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Sochi surprises realign endorsement market03 / 03 / 14
Wasserman Media Group and IMG led U.S. sports talent representation agencies in the medal counts at the Sochi Olympics, but it may take longer than usual to determine who the real post-Games business winners are, Olympic industry experts said last week. That’s because many of the big storie...
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The U.S. Olympic Committee’s push to sell digital advertising to non-Olympic sponsors begins in earnest this week at the organization’s first “newfront,” a presentation of advertising inventory on teamusa.org to some 300 media buyers in New York. The presentation, which wi ...
Fox Sports and NASCAR closed a new, $3.8 billion TV rights agreement that adds three Sprint Cup races, 14 Nationwide Series races and two years to the deal the broadcaster cut with NASCAR last fall. The $3.8 billion price tag is $1.4 billion greater than the eight-year deal Fox signed with NASCAR ...
When Dick Pound ran for president of the International Olympic Committee in 2001, he rarely traveled. His campaign depended primarily on phone calls to members and brief meetings at IOC gatherings. Twelve years later, the campaign for IOC president looks far different. The six competitors — ...
In late July, Speed employee Jessie Morrison scaled the large, red Speed sign outside the broadcast network’s Charlotte headquarters. She stretched out across it on her stomach, turned toward a camera and smiled. Later, she posted the phot ...
Every five to 10 years Major League Baseball, the NBA and NHL revisit the way their teams share revenue. In the motorsports world, Formula One does the same thing. But when NASCAR finalizes its future media rights deals in the coming months, the sport doesn’t plan to discuss — much less ...
During the week of July 7, NASCAR officials started to realize that the sport’s long-standing, multi-decade relationships with ESPN and Turner were coming to an end. Soon after the July 4 holiday, Turner’s David Levy called NASCAR’s Steve Herbst to say that Turner wasn&rs ...
The U.S. Olympic Committee struck a digital licensing agreement with the International Olympic Committee, defining for the first time the types of archival Olympic footage it can feature on its Team USA website and YouTube channel. The agreement, which runs through 2040, gives the USOC the right ...
Momentum Worldwide CEO Chris Weil got a call from the head of his agency’s Brazilian office moments after last month’s Confederations Cup final. It wasn’t about the outcome of the match. Instead, one of Momentum’s clients wanted to postpone a World Cup marketing program that ...
Less than a year after signing sponsorships with Michael Waltrip Racing and the NHRA, sales of Peak Antifreeze and Motor Oil are up 5 percent to 7 percent, according to Old World Industries, which owns both brands. The deals have boosted distribution and promotion at retail, said Bryan Emrich, Ol ...
Cutting a marketing agreement with a movie studio can be the most painless deal in sports. Just ask Sunoco, Firestone or Verizon. Those companies collectively spend millions on their sponsorship of the Izod IndyCar Series, but the exposure they will get in DreamWorks’ newest animated film, ...