AutoTrader.com renews with NBA PowerBar narrows sponsorship focus King out to make Adidas swift of foot Sponsor Loyalty: PGA Tour The Lefton Report: Austin in tune Reaching the interactive fan NFL teams press on TaylorMade goes to the lowlights Inside Under Armour’s campaign Breeders’ Cup looks to extend Vegas reach
Upcoming Conferences and Events
SBJ/June 26 - July 2, 2000/Marketingsponsorship
Additional corporate sponsors give Big Souths revenues a big boost
Published June 26, 2000
The Big South Conference increased its revenue by 30 percent for 1999-2000, largely because of increased corporate sponsorships, conference officials said.
Total conference revenue was $1.2 million, compared with $900,000 for 1998-99. Conference sponsors in that time grew from six to 11, pushing marketing revenue up by 86 percent. The conference had about $300,000 in marketing revenue this year, compared to $160,000 in 1998-99.
The increased revenue boosted the distribution to members by 33 percent, said Big South Commissioner Kyle Kallander. Member institutions received an average of $67,000 this year from the conference. The amount each school receives depends on participation in televised games and marketing programs.
Kallander said he expects the numbers to continue to rise next year, when the conference plans to secure a bigger television package and additional corporate sponsors.
Conference marketing is conducted in-house by the Big South Marketing Group. The marketing group was established in 1997.
The Big South, established in 1983, has eight members: Charleston Southern University, Coastal Carolina University, Elon College, High Point University, Liberty University, University of North Carolina Asheville, Radford University and Winthrop University.
BIG SOUTH CONFERENCE CORPORATE SPONSORS
Advance Auto Parts
Delta Air Lines
Wild Dunes Resort*
U.S. Postal Service
* New partners in 1999-2000
Source: Big South Conference