About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

Read More

Tags: Franchises

More Stories by this Author

08/02/12
SportsBusiness Daily Global: Visa Cards Are Getting A Workout

International visitors to the London Games have spent almost $700M through Visa since July 23. The company said on Thursday that travelers from the U.S. spent $85.5M, more than any other country. Japan ($50.9M) and France ($41.5M) spent the second and third most, respectively. Visa was tracking mone ...

Tags: Olympics, United Kingdom

08/01/12
SportsBusiness Daily Global: Visa Campaign Hears Cheers

Visa has collected more than 28 million "cheers" from fans worldwide for its "Go World" campaign. Since May, the financial services company has encouraged fans to cheer on its 60 sponsored athletes like U.S. swimmer Michael Phelps and gymnast Nastia Liukin by submitting digital "cheers" through clic ...

Tags: Olympics, United Kingdom

07/30/12
SportsBusiness Daily Global: Adidas Happy With Games Payoff

Adidas' sponsorship of the London Games has helped the company close the gap with the U.K.'s market-leader, Nike, narrowing a 3% advantage to 1%, adidas CEO Herbert Hainer said. "We have clearly closed the gap," Hainer said, adding that the goal is to supplant Nike as market leader in the U.K. by '1 ...

Tags: Marketing and Sponsorship, United Kingdom, Adidas

07/30/12
SportsBusiness Daily Global: IOC Gets Big Increase For China Rights

The International Olympic Committee sold its TV rights in China for the '14 and '16 Olympics to CCTV for an estimated $160M, a sum that represents a more than 800% increase from what the broadcaster paid for the '06 and '08 Games. The increase affirms the IOC’s decision in '09 to begin selling ...

Tags: Media, United Kingdom, China

07/30/12
SportsBusiness Daily: CCTV Lands China TV Rights To '14, '16 Games

The IOC sold its TV rights in China for the '14 Sochi and '16 Rio de Janeiro Games to CCTV for an estimated $160M, a sum that represents a more than 800% increase from what the broadcaster paid for the '06 Turin and '08 Beijing Games. The increase affirms the IOC’s decision in '09 to begin sel ...

Tags: Olympics

07/30/12
SportsBusiness Journal: Drivers race to breakfast table

Kellogg’s plans to feature Ganassi Racing’s top drivers on the cover of five breakfast products at Target stores nationwide during the next two months. The point-of-sale promotion i ...

Tags: Marketing and Sponsorship

07/30/12
SportsBusiness Journal: Plan in place to ensure Phelps’ legacy

Editor's note: This story is revised from the print edition. Call it Michael Phelps 2.0. Long before Phelps won his eighth gold medal in Beijing, his agent, Peter Carlisle, was developing a post-career plan for the swimmer. The time to pu ...

Tags: Olympics

07/27/12
SportsBusiness Daily: "Raise Our Flag" Raises Nearly $400,000

The USOC raised $375,220 with its “Raise Our Flag” campaign, a first-time fundraising effort that encouraged Americans to pay $12 for a stitch in the American flag that will hang in the USA House throughout the London Games. The flag, which included 29,257 purchased stitches, was un ...

07/27/12
SportsBusiness Daily: Hilton, 24 Hour Fitness To Re-Up With USOC

Hilton has agreed in principal to renew its sponsorship of the USOC, a move that will see it extend its deal as the official family of hotels for Team USA through '16. Sources said the company agreed to a new deal shortly before the London Games. The deal has not been signed. The USOC declined to co ...

Tags: Olympics, Hilton Hotels

07/23/12
SportsBusiness Journal: London: Issues to watch

The tempest over tickets It’s hard to say what came first: the sale of a ticket to the Olympics, or criticism of the sales process. The two have gone hand-in-hand since LOCOG announced the date it would put tickets on sale in 2011. Crit ...

Tags: In-Depth, Olympics

07/23/12
SportsBusiness Journal: London: Athletes to watch

The window of opportunity for post-Olympics endorsements has contracted over the last decade. Recognizable stars like Michael Phelps, Kerri Walsh, Misty May-Treanor, Ryan Lochte, Allyson Felix, Cullen Jones and unexpected winners will land some new deals after the London Games, but most marketers w ...

Tags: In-Depth, Olympics

07/23/12
SportsBusiness Journal: Visa Europe steps out

Instead of being greeted at Heathrow by gold-tinged images of Michael Phelps above the words “Go World,” people arriving at the airport will see blue posters featuring Usain Bolt and the words “Life flows faster with Visa.” Welcome to Visa Europe. When international banks ...

