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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

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Tags: Marketing and Sponsorship

More Stories by this Author

06/11/12
SportsBusiness Journal: NASCAR Media Group splitting into four

Five years after bringing all of its media operations under one roof, NASCAR is recasting NASCAR Media Group as four independent departments: NASCAR Broadcast, NASCAR Productions, NASCAR Digital and NASCAR Entertainment. They will have separate financial goals but continue to share the same P&L ...

Tags: Leagues and Governing Bodies

06/11/12
SportsBusiness Journal: IndyCar searching for title deal

The IndyCar Series has begun searching for a potential replacement for its title sponsor, Izod, three years before the sponsorship is set to end. IndyCar executives have approached current series sponsors and brands about becoming the presenting sponsor of the series in a deal that would make the ...

Tags: Marketing and Sponsorship

06/11/12
SportsBusiness Journal: IndyCar’s China race in doubt over fee

For the second time in a year, an Izod IndyCar Series race is clouded in uncertainty. The promoter of the series’ August race in China hasn’t paid a sanctioning fee, sources said, and the sanctioning body is considering moving the date of the race. Sources valued the sanctioning fee a ...

Tags: Leagues and Governing Bodies

06/11/12
SportsBusiness Journal: NASCAR: No panic over dip in 18-34 demo

NASCAR’s struggle to attract and maintain young male viewers for Sprint Cup Series broadcasts resurfaced during the first half of the season. Ratings in the male 18- to 34-year-old demographic dipped 20 percent on Fox this season through the first 13 races of the season, virtually erasing a ...

Tags: Media

06/07/12
SportsBusiness Daily: Dara Torres Endorses Koss Headphones

U.S. swimmer Dara Torres has signed an endorsement deal with Koss Headphones that will see her help design the company's first line of products for women. The agreement is for three years and includes an option for an extension. Financial terms were not available. Koss today will post a vignette o ...

06/05/12
SportsBusiness Daily: NASCAR Rebrands Media Group Into Four Departments

Five years after bringing all of its media operations under one roof, NASCAR is recasting NASCAR Media Group as four independent departments: NASCAR Broadcast, NASCAR Production, NASCAR Digital and NASCAR Entertainment. They will have separate financial goals but continue to share the same P&L a ...

Tags: People and Pop Culture, NASCAR

06/04/12
SportsBusiness Journal: Acer logging out of Olympic sponsorship

Acer’s option to renew its worldwide Olympic sponsorship has expired, and the International Olympic Committee does not plan to renew the computer company’s agreement beyond 2012. The IOC plans to leave the official computing category vacant and look for new partners to join The Olympi ...

Tags: Olympics

05/28/12
SportsBusiness Journal: USOC performs a flip on Genome Project

The U.S. Olympic Committee recently sent athletes a new form asking them to opt in to Samsung’s Genome Project, a marketing initiative that’s the subject of a lawsuit from 18 Olympians who allege the company used their images without permission. ...

Tags: Olympics

05/28/12
SportsBusiness Journal: ‘Let’s all give back’

Paul Tagliabue towered above the podium, scanning the crowd that filled the New York City ballroom. In each corner of the room, he saw someone he knew. There was Don Garber, the former NFL marketer he assigned to NFL International all those years earlier. There was Donald Dell, a former attorne ...

Tags: Events and Attractions

05/28/12
SportsBusiness Journal: Driver deals running on empty

A few weeks ago, Just Marketing International’s Zak Brown headed out to Del Frisco’s in New York for a steak dinner with his client Jeff Gordon and 20 executives from advertising agencies, media buying firms and major international brands. Brown, who has represented Gordon since early 20 ...

Tags: Marketing and Sponsorship

05/24/12
SportsBusiness Daily: IOC, USOC Sign New Revenue Deal

IOC and USOC leaders today signed a landmark agreement that will rewrite the terms of their revenue-sharing arrangement after '20. The deal brings an end to seven years of negotiations aimed at rewriting an agreement that gave the USOC 12.75% of U.S. broadcast rights revenue and 20% of worldwide Oly ...

05/23/12
SportsBusiness Daily: Details Of USOC's Revenue Deal With IOC

The USOC and IOC have agreed in principal to a new revenue-sharing agreement that will preserve the USOC’s revenues at current levels and includes an escalator for inflation. The parties agreed that the USOC will get a set percentage of new revenue growth from new areas, according to sources f ...

05/21/12
SportsBusiness Journal: Fans to choose game’s cover driver

NASCAR and Activision are borrowing a promotion from EA Sports’ “Madden NFL” game and allowing fans to cast votes for the driver who will grace the cover of its newest video game. The promotion, which launches Wednesday, pits 32 drivers against each other to identify who will be ...

