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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

IMG Names Fox Exec Karen Brodkin President Of Business Affairs

Published in SportsBusiness Daily on 09 / 02 / 14

IMG today named Karen Brodkin President of Business Affairs. The longtime Fox Sports exec will work out of IMG’s office in L.A. and manage all of IMG’s legal and contractual work worldwide. The position is the latest in a series created by IMG’s new owner WME as it looks to have ...

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09/10/12
SportsBusiness Journal: Blackmun’s gold-medal performance

The day after the London Olympics ended, U.S. Olympic Committee CEO Scott Blackmun replied to a senior staff email with simple and succinct praise for the organization’s work. “Everybody … on the team amazed me with your selfless commitment to perfect execution. Bravo,” B ...

Tags: Olympics

09/10/12
SportsBusiness Journal: Daytona eyes sponsored entrances

Early plans for renovating Daytona International Speedway call for reducing the number of fan entrances from 17 to a maximum of six, and track officials have begun meeting with marketers to gauge corporate interest in buying title sponsorships for those entryways. ...

Tags: Facilities

09/07/12
SportsBusiness Daily: Highmark Back In With USOC, Allstate Out

Highmark has renewed its agreement as the official insurance supplier of the USOC. The company extended its deal through ‘16. Financial terms were not available. Highmark has historically been a USOC supplier and those deals are valued at $3-10M over four years. Under terms of the agreement, H ...

Tags: Marketing and Sponsorship, USOC

09/06/12
SportsBusiness Daily Global: Grand-Am, ALMS Tie The Knot In '14

American sports car racing’s premiere series today announced the merger of Grand-Am Road Racing and the American Le Mans Series into a unified series in '14. The name and branding of the combined series are still being determined, as are the specifics of its '14 schedule. The first combined se ...

Tags: Leagues and Governing Bodies

09/06/12
SportsBusiness Daily: Highmark Renews Deal With USOC

Highmark has renewed its agreement as the official insurance supplier of the USOC. The company extended its deal through '16. Financial terms were not available. Highmark has historically been a USOC supplier and those deals are valued at $3-10M over four years. Under terms of the agreement, Highmar ...

09/05/12
SportsBusiness Daily: Grand-Am, ALMS To Unify In '14

American sports car racing’s premiere series today announced the merger of Grand-Am Road Racing and the American Le Mans Series into a unified series in '14. The name and branding of the combined series are still being determined, as are the specifics of its '14 schedule. The first combined se ...

Tags: Leagues and Governing Bodies

09/05/12
SportsBusiness Daily: Phelps Signs Multiyear Deal With Sol Republic

Michael Phelps has signed a multiyear endorsement deal with the headphone company Sol Republic. Phelps wore Sol Republic headphones on the pool deck before swimming at the U.S. Olympic Trials and the London Games. Financial terms of the agreement were not available. Sol Republic plans to release a P ...

Tags: Marketing and Sponsorship

09/03/12
SportsBusiness Journal: Sponsors extend support to Paralympics

For the first time, all of the International Olympic Committee’s worldwide sponsors signed on to support the Summer Paralympics, and all 24 sponsors of London 2012 are activating during the event as well. The sponsorship support is a breakthrough for the International Paralympic Committee a ...

Tags: Olympics

09/03/12
SportsBusiness Journal: NAPA renewing for full season with MWR

NAPA last week became the third team sponsor on NASCAR’s highest level in the last year to announce a full-season sponsorship renewal. Sources familiar with the brand’s decision said it had agreed to a three-year deal with Michael Waltrip Racing as the primary sponsor for all 36 Sprin ...

Tags: Marketing and Sponsorship

09/03/12
SportsBusiness Journal: Allstate not planning to renew with USOC

Allstate plans to discontinue its sponsorship of Team USA, becoming the first U.S. Olympic Committee sponsor this year to forgo renewing its partnership. Sources familiar with the company’s plans said the insurer made the decision before the London Games. The company has been the official i ...

Tags: Olympics

08/29/12
SportsBusiness Daily: USOC Names Group To Review Olympic Bid

The USOC has named a working group to review and evaluate whether or not it should bid for the ‘24 or ‘26 Olympics. The group is made up of five BOD members: IOC member Anita DeFrantz, former Visa CMO Susanne Lyons, USA Hockey Exec Dir Dave Ogrean, IOC member and former USA hockey player ...