Tags: In-Depth, Olympics

07/23/12
SportsBusiness Journal: NeuLion to stream HD Games in China

Video service provider NeuLion has been hired by national broadcaster CCTV to stream the Olympics live in HD for the first time in China. The deal is the result of a partnership NeuLion struck with CCTV five months ago. It will provide a main broadcast feed and six to nine live events in high def ...

Tags: Olympics

07/23/12
SportsBusiness Journal: Visa goes for gold

Visa executives pulled back the curtain on their marketing efforts ahead of the London Games to reveal what it takes to design the creative, select the athletes and develop an on-site activation plan that allows the company to reap the rewards of its $100 million Olympic sponsorship.

Tags: In-Depth, Olympics

07/19/12
SportsBusiness Daily: NASCAR Names Ogilvy & Mather Agency Of Record

NASCAR today named Ogilvy & Mather its agency of record, choosing it over Leo Burnett and McCann Erickson in a four-month process to identify a new creative agency for the sport. Ogilvy & Mather replaces Jump Company, which handled the sport’s creative for the last 10 years. The agency ...

Tags: Marketing and Sponsorship, NASCAR

07/19/12
SportsBusiness Daily: NASCAR Names Ogilvy & Mather Agency Of Record

NASCAR today named Ogilvy & Mather its agency of record, choosing it over Leo Burnett and McCann Erickson in a four-month process to identify a new creative agency for the sport. Ogilvy & Mather replaces Jump Company, which handled the sport’s creative for the last 10 years. The agency ...

07/18/12
SportsBusiness Daily: USA Swimming, Disney Pair For New PSA

Just keep swimming. That’s the message USA Swimming and Disney are pushing in a PSA that was released yesterday using footage from “Finding Nemo.” The Pixar movie is slated to be released in 3D in September, and Disney reached out to USA Swimming to see if it could hold a priva ...

Tags: Olympics

07/17/12
SportsBusiness Daily: Chartwell Investments Divesting RCR Stake

Richard Childress Racing yesterday announced that minority owner Chartwell Investments plans to sell its stake in the NASCAR team. Chartwell, a private equity firm that invested in RCR in '03, has hired Joe Ravitch's Raine Group to assist in finding a buyer for its stake in the team. RCR Owner Richa ...

Tags: Finance, NASCAR

07/16/12
SportsBusiness Journal: Coke tailors campaign to moms

When Coca-Cola’s global marketing team decided to develop an Olympic campaign that targets teens, the company’s North American unit felt it needed a complementary marketing strategy to hit another important customer group: moms. The company this month is rolling out an Olympic-themed ...

Tags: Olympics

07/16/12
SportsBusiness Journal: In Control

New York was still lurching to life when Jim Bell, the executive producer of the “Today” show, bounded up a flight of stairs and pushed open a door to Rockefeller Center’s plaza. It was 6:30 in the morning, and he wanted to be sure the rain forecast for later in the day would hold ...

Tags: Olympics

07/12/12
SportsBusiness Daily Global: Bloomberg Sports, IMG Finalize JV

Bloomberg Sports has completed a joint venture partnership deal with IMG in which the global sports and entertainment company has acquired a minority stake in Bloomberg's fast-growing fantasy and professional sports management operation. Financial terms were not disclosed, but industry sources pegge ...

Tags: Media, IMG

07/11/12
SportsBusiness Daily: USOC Holds Team USA Q&A On Social Media

In an effort to raise awareness ahead of the London Games, the USOC today had 37 of the members of Team USA field questions on Facebook and Twitter from 12:00-4:00pm ET. Among the Olympians who participated were Ryan Lochte (swimming), Tyson Chandler (basketball), Tim Morehouse (fencing), and ...

07/11/12
SportsBusiness Daily: Bloomberg Sports, IMG Complete Deal

Bloomberg Sports has completed a joint venture partnership deal with IMG in which the global sports and entertainment company has acquired a minority stake in Bloomberg's fast-growing fantasy and professional sports management operation. Financial terms were not disclosed, but industry sources pegge ...

Tags: Media

07/10/12
SportsBusiness Daily: Army Marketer Explains NASCAR Exit

The U.S. Army remains committed to sports sponsorships, but it opted to sever ties with Stewart-Haas Racing after this season because it was not seeing enough of a return on its investment. John Myers , chief marketing support element for the Army Marketing and Research Group, which does recruiti ...

07/10/12
SportsBusiness Daily Global: USOC Launches Green Program

The USOC announced Monday that it will launch a sustainability program called the "The Green Ring" that will see it work with its corporate partners to adopt environmentally-friendly practices. The most significant initiative of the new program is the result of a partnership with BP that will see th ...

