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SBJ/May 4 - 10, 1998/No Topic Name
A uniform for every occasion
Published May 4, 1998
In their first season, the Arizona Diamondbacks have rewritten the book on uniform combinations, unveiling an array of looks meant to drive sales to consumers who are dead set on owning every bit of Diamondback available.
The club said it eclipsed $100,000 in merchandise sales at each of its first 10 home dates.
"We’re fortunate that Buck [Showalter, the manager] has the kind of mind that understands the importance of making an impression in the marketplace right off the bat," said Scott Brubaker, the Diamondbacks senior vice president for marketing and sales. You don’t have to stretch far to tread upon the ridiculous.
The Diamondbacks have four hats: One that’s all purple, one that’s turquoise with a purple bill, one that’s black with a turquoise bill, and one that’s white with a purple bill – the last of which likely will be retired because players fear it makes them look like ice cream men.
They have four home jerseys: A purple pinstripe that’s their prime uniform and three alternate looks. One is vested, one is purple and one is black. There also are three road jerseys: gray with a purple stripe, a purple and gray mix, and traditional solid grays.
Tack on two hose and belt combinations – one purple, one black – and you can double all the permutations.