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SBJ/January 29 - February 4, 2001/Coast To Coast
COAST TO COAST
Published January 29, 2001
BALTIMORE
Marathon plan to be revealed
Organizers of the resurrected Baltimore Marathon plan to introduce their sponsors
and unveil the race's course next month. Completing the plans has taken a back
seat to work related to the Baltimore Ravens' playoff run and the city's tentative
plans for a postseason parade. The race, scheduled for Oct. 20, will be the
first marathon held in Baltimore since 1989.
BOSTON
UConn coach inks marketing deal
Locally based sports marketing firm Woolf Associates signed University of Connecticut
men's basketball coach Jim Calhoun to a marketing deal. The agreement calls
for Woolf to develop speaking engagements and appearances for Calhoun.
Soccer matches set for Foxboro
Foxboro Stadium was selected by the United States Soccer Federation to host
two qualifying matches for the U.S. men's team leading up to the 2002 World
Cup. The U.S. team will play Trinidad & Tobago on June 20, followed by an
MLS game between New England and Colorado. The second qualifying match will
pit the U.S. team against Jamaica on Oct. 7.
BUFFALO
Bills sign new radio deal
The Buffalo Bills signed a new four-year deal with WGRF-FM to continue to broadcast
the team's games. The station is operated by Citadel Communications Corp.
Destroyers form speaker's bureau
The Buffalo Destroyers of the Arena Football League are forming a speaker's
bureau to address local groups. Destroyers coach Ray Bentley, who also works
for Fox on NFL broadcasts, will headline the team's list of speakers.
CHARLOTTE
Roberts leaving for Fox Sports Net
Sports anchor John Roberts is leaving local CBS affiliate WBTV for a job at
Fox Sports Net. Roberts will host "NASCAR This Morning" from 10:30 a.m. to noon
ET and "NASCAR Prime Time" from 9-10 p.m. ET on Sundays starting Feb. 11.
CHICAGO
Hospital group extends Fire deal
Catholic Health Partners agreed to a two-year extension of its partnership with
the MLS Chicago Fire. The group represents the city's Columbus, Saint Anthony
and Saint Joseph hospitals. CHP will continue in its role as the team's official
hospital and title sponsor of the Fire's YMCA program.
CINCINNATI
Warrick deal will put him in ads
Cincinnati Bengals wide receiver Peter Warrick soon will be appearing in commercials
and on posters and ads as part of a deal with Toon Art Inc. of Forest Park,
Ohio. James Gould of Management One LLC, which negotiated the deal for Warrick,
declined to provide details, but the arrangement will pose Warrick with Warner
Brothers characters such as Bugs Bunny and the Tazmanian Devil.
CLEVELAND
Rockers sponsoring essay contest
The WNBA Cleveland Rockers are holding an essay contest on their Web site, clevelandrockers.com,
in advance of National Girls and Women in Sports Day on Feb. 7. Participants
are asked to write 500 words on one of two topics. The winner, selected by the
team, will get lunch with Rockers forward Eva Nemcova.
COLUMBUS
Blue Jackets unveil mobile displays
The Columbus Blue Jackets unveiled two mobile fan-interactive displays earlier
this month. The trucks, developed through deals with Bank One and Pontiac-GMC,
will be used for hockey clinics and special events throughout central Ohio.
Team offering house for prize
The Blue Jackets launched a home giveaway promotion in conjunction with team
sponsor Dominion Homes. One winner will be selected at the team's regular-season
finale on April 8 from eight previously selected finalists to win the home.
DALLAS-FORT WORTH
Skate park under construction
The city of Grand Prairie started construction on a $1.2 million skate park,
located at the Lone Star Park horse-racing facility in that city. Completion
of the Dallas-Fort Worth area skate park is set for March. It is scheduled to
host an X Trials event in May. Lone Star Park will run the 40,000-square-foot
facility, which will have room for skateboarding, in-line skating, bicycling
and roller hockey.
All-stars to debut Mavericks logo
The Dallas Mavericks began the unveiling process for their new logo. The image,
which was first discussed last year, will be displayed by any Dallas player
taking part in next month's NBA All-Star Weekend. The team, though, will not
begin wearing its newly designed uniforms until next season.
DENVER
Avalanche, law firm promote academics
The Colorado Avalanche teamed with local law firm Holland & Hart LLP to
launch an initiative dubbed the 180 Degrees Program. The program will reward
students displaying improved performance in their academics, attitude and community
service with a trip to an Avs practice.