Tags: Olympics, USOC, North America

07/09/12
SportsBusiness Daily: USOC Launches New Sustainability Program

The USOC today announced it will launch a sustainability program called the "The Green Ring" that will see it work with its corporate partners to adopt environmentally-friendly practices. The most significant initiative of the new program is the result of a partnership with BP that will see the oil ...

Tags: Olympics, USOC

07/06/12
SportsBusiness Daily Global: QuintEvents Paddock Club Provider

U.S.-based hospitality agency QuintEvents has been hired by F1 to be the official provider of the paddock club. The agency, which currently works with the NFL, NBA, Churchill Downs and others, will be marketing and selling packages in the exclusive area for F1 races. All Sport, which is owned by F1, ...

Tags: Facilities, Formula One, North America

07/05/12
SportsBusiness Daily: ISC Sees Upped Revenue For First Half Of '12

ISC today reported a modest increase in revenues for the first half of the year but said admissions revenue continues to be challenged by the economy. Total revenues for the first six months of the year increased to $307M from $287.4M over the same period last year. Net income was relatively flat at ...

Tags: Finance

07/05/12
SportsBusiness Daily: ISC Revenues Up For First Half Of '12

ISC today reported a modest increase in revenues for the first half of the year but said admission revenue continues to be challenged by the economy. Total revenues for the first six months of the year increased to $307M from $287.4M over the same period last year. Net income was relatively flat at ...

07/02/12
SportsBusiness Journal: Olympics agent provokes, thrives

Evan Morgenstein was drunk. The Olympic agent was at the lobby bar of a Hilton in Dallas last month during the Team USA media summit, buying drinks and railing against the U.S. Olympic Committee’s exploitation of athletes. It hardly mattered that the people he was talking to worked there. T ...

Tags: Olympics

07/02/12
SportsBusiness Journal: NASCAR sales up at Wal-Mart

NASCAR is only halfway through the second year of its licensing deal with Wal-Mart, but industry sources said the retail giant already has seen a 25 percent increase in merchandise sales. The growth has been driven by factors including an expanded NASCAR product line, a major marketing push ahead ...

Tags: Marketing and Sponsorship

07/02/12
SportsBusiness Journal: P&G builds on to Olympic Home

Procter & Gamble is doubling the size of its hospitality house at the London Games from what it offered in Vancouver, and it expects to host more than 20,000 Olympians and their families. The P&G U.S. Family Home and Global Family Home will be on the south bank of the Thames near the Tate ...

Tags: Olympics

07/02/12
SportsBusiness Journal: NBC’s ties to Universal change

The upstart sports channel Universal Sports looked to have a bright future four years ago. It broadcast some Olympic trials and received steady cross-promotion on NBC. Last week, as the most popular Olympic trials were being held for the London Games, the Olympic sports channel was an afterthough ...

Tags: Olympics

06/29/12
SportsBusiness Daily: F1 Strikes Deal With QuintEvents

QuintEvents, a Charlotte-based hospitality agency, has been hired by F1 to be the official provider of the paddock club. The agency, which currently works with the NFL, NBA, Churchill Downs and others, will be marketing and selling packages in the exclusive area for F1 races. All Sport, which is own ...

06/29/12
SportsBusiness Daily: DIS Takes Steps Toward Redevelopment

Daytona Int'l Speedway has taken the first step toward a major redevelopment of the 53-year-old facility, filing paperwork with city and hiring an architect. The steps are the first in a six- to eight-month process that could result in an overhaul of the speedway's grandstand, the addition of new su ...

Tags: Facilities

06/29/12
SportsBusiness Daily: USOC Does Not Discuss Future Oly Bids

The USOC BOD Thursday met by phone but did not have a chance to discuss the organization's plans for a future Olympic bid. USOC Chair Larry Probst said, "We are committed to scheduling a second meeting hopefully the early part of next week to get into that discussion." The organization's leadership ...

Tags: Olympics, USOC

06/29/12
SportsBusiness Daily: Target Marks 10 Years With Shaun White

Target has taken over the billboards at L.A. Live this weekend to celebrate the 10th anniversary of its sponsorship of Shaun White. The Olympic snowboarder and X Games skateboarder has been backed by Target since '02, when he was 15. The company developed a line of White apparel and footwear in its ...

Tags: Marketing and Sponsorship, Target

06/29/12
SportsBusiness Daily: Daytona Gets Ball Rolling On Renovations

Daytona Int'l Speedway has taken the first step toward a major redevelopment of the 53-year-old facility, filing paperwork with the city and hiring an architect. The steps are the first of a six- to eight-month process that could result in an overhaul of the speedway's grandstand, the addition of ne ...