Tags: Olympics, USOC

08/28/12
SportsBusiness Daily: NAPA To Renew MWR Sponsorship

NAPA this Friday will become the third team sponsor in the NASCAR Sprint Cup Series in the last year to announce a full-season sponsorship renewal. Sources familiar with the brand's decision said it has agreed to a three-year deal with Michael Waltrip Racing as the primary sponsor for all 36 Sprint ...

08/28/12
SportsBusiness Daily: USOC Names Olympic Bid Working Group

The USOC has named a working group to review and evaluate whether or not it should bid for the '24 or '26 Olympics. The group is made up of five BOD members: IOC member Anita DeFrantz , former Visa CMO Susanne Lyons , USA Hockey Exec Dir  Dave Ogrean , IOC member and former USA hockey player ...

08/27/12
SportsBusiness Journal: Mello Yello is new NHRA title sponsor

Editor's note: This story is revised from the print edition. A multiyear extension between the NHRA and Coca-Cola will see the company change the brand it features as the title sponsor of the drag racing series from Full Throttle to Mello Yello. Sources said the deal, which is expected to ...

Tags: Marketing and Sponsorship

08/27/12
SportsBusiness Journal: NASCAR toy delivers an impact

Kids are being encouraged to buckle up when they play with NASCAR’s newest toy. The sport’s licensee, Spin Master, developed a series of collision-friendly toy cars called “NASCAR Bashers” that explode on impact. The toys are the first original line Spin Master has develop ...

Tags: Marketing and Sponsorship

08/27/12
SportsBusiness Journal: USSA to show key alpine events live

For the first time in its history, the U.S. Ski & Snowboard Association will air portions of its marquee alpine events live. The move represents a push by the organization to end a decades-old practice of tape-delaying 30-plus hours of competition. The U.S. Ski & Snowboard Association opt ...

Tags: Leagues and Governing Bodies

08/22/12
SportsBusiness Daily Global: BMX Cup Organizer Hires Cenergy

The organizer of BMX Supercross World Cup Series has hired N.Y.-based Cenergy to manage sponsorship sales and media opportunities. The sports marketing agency already is seeking a title sponsor for the 14-race BMX Supercross World Cup Series that will go to Argentina, Canada, the Netherlands, the U. ...

Tags: Leagues and Governing Bodies

08/21/12
SportsBusiness Daily: BMX World Cup Organizer Hire Cenergy

The organizer of BMX Supercross World Cup Series has hired N.Y.-based Cenergy to manage sponsorship sales and media opportunities. The sports marketing agency already is seeking a title sponsor for the 14-race BMX Supercross World Cup Series that will go to Argentina, Canada, the Netherlands, the U. ...

Tags: Leagues and Governing Bodies

08/13/12
SportsBusiness Journal: City saves the drama for sports

Four years ago, the Beijing Games ended with the city’s mayor handing an Olympic flag to the relatively unknown mayor of London, the mop-headed Boris Johnson. The flag tangled around him, and viewers worldwide, having just watched a polished ...

Tags: Olympics

08/10/12
SportsBusiness Daily Global: Post Olympics Boom Or Bust?

More than $1B in British sponsorship money flowed into the Olympics during the past seven years, and the marketplace is watching closely to see if any brands reserve some marketing dollars to support Olympic sports in the future. Team Great Britain, which has been supported over the last seven years ...

Tags: Olympics, United Kingdom

08/10/12
SportsBusiness Daily: USOC Can't Keep Merch In London Store

The USOC has sold so much merchandise at its retail outlet in London it cannot keep the store stocked. In order to keep up with demand, it has called in five replacement orders since the Games began. The organization exceeded its total sales from the '08 Beijing Games in the first 10 days the store ...

Tags: Olympics

08/09/12
SportsBusiness Daily Global: GE Already Working On Next Olympics

GE has sold two gas turbines to be used to power the Sochi Games, and the company is optimistic that sales from the '14 and '16 Olympics will rival the more than $1B in sales it amassed over the last four Olympics. GE Dir Olympic Marketing and Sports Programs Chris Katsuleres said: "Both markets are ...

Tags: Olympics, United Kingdom

08/09/12
SportsBusiness Daily Global: YouTube Has Olympics Fever

YouTube is no closer to buying sports broadcast rights than it was six months ago, but the Google-owned video service is so enjoying its first live streaming of the Olympics in Asia and Africa that it wants to extend the partnership through '16. YouTube Head of Sports Content Claude Ruibal said that ...

