Learfield, IMG College party on AT&T amps up coverage for Final Four Pac-12 would build familiar structure Will Pac-12 blow up rights model? Courtside popping for NCAA sponsors Sidearm Sports adding Learfield schools State Farm stays in hoops IMG College deepens ties with NCAA 7 questions for 7 ADs March Madness factoids
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SBJ/March 26 - April 1, 2001/Media
Published March 26, 2001
Univision affiliate adds show
Univision affiliate KUVN-TV in Dallas has started a weekly Spanish sports program. The 15-minute program airs at 10:15 p.m. Sundays.
90210er calling IRL
Actor Jason Priestley, famous for his role on TV's "Beverly Hills 90120," and former race car driver Larry Rice have joined Bob Jenkins on the ABC/ESPN team of announcers for this year's 13-race Indy Racing Northern Light Series.
D.C. United back on HTS
D.C. United reached a broadcast deal with Home Team Sports for the coming Major League Soccer season. It will be the fifth season that games are available on the regional cable network. HTS is scheduled to broadcast 12 of the team's 28 games.
CSSE gives a bite of Shaq
College Sports Southeast put a spin on Discovery Channel's recent "Shark Week" promotion with a billing called "Shaq Week." The Birmingham, Ala.-based regional cable network last week offered three LSU basketball games from 1989 through 1992, when Los Angeles Lakers center Shaquille O'Neal starred for the team.