SBJ/June 12 - 18, 2000/Marketingsponsorship
Legg Mason back on board for ATP event
Published June 12, 2000
SFX Sports Group has re-signed Legg Mason as the title sponsor of the ATP Tour event in Washington, D.C.
Financial terms of the four-year deal, which extends through 2003, were not disclosed.
As part of its title sponsorship, the Baltimore-based financial services company will get a dozen 30-second spots on Fox Sports Net's coverage of the men's tennis tournament. Fox Sport Net will televise the two singles semifinals (Aug. 19 at 1 p.m. and 7 p.m.) and the final (Aug. 20 at 4 p.m.). The network secured television rights to the Legg Mason Tennis Classic through a three-year deal with SFX that extends through 2001.
The 2000 edition of the Legg Mason Tennis Classic, a pre-U.S. Open event, has total prize money of $720,000. Standouts Andre Agassi and Mark Philippoussis have committed to play.