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SBJ/June 12 - 18, 2000/Marketingsponsorship
SportsBusiness Journal/ESPN Sports Poll
Published June 12, 2000
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SPORTSBUSINESS
JOURNAL/ESPN SPORTS POLL
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Places
Where Logo Sports Apparel is Bought
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All
Sports Apparel Buyers
|
Males
12-17
|
Males
18-24
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Males
25-34
|
Males
35-44
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Males
45-54
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Males
55+
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Females
12-17
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Females
18-24
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Females
25-34
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Females
35-44
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Females
45-54
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Females
55+
|
|
|
n=3413
|
353
|
392
|
428
|
368
|
214
|
133
|
157
|
200
|
350
|
348
|
257
|
200
|
|
| Mass merchandisers (Kmart, Wal-Mart) |
40.2
|
61.6
|
65.8
|
47.1
|
32.2
|
23.9
|
17.8
|
43.5
|
45.3
|
36.9
|
28.7
|
26.5
|
20.9
|
| National retail stores (J.C. Penney, Sears) |
17.6
|
7.1
|
6.8
|
17.4
|
22.4
|
22.2
|
29.6
|
9.2
|
11
|
23.6
|
22.3
|
19.6
|
29.1
|
| Specialty stores (Foot Locker, Champs) |
14.3
|
11.8
|
6.3
|
13.7
|
14
|
19.2
|
14.8
|
13.8
|
10.7
|
14.4
|
19.6
|
18.1
|
18.8
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| Department stores (Macy's, A&S) |
8.8
|
2.6
|
6.8
|
4
|
7.3
|
13.1
|
11.6
|
12.5
|
20.9
|
8.7
|
6.8
|
14.3
|
11.4
|
| College/campus stores |
8.3
|
6.7
|
5.4
|
5.6
|
10.6
|
7.1
|
9.7
|
9
|
4.6
|
9.7
|
13.1
|
10.5
|
8.5
|
| Inside stadia/arenas |
4.1
|
3.3
|
4.3
|
6.2
|
4.7
|
5.1
|
5.9
|
3.6
|
2.7
|
2
|
3.9
|
2.9
|
4.5
|
| Street vendor/ roadside stand |
3.3
|
1.5
|
1.9
|
3.5
|
5
|
5.8
|
5.1
|
4.2
|
2.8
|
2.8
|
2.7
|
4.2
|
3
|
| Catalog/mail order |
2.6
|
5.2
|
2.3
|
2.2
|
2.6
|
2.9
|
3.3
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3.3
|
1.4
|
1.1
|
1.8
|
2.5
|
3.4
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