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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

WME-IMG Hires Former GM Exec Chris Liddell To Replace Peter Klein As CFO

Published in SportsBusiness Daily Global on 07 / 31 / 14

WME-IMG announced it hired former Microsoft and GM CFO CHRIS LIDDELL . The New Zealander will replace  PETER KLEIN as CFO of the organization. Liddell is familiar with IMG, having served on the company’s board in '11 at the request of late IMG Chair TED FORSTMANN . He previously served...

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Tags: People and Pop Culture

More Stories by this Author

04/26/12
SportsBusiness Daily: Olympians Suing Samsung Over Name Use

A group of 18 Olympians yesterday sued Samsung, alleging the company did not have permission to incorporate their names and photos into its “Samsung Genome Project.” The list of athletes suing includes Dara Torres, Mark Spitz, Greg Louganis, Jackie Joyner-Kersee, Aaron Peirsol, Cullen Jo ...

Tags: Marketing and Sponsorship, Samsung

04/23/12
SportsBusiness Daily: USATF Names Max Siegel CEO

USA Track & Field today named former Dale Earnhardt Inc. exec Max Siegel its CEO, ending a 19-month search for a new leader. The organization has been without a CEO since Doug Logan left in September '10. Siegel will earn a base salary of $500,000 with an option for bonuses. USATF Chair Ste ...

04/23/12
SportsBusiness Journal: USSA hires new CMO

The U.S. Ski and Snowboard Association has hired CBS Sports Network sales executive Michael Jaquet as its new chief marketing officer. Jaquet, who grew up skiing and helped create the U.S. Freeskiing Open, fills a position that has been vacant since the USSA’s former chief revenue and marke ...

Tags: Leagues and Governing Bodies

04/23/12
SportsBusiness Journal: Ad sales tune up for ISC radio network

Advertising sales for its radio broadcasts have become a bright spot for International Speedway Corp., at a time when its tracks are behind on advance ticket sales and the company still has race title sponsorships to sell. The company’s Motor Racing Network has signed 16 new advertisers thi ...

Tags: Media

04/18/12
SportsBusiness Daily: USOC Unveils "Raise Our Flag" Ad Campaign

The USOC today announced a new, call-to-action advertising campaign called “Raise Our Flag” that is designed to drive donations to Team USA by giving Americans a chance to buy a stitch in the flag that the team will carry in the London Games Opening Ceremony on July 27. The campaign, whi ...

04/16/12
SportsBusiness Journal: NBC Olympic promos begin this week

With Comcast’s assets at its disposal, NBC Sports this week plans to roll out its most robust and comprehensive Olympic promotional push. The company plans to feature 30-second advertisements across 20 channels and 66 websites over the last 100 days leading up to the London Games. The promo ...

Tags: Media

04/16/12
SportsBusiness Journal: Target joins race for NASCAR fans

The battle for NASCAR fans’ grocery purchases is heating up. Target plans to promote its expanding grocery offerings at Charlotte Motor Speedway during this May’s Sprint All-Star Race and Coca-Cola 600. The retailer, which has sponsored the speedway since 2007, will have nine branded ...

Tags: Marketing and Sponsorship

04/16/12
SportsBusiness Journal: Driving Paralympian appeal

When McDonald’s decided to feature Marlon Shirley on cups during the 2004 Athens Games, it signified a breakthrough for the Paralympics. For the first time, one of its stars was being showcased at the restaurant nationwide alongside recognizable Olympians such as gymnast Carly Patterson. Ne ...

Tags: Olympics

04/16/12
SportsBusiness Journal: New deal revamps Dew Tour

After years of putting its name on the Dew Tour and letting NBC’s Alli Sports run it, Mountain Dew has negotiated a new title sponsorship deal that will result in a wholesale reinvention of the property and give the sponsor a management voice in its operation. Under terms of the deal, the D ...

Tags: Events and Attractions

04/12/12
SportsBusiness Daily: Citi Unveils Marketing Program For London Games

Citi today unveiled its Olympic marketing program, which allows Americans to use Facebook and Twitter to direct $500,000 to non-profit sport organizations selected by the bank’s endorsed athletes. The program, which is called “Every Step of the Way,” is designed to fund U.S. Olympi ...

Tags: Marketing and Sponsorship, Citibank

04/10/12
SportsBusiness Daily: Havas Media Acquires Ignition Marketing Agency

Global media company Havas Media has acquired Atlanta-based Ignition, the marketing agency most noted for its work organizing the Olympic Torch Relay. The acquisition will see Ignition become a part of Havas Sports & Entertainment. Ignition brings with it relationships with clients such as Ameri ...