06/28/12
SportsBusiness Daily: USOC BOD Meets By Phone

The USOC BOD today met by phone but did not have a chance to discuss the organization's plans for a future Olympic bid. USOC Chair Larry Probst said, "We are committed to scheduling a second meeting hopefully the early part of next week to get into that discussion." The organization's leadership t ...

06/27/12
SportsBusiness Daily Global: ESPN Hosts Int'l X-Gamer Brass

ESPN this week is hosting leaders of its three new, int'l X Games events in Los Angeles. Top executives from local organizing committees for X Games Barcelona, Foz do Iguacu (Brazil) and Munich are attending meetings and watching action sports competition at L.A. Live, which begins hosting X Games o ...

Tags: Events and Attractions, Europe, Brazil

06/27/12
SportsBusiness Daily: USOC Staffers Evacuated Due To Wildfire

More than 35 of the USOC's 200-plus employees have been evacuated as a result of wildfires that have beset Colorado Springs, where the organization's HQs are located. The U.S. Olympic official training center and the HQs have not been affected. However, USOC Chief Communications Officer Patrick San ...

06/25/12
SportsBusiness Journal: X Games sells 11 sponsorships

Moving the X Games from late July to late June cost ESPN’s sales team a month of sales time and resulted in the loss of some traditional sponsors, but the group managed to sell 11 sponsorships and meet sales expectations. In ...

Tags: Events and Attractions

06/25/12
SportsBusiness Journal: USA Basketball signs 24 Hour Fitness

Four years after it signed a late agreement to sponsor USA Basketball prior to the Beijing Games, 24 Hour Fitness has cut a similar agreement ahead of the London Games. The deal is a one-year agreement that makes 24 Hour Fitness, which is a sponsor of the U.S. Olympic Committee, the official fit ...

Tags: Marketing and Sponsorship

06/25/12
SportsBusiness Journal: Trials put up big ticket numbers

Record ticket sales are being reported for this week’s marquee Olympic trials. USA Gymnastics and USA Track & Field have sold more tickets for this week’s trials than they did in 2008, and USA Swimming has topped its gross ticket sales number of $4.4 million and expects to sell mo ...

Tags: Olympics

06/25/12
SportsBusiness Journal: USOC eyes options for future Games bid

The U.S. Olympic Committee this week is expected to take the first step toward determining when and what Olympics it will bid for in the future. USOC Chief Executive Officer Scott Blackmun is expected to propose that the organization’s board, which is meeting Thursday in San Jose, create a ...

Tags: Olympics

06/22/12
SportsBusiness Daily: NASCAR To Open Social Media Center

NASCAR plans to open a social media center at its offices in Charlotte that will monitor and respond to digital and social media, much as Gatorade's "Mission Control" operation does. The property has partnered with HP Enterprise Services for the effort. HP will develop a software and hardware s ...

06/18/12
SportsBusiness Journal: Fox making strong bid to keep NASCAR

Fox has started serious negotiations with NASCAR about an early extension of its TV rights package, jump-starting a process that wasn’t expected to begin until early next year, according to several sources. Financial terms of the talks were not available, but sources said Fox was offering e ...

Tags: Media

06/18/12
SportsBusiness Journal: COPD group extends racing deals

The COPD Foundation, which supports the research and early diagnosis of chronic obstructive pulmonary disease, has signed two-year extensions with NASCAR and Daytona International Speedway. The deals keep COPD as the official health initiative of the sport, and its Drive4COPD marketing program wi ...

Tags: Marketing and Sponsorship

06/18/12
SportsBusiness Journal: Siegel finds tough challenge at USATF

When USA Track & Field’s board convened this spring at an airport hotel in Denver to interview CEO candidates, the group was weary from an 18-month search for a new executive, but its mood changed the moment the second interview began. Max Siegel, a former music and NASCAR executive and ...

Tags: Leagues and Governing Bodies

06/11/12
SportsBusiness Journal: A-B picks London site

Anheuser-Busch is bringing back Club Bud as an official party spot for the Olympics. The U.S. Olympic Committee sponsor recently secured a venue in London and plans to host three nights of parties, Aug. 9-11, during the final weekend of the London Games. The company’s U.S., United Kingdom a ...

Tags: Olympics

06/11/12
SportsBusiness Journal: Oakley extends with USOC through 2020

Oakley hasn’t experienced its first Olympics as an official supplier of Team USA, but early returns on its investment convinced the brand to renew its agreement through 2020. Financial terms of the eight-year extension were not available, but sources said it offers the U.S. Olympic Committe ...

