SBJ/December 20 - 26, 1999/No Topic Name

Once up a time in Dallas, there was a midfielder …

Dallas Burn midfielder Mark Santel has the ball rolling as an author. Santel and his brother, Steve, have written a children's book — "Soccer Dreamin': The Golden Goal" — that hit the shelves last week. Santel is a spokesman for Texas Gov. George W. Bush's literacy campaign and was recently recognized by the governor for his continuous work with literacy and the children of Texas.

GOODWILL PROMOTION: Oksana Baiul, the 1994 Olympic figure skating gold medalist and a 2000 Winter Goodwill Games competitor, laced them up and took a morning skate with the Atlanta Thrashers last Tuesday. The appearance was to promote the Goodwill Games, which will be Feb. 17-20 in Lake Placid, N.Y. Ted Turner started the games in 1986 as a statement against the Cold War. Time Warner Inc., the Thrashers' owner, inherited the games when it acquired Turner's media empire in 1996.

BO KNOWS SPRING FOOTBALL: Bo Jackson has acquired the Birmingham, Ala., franchise in the new Spring Football League. Jackson will meet with Birmingham Mayor Bernard Kincaid to discuss the possibility of playing at legendary Legion Field.

PRO KIDS PLEDGE: The Pro Kids Golf and Learning Center's scholarship endowment fund has received a pledge of $1 million from San Diego Padres owner John Moores and his wife, Becky.

SPORTS WRITING ETHICS: A columnist for The Tampa Tribune has been called on the carpet for his business dealings with the Tampa Bay Lightning. Editor & Publisher magazine questioned whether Tom McEwen, the Tribune's retired sports editor, can objectively write about the Lightning when McEwen Travel & Imports, a company he and his wife own, handles travel arrangements for the team's front office. Tribune Editor Gil Thelen explained that McEwen, who retired in 1992 after 34 years, works for the paper as an independent contractor but has been made aware of the paper's ethics policy. As a result, McEwen Travel will stop doing business with the Lightning at the end of this year, Thelen wrote in a Dec. 12 column.

"I'LL TALK TO THE BOSS FOR YOU": One sports talk show host doesn't worry about losing favor with management — he is management. Craig Karmazin, 24 and the son of CBS CEO Mel Karmazin, has put together a four-station chain in the Wisconsin towns of Beaver Dam, Watertown and Columbus under his Good Karma Broadcasting banner. He also is co-host of "The Sports Drive," a late afternoon show on WTLX-FM in Columbus, which serves the Madison area.

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