Want a new gift choice? Take a seat Fox will sell for L.A. Coliseum An alarm for college football The birth of a program Maui tourney marks 30 years Final Four: Choose your perspective Phizzle hits campus with Learfield Fox Sports will sell for Big East Calm in the realignment storm College courts push design
SBJ/June 19 - 25, 2000/Other News
Conference ends in-house marketing
Published June 19, 2000
The Mid-American Conference has agreed to outsource its marketing rights to Cavs/Gund Arena Co., the ownership group for the Cleveland Cavaliers, Rockers and Gund Arena.
Conference marketing was previously done in-house, said Bob Gennarelli, the MAC's associate commissioner for external operations, but because the conference will hold its basketball championships at Gund Arena through 2002, extending marketing rights to the entire conference made perfect sense.
— Jennifer Lee