Tags: Finance

04/10/12
SportsBusiness Daily: Samsung Unveils Olympic Genome Facebook App

Samsung yesterday unveiled its U.S. Olympic Genome Project, a Facebook app designed to allow users to discover how they are connected to Olympic and Paralympic hopefuls. The company will begin promoting the app with digital advertising today. Ads feature former Olympic gymnast Dominique Dawes, ...

Tags: Marketing and Sponsorship, Samsung

04/09/12
SportsBusiness Journal: Hot Wheels stunt coming to X Games

Nearly a year after bringing its toy cars to life at the Indy 500, Hot Wheels is preparing to throw its next big stunt at this summer’s X Games. The Mattel-owned brand has signed a deal with ESPN and is in the process of planning a stunt that calls for two vehicles to drive on a life-size v ...

Tags: Marketing and Sponsorship

04/09/12
SportsBusiness Journal: Street League hires Park Lane

Editor's note: This story is revised from the print edition. Rob Dyrdek’s street skateboarding property, Street League, has hired the investment bank Park Lane to assist with raising capital. Street League, which is entering its third year, is looking to raise capital in order to enh ...

Tags: Leagues and Governing Bodies

04/06/12
SportsBusiness Daily: USA Swimming Signs Three New Sponsors

USA Swimming has signed three new sponsorships, Master Spas, the Century Council and Active Network. All three deals are in the supplier category, which are typically valued in the mid- to high six figures. Master Spas makes hot tubs and swimming treadmills; the Century Council is a non-profit group ...

Tags: Marketing and Sponsorship

04/04/12
SportsBusiness Daily: P&G Announce U.S. Olympian Endorsers

Proctor & Gamble today released a list of 28 U.S. Olympic and Paralympic athletes who will be representing 13 of the company's brands in the months ahead. The list features athletes from an array of sports, including sprinter Allyson Felix, swimmer Ryan Lochte, gymnast Jordyn Wieber and taekwond ...

Tags: Marketing and Sponsorship, Procter and Gamble

04/04/12
SportsBusiness Daily: BMW Installs 3D Video System For USATF

USOC sponsor BMW yesterday announced it had completed the installation of a 3D video system that can track U.S. track and field athletes' velocity and performance in the long jump. The automotive company’s technology division spent a year developing the technology and U.S. Gold Medal-winning d ...

Tags: Marketing and Sponsorship, BMW Inc., USOC

04/04/12
SportsBusiness Daily: NBC Plans Most-Ever Olympic Trials Coverage

With control of an all-sports cable channel for the first time, NBC Sports is planning to offer more coverage of the U.S. Olympic trials than ever before. NBC and NBC Sports Network will be the only networks carrying 47 hours of live Trials coverage and 20.5 hours of tape-delayed coverage. The bigg ...

04/03/12
SportsBusiness Daily: ISC Execs: Q1 Revenue Topped Expectations

ISC reported an increase in revenues for Q1 '12, which company execs said exceeded internal expectations. The year-over-year increase excludes Phoenix Int'l Raceway’s spring race, which was moved from Q1 in '11 to Q2 in '12, and lost revenue from the new Sirius sponsorship, which is lower than ...

Tags: DC, Motorsports, 3M, Sprint, NASCAR

04/02/12
SportsBusiness Daily: Deloitte Renews Deal With USOC

The USOC today announced a renewal with official sponsor Deloitte. The deal, which is a mix of value-in-kind services and cash, extends the global accounting firm’s position as the official professional services sponsor for audit, tax, consulting and financial advisory services. As an official ...

04/02/12
SportsBusiness Journal: A Fox all-sports network?

Fox Sports executives may have been publicly downplaying reports that it is looking to launch a competitor to ESPN, but the idea has gained a lot of momentum in recent months as Fox has dangled the possibility during rights negotiations with some of the country’s biggest sports properties. ...

Tags: Media

04/02/12
SportsBusiness Journal: WMG receives $25M for minority stake

Sources say Casey Wasserman plans to use the investment to expand the company’s business overseas. Photo by: MICHAEL GOOD PHOTOGRAPY Editor's note : This story is revised from ...

Tags: Marketing and Sponsorship

04/02/12
SportsBusiness Journal: Nike scores in Brazil with '16 Olympic deal

Nike has signed a sponsorship agreement with Rio 2016 and the Brazilian national team, scoring a major corporate victory in the race for market share in fast-growing Brazil. The deal gives Nike its first official Olympic organizing committee sponsorship since the 2000 Sydney Games. It represents ...

Tags: Marketing and Sponsorship

03/30/12
SportsBusiness Journal: WMG receives $25M for minority stake

Wasserman Media Group has received an investment of approximately $25 million from Highbridge Capital Management, giving the New York-based private equity firm a minority position in the sports and entertainment company. Wasserman plans to use the money for acquisitions and strategic growth initi ...

