U.S. Olympic Museum in fundraising mode New territory for marketing Olympians USSA sees big potential for big air USOC, NCAA aim to protect athletes USOC looking for answers from Boston Blackmun: No other cities in the mix For IOC channel, much to decide Boston 2024 needs local corporate buy-in Longer ‘Road to Rio’ fills calendar USOC costs rising along with revenue
SBJ/June 12 - 18, 2000/Olympics
NBC, Ameritrade strike a major deal, sources say
Published June 12, 2000
NBC has cut a 2000 Olympics ad agreement with Ameritrade that is valued at nearly $14 million, industry sources said.
The network declined comment. NBC did, however, confirm that it has sold more than $800 million worth of advertising time for its broadcast of the 2000 Summer Games in Sydney.
Sources said the network has about $90 million left to sell to reach its Sydney Games sales target.
— Langdon Brockinton