SBJ/March 26 - April 1, 2001/The Tracker

SPORTS PROFILE: SAN ANTONIO

POPULATION: 1,564,949 (27th-ranked metropolitan statistical area)

NO. OF HOTELS/ROOMS; RATE*: 215/28,709; $84.98

MAJOR CORPORATIONS: SBC Communications, Ultramar Diamond Shamrock, USAA, Valero Energy, Tesoro Petroleum, H.E. Butt Grocery Co.

VENUES AND EVENTS: Alamodome (65,000 seats), host of the 1998 and 2004 NCAA Men's Final Four, 2002 NCAA Women's Final Four; Alamo Stadium (22,000); Freeman Coliseum (11,130), home of the CHL Iguanas; UTSA Convocation Center (4,496); Wolff Stadium (6,300), home of the Class AA Missions; Palo Alto College Natatorium (2,500); Blossom Soccer Stadium (2,600), host of the Big 12 Conference Women's Soccer Championship, 1997 to 2000; LaCantera Golf Club, host of the PGA Tour's Texas Open at LaCantera

LOCAL CONTACT: Bill Hanson, San Antonio Sports Foundation, (210) 828-7616, bhanson@sanantoniosports.org

DEMOGRAPHICS

San Antonio composition
(%)
Index**
Age 18-34
32
102
Age 18-49
63
99
Age 25-54
59
99
Age 35+
68
99
Race: White
91
110
Race: Black
6
49
Hispanic origin/descent
50
427
Average annual household
income $100,000+
5
48
Average annual household
income <$50,000
71
121
 
Media use — average audience***
Read any daily newspaper
45
82
Read any Sun. newspaper
65
101
Total radio a.m. drive M-F
23
104
Total radio p.m. drive M-F
19
106
Total TV prime time M-Sun
39
104
Total cable prime time M-Sun
11
85
Access Internet/WWW from
home or work
46
86
Sports scores/updates via Internet
8
64
 
Leisure activities (past 12 months)
Bicycling/mountain biking
20
66
Golf
12
68
Hiking/backpacking
7
59
Jogging/running
23
129
Attended pro sports event
32
91
 
Sports avidity (very/somewhat
interested in the following sports)
NBA
47
197
NFL
50
117
NHL
6
45
MLB
24
72
NASCAR
15
88
PGA
12
76
*Average daily rate in 2000
** Scarborough Sports Marketing surveys 66 U.S.
metropolitan markets. The composition shows the
percentage of the market that fits the specific measure.
The index compares San Antonio with the averages
of these markets. Par equals 100. For example,
San Antonio residents are 97 percent more likely than
the national average to be NBA fans, but 24 percent
less likely to be PGA fans.
*** Average issue readers for newspapers, average
quarter-hour listeners within a specific time period
for radio, average half-hour viewers within a specific
period for TV and cable
Sources: Scarborough Sports Marketing 66 Market
Report, SportsBusiness Journal, Smith Travel
Research, U.S. Census, San Antonio Sports Foundation

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