Tags: Marketing and Sponsorship

03/30/12
SportsBusiness Journal: Nike scores in Brazil

Nike has signed a sponsorship agreement with Rio 2016 and the Brazilian national team, scoring a major corporate victory in the race for market share in fast-growing Brazil. The deal gives Nike its first official Olympic organizing committee sponsorship since the 2000 Sydney Games. It represents ...

Tags: Marketing and Sponsorship

03/28/12
SportsBusiness Daily: U.S. Rowing Launching New Campaign

For the first time since the mid '90s, U.S. Rowing will launch a marketing campaign designed to bolster interest in the sport ahead of the London Games. The NGB has developed a "Row to London" logo that will be featured on branded apparel, its Facebook page and an interactive element on its web ...

Tags: Olympics

03/26/12
SportsBusiness Daily: USA Track & Field Renewing CEO Search

USA Track & Field today is expected to announce it has renewed its search for a new CEO and hopes to name a top executive prior to its '12 Olympic Trials in late June. The organization has been without a CEO since Doug Logan left in September '10. USATF last searched for a new CEO early last y ...

03/26/12
SportsBusiness Journal: MSG cancels action sports event

Madison Square Garden Inc. has abandoned plans for New York City’s first major BMX and skateboard event this summer. The event, which was to be called the Empire Open, was to have been held in Queens at the USTA Billie Jean King National Tennis Center. The company last year hired ASA Entert ...

Tags: Events and Attractions

03/26/12
SportsBusiness Journal: Champions: Humpy Wheeler

Photo by: TIFFIN WARNOCK / STAFF On a Thursday night in January, the Montcross Chamber of Commerce gathered at a botanical garden outside of Belmont, N.C. More than 200 people turned out from car ...

Tags: Champions

03/26/12
SportsBusiness Journal: New York F1 race makes plans

The organizers of the Formula One Grand Prix of America race in the New York-New Jersey market have begun a search for a title sponsor willing to pay $15 million and developed preliminary pricing for ticket and hospitality packages. Sponsorship, general ticket sales and hospitality will be the ev ...

Tags: Events and Attractions

03/26/12
SportsBusiness Journal: Website: 'The story of the athletes’

The U.S. Olympic Committee is poised to unveil a new website this week that is a radical departure from the traditional team and league sites that dominate sports. The site eschews text and headlines in favor of photos and videos that form a collage where visitors pick and choose what interests t ...

Tags: Olympics

03/26/12
SportsBusiness Journal: Fan-forward thinking at World Congress

While the sports industry is constantly focused on increasing revenue, the prevailing sense at the 2012 IMG World Congress of Sports last week was more myopic: Focus on the current customers, enhance their experience and do everything possible to retain their business. More from World Congre ...

Tags: Events and Attractions

03/21/12
SportsBusiness Daily: NHL's Ken Yaffe Leaving After 19 Years

Longtime NHL exec KEN YAFFE is leaving the league after 19 years. NHL Deputy Commissioner BILL DALY yesterday informed staff of Yaffe’s decision to leave his position as Senior VP/International. Daly wrote, “He has been instrumental in the growth of our game internationally ... and i ...

Tags: People and Pop Culture, NHL

03/21/12
SportsBusiness Daily: Witt/Kieffer Opening Sports Placement Firm

Witt/Kieffer, a 40-year old executive placement firm, is opening a sports practice that will focus on placing execs in non-profit organizations and athlete foundations. Witt/Kieffer consultants GREG SANTORE and SCOTT SETTE will head the practice. The duo sees the sports practice as an expansion ...

Tags: People and Pop Culture

03/19/12
SportsBusiness Journal: Coke, History team up in Charlotte

Coca-Cola and History Channel are combining forces to raise their respective brands’ profiles ahead of their big NASCAR race weekend in Charlotte this May. The title sponsors of the History 300 and Coca-Cola 600 races have partnered on a sweepstakes that will give a fan a chance to win a tr ...

Tags: Marketing and Sponsorship

03/19/12
SportsBusiness Journal: NHRA isolates the ‘Nitro Gene’

At a time when motorsports is looking for ways to appeal to younger fans, the NHRA is rolling out a marketing campaign designed to connect with kids, young adults and older fans alike. The organization developed the tag line “Nitro Generation” and creative that asks fans questions to ...

Tags: Marketing and Sponsorship

03/19/12
SportsBusiness Journal: Disney deal gives Roma U.S. presence

Nearly a year after acquiring AS Roma, a group of American investors has cut a deal to bring the Italian soccer club to the U.S. to train for the next five years. AS Roma will become the club in residence at Disney’s ESPN Wide World of Spo ...