Tags: Olympics, United Kingdom

08/09/12
SportsBusiness Daily: YouTube Wants To Extend IOC Deal

YouTube is no closer to buying sports broadcast rights than it was six months ago, but the Google-owned video service is so enjoying its first live streaming of the Olympics in Asia and Africa that it wants to extend the partnership through '16. YouTube Head of Global Sports Content Claude Ruibal sa ...

Tags: Olympics, NBC

08/08/12
SportsBusiness Daily Global: Hilton To Host Beach Volleyball Exhibition

Hotel company Hilton Worldwide, which sponsors both the Chinese and U.S. Olympic teams, has arranged to host an exhibition match between the beach volleyball teams from both countries at Hilton Hawaiian Village on Waikiki Beach in the fall. The games will be played on Oct. 20 and broadcast on both ...

Tags: Olympics, China, North America

08/07/12
SportsBusiness Daily Global: IOC Studys Social Hook Up

The IOC is “looking to become the first sports property to land a marketing deal with Google or Facebook,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The organization hosted Google Exec Chair Eric Schmidt last week in London and is considering “turning social and dig ...

Tags: Olympics, United Kingdom

08/06/12
SportsBusiness Daily Global: Hospitality A Hit In London

High-end hospitality sales at the Olympic Park and five other venues have topped $150M, defying the recession and turning the first-time venture into a profitable enterprise for Prestige Ticketing, the firm's top executive said. The London Games are the first-ever to feature high-end, on-site hospit ...

Tags: Olympics, United Kingdom

08/06/12
SportsBusiness Daily: On-Site Hospitality Tops $150M For Prestige Ticketing

High-end hospitality sales at the Olympic Park and five other venues have topped $150M, defying the recession and turning the first-time venture into a profitable enterprise for Prestige Ticketing, the firm’s top exec said. The London Games are the first to feature high-end, on-site hospitalit ...

Tags: Olympics

08/06/12
SportsBusiness Journal: McDonald's gets kids in the Games

Photo by: GETTY IMAGES FOR MCDONALD'S The boy closed one eye and tried to balance an arrow on his left hand. He squinted as he pulled back the string of a bow. Then he let go and watched as the ar ...

Tags: Olympics

08/06/12
SportsBusiness Journal: Ebersol has time to enjoy Games

On the opening day of Olympic competition in London, Dick Ebersol went to the U.S.-France basketball game. The sight of him in line for concessions stopped one executive in his tracks. Ebersol at an Olympics event? It was something that hasn’t been seen in the last two decades — a str ...

Tags: Olympics

08/06/12
SportsBusiness Journal: IOC courts Google, Facebook

The International Olympic Committee is looking to become the first sports property to land a marketing deal with Google or Facebook. The organization hosted Google Executive Chairman Eric Schmidt last week during the London Games and has worked closely with the company since it launched a YouTube, video-on-demand channel in 2008.

Tags: Olympics

08/06/12
SportsBusiness Journal: Sales strategy helps IOC boost rights fees

With the 2012 Games in full swing, the IOC has already secured $3.7 billion for the 2014 and 2016 Games globally. Photo by: GETTY IMAGES For years, the International Olympic Committee ...

Tags: Olympics

08/03/12
SportsBusiness Daily Global: Nike Signs On For 3-On-3 Tourney

Nike has agreed to become a presenting sponsor of the International Basketball Federation (FIBA) new three-on-three basketball tournament. Financial terms of the multi-year agreement were not available. The deal was closed this week during the Olympics and includes value-in-kind support. FIBA this y ...

Tags: Marketing and Sponsorship, Nike

08/03/12
SportsBusiness Daily: Nike To Be Presenting Sponsor For FIBA Event

Nike has agreed to become a presenting sponsor of FIBA’s new three-on-three basketball tournament. Financial terms of the multiyear agreement were not available. The deal was closed this week during the Olympics and includes value-in-kind support. FIBA this year launched the 3x3 World Tour. Th ...

Tags: Nike, Marketing and Sponsorship

08/03/12
SportsBusiness Daily: LOCOG Claims It Has A Handle On Empty Seats

LOCOG last night released and sold out of 6,000 additional track & field tickets for Saturday and Sunday. Organizers said the sales effort was the latest indication that they had gotten control of the empty-seat issue that flared up during the first weekend of the Games. Since it began ...