Tags: Marketing and Sponsorship

05/21/12
SportsBusiness Journal: Indy gets aggressive

A combination of new assets and new sales packages has put Indianapolis Motor Speedway on track to deliver its strongest revenue in four years, according to speedway executives. NTB’s sign at Turn 1 is among the new inventor ...

Tags: Facilities

05/21/12
SportsBusiness Journal: On-site hospitality an Olympic first

Just 75 yards from London’s Olympic Stadium, a three-story, $12 million temporary structure has been erected to provide the first on-site, corporate hospitality experience at an Olympic Games. The building is the centerpiece of the London Olympic Organizing Committee’s (LOCOG) hospita ...

Tags: Olympics

05/18/12
SportsBusiness Daily: USOC CEO Earned More Than $700,000 In '11

USOC CEO Scott Blackmun 's compensation jumped to $742,367 in '11, his first full year on the job, according to the organization's tax filings released Friday. The increase, which was $103,960, reflects Blackmun's first his first bonus and full year of pay. Blackmun also earned the organization's l ...

05/18/12
SportsBusiness Daily: Country Time Enlists Brees, Waltrip

Kraft Foods’ brand Country Time -- which is launching its first new flavor in 14 years -- this week launched a social and digital marketing campaign featuring Saints QB Drew Brees, NASCAR driver Michael Waltrip and actress Kristin Chenoweth. The brand created a tea and lemonade drink, &ld ...

Tags: Marketing and Sponsorship, Kraft Foods

05/17/12
SportsBusiness Daily: Daytona Speedway Announces Florida Lotto Partnership

Daytona Int'l Speedway has signed a promotional partnership with the Florida Lottery that will bring the national Powerball drawing to the track after the NASCAR Sprint Cup Series Coke Zero 400 on July 7. In addition to holding a national drawing for one of the nation's biggest lottery's at the trac ...

Tags: Marketing and Sponsorship, International Speedway Corp., Motorsports

05/14/12
SportsBusiness Daily: WMG Creating Action Sports & Olympics Division

Wasserman Media Group has realigned its athlete representation and corporate consulting groups to create an action sports and Olympics division that will specialize in representing athletes, properties and corporate sponsors active in those sports. The move was made in an effort to expand the divers ...

Tags: Labor and Agents, Wasserman Media Group

05/14/12
SportsBusiness Journal: How Ellison rerigged America's Cup

After winning the America’s Cup in 2010, software billionaire Larry Ellison decided to bring the competition to his home city of San Francisco and, in the process, reshape professional sailing. It was a right he won after his Oracle Racing team bested the previous America’s Cup winner ...

Tags: Events and Attractions

05/14/12
SportsBusiness Journal: Fifth Third signs deal with Roush

Fifth Third Bank plans to put its number on one of Roush Fenway Racing’s Sprint Cup cars. The Cincinnati-based bank signed a four-race primary sponsorship for Matt Kenseth’s No. 17 car. The multiyear agreement will see it sponsor Kenseth’s car at this weekend’s Sprint All- ...

Tags: Marketing and Sponsorship

05/10/12
SportsBusiness Daily: Speed Lines Up All-Star Race Digital Effort

Speed plans to bring its digital marketing campaign, the "Social Garage," to life for the NASCAR industry during the '12 Sprint All-Star Race. The company will set up a hospitality area adjacent to the Sprint Cup garage to entertain teams, drivers, NASCAR officials and media on race day. The network ...

05/10/12
SportsBusiness Daily: LiftMaster Activating Around Coca-Cola 600

LiftMaster, an associate sponsor of Earnhardt Ganassi Racing, Tuesday brought in Charlotte-area fire departments for a skills competition. The winner, Albemarle Fire Department, won a garage door system overhaul for its department. LiftMaster, one of the nation's largest manufacturers of commercial ...

Tags: Marketing and Sponsorship

05/09/12
SportsBusiness Daily: Casio To Sponsor Red Bull Signature Series

NBC's Alli Sports and Red Bull Media House signed Casio G'zOne to be the first sponsor of the Red Bull Signature Series. The mobile device will be the official handset and presenting sponsor of five Red Bull Signature Series broadcasts: X Fighters USA (May 26), Wake Open (July 14), X Fighters Spain ...

Tags: Marketing and Sponsorship

05/07/12
SportsBusiness Daily: USATF Interim CEO McNees Stepping Down

USA Track & Field interim CEO Mike McNees is leaving the organization. The move comes two weeks after the organization named Max Siegel as its new CEO. McNees joined USATF in '09 as its COO. He was named interim CEO in '10 after Doug Logan was dismissed from that position. He previously serv ...

