SBJ/June 19 - 25, 2000/Marketingsponsorship

SPORTSBUSINESS JOURNAL/ESPN SPORTS POLL

SPORTSBUSINESS JOURNAL/ESPN SPORTS POLL, A PRODUCT OF TNS INTERSEARCH
Factors in Decision to Purchase Apparel
All Sports Apparel Buyers
Males 12- 17
Males 18-24
Males 25-34
Males 35-44
Males 45-54
Males 55+
Females 12 - 17
Females 18-24
Females 25-34
Females 35-44
Females 45-54
Females 55+
Design/fashion
n=3431
355
391
432
373
213
133
159
203
349
348
261
200
Not at all important
10.4
5.5
5.3
9.2
12.4
14.3
18.2
6.9
5.8
12.2
12.3
14.2
14.9
Not so important
6.5
7.5
5
3.8
8.2
7.4
9.8
8.1
6.2
5.5
5.8
7.1
8.1
Somewhat important
31.3
31.7
27.4
28.5
29
36
30.2
26.2
30
30.6
34.6
36.3
38.7
Very important
51.8
55.3
62.3
58.5
50.4
42.4
41.9
58.8
57.9
51.8
47.3
42.4
38.3
Team support
n=3413
355
392
428
372
215
134
159
203
345
345
260
195
Not at all important
11.1
7.6
8.6
10.9
10.5
9.5
10.1
8.2
9.8
13.4
15.3
14.1
15
Not so important
7.1
8.8
6.9
5.4
6.5
5.8
3.2
5.7
9.4
7.8
9.6
6.8
6.6
Somewhat important
31.3
33.5
32.1
26.6
32.1
29.2
33.5
38.1
37.1
31.5
28.5
27.6
33.5
Very important
50.5
50.1
52.4
57.2
50.9
55.6
53.2
48
43.7
47.2
46.6
51.6
44.9
Price
n=3441
357
395
433
372
215
134
159
203
349
349
262
201
Not at all important
7.7
10.1
11.8
11.1
3.8
8.6
13.3
11.3
5.6
5.4
4.4
3.4
6.1
Not so important
6.7
12.1
7.1
6
6.6
11.6
6
9.3
6.5
3.8
1.5
5.6
6.9
Somewhat important
39.2
39.1
38.1
36.1
40.9
41.9
43.2
36.7
41
38.5
34.7
40.5
48.4
Very important
46.3
38.7
43.1
46.9
48.7
38
37.5
42.7
46.8
52.3
59.4
50.5
38.6
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