Utah looks at getting back into Olympic mix An under the radar Olympics BMW turns to swimming Olympians join ‘Today’ for 2018 push Fanatics still has online Team USA store after Alibaba deal with IOC USOC aims to rebound USSA's Jaquet leaving before ’18 Games Series brings ‘Olympics feel’ to event Team USA welcomes back protesters NBC expands Olympic sports coverage
SBJ/June 12 - 18, 2000/Olympics
NBC, Ameritrade strike a major deal, sources say
Published June 12, 2000
NBC has cut a 2000 Olympics ad agreement with Ameritrade that is valued at nearly $14 million, industry sources said.
The network declined comment. NBC did, however, confirm that it has sold more than $800 million worth of advertising time for its broadcast of the 2000 Summer Games in Sydney.
Sources said the network has about $90 million left to sell to reach its Sydney Games sales target.
— Langdon Brockinton