05/07/12
SportsBusiness Daily: Visa Unveiling London Games Campaign

Visa is not changing its playbook for the London Games, but the company, which today unveils its advertising plans, is adding a few twists to its sepia-toned “Go World” spots. The company will take the tagline, look and feel of the campaign, which was first used in the U.S. in '08, to mo ...

05/07/12
SportsBusiness Journal: Supercross series enjoys small gains

The Monster Energy AMA Supercross series managed to increase attendance and ratings this season despite losing five of its top riders to injuries for extended periods. The season, which finished in Las Vegas over the weekend, was one of the best in the sport’s recent history. Total race att ...

Tags: Leagues and Governing Bodies

05/07/12
SportsBusiness Journal: NASCAR stays in Vegas

NASCAR plans to toast its champion in Las Vegas for the next three years. NASCAR President Mike Helton speaks during last year’s awards ceremony in Las Vegas. GETTY IMAGES The se ...

Tags: Leagues and Governing Bodies, NASCAR

05/04/12
SportsBusiness Daily: Toyota Renews AMA Supercross Sponsorship

Toyota today announced a two-year extension of its sponsorship of the Monster Energy AMA Supercross series, which is owned by Feld Entertainment. Financial terms of the agreement were not available. The Japanese automaker has been the official truck and automobile of the sport for seven years. ...

Tags: Marketing and Sponsorship, Toyota

05/02/12
SportsBusiness Daily: SMI Sees 2.1% Drop In Q1 Revenue From '11

The weak economy continues to challenge NASCAR's track companies. Speedway Motorsports, Inc. (SMI) today reported Q1 revenue decreased 2.1% from last year to $84.8M and attributed the drop to high unemployment and high gas prices, which dampened demand for tickets at its recent races. Admission ...

Tags: Finance, Speedway Motorsports Inc.

05/01/12
SportsBusiness Daily: X Games Heading To Brazil, Munich, Barcelona

A year after it opened bidding to host three new X Games events, ESPN today announced that it will be taking its action sports spectacle to Foz do Iguacu, Brazil; Munich, Germany; and Barcelona, Spain. The cities will host their first X Games events in '13 and subsequent events in '14 and '15. ...

Tags: Events and Attractions

05/01/12
SportsBusiness Daily: McCall Farms To Title Ragan During Southern 500

Front Row Motorsports has signed McCall Farms, the manufacturer of Green Boiled Peanuts, for a one-race primary sponsorship at the May 12 Bojangles Southern 500 in Darlington, S.C. Financial terms of the deal were not available. The S.C.-based company will be featured on the No. 34 car driven by for ...

Tags: Marketing and Sponsorship

04/30/12
SportsBusiness Journal: IMG to buy stake in Bloomberg Sports

IMG is in talks to invest $6 million to $8 million in Bloomberg Sports, a move that would give the global sports and entertainment company a minority stake in Bloomberg’s fast-growing fantasy and professional sports management group. If completed, the deal will value Bloomberg Sports at mo ...

Tags: Media

04/30/12
SportsBusiness Journal: USATF hires Siegel as CEO

USA Track & Field last week named Max Siegel, former president of global operations for Dale Earnhardt Inc., its CEO, ending a 19-month search for a new leader. The organization had been without a CEO since Doug Logan was fired in September 2010. ...

Tags: Leagues and Governing Bodies

04/30/12
SportsBusiness Journal: NASCAR hires execs for digital

NASCAR has begun filling out the executive team that will oversee its website and digital operations after it takes control of those operations next year from Turner Sports. Marc Jenkins, NASCAR’s vice president of digital media, plans to have as many as six direct reports overseeing the s ...

Tags: Leagues and Governing Bodies

04/30/12
SportsBusiness Journal: NBC rivals line up London 2012 sites

Editor's note: This story is revised from the print edition. NBC may own the rights to the Olympic rings, but that won’t stop its competitors from snagging some of the network’s digital audience and advertising dollars. FoxSports.com, Sports Illustrated, USA Today Sports Media ...

Tags: Media

04/30/12
SportsBusiness Journal: Ganassi signs Bud for Indy 500 entry

Budweiser’s sponsorship of Bobby Rahal put the brand in victory lane at the 1986 Indianapolis 500. Anheuser-Busch hopes Rahal’s son, Graham, can do the same this May. Anheuser-Busch has signed an associate sponsorship with Chip Ganassi Racing that will put its Budweiser brand on the ...