Tags: Franchises

03/19/12
SportsBusiness Journal: Olympic moms find niche

When Olympic beach volleyball star Kerri Walsh shared plans to start a family after the Beijing Games, her agent, Ryan Morgan, felt conflicted. Morgan, who had worked with Walsh for 10 years, was excited to see Walsh take such a step, but he worried it might be the end of her career. It didn&rsqu ...

Tags: Olympics

03/16/12
SportsBusiness Daily: USOC Unveils Safe Sport Program

The USOC Friday announced Safe Sport, a program designed to provide guidelines for the welfare and training of young athletes. The program, which includes an 80-page guidebook to address physical and sexual misconduct in sport, was developed by a task force created in the wake of allegations that US ...

03/14/12
SportsBusiness Daily: A-B Inks Four-Year Extension With USOC

The USOC and A-B InBev today announced a four-year sponsorship extension that will see Budweiser retain its position as the exclusive malt beverage of Team USA through '16. Financial terms of the deal were not available, but A-B reportedly pays $2.5M a year for its current agreement that e ...

03/13/12
SportsBusiness Daily: Citi Signs 13 Olympic Endorsers

USOC sponsor Citi announced it has signed 13 current and former Olympians and Paralympians to use in its marketing efforts ahead of the London Games. The endorsers have 21 medals between them and represent seven different sports. ATHLETE SPORT ...

03/12/12
SportsBusiness Journal: One writer's march through madness

Staff writer Tripp Mickle writes about his frustration trying to access March Madness Live this week by authenticating his cable account. His struggle mirrored some of the challenges that many faced yesterday under Turner’s and CBS’s new system for watching NCAA games live. Seamles ...

Tags: Media

03/12/12
SportsBusiness Daily: Chase Card Services To Sponsor No. 24 Car

JP Morgan Chase’s credit card division today announced it has signed on as the primary sponsor of the AARP Foundation’s No. 24 Chevy driven by Jeff Gordon for five NASCAR Sprint Cup Series races this season. The company’s credit card division, Chase Card Services, will appea ...

03/12/12
SportsBusiness Journal: Chocolate milk buffs up marketing

The organization behind the “Got milk?” campaign is tapping three major sports organizations to support a new advertising effort pushing chocolate milk. U.S. swimmers, including Chloe Sutton (foreground), will be part ...

Tags: Marketing and Sponsorship

03/12/12
SportsBusiness Journal: IndyCar's in snail's tale

When Randy Bernard’s secretary said he had a call from Jeffrey Katzenberg a year and a half ago, the IndyCar Series CEO stopped working on the email he was writing and tried to compose himself. It wasn’t easy. His mind kept racing as he thought about DreamWorks’ colossal success wi ...

Tags: Leagues and Governing Bodies

03/07/12
SportsBusiness Daily: Infineon Not Renewing Speedway Deal

California-based technology company Infineon will not renew its naming-rights deal for the speedway in Sonoma, Calif., after its deal expires in May. The news was revealed today as part of Speedway Motorsports Inc.'s annual financial report . Infineon Raceway VP/Marketing & Communications  ...

Tags: Facilities, Speedway Motorsports Inc.

03/07/12
SportsBusiness Daily: SMI Posts A Net Loss For '11

Challenging economic conditions and decreased ticket prices swung Speedway Motorsports Inc. to a net loss in '11. The company today reported a net loss of of $6.4M compared to net gain of $44.5M in '10. Its total revenues increased by $3.6M largely as a result of a $7M increase in event-related reve ...

Tags: Finance, Speedway Motorsports Inc.

03/07/12
SportsBusiness Daily: SMI Swings Net Loss For FY '11

Challenging economic conditions and decreased ticket prices swung Speedway Motorsports Inc. to a net loss in '11. The company today reported a net loss of $6.4M compared to a net gain of $44.5M in '10. Total revenues increased by $3.6M largely as a result of a $7M increase in event-related revenue, ...

03/06/12
SportsBusiness Daily: Compensation For Top ISC Execs Down

In an effort to control expenses in '11, Int'l Speedway Corp. eliminated cash bonuses for all execs and instead awarded restricted stock. As a result, total compensation for ISC Vice Chair & CEO LESA FRANCE KENNEDY declined 15.6% from '10 to $791,595, according to a recent security filing. Ken ...

Tags: People and Pop Culture, International Speedway Corp.

03/05/12
SportsBusiness Daily: Lucas Oil Re-Signs With AMA Motocross Series

Lucas Oil has signed a multiyear extension of its title sponsorship of the AMA Motocross series. The company will continue to sponsor and manage television production for the 12-race series, which is managed by MX Sports Pro Racing and Alli Sports. Financial terms of the deal were not available ...

