, 2001
Prestone signs CFL deal
The Canadian Football League signed Prestone Products Group to a two-year sponsorship valued in the mid-six figures. The deal is the first national sponsorship initiative in Canada for the antifreeze and cooling system products manufacturer.
Security firm to title tourney
LPGA Tour officials agreed to a title sponsorship deal with ADT Security Services for its season-ending tournament in November. The event, scheduled for Nov. 15-18 at the Trump International Golf Club in West Palm Beach, Fla., will be played as the Tyco/ADT Championship.
Pac-10 hunting sponsors
Title sponsors for the Pacific-10 Conference's inaugural men's and women's basketball tournaments next year should be signed by the end of June, said John Kasser, general manager of Pac-10 Properties, the conference's marketing arm. All sponsorship deals — expected to bring in $4 million in revenue — should be completed by the end of August, he said. Identities of potential sponsors were not available. The first men's tournament for the conference's teams is scheduled for the Staples Center in Los Angeles, and the women's tournament is scheduled for the University of Oregon.
Marshall extends with ISP
Marshall University in Huntington, W.Va., agreed to a contract extension with International Sports Properties that gives ISP, which is based in Winston-Salem, N.C., the exclusive marketing rights to Thundering Herd athletics for the next seven years. Their partnership dates to 1998.