08/02/12
SportsBusiness Daily Global: Visa Cards Are Getting A Workout

International visitors to the London Games have spent almost $700M through Visa since July 23. The company said on Thursday that travelers from the U.S. spent $85.5M, more than any other country. Japan ($50.9M) and France ($41.5M) spent the second and third most, respectively. Visa was tracking mone ...

Tags: Olympics, United Kingdom

08/01/12
SportsBusiness Daily Global: Visa Campaign Hears Cheers

Visa has collected more than 28 million "cheers" from fans worldwide for its "Go World" campaign. Since May, the financial services company has encouraged fans to cheer on its 60 sponsored athletes like U.S. swimmer Michael Phelps and gymnast Nastia Liukin by submitting digital "cheers" through clic ...

Tags: Olympics, United Kingdom

07/30/12
SportsBusiness Daily Global: Adidas Happy With Games Payoff

Adidas' sponsorship of the London Games has helped the company close the gap with the U.K.'s market-leader, Nike, narrowing a 3% advantage to 1%, adidas CEO Herbert Hainer said. "We have clearly closed the gap," Hainer said, adding that the goal is to supplant Nike as market leader in the U.K. by '1 ...

Tags: Marketing and Sponsorship, United Kingdom, Adidas

07/30/12
SportsBusiness Daily Global: IOC Gets Big Increase For China Rights

The International Olympic Committee sold its TV rights in China for the '14 and '16 Olympics to CCTV for an estimated $160M, a sum that represents a more than 800% increase from what the broadcaster paid for the '06 and '08 Games. The increase affirms the IOC’s decision in '09 to begin selling ...

Tags: Media, United Kingdom, China

07/30/12
SportsBusiness Daily: CCTV Lands China TV Rights To '14, '16 Games

The IOC sold its TV rights in China for the '14 Sochi and '16 Rio de Janeiro Games to CCTV for an estimated $160M, a sum that represents a more than 800% increase from what the broadcaster paid for the '06 Turin and '08 Beijing Games. The increase affirms the IOC’s decision in '09 to begin sel ...

Tags: Olympics

07/30/12
SportsBusiness Journal: Drivers race to breakfast table

Kellogg’s plans to feature Ganassi Racing’s top drivers on the cover of five breakfast products at Target stores nationwide during the next two months. The point-of-sale promotion i ...

Tags: Marketing and Sponsorship

07/30/12
SportsBusiness Journal: Plan in place to ensure Phelps’ legacy

Editor's note: This story is revised from the print edition. Call it Michael Phelps 2.0. Long before Phelps won his eighth gold medal in Beijing, his agent, Peter Carlisle, was developing a post-career plan for the swimmer. The time to pu ...

Tags: Olympics

07/27/12
SportsBusiness Daily: "Raise Our Flag" Raises Nearly $400,000

The USOC raised $375,220 with its “Raise Our Flag” campaign, a first-time fundraising effort that encouraged Americans to pay $12 for a stitch in the American flag that will hang in the USA House throughout the London Games. The flag, which included 29,257 purchased stitches, was un ...

07/27/12
SportsBusiness Daily: Hilton, 24 Hour Fitness To Re-Up With USOC

Hilton has agreed in principal to renew its sponsorship of the USOC, a move that will see it extend its deal as the official family of hotels for Team USA through '16. Sources said the company agreed to a new deal shortly before the London Games. The deal has not been signed. The USOC declined to co ...

Tags: Olympics, Hilton Hotels

07/23/12
SportsBusiness Journal: London: Issues to watch

The tempest over tickets It’s hard to say what came first: the sale of a ticket to the Olympics, or criticism of the sales process. The two have gone hand-in-hand since LOCOG announced the date it would put tickets on sale in 2011. Crit ...

Tags: In-Depth, Olympics

07/23/12
SportsBusiness Journal: London: Athletes to watch

The window of opportunity for post-Olympics endorsements has contracted over the last decade. Recognizable stars like Michael Phelps, Kerri Walsh, Misty May-Treanor, Ryan Lochte, Allyson Felix, Cullen Jones and unexpected winners will land some new deals after the London Games, but most marketers w ...

