Sponsors find value in Paralympics Rome’s exit boon for L.A.? Hilton ends USOC deal Intensity builds for Olympic bids Octagon’s athletes shine in Rio Simril, LA84 helping LA 2024 bid NBC turns Conn. studios into Rio North McDonald’s about the kids in Rio Atlanta kicked off new approach for Coke NBC promos highlight women of Team USA
SBJ/June 12 - 18, 2000/Olympics
NBC, Ameritrade strike a major deal, sources say
Published June 12, 2000
NBC has cut a 2000 Olympics ad agreement with Ameritrade that is valued at nearly $14 million, industry sources said.
The network declined comment. NBC did, however, confirm that it has sold more than $800 million worth of advertising time for its broadcast of the 2000 Summer Games in Sydney.
Sources said the network has about $90 million left to sell to reach its Sydney Games sales target.
— Langdon Brockinton