Busch, Boykin shake up business model Startup water brand uses NFL star power Sponsors kicking off activation The Lefton Report Yonex re-signs Wawrinka Change lets sponsors cut to the Chase Mazda signs up to Rock ’n’ Roll Madden campaign tilts toward digital Retailers buy into CLC platform Yuengling finds fit with Childress
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SBJ/June 26 - July 2, 2000/Marketingsponsorship
Published June 26, 2000
Name game starts in Denver
The Metropolitan Football Stadium District in Denver voted unanimously to pursue the sale of naming rights for the Denver Broncos' planned new stadium. The decision follows public hearings earlier this year at which a majority of Denver-area residents who spoke were in favor of maintaining the Mile High moniker that's part of the name of the team's current home. District board members did say that a combination of a corporate name and "Mile High" could be used. The district is overseeing construction of the stadium.
WNBA signs print deal
The WNBA signed a multiyear deal with Sports Illustrated For Women, marking the league's first-ever marketing agreement with a print publication. The deal calls for SI For Women to receive in-game ad spots on the WNBA's national game broadcasts on NBC, ESPN and Lifetime as well as local TV spots and on-court signage at all national games. The WNBA, in turn, will be promoted in SI For Women, Sports Illustrated For Kids, Sports Illustrated and the magazines' respective Web sites.
IRL race gets Midas touch
Automotive services provider Midas Inc. signed as the title sponsor of the Indy Racing Northern Light Series' race July 15 at Atlanta Motor Speedway. The race will be named the Midas 500 Classic. Separately, IRL officials said the circuit will run 12 races next year, up from nine this year. New markets for races will be Miami, Nashville, St. Louis, Chicago, Kansas City and Richmond, Va.
Trek gets Nike work
Trek Bicycle Corp. of Waterloo, Wis., signed as the officially licensed manufacturer of performance cycling footwear and apparel for Nike ACG, a division of Nike Inc. specializing in outdoor products.
Crunch changes logo, colors
The Syracuse (N.Y.) Crunch of the American Hockey League unveiled a new team logo. The team also is changing its team colors to primarily black, blue and red to match the team's NHL partner, the expansion Columbus (Ohio) Blue Jackets. The Crunch previously featured purple, teal, yellow and black.