About The Author
Tripp Mickle
Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.
The ever-evolving menu MLS makes Topps its official card Faces and Places USA Golf launches site, seeks sponsors Richmond preps for 2015 UCI event NBA ready to discuss rights deal Scouting reports an online phenom Charlotte drag strip would host X Games People: Executive transactions From the Field of Marketing Advice
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Featured Story
France’s divorce documents reveal wealth, little else05 / 13 / 13NASCAR CEO Brian France spent nearly five years battling two Charlotte media outlets to keep details of a recent divorce sealed. The lengthy dispute prompted many across the motorsports world to wonder just what he was trying to keep from the public eye. ... Tags: Law and Politics |
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NASCAR’s sponsor revenue expected to dip
NASCAR’s total sponsorship revenue is expected to drop slightly in 2013 as marketers continue to tighten their budgets and some sponsors depart the sport. The sanctioning body had 13 sponsors up for renewal in 2012 and cemented extensions with seven of them: Sprint, Goodyear, MillerCoors, C ...
‘Big event’ treatment for F1 in U.S.
Longtime NBC Sports programmer Jon Miller left Austin bullish on the network’s coverage plans for Formula One that begin next year. So much so that he said the network wants to treat the U.S. Grand Prix in Austin, which will air on its broadcast network next year, with the same “big ...
Tags: Events and Attractions
Great Clips moves money to Kahne
Great Clips will shift its NASCAR spending next year by dropping two Nationwide Series race title sponsorships in order to sponsor Kasey Kahne’s No. 5 car in three Sprint Cup Series races. The hair salon company has sponsored Kahne since he made his Busch Series debut in 2001, but it never ...
Behind NASCAR's digital curtain
NASCAR is in the final phase of developing a cleaner, simpler website and new suite of mobile and tablet applications that will launch in January. The effort comes a year after NASCAR cut a deal with Turner to reacquire its digital rights and follows an eight-figure investment in a new digital di ...
Austin F1: Driven to succeed
Geoff Moore covered a lot of ground to ensure the U.S. Grand Prix ran smoothly. Photo by: TRIPP MICKLE / STAFF Early on Nov. 17, long before the first Formula One cars hit the track f ...
Tags: Events and Attractions
USOC changes logo by adding flag
The U.S. Olympic Committee is retiring the USA five-ring logo that sponsors have featured on products ranging from beer to yogurt to shampoo during the last 25 years. The organization will require sponsors to use a new mark featuring the U.S. flag and the Olympic rings to identify their support ...
Tags: Olympics
USOC extends ad packages to nonsponsors
The U.S. Olympic Committee for the first time has begun selling annual advertising packages to sponsors and nonsponsors across its digital network of 22 websites, which includes teamusa.org and a host of national governing bodies. The organization is offering three packages that range in price fr ...
Tags: Olympics
BMW: USOC deal drives strong sales
BMW’s promotion of “Drive for Team USA” events around the London Games helped it sell more than 6,000 new cars. More than 300 dealerships nationwide participated in the promotion, sending fliers to prospective BMW buyers offering them a chance to attend a special test-drive even ...
Tags: Olympics
NASCAR TV audience smallest in 5 years
NASCAR executives like to compare their sport’s TV ratings to a roller coaster. This year, the sport’s premier series took a downward ride, posting its smallest TV audience in five years and registering a 25 percent drop in the 18- to 34-year-old demographic. NASCAR In ...
Tags: Media
Palmer leaves P&G
David Palmer, Procter & Gamble director of global sports marketing, left the company at the end of October, and P&G hasn’t named a replacement. Palmer, a 13-year marketer at the consumer packaged goods company, was one of 5,700 employees who took a company buyout offer. ...
