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Goodwill gets New Balance
Published May 28, 2001
Turner Sports signed New Balance as a sponsor of the 2001 Goodwill Games, set to take place in Brisbane, Australia, Aug. 29 through Sept. 9.
New Balance, the event's official athletic shoe company, joins DaimlerChrysler's Jeep division, Gillette Co.'s Duracell brand, Philips Electronics, Qantas Airways and Foster's Brewing Group on Turner's 2001 Goodwill Games sponsorship roster.
Financial details were not released.
The event — owned and operated by Turner's parent company, AOL Time Warner — will air on TNT.
New Balance's sponsorship package features category exclusivity on the TNT telecasts. The company also will be the on-air presenting sponsor of the Goodwill Games' triathlon.
Other components of the package include:
Banner ads on the official Goodwill Games Web site, goodwillgames.com.
Sponsorship of Goodwill Games vignettes, a series of 30-second promotional spots leading up to the event and airing on TNT, TBS Superstation, CNN, CNN Headline News and CNN/Sports Illustrated.
Marketing rights to the 2001 Goodwill Games brand.
Tie-ins to Turner's multimedia Goodwill Games promotional campaign, which will include tune-in promo spots airing on various radio stations and Turner TV networks as well as print promo ads running in such Time Inc. publications as People, Entertainment Weekly and Sports Illustrated.
On-site corporate signs and hospitality.