Tags: Olympics

06/11/12
SportsBusiness Journal: NASCAR Media Group splitting into four

Five years after bringing all of its media operations under one roof, NASCAR is recasting NASCAR Media Group as four independent departments: NASCAR Broadcast, NASCAR Productions, NASCAR Digital and NASCAR Entertainment. They will have separate financial goals but continue to share the same P&L ...

Tags: Leagues and Governing Bodies

06/11/12
SportsBusiness Journal: IndyCar searching for title deal

The IndyCar Series has begun searching for a potential replacement for its title sponsor, Izod, three years before the sponsorship is set to end. IndyCar executives have approached current series sponsors and brands about becoming the presenting sponsor of the series in a deal that would make the ...

Tags: Marketing and Sponsorship

06/11/12
SportsBusiness Journal: IndyCar’s China race in doubt over fee

For the second time in a year, an Izod IndyCar Series race is clouded in uncertainty. The promoter of the series’ August race in China hasn’t paid a sanctioning fee, sources said, and the sanctioning body is considering moving the date of the race. Sources valued the sanctioning fee a ...

Tags: Leagues and Governing Bodies

06/11/12
SportsBusiness Journal: NASCAR: No panic over dip in 18-34 demo

NASCAR’s struggle to attract and maintain young male viewers for Sprint Cup Series broadcasts resurfaced during the first half of the season. Ratings in the male 18- to 34-year-old demographic dipped 20 percent on Fox this season through the first 13 races of the season, virtually erasing a ...

Tags: Media

06/07/12
SportsBusiness Daily: Dara Torres Endorses Koss Headphones

U.S. swimmer Dara Torres has signed an endorsement deal with Koss Headphones that will see her help design the company's first line of products for women. The agreement is for three years and includes an option for an extension. Financial terms were not available. Koss today will post a vignette o ...

06/05/12
SportsBusiness Daily: NASCAR Rebrands Media Group Into Four Departments

Five years after bringing all of its media operations under one roof, NASCAR is recasting NASCAR Media Group as four independent departments: NASCAR Broadcast, NASCAR Production, NASCAR Digital and NASCAR Entertainment. They will have separate financial goals but continue to share the same P&L a ...

Tags: People and Pop Culture, NASCAR

06/04/12
SportsBusiness Journal: Acer logging out of Olympic sponsorship

Acer’s option to renew its worldwide Olympic sponsorship has expired, and the International Olympic Committee does not plan to renew the computer company’s agreement beyond 2012. The IOC plans to leave the official computing category vacant and look for new partners to join The Olympi ...

Tags: Olympics

05/28/12
SportsBusiness Journal: USOC performs a flip on Genome Project

The U.S. Olympic Committee recently sent athletes a new form asking them to opt in to Samsung’s Genome Project, a marketing initiative that’s the subject of a lawsuit from 18 Olympians who allege the company used their images without permission. ...

Tags: Olympics

05/28/12
SportsBusiness Journal: ‘Let’s all give back’

Paul Tagliabue towered above the podium, scanning the crowd that filled the New York City ballroom. In each corner of the room, he saw someone he knew. There was Don Garber, the former NFL marketer he assigned to NFL International all those years earlier. There was Donald Dell, a former attorne ...

Tags: Events and Attractions

05/28/12
SportsBusiness Journal: Driver deals running on empty

A few weeks ago, Just Marketing International’s Zak Brown headed out to Del Frisco’s in New York for a steak dinner with his client Jeff Gordon and 20 executives from advertising agencies, media buying firms and major international brands. Brown, who has represented Gordon since early 20 ...

Tags: Marketing and Sponsorship

05/24/12
SportsBusiness Daily: IOC, USOC Sign New Revenue Deal

IOC and USOC leaders today signed a landmark agreement that will rewrite the terms of their revenue-sharing arrangement after '20. The deal brings an end to seven years of negotiations aimed at rewriting an agreement that gave the USOC 12.75% of U.S. broadcast rights revenue and 20% of worldwide Oly ...

05/23/12
SportsBusiness Daily: Details Of USOC's Revenue Deal With IOC

The USOC and IOC have agreed in principal to a new revenue-sharing agreement that will preserve the USOC’s revenues at current levels and includes an escalator for inflation. The parties agreed that the USOC will get a set percentage of new revenue growth from new areas, according to sources f ...

05/21/12
SportsBusiness Journal: Fans to choose game’s cover driver

NASCAR and Activision are borrowing a promotion from EA Sports’ “Madden NFL” game and allowing fans to cast votes for the driver who will grace the cover of its newest video game. The promotion, which launches Wednesday, pits 32 drivers against each other to identify who will be ...

