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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Documents detail structure at IMG Media

04 / 14 / 14

IMG Media has been one of the strongest business units at the company for years, generating $448 million in revenue last year, or nearly 30 percent of IMG’s overall revenue. The financial documents that WME shared with banks show how IMG Media functions, detailing how the business is structure...

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Tags: Marketing and Sponsorship

More Stories by this Author

10/07/13
Fox deal a milestone for Red Bull

Two years after its inception, Red Bull Media House has signed its first TV rights deal with a major broadcaster. Fox Sports has acquired the rights to four Red Bull signature competitions — Crashed Ice, X-Fighters, Cliff Diving and Air Race — beginning in 2014. Financial terms of the ...

Tags: Media

10/07/13
Penske seeking revenue growth

Roger Penske arrived at last year’s NASCAR awards banquet in Las Vegas eager to talk to MillerCoors CEO Tom Long. A few weeks earlier, Brad Keselowski gave Penske Racing and Miller Lite their first NASCAR championship, and Penske wanted to extend both the driver’s and sponsor’s con ...

Tags: Marketing and Sponsorship

10/07/13
NASCAR stays course on TV

EDITOR’S NOTE: After this story was filed on Thursday, NASCAR over the weekend rejected a formal proposal from its broadcast partners that would have seen Fox and NBC begin televising the sport in 2014. NASCAR’s VP of Broadcast and Production Steve Herbst said, “While we w ...

Tags: Media

09/30/13
NHRA broadcasts will rock the sofa

The NHRA has signed a new sponsorship deal that has the potential to change the way sports fans experience events at home. The drag racing organization cut a two-year sponsorship deal with Guitammer Co. that allows the technology company to capture sounds and sensations at races and send signals ...

Tags: Media

09/30/13
McCune leaving Coke after Sochi

Coca-Cola’s longtime global sports and entertainment executive Scott McCune is leaving the company after the Sochi Olympics. Scott McCune oversees Coke’s global marketing around the Olympics and FIFA World Cup. ...

Tags: Marketing and Sponsorship

09/23/13
IOC ready to raise prices

The International Olympic Committee plans to increase the price of sponsoring The Olympic Partner program, ending a decade-long period where official Olympic sponsorships averaged $25 million a year. The price increases would kick in for the 2022 and 2024 Olympics, said Timo Lumme, IOC television ...

Tags: Olympics

09/23/13
USOC expands 100-day countdown for Sochi

The U.S. Olympic Committee has doubled the number of sponsors that will participate in its third pre-Olympic, 100-day-out celebration. Twelve sponsors will activate during the event, which will take place Oct. 29 in Times Square. The USOC charged sponsors to be part of the program, but financial ...

Tags: Olympics

09/23/13
Paralympics to get live coverage from Sochi

NBC showed 5.5 hours from the London Paralympics; live Sochi coverage will reach 50 hours. Photo by: GETTY IMAGES NBC Sports Group is completing a deal to carry next year’s Para ...

Tags: Olympics

09/23/13
NASCAR seeks No. 2 series sponsor

Editor's note: This story is revised from the print edition. NASCAR last week began searching for a new title sponsor for its No. 2 series after Nationwide Insurance announced it plans to exit its title sponsorship following the 2014 season. The sport has until late next year to find a rep ...

Tags: Marketing and Sponsorship

09/16/13
Brian France: 10 years at the wheel

T en years ago this month, Brian France succeeded his father as chairman and CEO of NASCAR, becoming the third generation to lead the family business. In the decade that followed, the younger France has overseen the sport through trying economic times that have taken a toll on NASCAR attendance and ...

Tags: Leagues and Governing Bodies

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