Tags: In-Depth, Olympics

07/23/12
SportsBusiness Journal: Visa Europe steps out

Instead of being greeted at Heathrow by gold-tinged images of Michael Phelps above the words “Go World,” people arriving at the airport will see blue posters featuring Usain Bolt and the words “Life flows faster with Visa.” Welcome to Visa Europe. When international banks ...

Tags: In-Depth, Olympics

07/23/12
SportsBusiness Journal: NeuLion to stream HD Games in China

Video service provider NeuLion has been hired by national broadcaster CCTV to stream the Olympics live in HD for the first time in China. The deal is the result of a partnership NeuLion struck with CCTV five months ago. It will provide a main broadcast feed and six to nine live events in high def ...

Tags: Olympics

07/23/12
SportsBusiness Journal: Visa goes for gold

Visa executives pulled back the curtain on their marketing efforts ahead of the London Games to reveal what it takes to design the creative, select the athletes and develop an on-site activation plan that allows the company to reap the rewards of its $100 million Olympic sponsorship.

Tags: In-Depth, Olympics

07/19/12
SportsBusiness Daily: NASCAR Names Ogilvy & Mather Agency Of Record

NASCAR today named Ogilvy & Mather its agency of record, choosing it over Leo Burnett and McCann Erickson in a four-month process to identify a new creative agency for the sport. Ogilvy & Mather replaces Jump Company, which handled the sport’s creative for the last 10 years. The agency ...

Tags: Marketing and Sponsorship, NASCAR

07/19/12
SportsBusiness Daily: NASCAR Names Ogilvy & Mather Agency Of Record

NASCAR today named Ogilvy & Mather its agency of record, choosing it over Leo Burnett and McCann Erickson in a four-month process to identify a new creative agency for the sport. Ogilvy & Mather replaces Jump Company, which handled the sport’s creative for the last 10 years. The agency ...

07/18/12
SportsBusiness Daily: USA Swimming, Disney Pair For New PSA

Just keep swimming. That’s the message USA Swimming and Disney are pushing in a PSA that was released yesterday using footage from “Finding Nemo.” The Pixar movie is slated to be released in 3D in September, and Disney reached out to USA Swimming to see if it could hold a priva ...

Tags: Olympics

07/17/12
SportsBusiness Daily: Chartwell Investments Divesting RCR Stake

Richard Childress Racing yesterday announced that minority owner Chartwell Investments plans to sell its stake in the NASCAR team. Chartwell, a private equity firm that invested in RCR in '03, has hired Joe Ravitch's Raine Group to assist in finding a buyer for its stake in the team. RCR Owner Richa ...

Tags: Finance, NASCAR

07/16/12
SportsBusiness Journal: Coke tailors campaign to moms

When Coca-Cola’s global marketing team decided to develop an Olympic campaign that targets teens, the company’s North American unit felt it needed a complementary marketing strategy to hit another important customer group: moms. The company this month is rolling out an Olympic-themed ...

Tags: Olympics

07/16/12
SportsBusiness Journal: In Control

New York was still lurching to life when Jim Bell, the executive producer of the “Today” show, bounded up a flight of stairs and pushed open a door to Rockefeller Center’s plaza. It was 6:30 in the morning, and he wanted to be sure the rain forecast for later in the day would hold ...

Tags: Olympics

07/12/12
SportsBusiness Daily Global: Bloomberg Sports, IMG Finalize JV

Bloomberg Sports has completed a joint venture partnership deal with IMG in which the global sports and entertainment company has acquired a minority stake in Bloomberg's fast-growing fantasy and professional sports management operation. Financial terms were not disclosed, but industry sources pegge ...

Tags: Media, IMG

07/11/12
SportsBusiness Daily: USOC Holds Team USA Q&A On Social Media

In an effort to raise awareness ahead of the London Games, the USOC today had 37 of the members of Team USA field questions on Facebook and Twitter from 12:00-4:00pm ET. Among the Olympians who participated were Ryan Lochte (swimming), Tyson Chandler (basketball), Tim Morehouse (fencing), and ...

07/11/12
SportsBusiness Daily: Bloomberg Sports, IMG Complete Deal

Bloomberg Sports has completed a joint venture partnership deal with IMG in which the global sports and entertainment company has acquired a minority stake in Bloomberg's fast-growing fantasy and professional sports management operation. Financial terms were not disclosed, but industry sources pegge ...

