Sponsors focusing ads on Paralympians Surprises realign endorsement market Three more deals lined up for Rio USOC to pick 2024 bid city by year end Sochi Games leave a complex legacy Bach energizes IOC membership IOC to explore channel launch USSA leaving time buys behind IOC reprices TOP deals at $200M Hard work helps NGB rebound
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SBJ/June 12 - 18, 2000/Olympics
NBC, Ameritrade strike a major deal, sources say
Published June 12, 2000
NBC has cut a 2000 Olympics ad agreement with Ameritrade that is valued at nearly $14 million, industry sources said.
The network declined comment. NBC did, however, confirm that it has sold more than $800 million worth of advertising time for its broadcast of the 2000 Summer Games in Sydney.
Sources said the network has about $90 million left to sell to reach its Sydney Games sales target.
— Langdon Brockinton