Tags: Marketing and Sponsorship

04/27/12
SportsBusiness Daily: Sprint Set To Debut New Jimmie Johnson Spot

Sprint tapped NASCAR driver Jimmie Johnson to star in the latest of a series of commercials tied to its “Avoid a Data Dilemma” campaign. The spot, which will debut Saturday night during Fox’s broadcast of the Capital City 400 presented by Virginia is for Lovers race at Ric ...

Tags: Marketing and Sponsorship, NASCAR, Sprint

04/27/12
SportsBusiness Daily: Samsung Has 30 Days To Respond To Lawsuit

Samsung has 30 days to respond to the lawsuit filed by 18 Olympians , which alleges that the company did not have permission to use their names and images in the company's Olympic marketing program, the “Genome Project.” The attorney representing the 18 athletes, Rich Foster, yest ...

Tags: Marketing and Sponsorship, Samsung

04/26/12
SportsBusiness Daily: Group Of Olympians Suing Samsung

A group of 18 Olympians yesterday sued Samsung, alleging the company did not have permission to incorporate their names and photos into their “Samsung Genome Project.” Among the list of athletes suing are  Dara Torres , Mark Spitz , Greg Louganis , Jackie Joyner-Kersee , Aaron P ...

04/26/12
SportsBusiness Daily: Olympians Suing Samsung Over Name Use

A group of 18 Olympians yesterday sued Samsung, alleging the company did not have permission to incorporate their names and photos into its “Samsung Genome Project.” The list of athletes suing includes Dara Torres, Mark Spitz, Greg Louganis, Jackie Joyner-Kersee, Aaron Peirsol, Cullen Jo ...

Tags: Marketing and Sponsorship, Samsung

04/23/12
SportsBusiness Daily: USATF Names Max Siegel CEO

USA Track & Field today named former Dale Earnhardt Inc. exec Max Siegel its CEO, ending a 19-month search for a new leader. The organization has been without a CEO since Doug Logan left in September '10. Siegel will earn a base salary of $500,000 with an option for bonuses. USATF Chair Ste ...

04/23/12
SportsBusiness Journal: USSA hires new CMO

The U.S. Ski and Snowboard Association has hired CBS Sports Network sales executive Michael Jaquet as its new chief marketing officer. Jaquet, who grew up skiing and helped create the U.S. Freeskiing Open, fills a position that has been vacant since the USSA’s former chief revenue and marke ...

Tags: Leagues and Governing Bodies

04/23/12
SportsBusiness Journal: Ad sales tune up for ISC radio network

Advertising sales for its radio broadcasts have become a bright spot for International Speedway Corp., at a time when its tracks are behind on advance ticket sales and the company still has race title sponsorships to sell. The company’s Motor Racing Network has signed 16 new advertisers thi ...

Tags: Media

04/18/12
SportsBusiness Daily: USOC Unveils "Raise Our Flag" Ad Campaign

The USOC today announced a new, call-to-action advertising campaign called “Raise Our Flag” that is designed to drive donations to Team USA by giving Americans a chance to buy a stitch in the flag that the team will carry in the London Games Opening Ceremony on July 27. The campaign, whi ...

04/16/12
SportsBusiness Journal: NBC Olympic promos begin this week

With Comcast’s assets at its disposal, NBC Sports this week plans to roll out its most robust and comprehensive Olympic promotional push. The company plans to feature 30-second advertisements across 20 channels and 66 websites over the last 100 days leading up to the London Games. The promo ...

Tags: Media

04/16/12
SportsBusiness Journal: Target joins race for NASCAR fans

The battle for NASCAR fans’ grocery purchases is heating up. Target plans to promote its expanding grocery offerings at Charlotte Motor Speedway during this May’s Sprint All-Star Race and Coca-Cola 600. The retailer, which has sponsored the speedway since 2007, will have nine branded ...

Tags: Marketing and Sponsorship

04/16/12
SportsBusiness Journal: Driving Paralympian appeal

When McDonald’s decided to feature Marlon Shirley on cups during the 2004 Athens Games, it signified a breakthrough for the Paralympics. For the first time, one of its stars was being showcased at the restaurant nationwide alongside recognizable Olympians such as gymnast Carly Patterson. Ne ...

Tags: Olympics

04/16/12
SportsBusiness Journal: New deal revamps Dew Tour

After years of putting its name on the Dew Tour and letting NBC’s Alli Sports run it, Mountain Dew has negotiated a new title sponsorship deal that will result in a wholesale reinvention of the property and give the sponsor a management voice in its operation. Under terms of the deal, the D ...

Tags: Events and Attractions

04/12/12
SportsBusiness Daily: Citi Unveils Marketing Program For London Games

Citi today unveiled its Olympic marketing program, which allows Americans to use Facebook and Twitter to direct $500,000 to non-profit sport organizations selected by the bank’s endorsed athletes. The program, which is called “Every Step of the Way,” is designed to fund U.S. Olympi ...

