Marketing Missy Franklin Missy Franklin sponsors jumping aboard Bud to use Manhattan mural to hype Games Ring Monitor offers sponsors insight Ernst & Young sees positives in Rio Insurance goal: NHL, Geico renew deal Deloitte ends IOC talks, renews USOC NBC plans extra Olympic trials coverage KT Tape sticks with Games in bigger way USOC expands push into social media
SBJ/June 12 - 18, 2000/Olympics
NBC, Ameritrade strike a major deal, sources say
Published June 12, 2000
NBC has cut a 2000 Olympics ad agreement with Ameritrade that is valued at nearly $14 million, industry sources said.
The network declined comment. NBC did, however, confirm that it has sold more than $800 million worth of advertising time for its broadcast of the 2000 Summer Games in Sydney.
Sources said the network has about $90 million left to sell to reach its Sydney Games sales target.
— Langdon Brockinton