Tags: Media

07/10/12
SportsBusiness Daily: Army Marketer Explains NASCAR Exit

The U.S. Army remains committed to sports sponsorships, but it opted to sever ties with Stewart-Haas Racing after this season because it was not seeing enough of a return on its investment. John Myers , chief marketing support element for the Army Marketing and Research Group, which does recruiti ...

07/10/12
SportsBusiness Daily Global: USOC Launches Green Program

The USOC announced Monday that it will launch a sustainability program called the "The Green Ring" that will see it work with its corporate partners to adopt environmentally-friendly practices. The most significant initiative of the new program is the result of a partnership with BP that will see th ...

Tags: Olympics, USOC, North America

07/09/12
SportsBusiness Daily: USOC Launches New Sustainability Program

The USOC today announced it will launch a sustainability program called the "The Green Ring" that will see it work with its corporate partners to adopt environmentally-friendly practices. The most significant initiative of the new program is the result of a partnership with BP that will see the oil ...

Tags: Olympics, USOC

07/06/12
SportsBusiness Daily Global: QuintEvents Paddock Club Provider

U.S.-based hospitality agency QuintEvents has been hired by F1 to be the official provider of the paddock club. The agency, which currently works with the NFL, NBA, Churchill Downs and others, will be marketing and selling packages in the exclusive area for F1 races. All Sport, which is owned by F1, ...

Tags: Facilities, Formula One, North America

07/05/12
SportsBusiness Daily: ISC Sees Upped Revenue For First Half Of '12

ISC today reported a modest increase in revenues for the first half of the year but said admissions revenue continues to be challenged by the economy. Total revenues for the first six months of the year increased to $307M from $287.4M over the same period last year. Net income was relatively flat at ...

Tags: Finance

07/05/12
SportsBusiness Daily: ISC Revenues Up For First Half Of '12

ISC today reported a modest increase in revenues for the first half of the year but said admission revenue continues to be challenged by the economy. Total revenues for the first six months of the year increased to $307M from $287.4M over the same period last year. Net income was relatively flat at ...

07/02/12
SportsBusiness Journal: Olympics agent provokes, thrives

Evan Morgenstein was drunk. The Olympic agent was at the lobby bar of a Hilton in Dallas last month during the Team USA media summit, buying drinks and railing against the U.S. Olympic Committee’s exploitation of athletes. It hardly mattered that the people he was talking to worked there. T ...

Tags: Olympics

07/02/12
SportsBusiness Journal: NASCAR sales up at Wal-Mart

NASCAR is only halfway through the second year of its licensing deal with Wal-Mart, but industry sources said the retail giant already has seen a 25 percent increase in merchandise sales. The growth has been driven by factors including an expanded NASCAR product line, a major marketing push ahead ...

Tags: Marketing and Sponsorship

07/02/12
SportsBusiness Journal: P&G builds on to Olympic Home

Procter & Gamble is doubling the size of its hospitality house at the London Games from what it offered in Vancouver, and it expects to host more than 20,000 Olympians and their families. The P&G U.S. Family Home and Global Family Home will be on the south bank of the Thames near the Tate ...

Tags: Olympics

07/02/12
SportsBusiness Journal: NBC’s ties to Universal change

The upstart sports channel Universal Sports looked to have a bright future four years ago. It broadcast some Olympic trials and received steady cross-promotion on NBC. Last week, as the most popular Olympic trials were being held for the London Games, the Olympic sports channel was an afterthough ...

Tags: Olympics

06/29/12
SportsBusiness Daily: F1 Strikes Deal With QuintEvents

QuintEvents, a Charlotte-based hospitality agency, has been hired by F1 to be the official provider of the paddock club. The agency, which currently works with the NFL, NBA, Churchill Downs and others, will be marketing and selling packages in the exclusive area for F1 races. All Sport, which is own ...

06/29/12
SportsBusiness Daily: DIS Takes Steps Toward Redevelopment

Daytona Int'l Speedway has taken the first step toward a major redevelopment of the 53-year-old facility, filing paperwork with city and hiring an architect. The steps are the first in a six- to eight-month process that could result in an overhaul of the speedway's grandstand, the addition of new su ...

Tags: Facilities

06/29/12
SportsBusiness Daily: USOC Does Not Discuss Future Oly Bids

The USOC BOD Thursday met by phone but did not have a chance to discuss the organization's plans for a future Olympic bid. USOC Chair Larry Probst said, "We are committed to scheduling a second meeting hopefully the early part of next week to get into that discussion." The organization's leadership ...