Tags: Marketing and Sponsorship

05/21/12
SportsBusiness Journal: Indy gets aggressive

A combination of new assets and new sales packages has put Indianapolis Motor Speedway on track to deliver its strongest revenue in four years, according to speedway executives. NTB’s sign at Turn 1 is among the new inventor ...

Tags: Facilities

05/21/12
SportsBusiness Journal: On-site hospitality an Olympic first

Just 75 yards from London’s Olympic Stadium, a three-story, $12 million temporary structure has been erected to provide the first on-site, corporate hospitality experience at an Olympic Games. The building is the centerpiece of the London Olympic Organizing Committee’s (LOCOG) hospita ...

Tags: Olympics

05/18/12
SportsBusiness Daily: USOC CEO Earned More Than $700,000 In '11

USOC CEO Scott Blackmun 's compensation jumped to $742,367 in '11, his first full year on the job, according to the organization's tax filings released Friday. The increase, which was $103,960, reflects Blackmun's first his first bonus and full year of pay. Blackmun also earned the organization's l ...

05/18/12
SportsBusiness Daily: Country Time Enlists Brees, Waltrip

Kraft Foods’ brand Country Time -- which is launching its first new flavor in 14 years -- this week launched a social and digital marketing campaign featuring Saints QB Drew Brees, NASCAR driver Michael Waltrip and actress Kristin Chenoweth. The brand created a tea and lemonade drink, &ld ...

Tags: Marketing and Sponsorship, Kraft Foods

05/17/12
SportsBusiness Daily: Daytona Speedway Announces Florida Lotto Partnership

Daytona Int'l Speedway has signed a promotional partnership with the Florida Lottery that will bring the national Powerball drawing to the track after the NASCAR Sprint Cup Series Coke Zero 400 on July 7. In addition to holding a national drawing for one of the nation's biggest lottery's at the trac ...

Tags: Marketing and Sponsorship, International Speedway Corp., Motorsports

05/14/12
SportsBusiness Daily: WMG Creating Action Sports & Olympics Division

Wasserman Media Group has realigned its athlete representation and corporate consulting groups to create an action sports and Olympics division that will specialize in representing athletes, properties and corporate sponsors active in those sports. The move was made in an effort to expand the divers ...

Tags: Labor and Agents, Wasserman Media Group

05/14/12
SportsBusiness Journal: How Ellison rerigged America's Cup

After winning the America’s Cup in 2010, software billionaire Larry Ellison decided to bring the competition to his home city of San Francisco and, in the process, reshape professional sailing. It was a right he won after his Oracle Racing team bested the previous America’s Cup winner ...

Tags: Events and Attractions

05/14/12
SportsBusiness Journal: Fifth Third signs deal with Roush

Fifth Third Bank plans to put its number on one of Roush Fenway Racing’s Sprint Cup cars. The Cincinnati-based bank signed a four-race primary sponsorship for Matt Kenseth’s No. 17 car. The multiyear agreement will see it sponsor Kenseth’s car at this weekend’s Sprint All- ...

Tags: Marketing and Sponsorship

05/10/12
SportsBusiness Daily: Speed Lines Up All-Star Race Digital Effort

Speed plans to bring its digital marketing campaign, the "Social Garage," to life for the NASCAR industry during the '12 Sprint All-Star Race. The company will set up a hospitality area adjacent to the Sprint Cup garage to entertain teams, drivers, NASCAR officials and media on race day. The network ...

05/10/12
SportsBusiness Daily: LiftMaster Activating Around Coca-Cola 600

LiftMaster, an associate sponsor of Earnhardt Ganassi Racing, Tuesday brought in Charlotte-area fire departments for a skills competition. The winner, Albemarle Fire Department, won a garage door system overhaul for its department. LiftMaster, one of the nation's largest manufacturers of commercial ...

Tags: Marketing and Sponsorship

05/09/12
SportsBusiness Daily: Casio To Sponsor Red Bull Signature Series

NBC's Alli Sports and Red Bull Media House signed Casio G'zOne to be the first sponsor of the Red Bull Signature Series. The mobile device will be the official handset and presenting sponsor of five Red Bull Signature Series broadcasts: X Fighters USA (May 26), Wake Open (July 14), X Fighters Spain ...

Tags: Marketing and Sponsorship

05/07/12
SportsBusiness Daily: USATF Interim CEO McNees Stepping Down

USA Track & Field interim CEO Mike McNees is leaving the organization. The move comes two weeks after the organization named Max Siegel as its new CEO. McNees joined USATF in '09 as its COO. He was named interim CEO in '10 after Doug Logan was dismissed from that position. He previously serv ...