DETROIT
Bureau launches sports marketing arm
The Detroit Metro Convention & Visitors Bureau has created a wholly owned
subsidiary to act as its sports marketing arm. The new Detroit Metro Sports
Commission is charged with bringing amateur sporting events to the area.
AAU Junior Olympics coming in 2003
Detroit was selected to host the 2003 Amateur Athletic Union Junior Olympic
Games. The two-week event represents the largest multisport event conducted
annually for youth in the United States, traditionally attracting 15,000 athletes.
HOUSTON
College tennis event canceled
The 25th annual National Collegiate Tennis Classic, scheduled for earlier this
month at The Woodlands Resort & Conference Center, was canceled because
not enough top-level teams could attend. Robert Cannon, NCTC's vice president
and CFO, said players on various teams could not attend because they were academically
ineligible, had injuries or were unable to return from vacations in time. The
event features eight men's and eight women's teams each year, usually drawing
from the top teams in the country. The tournament usually is held near the West
Coast because many of the top teams come from California universities. It was
scheduled for The Woodlands this year, Cannon said, because of the Houston area's
large tennis community. It marks only the second time the event has been canceled,
Cannon said, the first coming 16 years ago.
INDIANAPOLIS
Penske back at Indy 500
Team Penske, winner of a record 10 Indianapolis 500s, plans to return to the
Indianapolis Motor Speedway to compete in the 85th edition of the race on May
27. Team President Tim Cindric said the team also will race in the Pennzoil
Copper World Indy 200 at Phoenix International Raceway on March 18, the season
opener of the Indy Racing Northern Light Series, as a warm-up for the Indianapolis
500. The team features drivers Helio Castroneves and 2000 CART champion Gil
de Ferran.
JACKSONVILLE
AT&T sponsors rugby showcase
AT&T Broadband signed as a promotional sponsor of Saturday's Sunshine State
Challenge, which will pit three British rugby teams against the American Tomahawks
of the Jacksonville-based United States Rugby League. AT&T Broadband's Jacksonville
office has produced television commercials and online promotions valued at $40,000
for the event. The event will cap a 10-day training camp for the British teams
and is designed to promote northeast Florida as an international training ground
for rugby clubs.
KANSAS CITY
Knights take to the air 30 times
The Kansas City Knights of the American Basketball Association will broadcast
30 of their games on KCXL-AM and its sister station KCWJ-AM during the remainder
of the current season. Bob Rennison will call the 23 home games covered in the
deal. The other seven games are road games, for which the home team's broadcast
will be used.
Kemper to host AFL contest
An Arena Football League game between Grand Rapids (Mich.) and New Jersey has
been scheduled for March 29 at Kansas City's Kemper Arena. The event will be
staged by the same group that had planned an AFL game locally last year but
saw the game canceled due to the league's labor battle.
LOS ANGELES
Shaq takes a piece of Dreams
Shaquille O'Neal signed a deal with Dreams Inc. for the Sunrise, Fla.-based
company to develop and market memorabilia and collectibles for the Los Angeles
Lakers star. The deal provides O'Neal with an ownership stake in Dreams and
a spot on the company's advisory board.
MINNEAPOLIS-ST. PAUL
Lynx sales aid breast cancer research
One dollar from every Minnesota Lynx ticket sold during the upcoming WNBA season
will again be donated to breast cancer research through the Minnesota Lynx Community
Foundation. During the team's first two seasons, the Lynx raised almost $300,000
for breast cancer research.
Area firm a winner at Super Bowl
Jostens Inc. of suburban Bloomington, Minn., is designing and manufacturing
this year's Super Bowl rings. It will be the 23rd time the company has made
the rings for the winner of the game.
MONTREAL
CART series plans 5-year run
CART plans to debut a FedEx Championship Series race in Montreal beginning in
August 2002. Under terms of a five-year agreement, the race will be run as the
Molson Indy. Molstar Sports and Enter-tainment, which is a wholly owned subsidiary
of Molson Canada, is the rights holder for CART racing in Canada.
MONTGOMERY, ALA.
Blue-Gray game loses title sponsor
Kelly Tires ended its title sponsorship of the annual Blue-Gray All-Star Football
Classic college game after 14 years. The Christmas Day matchup airs on ABC.
Officials with the game said they hope to have a new sponsor signed this spring.
The move by Kelly Tires, a subsidiary of Goodyear, was attributed to an overall
assessment by the company of its operations.
