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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Documents detail structure at IMG Media

04 / 14 / 14

IMG Media has been one of the strongest business units at the company for years, generating $448 million in revenue last year, or nearly 30 percent of IMG’s overall revenue. The financial documents that WME shared with banks show how IMG Media functions, detailing how the business is structure...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/16/13
Is time right for U.S. Olympic bid?

The moment Tokyo was selected to host the 2020 Olympics, International Olympic Committee members and bid consultants began looking ahead to the campaign for the 2024 Summer Games and, in particular, whether the United States would mount a bid. Many, including influential Kuwaiti IOC member Sheikh ...

Tags: Olympics

09/16/13
Tokyo best option for 2020 Games

The competition to host the 2020 Olympics wasn’t a beauty contest. It was a contest to see what city concealed its blemishes best. And Tokyo won that battle with ease. After all, what’s a minor nuclear leak compared to an economy tha ...

Tags: Olympics

09/16/13
IOC hands Bach power, challenges

An hour after his election as president of the International Olympic Committee, Thomas Bach was fielding media questions about Russia’s anti-gay laws and Brazil’s construction delays in Rio when Sochi 2014 CEO Dmitry Chernyshenko tapped his shoulder. “President Putin,” Che ...

Tags: Olympics

09/09/13
JMI to help Force replace sponsors

John Force hired motorsports marketing agency JMI to become his first sales agency of record for the next three years. The hiring follows decisions by longtime Force sponsors Castrol and Ford to discontinue their financial support of John Force Racing in 2015. Their decisions leave Force with a l ...

Tags: Marketing and Sponsorship

09/02/13
Coke eyes Sochi

Coca-Cola jump-started its 2014 Olympic marketing efforts across Russia more than a year ago. As the London Games ended, it released a digital campaign and immediately began touting its Olympic sponsorship in Russia. The beverage giant’s urgency was justified. The Sochi Games offer Coke its ...

Tags: Global Special Issue

09/02/13
NASCAR, ESPN partner for Chase campaign

NASCAR and ESPN this week will launch their first unified advertising campaign around the Chase for the Sprint Cup. Each company will use the tag line “12 Drivers. 1 Champion” in advertisements. The spots, which were developed independently, are similar in style and tone. They will ru ...

Tags: Media

09/02/13
Will IOC play it safe for 2020?

Four years ago, the International Olympic Committee met in Copenhagen, Denmark, and awarded Rio de Janeiro the 2016 Olympics. The pick was a continuation of the IOC’s push to take the Olympics to new territories and engage emerging economies. In recent years, it has selected China for 2008, ...

Tags: Olympics

09/02/13
Making their cases for return to Games

Wrestling, softball/baseball and squash are jockeying to be the lone sport added to the program for the 2020 Summer Olympics, a vote with varying degrees of urgency in terms of the future for each sport. The selection will be made Sunday by members of the International Olympic Committee. A spot i ...

Tags: Olympics

08/26/13
TV rights push IOC revenue to record

The London Games were the most lucrative in the International Olympic Committee’s history, delivering $900 million more in broadcast rights fees worldwide than the organization received during the 2008 Beijing Games. The Sum ...

Tags: Olympics

08/26/13
Networks in talks to exit NASCAR early

ESPN and Turner Sports are talking with NASCAR about getting out of their broadcast rights agreement a year early, a move that could allow Fox Sports and NBC Sports Group to become the sport’s broadcasters next year. It’s unlikely that the four TV companies will be able to reach a dea ...

Tags: Media

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