SBJ/May 28 - June 3, 2001/Marketingsponsorship


 Prestone signs CFL deal

The Canadian Football League signed Prestone Products Group to a two-year sponsorship valued in the mid-six figures. The deal is the first national sponsorship initiative in Canada for the antifreeze and cooling system products manufacturer.

  Security firm to title tourney

LPGA Tour officials agreed to a title sponsorship deal with ADT Security Services for its season-ending tournament in November. The event, scheduled for Nov. 15-18 at the Trump International Golf Club in West Palm Beach, Fla., will be played as the Tyco/ADT Championship.

  Pac-10 hunting sponsors

Title sponsors for the Pacific-10 Conference's inaugural men's and women's basketball tournaments next year should be signed by the end of June, said John Kasser, general manager of Pac-10 Properties, the conference's marketing arm. All sponsorship deals — expected to bring in $4 million in revenue — should be completed by the end of August, he said. Identities of potential sponsors were not available. The first men's tournament for the conference's teams is scheduled for the Staples Center in Los Angeles, and the women's tournament is scheduled for the University of Oregon.

  Marshall extends with ISP

Marshall University in Huntington, W.Va., agreed to a contract extension with International Sports Properties that gives ISP, which is based in Winston-Salem, N.C., the exclusive marketing rights to Thundering Herd athletics for the next seven years. Their partnership dates to 1998.

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