NASHVILLE
Arena sets attendance milestone
The Gaylord Entertainment Center welcomed its 5 millionth guest earlier this
month when the Nashville Predators hosted St. Louis. Fan No. 5 million, Gordon
Holmes, received a seat upgrade and a ride on the Zamboni during the game, along
with a prize package that included two tickets to the Predators' remaining games
this season, four season tickets for the Arena Football League's Nashville Kats,
autographed Kats and Predators jerseys, and four tickets to 10 Gaylord Entertainment
Center events of his choice. The Kats and Predators are major tenants of the
arena, which opened in December 1996.
ORLANDO
Time-share unit takes to RDV
Marriott Vacation Club International reached a marketing agreement with RDV
Sports, parent company of the Orlando Magic, WNBA Miracle and International
Hockey League Solar Bears. The two-year deal calls for the Orlando-based time-share
venture to be featured prominently during RDV Sports teams' games, including
via advertising in the official team publications, team-specific promotions
and logos on each team's Web site. It's the first venture into sports marketing
by the time-share company.
PHOENIX
Coyotes promotion goes to CD-ROM
Locally based software developer NeoPlanet Inc. and the Phoenix Coyotes are
teaming to issue a CD-ROM product. The disc features a Coyotes screensaver,
a highlight video from the first half of the team's current season and electronic
player trading cards. This is the second year NeoPlanet has teamed with the
Coyotes for this type of promotion.
Sports-talk host Jacobs returns
Bruce Jacobs has returned to local sports-talk station XTRA Sports 910 after
a year-and-a-half hiatus. Jacobs is broadcasting in the station's 7-11 p.m.
slot on weekday evenings.
PHILADELPHIA
Lawsuit challenges new stadiums
Several local organizations and individuals, claiming Philadelphia City Council
did not follow proper procedures when approving funding plans for two new sports
stadiums, jointly filed a lawsuit against the city seeking to nullify the legislation
passed last month on the project. The stadium plan provides for new venues for
the Philadelphia Eagles and Phillies at a cost of more than $1 billion. The
effort is being funded through a combination of funds from the teams and from
state and city subsidies. City and team officials said they believe the lawsuit
is without merit.
PROVO, UTAH
Angels affiliate will use BYU field
The local Class A affiliate of the Anaheim Angels will begin play this year
as the Provo Angels. The team is owned by Rob Owens and Linda Gach Ray and will
play at Larry H. Miller Field at Miller Park on the campus of Brigham Young
University, pending construction of its own venue.
RALEIGH-DURHAM
Lack of sponsor kills tennis event
Raleigh has been scratched from the 2001 Success Magazine Tour tennis schedule
because of a lack of corporate financial backing for the local stop. Organizers
of the local event have been unable to find a replacement for sponsor BTI, a
Raleigh-based telecommunications company, which opted not to continue its sponsorship
of the event, scheduled for May. The tour, featuring some of tennis' all-time
greats, made its first stop in Raleigh in 1998.
Radio show returns for tournament
Radio personality Tom Joyner plans to bring his "Tom Joyner Morning Show" back
to Raleigh this year during the Central Intercollegiate Athletic Association
men's and women's basketball tournaments, scheduled for Feb. 25-March 3 at the
Raleigh Entertainment & Sports Arena. The live radio show broadcast returns
to the tournament's entertainment lineup as a feature following a similar appearance
last year. The CIAA features 12 historically black colleges in states across
the Southeast.
ROCHESTER, N.Y.
AF2 team picks name, logo
The local AF2 team scheduled to begin play this year will be known as the Rochester
Brigade. The team's logo was designed by Joe Bosack Graphic Design Co. of Pipersville,
Pa.
SACRAMENTO
Site picked for tennis academy
Granite Bay, an upscale suburb of Sacramento, was selected as the site for a
new student tennis academy that will be the first live-in tennis training facility
in the Sacramento area. Tennis coach Vitaly Gorin, a native of Ukraine who grew
up in the United States, plans to move his Gorin Tennis Academy from Napa, Calif.,
to the Granite Bay Tennis Club where he will team up with club owner and tennis
coach Robert Clauson. The club, with 35 members, will remain a membership club
in addition to being a tennis academy. The academy will charge approximately
$24,000 annually. Gorin's best-known student is 18-year-old Russian player Dmitri
Tursunov.
