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SPORTSBUSINESS JOURNAL/ESPN SPORTS POLL
Published June 19, 2000
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SPORTSBUSINESS
JOURNAL/ESPN SPORTS POLL, A PRODUCT OF TNS INTERSEARCH
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Factors
in Decision to Purchase Apparel
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|||||||||||||
|
|
All
Sports Apparel Buyers
|
Males
12- 17
|
Males
18-24
|
Males
25-34
|
Males
35-44
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Males
45-54
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Males
55+
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Females
12 - 17
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Females
18-24
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Females
25-34
|
Females
35-44
|
Females
45-54
|
Females
55+
|
|
Design/fashion
|
n=3431
|
355
|
391
|
432
|
373
|
213
|
133
|
159
|
203
|
349
|
348
|
261
|
200
|
| Not at all important |
10.4
|
5.5
|
5.3
|
9.2
|
12.4
|
14.3
|
18.2
|
6.9
|
5.8
|
12.2
|
12.3
|
14.2
|
14.9
|
| Not so important |
6.5
|
7.5
|
5
|
3.8
|
8.2
|
7.4
|
9.8
|
8.1
|
6.2
|
5.5
|
5.8
|
7.1
|
8.1
|
| Somewhat important |
31.3
|
31.7
|
27.4
|
28.5
|
29
|
36
|
30.2
|
26.2
|
30
|
30.6
|
34.6
|
36.3
|
38.7
|
| Very important |
51.8
|
55.3
|
62.3
|
58.5
|
50.4
|
42.4
|
41.9
|
58.8
|
57.9
|
51.8
|
47.3
|
42.4
|
38.3
|
|
Team
support
|
n=3413
|
355
|
392
|
428
|
372
|
215
|
134
|
159
|
203
|
345
|
345
|
260
|
195
|
| Not at all important |
11.1
|
7.6
|
8.6
|
10.9
|
10.5
|
9.5
|
10.1
|
8.2
|
9.8
|
13.4
|
15.3
|
14.1
|
15
|
| Not so important |
7.1
|
8.8
|
6.9
|
5.4
|
6.5
|
5.8
|
3.2
|
5.7
|
9.4
|
7.8
|
9.6
|
6.8
|
6.6
|
| Somewhat important |
31.3
|
33.5
|
32.1
|
26.6
|
32.1
|
29.2
|
33.5
|
38.1
|
37.1
|
31.5
|
28.5
|
27.6
|
33.5
|
| Very important |
50.5
|
50.1
|
52.4
|
57.2
|
50.9
|
55.6
|
53.2
|
48
|
43.7
|
47.2
|
46.6
|
51.6
|
44.9
|
|
Price
|
n=3441
|
357
|
395
|
433
|
372
|
215
|
134
|
159
|
203
|
349
|
349
|
262
|
201
|
| Not at all important |
7.7
|
10.1
|
11.8
|
11.1
|
3.8
|
8.6
|
13.3
|
11.3
|
5.6
|
5.4
|
4.4
|
3.4
|
6.1
|
| Not so important |
6.7
|
12.1
|
7.1
|
6
|
6.6
|
11.6
|
6
|
9.3
|
6.5
|
3.8
|
1.5
|
5.6
|
6.9
|
| Somewhat important |
39.2
|
39.1
|
38.1
|
36.1
|
40.9
|
41.9
|
43.2
|
36.7
|
41
|
38.5
|
34.7
|
40.5
|
48.4
|
| Very important |
46.3
|
38.7
|
43.1
|
46.9
|
48.7
|
38
|
37.5
|
42.7
|
46.8
|
52.3
|
59.4
|
50.5
|
38.6
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