SBJ/December 20 - 26, 1999/No Topic Name

THE NUMBERS GAME

0 Miles the Los Angeles Clippers traveled for their road game Tuesday, when they played their first game as a visiting team in Staples Center against their NBA co-tenant, the Lakers. They lost by 27.

10 30-second spots that Anheuser-Busch Cos. plans to run during Super Bowl XXXIV, which will set the brewer back about $20 million.

200,000 Additional viewers that Saturday's Las Vegas Bowl reached in Salt Lake City after AT&T Digital Cable worked a deal to move the game, featuring the hometown University of Utah, from premium service ESPN2 to the Animal Planet network on basic cable.

$137 million Value of deal in which Salton will continue to use boxer George Foreman's name and likeness on its cooking products. Salton had been paying Foreman and his partners 60 percent of the profits from his signature line of grills.

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