Tags: Marketing and Sponsorship

03/05/12
SportsBusiness Journal: SI signs with Team USA

Sports Illustrated will return to the Olympic sponsorship fold for the first time since 2004. The Time Inc. company signed a one-year agreement with the U.S. Olympic Committee to become an official media partner of Team USA. Under terms of the agreement, Sports Illustrated will become a prefer ...

Tags: Olympics

03/05/12
SportsBusiness Journal: NBC bringing YouTube to London

Editor's note: This story is revised from the print edition. NBC and YouTube will team up to deliver the Olympics online this summer. The Olympics rights holder has struck a technology and promotional partnership that will see YouTube provide the video player for NBCOlympics.com throughout ...

Tags: Olympics

03/05/12
SportsBusiness Journal: Hendrick near deal with Chinese firm

Hendrick Motorsports is close to finalizing a nine-race primary sponsorship with Trina Solar, a Chinese solar panel manufacturer, for its No. 5 NASCAR Sprint Cup entry. The deal will see Trina appear alongside Farmers Insurance on Kasey Kahne’s car at nine races this season. Financial term ...

Tags: Marketing and Sponsorship

03/05/12
SportsBusiness Journal: Team USA taking over Times Square

Team USA is taking over Times Square on April 18. In its continued effort to create events outside the 17 days of the Olympics, the U.S. Olympic Committee has rented space in Times Square for a celebration of the 100-day mark until the opening ceremony for the London Games on July 27. ...

Tags: Olympics

02/27/12
SportsBusiness Journal: Sponsor renewal talks at Daytona

Using their sport’s biggest event as a backdrop, a handful of NASCAR teams last weekend jump-started renewal talks with major primary sponsors. Hendrick Motorsports, Earnhardt Ganassi Racing, Stewart-Haas Racing, Michael Waltrip Racing and Richard Petty Motorsports are among the teams with ...

Tags: Marketing and Sponsorship

02/27/12
SportsBusiness Journal: NASCAR plan pegs 6 areas

In early 2010, Brian France called together two of his top executives, Eric Nyquist and Steve Phelps, and asked them a simple question: How do we fix our communications strategy? “It just doesn’t feel right,” France said. “We can do better than this.” The resultin ...

Tags: Leagues and Governing Bodies

02/24/12
SportsBusiness Daily: A-B Trades Shootout Entitlement For Duels

Anheuser-Busch has expanded its relationship with Daytona Int'l Speedway, adding entitlement rights to the Duel races and Speedweeks, the 10-day stretch of stock-car races from the Shootout to the Daytona 500. Its Budweiser brand also will become the presenting sponsor of a pre-race concert and segm ...

Tags: NASCAR Season Preview, Anheuser Busch

02/20/12
SportsBusiness Journal: Racing executives to watch

Kim Brink Managing director, brand and consumer marketing, NASCAR Brink spent seven years overseeing advertising for Chevrolet, including memorable campaigns such as “Like a Rock,” and worked with properties ranging from the Ol ...

Tags: In-Depth, NASCAR Season Preview

02/20/12
SportsBusiness Journal: Next generation of NASCAR owners

On a hill on the edge of Charlotte sits a 5,000-square-foot building that once served as the office for the first five employees at Hendrick Motorsports. It overlooks a sprawling, 100-acre complex with 13 buildings that serve as the offices for the 550 employees who work for the team today. ...

Tags: In-Depth, NASCAR Season Preview

02/20/12
SportsBusiness Journal: NASCAR issues to watch

Tuning up for TV talks Photo by: Allen Kee / ESPN Though its current broadcast agreements with Fox, ESPN and Turner run through 2014, NASCAR already has held preliminary discussions with tracks and teams ...

Tags: In-Depth, NASCAR Season Preview

02/20/12
SportsBusiness Journal: ‘NASCAR Green’ portfolio expands

Going green is good for NASCAR’s bottom line. Three years after the sanctioning body decided to create a separate sponsorship portfolio for environmentally conscious companies, it has signed its second “NASCAR Green” sponsorship. Creative Recycling, a Florida-based company that ...

Tags: Marketing and Sponsorship

02/20/12
SportsBusiness Journal: All-Star/Daytona Sunday a sponsor sprint for Sprint

If you find yourself traveling across Central Florida on I-4 this weekend, there’s a good chance you’ll pass a convoy of SUVs ferrying Sprint executives between two of sports’ biggest events, the Daytona 500 and the NBA All-Star Game in Orlando. Sprint will juggle both of its bi ...

