Fox Sports close to Georgetown deal Assistance funds pay tab to insure stars Few players have collected from policies An appetite for college football CFP licensees hope for sales boost Lowe’s exits IMG College deal; 2 renew Swarbrick: Treat athletes like students Magnus offered IMG College post Bowls trigger name-change chain reaction Wi-Fi firm joins forces with IMG College
Upcoming Conferences and Events
SBJ/June 19 - 25, 2000/Other News
Conference ends in-house marketing
Published June 19, 2000
The Mid-American Conference has agreed to outsource its marketing rights to Cavs/Gund Arena Co., the ownership group for the Cleveland Cavaliers, Rockers and Gund Arena.
Conference marketing was previously done in-house, said Bob Gennarelli, the MAC's associate commissioner for external operations, but because the conference will hold its basketball championships at Gund Arena through 2002, extending marketing rights to the entire conference made perfect sense.
— Jennifer Lee