Tags: Marketing and Sponsorship, Citibank

04/10/12
SportsBusiness Daily: Havas Media Acquires Ignition Marketing Agency

Global media company Havas Media has acquired Atlanta-based Ignition, the marketing agency most noted for its work organizing the Olympic Torch Relay. The acquisition will see Ignition become a part of Havas Sports & Entertainment. Ignition brings with it relationships with clients such as Ameri ...

Tags: Finance

04/10/12
SportsBusiness Daily: Samsung Unveils Olympic Genome Facebook App

Samsung yesterday unveiled its U.S. Olympic Genome Project, a Facebook app designed to allow users to discover how they are connected to Olympic and Paralympic hopefuls. The company will begin promoting the app with digital advertising today. Ads feature former Olympic gymnast Dominique Dawes, ...

Tags: Marketing and Sponsorship, Samsung

04/09/12
SportsBusiness Journal: Hot Wheels stunt coming to X Games

Nearly a year after bringing its toy cars to life at the Indy 500, Hot Wheels is preparing to throw its next big stunt at this summer’s X Games. The Mattel-owned brand has signed a deal with ESPN and is in the process of planning a stunt that calls for two vehicles to drive on a life-size v ...

Tags: Marketing and Sponsorship

04/09/12
SportsBusiness Journal: Street League hires Park Lane

Editor's note: This story is revised from the print edition. Rob Dyrdek’s street skateboarding property, Street League, has hired the investment bank Park Lane to assist with raising capital. Street League, which is entering its third year, is looking to raise capital in order to enh ...

Tags: Leagues and Governing Bodies

04/06/12
SportsBusiness Daily: USA Swimming Signs Three New Sponsors

USA Swimming has signed three new sponsorships, Master Spas, the Century Council and Active Network. All three deals are in the supplier category, which are typically valued in the mid- to high six figures. Master Spas makes hot tubs and swimming treadmills; the Century Council is a non-profit group ...

Tags: Marketing and Sponsorship

04/04/12
SportsBusiness Daily: P&G Announce U.S. Olympian Endorsers

Proctor & Gamble today released a list of 28 U.S. Olympic and Paralympic athletes who will be representing 13 of the company's brands in the months ahead. The list features athletes from an array of sports, including sprinter Allyson Felix, swimmer Ryan Lochte, gymnast Jordyn Wieber and taekwond ...

Tags: Marketing and Sponsorship, Procter and Gamble

04/04/12
SportsBusiness Daily: BMW Installs 3D Video System For USATF

USOC sponsor BMW yesterday announced it had completed the installation of a 3D video system that can track U.S. track and field athletes' velocity and performance in the long jump. The automotive company’s technology division spent a year developing the technology and U.S. Gold Medal-winning d ...

Tags: Marketing and Sponsorship, BMW Inc., USOC

04/04/12
SportsBusiness Daily: NBC Plans Most-Ever Olympic Trials Coverage

With control of an all-sports cable channel for the first time, NBC Sports is planning to offer more coverage of the U.S. Olympic trials than ever before. NBC and NBC Sports Network will be the only networks carrying 47 hours of live Trials coverage and 20.5 hours of tape-delayed coverage. The bigg ...

04/03/12
SportsBusiness Daily: ISC Execs: Q1 Revenue Topped Expectations

ISC reported an increase in revenues for Q1 '12, which company execs said exceeded internal expectations. The year-over-year increase excludes Phoenix Int'l Raceway’s spring race, which was moved from Q1 in '11 to Q2 in '12, and lost revenue from the new Sirius sponsorship, which is lower than ...

Tags: DC, Motorsports, 3M, Sprint, NASCAR

04/02/12
SportsBusiness Daily: Deloitte Renews Deal With USOC

The USOC today announced a renewal with official sponsor Deloitte. The deal, which is a mix of value-in-kind services and cash, extends the global accounting firm’s position as the official professional services sponsor for audit, tax, consulting and financial advisory services. As an official ...

04/02/12
SportsBusiness Journal: A Fox all-sports network?

Fox Sports executives may have been publicly downplaying reports that it is looking to launch a competitor to ESPN, but the idea has gained a lot of momentum in recent months as Fox has dangled the possibility during rights negotiations with some of the country’s biggest sports properties. ...

Tags: Media

04/02/12
SportsBusiness Journal: WMG receives $25M for minority stake

Sources say Casey Wasserman plans to use the investment to expand the company’s business overseas. Photo by: MICHAEL GOOD PHOTOGRAPY Editor's note : This story is revised from ...