Tags: Marketing and Sponsorship

02/20/12
SportsBusiness Journal: Fox’s Daytona inventory 90 percent sold

Buoyed by increased NASCAR ratings last season, Fox’s sales team has sold 90 percent of its inventory for the Daytona 500 and expects to sell out this week. The amount of inventory sold mirrors what Fox sold prior to last year’s Daytona 500, but Neil Mulcahy, Fox Sports executive vice ...

Tags: Media

02/17/12
SportsBusiness Daily: FanVision Signs Deal With NASCAR

FanVision has signed a five-year deal with NASCAR that will see its multimedia handsets made available to fans throughout all Sprint Cup Series race weekends. FanVision will rent its third generation controller with a 4.3-inch screen for $59.99 for all 38 races. There will be live broadcasts with mu ...

Tags: Media

02/16/12
SportsBusiness Daily: Auto Plus To Sponsor Gainesville NHRA Venue

Uni-Select USA and its chain of auto retail stores known as Auto Plus have signed a naming-rights sponsorship for the NHRA's drag strip in Gainesville, Fla. The drag strip will be known as Auto-Plus Raceway. Terms of the agreement were not available. In addition to the naming-rights deal, the retail ...

02/15/12
SportsBusiness Daily: Sunoco To Sponsor Speed's Pre-Race Show

Speed signed a multi-million dollar advertising deal with Sunoco that will see the official fuel of NASCAR become the presenting sponsor of the net's "RaceDay" broadcast. The Home Depot previously held that advertising position but dropped it last season. The show, which takes place at the track pri ...

Tags: Marketing and Sponsorship, Speed Channel

02/13/12
SportsBusiness Journal: J. Pyne takes legal action vs. IMG

Jim Pyne, the brother of IMG Sports & Entertainment President George Pyne, is taking legal action against IMG, alleging that it owes him millions of dollars in commission for a sponsorship he sold last year. Jim Pyne was a vic ...

Tags: Marketing and Sponsorship

02/13/12
SportsBusiness Journal: RallyCross at SMI tracks

Global RallyCross and Speedway Motorsports Inc. have reached an agreement that will see the series take five of its events to SMI-owned racetracks this year. Global RallyCross grew out of the X Games and features action sports stars like Travis Pastrana and Brian Deegan racing each other in compa ...

Tags: Leagues and Governing Bodies

02/13/12
SportsBusiness Journal: NBC Olympics ad sales blow past Beijing

NBC Universal has sold more national advertising than it did for the Beijing Olympics, topping $900 million, with more than five months to go before the London Games. The company, which has benefited from economic stability and robust interest from Olympic sponsors, has already reset its final sa ...

Tags: Olympics

02/13/12
SportsBusiness Journal: IndyCar moves beyond tragedy

Four months after its championship race ended with a tragic crash that killed driver Dan Wheldon, Izod IndyCar Series CEO Randy Bernard is optimistic the sport will bounce back in 2012. Izod IndyCar Series CEO Randy Bernard cites ...

Tags: Leagues and Governing Bodies

02/13/12
SportsBusiness Journal: USOC signs Chobani yogurt

Buoyed by rapid growth, Greek yogurt brand Chobani is jumping into sports sponsorship, signing its first-ever agreement with the U.S. Olympic Committee. The USOC signed Chobani, a sports sponsorship newcomer, through the 2014 Soch ...

Tags: Olympics

02/08/12
SportsBusiness Daily: Rothenberg Named Chair Of Grand Prix Sports

ALAN ROTHENBERG , the '94 FIFA World Cup Chair, today was named Chair for Grand Prix Sports, an L.A.-based sports agency that owns the exclusive rights to Rugby Sevens in the U.S. Rothenberg’s agency, Premier Partnerships, which he founded with RANDY BERNSTEIN , will handle Grand Prix’ ...

Tags: People and Pop Culture

02/06/12
SportsBusiness Daily: Global RallyCross, SMI Reach Deal

Global RallyCross and Speedway Motorsports Inc. reached an agreement late last week that will see the series take five of its events to SMI-owned racetracks this year. Global RallyCross grew out of the X Games and features action sports stars like Travis Pastrana and Brian Deegan racing each ot ...

Tags: Leagues and Governing Bodies

02/06/12
SportsBusiness Journal: 5-Hour Energy expects boost from Cup move

5-Hour Energy is projecting it will do $13 million more in business this season by moving from sponsorship of a NASCAR Nationwide Series team to a Sprint Cup team. The company, which late last year signed a 24-race primary sponsorship deal with Michael Waltrip Racing to sponsor the No. 15 car dri ...

Tags: Marketing and Sponsorship

02/06/12
SportsBusiness Journal: Lucas Oil in for the long haul

Forrest Lucas spent the weeks before last night’s Super Bowl daydreaming about the images from Indianapolis that would appear on TV screens across America. Lucas was in the midst of one such reverie two weeks ago during a trip to Charlotte. As he let his imagination roam, he leaned back in ...

