SBJ/June 26 - July 2, 2000/Marketingsponsorship

SportsBusiness Journal/ESPN Sports Poll

SPORTSBUSINESS JOURNAL/EPSN SPORTS POLL
Imagery: Leagues, Players and Fans
General Population
Male
Female
Sports Fan Avidity Light
Sports Fan Avidity Casual
Sports Fan Avidity Avid
NHL Fans
NFL Fans
MLB Fans
NBA Fans
NHL players are good citizens and role models
n=2659
1455 1204 378 1377 904 1189 2067 1885 1614
Disagree a lot 14.9 14.4 15.5 20.6 15.5 11.6 9.7 13.8 12.3 14.1
Disagree a little 15.9 16.8 14.8 20.1 15.4 14.8 14 15.5 15.4 15.8
Neither agree nor disagree 10.5 8.3 13.2 13.3 11.3 8.2 7.3 9.4 9.8 8.5
Agree a little 35.3 36.2 34.2 31.5 36.3 35.4 39.6 36.5 37.8 36.5
Agree a lot 23.4 24.3 22.4 14.4 21.6 30 29.4 24.8 24.8 25.1
An NHL game makes for a good family experience
n=2904
1507 1397 474 1429 1001 1226 2231 1941 1676
Disagree a lot 29.9 30.2 29.5 38.3 30 25.7 17.5 28 28.1 27.7
Disagree a little 14.4 17.1 11.6 12.9 15.3 13.9 16 14.9 14.5 14.7
Neither agree nor disagree 5.4 4.8 6.1 8.2 4.7 5.3 3.1 4.8 5 5.4
Agree a little 22.6 22.4 22.9 23 23.5 21.3 26.8 23.4 23.7 23
Agree a lot 27.6 25.6 29.9 17.7 26.6 33.8 36.6 28.8 28.6 29.3
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