05/07/12
SportsBusiness Daily: Visa Unveiling London Games Campaign

Visa is not changing its playbook for the London Games, but the company, which today unveils its advertising plans, is adding a few twists to its sepia-toned “Go World” spots. The company will take the tagline, look and feel of the campaign, which was first used in the U.S. in '08, to mo ...

05/07/12
SportsBusiness Journal: Supercross series enjoys small gains

The Monster Energy AMA Supercross series managed to increase attendance and ratings this season despite losing five of its top riders to injuries for extended periods. The season, which finished in Las Vegas over the weekend, was one of the best in the sport’s recent history. Total race att ...

Tags: Leagues and Governing Bodies

05/07/12
SportsBusiness Journal: NASCAR stays in Vegas

NASCAR plans to toast its champion in Las Vegas for the next three years. NASCAR President Mike Helton speaks during last year’s awards ceremony in Las Vegas. GETTY IMAGES The se ...

Tags: Leagues and Governing Bodies, NASCAR

05/04/12
SportsBusiness Daily: Toyota Renews AMA Supercross Sponsorship

Toyota today announced a two-year extension of its sponsorship of the Monster Energy AMA Supercross series, which is owned by Feld Entertainment. Financial terms of the agreement were not available. The Japanese automaker has been the official truck and automobile of the sport for seven years. ...

Tags: Marketing and Sponsorship, Toyota

05/02/12
SportsBusiness Daily: SMI Sees 2.1% Drop In Q1 Revenue From '11

The weak economy continues to challenge NASCAR's track companies. Speedway Motorsports, Inc. (SMI) today reported Q1 revenue decreased 2.1% from last year to $84.8M and attributed the drop to high unemployment and high gas prices, which dampened demand for tickets at its recent races. Admission ...

Tags: Finance, Speedway Motorsports Inc.

05/01/12
SportsBusiness Daily: X Games Heading To Brazil, Munich, Barcelona

A year after it opened bidding to host three new X Games events, ESPN today announced that it will be taking its action sports spectacle to Foz do Iguacu, Brazil; Munich, Germany; and Barcelona, Spain. The cities will host their first X Games events in '13 and subsequent events in '14 and '15. ...

Tags: Events and Attractions

05/01/12
SportsBusiness Daily: McCall Farms To Title Ragan During Southern 500

Front Row Motorsports has signed McCall Farms, the manufacturer of Green Boiled Peanuts, for a one-race primary sponsorship at the May 12 Bojangles Southern 500 in Darlington, S.C. Financial terms of the deal were not available. The S.C.-based company will be featured on the No. 34 car driven by for ...

Tags: Marketing and Sponsorship

04/30/12
SportsBusiness Journal: IMG to buy stake in Bloomberg Sports

IMG is in talks to invest $6 million to $8 million in Bloomberg Sports, a move that would give the global sports and entertainment company a minority stake in Bloomberg’s fast-growing fantasy and professional sports management group. If completed, the deal will value Bloomberg Sports at mo ...

Tags: Media

04/30/12
SportsBusiness Journal: USATF hires Siegel as CEO

USA Track & Field last week named Max Siegel, former president of global operations for Dale Earnhardt Inc., its CEO, ending a 19-month search for a new leader. The organization had been without a CEO since Doug Logan was fired in September 2010. ...

Tags: Leagues and Governing Bodies

04/30/12
SportsBusiness Journal: NASCAR hires execs for digital

NASCAR has begun filling out the executive team that will oversee its website and digital operations after it takes control of those operations next year from Turner Sports. Marc Jenkins, NASCAR’s vice president of digital media, plans to have as many as six direct reports overseeing the s ...

Tags: Leagues and Governing Bodies

04/30/12
SportsBusiness Journal: NBC rivals line up London 2012 sites

Editor's note: This story is revised from the print edition. NBC may own the rights to the Olympic rings, but that won’t stop its competitors from snagging some of the network’s digital audience and advertising dollars. FoxSports.com, Sports Illustrated, USA Today Sports Media ...

Tags: Media

04/30/12
SportsBusiness Journal: Ganassi signs Bud for Indy 500 entry

Budweiser’s sponsorship of Bobby Rahal put the brand in victory lane at the 1986 Indianapolis 500. Anheuser-Busch hopes Rahal’s son, Graham, can do the same this May. Anheuser-Busch has signed an associate sponsorship with Chip Ganassi Racing that will put its Budweiser brand on the ...