Tags: Marketing and Sponsorship

01/31/12
SportsBusiness Daily: Daytona Records Most Successful Rolex 24

Daytona Int'l Speedway (DIS) last weekend recorded its most successful Rolex 24 race with double digit percentage growth in ticket sales, hospitality sales and corporate displays. It was the 50th anniversary of the race, which showcases more than 55 cars racing for 24 hours on the speedway's road co ...

Tags: Events and Attractions

01/30/12
SportsBusiness Daily: NASCAR, Turner Announce Digital Extension

NASCAR and Turner Sports today announced a deal that will see NASCAR buy back its digital rights from Turner and take over the management of NASCAR.com in '13. Under the agreement, Turner will continue to oversee digital ad sales through '16. Turner has held NASCAR's digital rights since '00. "One o ...

01/30/12
SportsBusiness Daily: WMG Hires Freeskiing Agent Michael Spencer

Wasserman Media Group is expanding its action sports division into freeskiing by hiring one of the sport's most established agents, Michael Spencer. The hire comes two years before freeskiing joins the Olympics. Spencer, the founder of Ego Sports, will bring a client of athletes headlined by Simon D ...

Tags: Labor and Agents, Wasserman Media Group

01/30/12
SportsBusiness Journal: MillerCoors pours it on, extends deals across NASCAR

At a time when many NASCAR sponsors are cutting back on the number of races they sponsor, MillerCoors has extended its commitment to run a full-season primary. The beer company last week announced early, multiyear extensions with Penske Racing and NASCAR that will see the Miller Lite brand retain ...

Tags: Marketing and Sponsorship

01/30/12
SportsBusiness Journal: Wasserman adds freeskiing agent

Wasserman Media Group is expanding its action sports division into freeskiing by hiring one of the sport’s most established agents two years before freeskiing joins the Winter Olympics. Michael Spencer, the founder of Ego Sports, will join ...

Tags: Labor and Agents

01/30/12
SportsBusiness Journal: IndyCar begins work on website changes

After several years of sharing digital staff with Indianapolis Motor Speedway, the IndyCar Series is building out a staff of its own and beginning to revamp its website. The sanctioning body hired the digital marketing agency Terralever to redevelop its website. The agency, which is based in Phoe ...

Tags: Leagues and Governing Bodies

01/30/12
SportsBusiness Journal: NASCAR commits to ad spend as part of USA Today deal

USA Today Sports Media Group signed a one-year deal with NASCAR that will see the sanctioning body commit to a guaranteed ad spend with the national newspaper company, the latest move by USA Today in its push to enhance its sports brand. It is the first time since 2006 that USA Today and NASCAR h ...

Tags: Media

01/30/12
SportsBusiness Journal: Wal-Mart revs up NASCAR ‘Time’

A year after signing a licensing deal with NASCAR, Wal-Mart is expanding its marketing activity in the sport by adding promotions in 500 additional stores this February and doubling its race market activities from a year ago. The expansion means Wal-Mart will promote NASCAR in 2,000 of its stores ...

Tags: Marketing and Sponsorship

01/26/12
SportsBusiness Daily: NASCAR Delivers Preseason Press Conference

A year after making sweeping changes to its point system and qualifications for its series championships, the news today from NASCAR was no news. The sport’s sanctioning body started its preseason press conference with a video that highlighted closer competition, the addition of new drivers an ...

01/26/12
SportsBusiness Daily: MillerCoors Signs Extensions With NASCAR, Penske

MillerCoors today announced it is extending its commitment to NASCAR, signing a multiyear extension with Penske Racing that will see its Miller Lite continue to sponsor the No. 2 Dodge for 36 races. It also signed a five-year extension with NASCAR that will see the Coors Light brand remain the ...

Tags: Marketing and Sponsorship, MillerCoors

01/26/12
SportsBusiness Daily: ISC Sees Net Income Of $69.4M For FY '11

Despite seeing total revenues decrease by $15.6M last year, Int'l Speedway Corporation today reported net income of $69.4M for FY '11. Admissions revenue decreased 10% from '10 to $144.4M, but ISC did not host IndyCar Series events at its Kansas, Chicagoland, Watkins Glen or Homestead trac ...

Tags: Finance, International Speedway Corp.

01/26/12
SportsBusiness Daily: Pantene Announces Olympic Campaign

Procter & Gamble's Pantene brand today announced 11 Olympic athletes it will feature in its advertising in the run up to the London Games. The brand is in 180 countries and the athletes come from key markets such as China, Russia, Brazil, Japan, the U.K. and the U.S. The women will be featured i ...

