SBJ/June 12 - 18, 2000/Olympics

NBC, Ameritrade strike a major deal, sources say

NBC has cut a 2000 Olympics ad agreement with Ameritrade that is valued at nearly $14 million, industry sources said.

The network declined comment. NBC did, however, confirm that it has sold more than $800 million worth of advertising time for its broadcast of the 2000 Summer Games in Sydney.

Sources said the network has about $90 million left to sell to reach its Sydney Games sales target.

— Langdon Brockinton

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