SBJ/June 12 - 18, 2000/Marketingsponsorship

SportsBusiness Journal/ESPN Sports Poll

SPORTSBUSINESS JOURNAL/ESPN SPORTS POLL
Places Where Logo Sports Apparel is Bought
All Sports Apparel Buyers
Males 12-17
Males 18-24
Males 25-34
Males 35-44
Males 45-54
Males 55+
Females 12-17
Females 18-24
Females 25-34
Females 35-44
Females 45-54
Females 55+
n=3413
353
392
428
368
214
133
157
200
350
348
257
200
Mass merchandisers (Kmart, Wal-Mart)
40.2
61.6
65.8
47.1
32.2
23.9
17.8
43.5
45.3
36.9
28.7
26.5
20.9
National retail stores (J.C. Penney, Sears)
17.6
7.1
6.8
17.4
22.4
22.2
29.6
9.2
11
23.6
22.3
19.6
29.1
Specialty stores (Foot Locker, Champs)
14.3
11.8
6.3
13.7
14
19.2
14.8
13.8
10.7
14.4
19.6
18.1
18.8
Department stores (Macy's, A&S)
8.8
2.6
6.8
4
7.3
13.1
11.6
12.5
20.9
8.7
6.8
14.3
11.4
College/campus stores
8.3
6.7
5.4
5.6
10.6
7.1
9.7
9
4.6
9.7
13.1
10.5
8.5
Inside stadia/arenas
4.1
3.3
4.3
6.2
4.7
5.1
5.9
3.6
2.7
2
3.9
2.9
4.5
Street vendor/ roadside stand
3.3
1.5
1.9
3.5
5
5.8
5.1
4.2
2.8
2.8
2.7
4.2
3
Catalog/mail order
2.6
5.2
2.3
2.2
2.6
2.9
3.3
3.3
1.4
1.1
1.8
2.5
3.4
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