Tags: Marketing and Sponsorship

01/23/12
SportsBusiness Journal: X Games puts three sponsors into the action

In addition to signs, Jeep will have a vehicle on a competition course. Photo by: GETTY IMAGES Looking to entice advertisers and bolster sales for the X Games, ESPN’s sales team ...

Tags: Marketing and Sponsorship

01/23/12
SportsBusiness Journal: Banana Boat warms up to racing

When the Banana Boat brand team attended NASCAR races in Phoenix and Chicago last year, it was entranced by the number of people sitting in the sun. Team members saw hundreds of thousands of potential customers and couldn’t believe that no other sunscreen brand had found them. “There ...

Tags: Marketing and Sponsorship

01/23/12
SportsBusiness Journal: Radio-control car maker buys into NHRA

After dipping its toe in the NHRA waters with a display at a race last year, radio-control car manufacturer Traxxas is diving into the sport. The company, which was founded in 1986 and makes radio-control cars with replaceable parts, signed a five-year agreement with the NHRA that gives it an arr ...

Tags: Marketing and Sponsorship

01/23/12
SportsBusiness Journal: Action sports properties

SUMMER Dew Tour Description: The first action sports series. Launched in 2005 by Clear Channel and NBC, the vision was to develop a series of action sports events for BMX, skate and freestyle motocross in which athletes accumulated points and had a chance to win what amounts to a season ch ...

Tags: In-Depth

01/23/12
SportsBusiness Journal: New Dew Crew jumps the pit wall

The Dew Crew is back. The term, which was used to describe the pit crews working on Darrell Waltrip’s No. 11 Mountain Dew Buick in the 1980s and Casey Atwood’s No. 19 Mountain Dew Dodge in 2001, will be used by Diet Mountain Dew to promote its new role as Dale Earnhardt Jr.’s pr ...

Tags: Marketing and Sponsorship

01/23/12
SportsBusiness Journal: Action's balancing act

During the holidays in late December, James Leitz jumped online to check his email. The head of IMG’s action sports division scrolled through his inbox and unearthed an email from someone who had visited the division’s website. “How does action sports connect with the youth mar ...

Tags: In-Depth

01/17/12
SportsBusiness Daily: N.Y. F1 Race Hires Tom Cotter, Dennis Robinson

Cotter lives in N.C., but plans to rent an apartment in N.Y. The F1 Grand Prix in New York-New Jersey today named longtime motorsports exec TOM COTTER President. He will man ...

Tags: People and Pop Culture, Formula One

01/17/12
SportsBusiness Daily: F1 Event In N.Y.-N.J. Names Cotter President

The F1 Grand Prix in New York-New Jersey today named longtime motorsports exec Tom Cotter President. He will manage every aspect of the event from logistics and security to public relations and sales. He will report to Leo Hindery , the race's promoter and director, and initially will oversee a s ...

01/16/12
SportsBusiness Journal: Toyota expands NHRA footprint

A decade after jumping into NHRA racing, Toyota is expanding its footprint in the sport, closing a race title sponsorship deal and expanding its advertising support. The company signed a multiyear deal to title sponsor the NHRA’s race in Englishtown, N.J., which will be called the Toyota NH ...

Tags: Marketing and Sponsorship

01/16/12
SportsBusiness Journal: Monster extends with AMA Supercross

Monster Energy’s signature black and lime color scheme will dominate the pits of AMA Supercross races through 2016. The energy drink brand, which is owned by Hansen Beverage Co., signed an early extension with AMA Supercross owner Feld Motor Sports. It has been the title sponsor of the Mons ...

Tags: Marketing and Sponsorship

01/09/12
SportsBusiness Journal: NHRA regroups for 2012

The NHRA continued to battle economic headwinds in 2011 and saw a significant decrease in revenue because weather dampened attendance for several races. The organization worked to keep its costs under control by letting go of a handful of employees in October, said President Tom Compton, who cha ...

Tags: Leagues and Governing Bodies

01/09/12
SportsBusiness Journal: Helios, GlideSlope join forces

International sports marketing agency Helios Partners and boutique sports consultancy GlideSlope are forming a joint venture called HGS that will advise corporate clients marketing sports globally. The joint venture comes a year after the two agencies partnered to become the Olympic agency of rec ...

Tags: Marketing and Sponsorship

01/09/12
SportsBusiness Journal: Sprint Cup teams have excess inventory

NASCAR teams started the year with three times more primary sponsorship inventory to sell than a year ago. Six of the top-tier Sprint Cup teams have primary sponsorships available for a combined 90-plus races this year. It’s a total that would have been higher had Roush Fenway Racing and Ri ...

Tags: Marketing and Sponsorship

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