SBJ/January 15 - 21, 2001/Coast To Coast

Sports profile: Washington, D.C.

SPORTS PROFILE: WASHINGTON, D.C.
Population: 7,359,044 (4th-ranked MSA)
Hotels/rooms: 607/98,057
Venues: FedEx Field (80,116 seats), home of the NFL Redskins; Robert F. Kennedy Memorial Stadium (56,000), home of the MLS United; MCI Center (20,674), home of the NBA Wizards, WNBA Mystics and NHL Capitals; William H.G. FitzGerald Tennis Center (7,500); George Washington University-Smith Center Arena (5,000)
Events: ATP Legg Mason Tennis Classic, 1993-2003 National Junior College Athletic Association Division II Men's and Women's Basketball Tournaments, 2001 NBA All-Star Game, PGA Kemper Open, 1994 World Cup, 1999 USA Track & Field D.C. Invitational
Major corporations: Fannie Mae, Danaher, Lockheed Martin, Marriott International, U.S. Foodservice, Black & Decker, Sodexho Marriott Services
 
Demographics
Washington composition (%)
Index*
Age 18-34
33
105
Age 18-49
69
109
Age 25-54
65
109
Age 35+
67
98
White
72
87
Black
22
175
Hispanic
7
56
Average annual household income $100,000+
21
180
Average annual household income <$50,000
41
71
 
Media use — average audience**
Read any daily newspaper
59
107
Read any Sun. newspaper
67
103
Total radio a.m. drive M-F
24
104
Total radio p.m. drive M-F
19
104
Total TV prime time M-Sun
35
92
Total cable prime time M-Sun
11
91
Access Internet/WWW at home or work
63
118
Shop using Internet
32
142
Sports scores/updates via Internet
14
117
 
Leisure activities (past 12 months)
Bowling
25
106
Golf
17
101
Jogging/running
23
126
Swimming
41
105
Attended pro sports event
33
93
 
Sports avidity (very/somewhat interested in the following sports)
NBA
23
93
NFL
47
112
NHL
12
84
MLB
29
88
NASCAR
13
80
PGA
16
95
 
* Scarborough Sports Marketing surveys 66 metropolitan markets in the United States. The composition statistic shows the percentage of the market that fits the specific measure. The index compares Washington with the averages of the top 50 of these markets. Par equals 100. For example, Washington residents are 12 percent more likely than the national average to be NFL fans, but 20 percent less likely to be NASCAR fans.
** Average issue readers for newspapers, average quarter-hour listeners within a specific time period for radio, average half-hour viewers within a specific period for TV and cable
Sources: 2000 Scarborough Sports Marketing Release 1 Combined Study, Street & Smith's SportsBusiness Journal, Smith Travel Research, U.S. Census December 2000 data, Washington-Baltimore Regional 2012 Coalition
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Related Topics:

Coast to Coast, Legg Mason Inc., NBA

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