Tags: Marketing and Sponsorship

04/02/12
SportsBusiness Journal: Nike scores in Brazil with '16 Olympic deal

Nike has signed a sponsorship agreement with Rio 2016 and the Brazilian national team, scoring a major corporate victory in the race for market share in fast-growing Brazil. The deal gives Nike its first official Olympic organizing committee sponsorship since the 2000 Sydney Games. It represents ...

Tags: Marketing and Sponsorship

03/30/12
SportsBusiness Journal: WMG receives $25M for minority stake

Wasserman Media Group has received an investment of approximately $25 million from Highbridge Capital Management, giving the New York-based private equity firm a minority position in the sports and entertainment company. Wasserman plans to use the money for acquisitions and strategic growth initi ...

Tags: Marketing and Sponsorship

03/30/12
SportsBusiness Journal: Nike scores in Brazil

Nike has signed a sponsorship agreement with Rio 2016 and the Brazilian national team, scoring a major corporate victory in the race for market share in fast-growing Brazil. The deal gives Nike its first official Olympic organizing committee sponsorship since the 2000 Sydney Games. It represents ...

Tags: Marketing and Sponsorship

03/28/12
SportsBusiness Daily: U.S. Rowing Launching New Campaign

For the first time since the mid '90s, U.S. Rowing will launch a marketing campaign designed to bolster interest in the sport ahead of the London Games. The NGB has developed a "Row to London" logo that will be featured on branded apparel, its Facebook page and an interactive element on its web ...

Tags: Olympics

03/26/12
SportsBusiness Daily: USA Track & Field Renewing CEO Search

USA Track & Field today is expected to announce it has renewed its search for a new CEO and hopes to name a top executive prior to its '12 Olympic Trials in late June. The organization has been without a CEO since Doug Logan left in September '10. USATF last searched for a new CEO early last y ...

03/26/12
SportsBusiness Journal: MSG cancels action sports event

Madison Square Garden Inc. has abandoned plans for New York City’s first major BMX and skateboard event this summer. The event, which was to be called the Empire Open, was to have been held in Queens at the USTA Billie Jean King National Tennis Center. The company last year hired ASA Entert ...

Tags: Events and Attractions

03/26/12
SportsBusiness Journal: Champions: Humpy Wheeler

Photo by: TIFFIN WARNOCK / STAFF On a Thursday night in January, the Montcross Chamber of Commerce gathered at a botanical garden outside of Belmont, N.C. More than 200 people turned out from car ...

Tags: Champions

03/26/12
SportsBusiness Journal: New York F1 race makes plans

The organizers of the Formula One Grand Prix of America race in the New York-New Jersey market have begun a search for a title sponsor willing to pay $15 million and developed preliminary pricing for ticket and hospitality packages. Sponsorship, general ticket sales and hospitality will be the ev ...

Tags: Events and Attractions

03/26/12
SportsBusiness Journal: Website: 'The story of the athletes’

The U.S. Olympic Committee is poised to unveil a new website this week that is a radical departure from the traditional team and league sites that dominate sports. The site eschews text and headlines in favor of photos and videos that form a collage where visitors pick and choose what interests t ...

Tags: Olympics

03/26/12
SportsBusiness Journal: Fan-forward thinking at World Congress

While the sports industry is constantly focused on increasing revenue, the prevailing sense at the 2012 IMG World Congress of Sports last week was more myopic: Focus on the current customers, enhance their experience and do everything possible to retain their business. More from World Congre ...

Tags: Events and Attractions

03/21/12
SportsBusiness Daily: NHL's Ken Yaffe Leaving After 19 Years

Longtime NHL exec KEN YAFFE is leaving the league after 19 years. NHL Deputy Commissioner BILL DALY yesterday informed staff of Yaffe’s decision to leave his position as Senior VP/International. Daly wrote, “He has been instrumental in the growth of our game internationally ... and i ...

Tags: People and Pop Culture, NHL

03/21/12
SportsBusiness Daily: Witt/Kieffer Opening Sports Placement Firm

Witt/Kieffer, a 40-year old executive placement firm, is opening a sports practice that will focus on placing execs in non-profit organizations and athlete foundations. Witt/Kieffer consultants GREG SANTORE and SCOTT SETTE will head the practice. The duo sees the sports practice as an expansion ...

Tags: People and Pop Culture

03/19/12
SportsBusiness Journal: Coke, History team up in Charlotte

Coca-Cola and History Channel are combining forces to raise their respective brands’ profiles ahead of their big NASCAR race weekend in Charlotte this May. The title sponsors of the History 300 and Coca-Cola 600 races have partnered on a sweepstakes that will give a fan a chance to win a tr ...

