Rio’s ticket resale is broadest yet IOC gives category fresh eye Economist: L.A. far different bid city Paralympians starring in BP marketing Choice raises questions about reform Can USOC get over Boston? Rio's economy a work in progress Games pose logistical challenge NBC readies year-out efforts for Games Pan Am Games provide small taste of Rio
SBJ/June 12 - 18, 2000/Olympics
NBC, Ameritrade strike a major deal, sources say
Published June 12, 2000
NBC has cut a 2000 Olympics ad agreement with Ameritrade that is valued at nearly $14 million, industry sources said.
The network declined comment. NBC did, however, confirm that it has sold more than $800 million worth of advertising time for its broadcast of the 2000 Summer Games in Sydney.
Sources said the network has about $90 million left to sell to reach its Sydney Games sales target.
— Langdon Brockinton