SAN ANTONIO
Holt would like bigger piece of Spurs
San Antonio Spurs Chairman Peter Holt said recently that he would like to increase
his ownership stake in the franchise, but added that he considers the other
members of the team's ownership group to be happy and expects them to retain
their stakes in the club. Holt, with his wife, Julianna, owns about one-third
of the team. He bought into the Spurs in 1996 and was named the team's chairman
in July of that year.
SAN DIEGO
SDSU broadcasts hit the Web
San Diego State University plans to broadcast about 50 of its baseball games
this season on the school's athletics Web site, goaztecs.com. KFMB-AM sports
producer Alan Horton will provide play-by-play coverage of the games.
SAN FRANCISCO
Giants endorse waterfront project
The San Francisco Giants are backing a $120 million recreation complex proposed
by New York's Chelsea Piers that would stretch along San Francisco's waterfront.
The franchise won't fund the project, Giants COO Larry Baer told the San Francisco
Chronicle, but he hopes to use a two-block-long field house within the project
to run youth baseball leagues and other athletic programs. Giants employees
also are serving as paid consultants for the overall project. Chelsea Piers
is competing with Mills Corp. of Arlington, Va., for the 19-acre waterfront
site. Mills has proposed a $200 million recreation complex. The Port of San
Francisco, which owns the property, could choose a developer as early as March.
SAN JOSE
Lawsuit over fake memorabilia trashed
San Diego Superior Court Judge Linda B. Quinn threw out a class-action lawsuit
against locally based online auction venture eBay Inc. for the sale of fake
sports memorabilia on its site. Quinn ruled that even though phony sports items
were sold on eBay, the company was not required to ensure their authenticity.
The suit was filed against eBay and nine individuals for the sale of sham sports
memorabilia.
SEATTLE
World swimming event finds sponsor
The Sports and Events Council of Seattle-King County signed as a sponsor of
the 2001 World Synchronized Swimming Championships. The event is scheduled to
be held at the King County Aquatic Center in August.
ST. JOHN'S,NEWFOUNDLAND
Arena lands AHL All-Star Game
The St. John's Maple Leafs were picked to host the 2002 American Hockey League
All-Star Game and related events. The events will center on the team's new Mile
One Stadium, which is scheduled to open in the spring.
ST. LOUIS
Civic leaders look to 2002 NCAA bid
Local business and civic leaders have developed a bid to host the 2002 NCAA
Men's Final Four in the event it is taken from Georgia amid the controversy
over the Confederate emblem being used in the design of the Georgia state flag.
NCAA spokesman Wally Renfro said the association will meet in April to review
its Final Four plans and contingency plans, if necessary. New Orleans, Indianapolis
and Minneapolis also are seeking the 2002 event.
TAMPA-ST. PETERSBURG
XO Club draws admiring looks
The Tampa Bay Lightning is getting attention from other pro teams for the success
of its corporate seating area in its Ice Palace home. The 421-seat XO Club has
an annual cost of $4,000 per seat, with most companies having bought two or
three seats. The price includes an all-you-can-eat buffet, leather seats facing
the ice, and the club's own liquor and cigar bars. XO Communications Inc. is
the title sponsor of the section. Among the teams that have looked at the concept
are the Tampa Bay Devil Rays, Texas Rangers, Chicago Bears, St. Louis Rams,
Dallas Stars and Carolina Hurricanes.
Area working on high school showcase
The Tampa Bay Sports Commission is working with the Florida Athletic Coaches
Association to bring the state's North vs. South high school football all-star
game to Tampa. The game, in its 13th year, has been known as the Florida Shrine
Bowl and previously has been played in Jacksonville. This year's game is tentatively
scheduled, pending signing of a corporate sponsor, for June 9 at Raymond James
Stadium.
TORONTO
Waterfront plan called key to Olympics
John Bitove, CEO of TO-Bid, the group seeking to bring the 2008 Summer Olympics
to Toronto, said the city needs to complete its waterfront development plans
by the time International Olympic Committee officials visit in March. The waterfront
area is scheduled to undergo a massive clean-up and development to make it suitable
for several proposed Olympic venues, including the Games' athletes village.
Bitove made his comments in the wake of the Toronto bid committee submitting
its official bid for the Games to the IOC this month. Beijing; Paris; Osaka,
Japan; and Istanbul, Turkey, also are bidding for the Games.
TULSA, OKLA.
Drillers strike anniversary logo
The Tulsa Drillers unveiled a commemorative logo for their 25th anniversary
season this year. The team is the Class AA affiliate of the Texas Rangers.