Tags: Marketing and Sponsorship

03/19/12
SportsBusiness Journal: NHRA isolates the ‘Nitro Gene’

At a time when motorsports is looking for ways to appeal to younger fans, the NHRA is rolling out a marketing campaign designed to connect with kids, young adults and older fans alike. The organization developed the tag line “Nitro Generation” and creative that asks fans questions to ...

Tags: Marketing and Sponsorship

03/19/12
SportsBusiness Journal: Disney deal gives Roma U.S. presence

Nearly a year after acquiring AS Roma, a group of American investors has cut a deal to bring the Italian soccer club to the U.S. to train for the next five years. AS Roma will become the club in residence at Disney’s ESPN Wide World of Spo ...

Tags: Franchises

03/19/12
SportsBusiness Journal: Olympic moms find niche

When Olympic beach volleyball star Kerri Walsh shared plans to start a family after the Beijing Games, her agent, Ryan Morgan, felt conflicted. Morgan, who had worked with Walsh for 10 years, was excited to see Walsh take such a step, but he worried it might be the end of her career. It didn&rsqu ...

Tags: Olympics

03/16/12
SportsBusiness Daily: USOC Unveils Safe Sport Program

The USOC Friday announced Safe Sport, a program designed to provide guidelines for the welfare and training of young athletes. The program, which includes an 80-page guidebook to address physical and sexual misconduct in sport, was developed by a task force created in the wake of allegations that US ...

03/14/12
SportsBusiness Daily: A-B Inks Four-Year Extension With USOC

The USOC and A-B InBev today announced a four-year sponsorship extension that will see Budweiser retain its position as the exclusive malt beverage of Team USA through '16. Financial terms of the deal were not available, but A-B reportedly pays $2.5M a year for its current agreement that e ...

03/13/12
SportsBusiness Daily: Citi Signs 13 Olympic Endorsers

USOC sponsor Citi announced it has signed 13 current and former Olympians and Paralympians to use in its marketing efforts ahead of the London Games. The endorsers have 21 medals between them and represent seven different sports. ATHLETE SPORT ...

03/12/12
SportsBusiness Journal: One writer's march through madness

Staff writer Tripp Mickle writes about his frustration trying to access March Madness Live this week by authenticating his cable account. His struggle mirrored some of the challenges that many faced yesterday under Turner’s and CBS’s new system for watching NCAA games live. Seamles ...

Tags: Media

03/12/12
SportsBusiness Daily: Chase Card Services To Sponsor No. 24 Car

JP Morgan Chase’s credit card division today announced it has signed on as the primary sponsor of the AARP Foundation’s No. 24 Chevy driven by Jeff Gordon for five NASCAR Sprint Cup Series races this season. The company’s credit card division, Chase Card Services, will appea ...

03/12/12
SportsBusiness Journal: Chocolate milk buffs up marketing

The organization behind the “Got milk?” campaign is tapping three major sports organizations to support a new advertising effort pushing chocolate milk. U.S. swimmers, including Chloe Sutton (foreground), will be part ...

Tags: Marketing and Sponsorship

03/12/12
SportsBusiness Journal: IndyCar's in snail's tale

When Randy Bernard’s secretary said he had a call from Jeffrey Katzenberg a year and a half ago, the IndyCar Series CEO stopped working on the email he was writing and tried to compose himself. It wasn’t easy. His mind kept racing as he thought about DreamWorks’ colossal success wi ...

Tags: Leagues and Governing Bodies

03/07/12
SportsBusiness Daily: Infineon Not Renewing Speedway Deal

California-based technology company Infineon will not renew its naming-rights deal for the speedway in Sonoma, Calif., after its deal expires in May. The news was revealed today as part of Speedway Motorsports Inc.'s annual financial report . Infineon Raceway VP/Marketing & Communications  ...

Tags: Facilities, Speedway Motorsports Inc.

03/07/12
SportsBusiness Daily: SMI Posts A Net Loss For '11

Challenging economic conditions and decreased ticket prices swung Speedway Motorsports Inc. to a net loss in '11. The company today reported a net loss of of $6.4M compared to net gain of $44.5M in '10. Its total revenues increased by $3.6M largely as a result of a $7M increase in event-related reve ...

Tags: Finance, Speedway Motorsports Inc.

03/07/12
SportsBusiness Daily: SMI Swings Net Loss For FY '11

Challenging economic conditions and decreased ticket prices swung Speedway Motorsports Inc. to a net loss in '11. The company today reported a net loss of $6.4M compared to a net gain of $44.5M in '10. Total revenues increased by $3.6M largely as a result of a $7M increase in event-related revenue, ...