Tags: Marketing and Sponsorship

04/27/12
SportsBusiness Daily: Sprint Set To Debut New Jimmie Johnson Spot

Sprint tapped NASCAR driver Jimmie Johnson to star in the latest of a series of commercials tied to its “Avoid a Data Dilemma” campaign. The spot, which will debut Saturday night during Fox’s broadcast of the Capital City 400 presented by Virginia is for Lovers race at Ric ...

Tags: Marketing and Sponsorship, NASCAR, Sprint

04/27/12
SportsBusiness Daily: Samsung Has 30 Days To Respond To Lawsuit

Samsung has 30 days to respond to the lawsuit filed by 18 Olympians , which alleges that the company did not have permission to use their names and images in the company's Olympic marketing program, the “Genome Project.” The attorney representing the 18 athletes, Rich Foster, yest ...

Tags: Marketing and Sponsorship, Samsung

04/26/12
SportsBusiness Daily: Group Of Olympians Suing Samsung

A group of 18 Olympians yesterday sued Samsung, alleging the company did not have permission to incorporate their names and photos into their “Samsung Genome Project.” Among the list of athletes suing are  Dara Torres , Mark Spitz , Greg Louganis , Jackie Joyner-Kersee , Aaron P ...

04/26/12
SportsBusiness Daily: Olympians Suing Samsung Over Name Use

A group of 18 Olympians yesterday sued Samsung, alleging the company did not have permission to incorporate their names and photos into its “Samsung Genome Project.” The list of athletes suing includes Dara Torres, Mark Spitz, Greg Louganis, Jackie Joyner-Kersee, Aaron Peirsol, Cullen Jo ...

Tags: Marketing and Sponsorship, Samsung

04/23/12
SportsBusiness Daily: USATF Names Max Siegel CEO

USA Track & Field today named former Dale Earnhardt Inc. exec Max Siegel its CEO, ending a 19-month search for a new leader. The organization has been without a CEO since Doug Logan left in September '10. Siegel will earn a base salary of $500,000 with an option for bonuses. USATF Chair Ste ...

04/23/12
SportsBusiness Journal: USSA hires new CMO

The U.S. Ski and Snowboard Association has hired CBS Sports Network sales executive Michael Jaquet as its new chief marketing officer. Jaquet, who grew up skiing and helped create the U.S. Freeskiing Open, fills a position that has been vacant since the USSA’s former chief revenue and marke ...

Tags: Leagues and Governing Bodies

04/23/12
SportsBusiness Journal: Ad sales tune up for ISC radio network

Advertising sales for its radio broadcasts have become a bright spot for International Speedway Corp., at a time when its tracks are behind on advance ticket sales and the company still has race title sponsorships to sell. The company’s Motor Racing Network has signed 16 new advertisers thi ...

Tags: Media

04/18/12
SportsBusiness Daily: USOC Unveils "Raise Our Flag" Ad Campaign

The USOC today announced a new, call-to-action advertising campaign called “Raise Our Flag” that is designed to drive donations to Team USA by giving Americans a chance to buy a stitch in the flag that the team will carry in the London Games Opening Ceremony on July 27. The campaign, whi ...

04/16/12
SportsBusiness Journal: NBC Olympic promos begin this week

With Comcast’s assets at its disposal, NBC Sports this week plans to roll out its most robust and comprehensive Olympic promotional push. The company plans to feature 30-second advertisements across 20 channels and 66 websites over the last 100 days leading up to the London Games. The promo ...

Tags: Media

04/16/12
SportsBusiness Journal: Target joins race for NASCAR fans

The battle for NASCAR fans’ grocery purchases is heating up. Target plans to promote its expanding grocery offerings at Charlotte Motor Speedway during this May’s Sprint All-Star Race and Coca-Cola 600. The retailer, which has sponsored the speedway since 2007, will have nine branded ...

Tags: Marketing and Sponsorship

04/16/12
SportsBusiness Journal: Driving Paralympian appeal

When McDonald’s decided to feature Marlon Shirley on cups during the 2004 Athens Games, it signified a breakthrough for the Paralympics. For the first time, one of its stars was being showcased at the restaurant nationwide alongside recognizable Olympians such as gymnast Carly Patterson. Ne ...

Tags: Olympics

04/16/12
SportsBusiness Journal: New deal revamps Dew Tour

After years of putting its name on the Dew Tour and letting NBC’s Alli Sports run it, Mountain Dew has negotiated a new title sponsorship deal that will result in a wholesale reinvention of the property and give the sponsor a management voice in its operation. Under terms of the deal, the D ...

Tags: Events and Attractions

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug