Pac-12 presents new model to ADs Texas A&M, LSU working toward new deals Outfront aims to retain Virginia, LSU CAA Sports buys Fermata Senior Bowl exec wears many hats AT&T amps up coverage for Final Four Learfield, IMG College party on Will Pac-12 blow up rights model? Pac-12 would build familiar structure Courtside popping for NCAA sponsors
Upcoming Conferences and Events
SBJ/June 19 - 25, 2000/Other News
Conference ends in-house marketing
Published June 19, 2000
The Mid-American Conference has agreed to outsource its marketing rights to Cavs/Gund Arena Co., the ownership group for the Cleveland Cavaliers, Rockers and Gund Arena.
Conference marketing was previously done in-house, said Bob Gennarelli, the MAC's associate commissioner for external operations, but because the conference will hold its basketball championships at Gund Arena through 2002, extending marketing rights to the entire conference made perfect sense.
— Jennifer Lee