SBJ/March 13 - 19, 2000/Marketingsponsorship


Raley's leaves event

The Senior PGA Tour's Gold Rush Classic may not continue if organizers cannot quickly find a new sponsor to replace the Raley's supermarket chain. Raley's officials said they are not continuing the company's title sponsorship of the event, which has been held in the Sacramento area since 1987. Organizers are giving themselves two weeks to attract new financial backers to kick in $1.4 million for this year's event, scheduled for Oct. 9-15. Raley's, which had served as title sponsor for nine years, is redirecting its resources to other events, including acquiring naming rights of the Class AAA Sacramento River Cats' new stadium.

Ireland backs LPGA event

Model Kathy Ireland and will be joint title sponsors of the former City of Hope Myrtle Beach Classic LPGA Tour event. The new Kathy Ireland LPGA Classic is scheduled for June 1-4.

Castrol deals with NHRA

Castrol Consumer North America signed as title sponsor of the National Hot Rod Association's Junior Drag Racing League. The Castrol GTX Jr. Drag Racing League will feature drag racing competitions between kids ages 8 to 17. The Nashville Network is scheduled to broadcast an hour-long program on the planned Eastern and Western Conference finals of the series.

Acura makes waves

Acura assumed corporate sponsorship of the 59th annual Southern Ocean Racing Conference competition off the coast of south Florida between Feb. 29 and March 5. It was the second year for Acura as the title sponsor.

Twinlab serves up Agassi

Twinlab Corp. signed Andre Agassi to a multiyear contract as a spokesman for the company, which manufactures nutritional supplements. Agassi will be part of the Hauppauge, N.Y.-based company's planned $25 million promotional campaign this spring.

SoBe signs Daly

SoBe Beverages reached a multiyear sponsorship agreement with golfer John Daly. The SoBe line of sport drinks is produced by South Beach Beverage Co. of Norwalk, Conn.

McHenry signs Barnes

McHenry Metals Golf Corp. signed Brian Barnes of the Senior PGA Tour to an endorsement deal.

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