03/06/12
SportsBusiness Daily: Compensation For Top ISC Execs Down

In an effort to control expenses in '11, Int'l Speedway Corp. eliminated cash bonuses for all execs and instead awarded restricted stock. As a result, total compensation for ISC Vice Chair & CEO LESA FRANCE KENNEDY declined 15.6% from '10 to $791,595, according to a recent security filing. Ken ...

Tags: People and Pop Culture, International Speedway Corp.

03/05/12
SportsBusiness Daily: Lucas Oil Re-Signs With AMA Motocross Series

Lucas Oil has signed a multiyear extension of its title sponsorship of the AMA Motocross series. The company will continue to sponsor and manage television production for the 12-race series, which is managed by MX Sports Pro Racing and Alli Sports. Financial terms of the deal were not available ...

Tags: Marketing and Sponsorship

03/05/12
SportsBusiness Journal: SI signs with Team USA

Sports Illustrated will return to the Olympic sponsorship fold for the first time since 2004. The Time Inc. company signed a one-year agreement with the U.S. Olympic Committee to become an official media partner of Team USA. Under terms of the agreement, Sports Illustrated will become a prefer ...

Tags: Olympics

03/05/12
SportsBusiness Journal: NBC bringing YouTube to London

Editor's note: This story is revised from the print edition. NBC and YouTube will team up to deliver the Olympics online this summer. The Olympics rights holder has struck a technology and promotional partnership that will see YouTube provide the video player for NBCOlympics.com throughout ...

Tags: Olympics

03/05/12
SportsBusiness Journal: Hendrick near deal with Chinese firm

Hendrick Motorsports is close to finalizing a nine-race primary sponsorship with Trina Solar, a Chinese solar panel manufacturer, for its No. 5 NASCAR Sprint Cup entry. The deal will see Trina appear alongside Farmers Insurance on Kasey Kahne’s car at nine races this season. Financial term ...

Tags: Marketing and Sponsorship

03/05/12
SportsBusiness Journal: Team USA taking over Times Square

Team USA is taking over Times Square on April 18. In its continued effort to create events outside the 17 days of the Olympics, the U.S. Olympic Committee has rented space in Times Square for a celebration of the 100-day mark until the opening ceremony for the London Games on July 27. ...

Tags: Olympics

02/27/12
SportsBusiness Journal: Sponsor renewal talks at Daytona

Using their sport’s biggest event as a backdrop, a handful of NASCAR teams last weekend jump-started renewal talks with major primary sponsors. Hendrick Motorsports, Earnhardt Ganassi Racing, Stewart-Haas Racing, Michael Waltrip Racing and Richard Petty Motorsports are among the teams with ...

Tags: Marketing and Sponsorship

02/27/12
SportsBusiness Journal: NASCAR plan pegs 6 areas

In early 2010, Brian France called together two of his top executives, Eric Nyquist and Steve Phelps, and asked them a simple question: How do we fix our communications strategy? “It just doesn’t feel right,” France said. “We can do better than this.” The resultin ...

Tags: Leagues and Governing Bodies

02/24/12
SportsBusiness Daily: A-B Trades Shootout Entitlement For Duels

Anheuser-Busch has expanded its relationship with Daytona Int'l Speedway, adding entitlement rights to the Duel races and Speedweeks, the 10-day stretch of stock-car races from the Shootout to the Daytona 500. Its Budweiser brand also will become the presenting sponsor of a pre-race concert and segm ...

Tags: NASCAR Season Preview, Anheuser Busch

02/20/12
SportsBusiness Journal: Racing executives to watch

Kim Brink Managing director, brand and consumer marketing, NASCAR Brink spent seven years overseeing advertising for Chevrolet, including memorable campaigns such as “Like a Rock,” and worked with properties ranging from the Ol ...

Tags: In-Depth, NASCAR Season Preview

02/20/12
SportsBusiness Journal: Next generation of NASCAR owners

On a hill on the edge of Charlotte sits a 5,000-square-foot building that once served as the office for the first five employees at Hendrick Motorsports. It overlooks a sprawling, 100-acre complex with 13 buildings that serve as the offices for the 550 employees who work for the team today. ...

Tags: In-Depth, NASCAR Season Preview

02/20/12
SportsBusiness Journal: NASCAR issues to watch

Tuning up for TV talks Photo by: Allen Kee / ESPN Though its current broadcast agreements with Fox, ESPN and Turner run through 2014, NASCAR already has held preliminary discussions with tracks and teams ...

Tags: In-Depth, NASCAR Season Preview

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