Tags: Olympics, USOC

06/29/12
SportsBusiness Daily: Target Marks 10 Years With Shaun White

Target has taken over the billboards at L.A. Live this weekend to celebrate the 10th anniversary of its sponsorship of Shaun White. The Olympic snowboarder and X Games skateboarder has been backed by Target since '02, when he was 15. The company developed a line of White apparel and footwear in its ...

Tags: Marketing and Sponsorship, Target

06/29/12
SportsBusiness Daily: Daytona Gets Ball Rolling On Renovations

Daytona Int'l Speedway has taken the first step toward a major redevelopment of the 53-year-old facility, filing paperwork with the city and hiring an architect. The steps are the first of a six- to eight-month process that could result in an overhaul of the speedway's grandstand, the addition of ne ...

06/28/12
SportsBusiness Daily: USOC BOD Meets By Phone

The USOC BOD today met by phone but did not have a chance to discuss the organization's plans for a future Olympic bid. USOC Chair Larry Probst said, "We are committed to scheduling a second meeting hopefully the early part of next week to get into that discussion." The organization's leadership t ...

06/27/12
SportsBusiness Daily Global: ESPN Hosts Int'l X-Gamer Brass

ESPN this week is hosting leaders of its three new, int'l X Games events in Los Angeles. Top executives from local organizing committees for X Games Barcelona, Foz do Iguacu (Brazil) and Munich are attending meetings and watching action sports competition at L.A. Live, which begins hosting X Games o ...

Tags: Events and Attractions, Europe, Brazil

06/27/12
SportsBusiness Daily: USOC Staffers Evacuated Due To Wildfire

More than 35 of the USOC's 200-plus employees have been evacuated as a result of wildfires that have beset Colorado Springs, where the organization's HQs are located. The U.S. Olympic official training center and the HQs have not been affected. However, USOC Chief Communications Officer Patrick San ...

06/25/12
SportsBusiness Journal: X Games sells 11 sponsorships

Moving the X Games from late July to late June cost ESPN’s sales team a month of sales time and resulted in the loss of some traditional sponsors, but the group managed to sell 11 sponsorships and meet sales expectations. In ...

Tags: Events and Attractions

06/25/12
SportsBusiness Journal: USA Basketball signs 24 Hour Fitness

Four years after it signed a late agreement to sponsor USA Basketball prior to the Beijing Games, 24 Hour Fitness has cut a similar agreement ahead of the London Games. The deal is a one-year agreement that makes 24 Hour Fitness, which is a sponsor of the U.S. Olympic Committee, the official fit ...

Tags: Marketing and Sponsorship

06/25/12
SportsBusiness Journal: Trials put up big ticket numbers

Record ticket sales are being reported for this week’s marquee Olympic trials. USA Gymnastics and USA Track & Field have sold more tickets for this week’s trials than they did in 2008, and USA Swimming has topped its gross ticket sales number of $4.4 million and expects to sell mo ...

Tags: Olympics

06/25/12
SportsBusiness Journal: USOC eyes options for future Games bid

The U.S. Olympic Committee this week is expected to take the first step toward determining when and what Olympics it will bid for in the future. USOC Chief Executive Officer Scott Blackmun is expected to propose that the organization’s board, which is meeting Thursday in San Jose, create a ...

Tags: Olympics

06/22/12
SportsBusiness Daily: NASCAR To Open Social Media Center

NASCAR plans to open a social media center at its offices in Charlotte that will monitor and respond to digital and social media, much as Gatorade's "Mission Control" operation does. The property has partnered with HP Enterprise Services for the effort. HP will develop a software and hardware s ...

06/18/12
SportsBusiness Journal: Fox making strong bid to keep NASCAR

Fox has started serious negotiations with NASCAR about an early extension of its TV rights package, jump-starting a process that wasn’t expected to begin until early next year, according to several sources. Financial terms of the talks were not available, but sources said Fox was offering e ...

Tags: Media

06/18/12
SportsBusiness Journal: COPD group extends racing deals

The COPD Foundation, which supports the research and early diagnosis of chronic obstructive pulmonary disease, has signed two-year extensions with NASCAR and Daytona International Speedway. The deals keep COPD as the official health initiative of the sport, and its Drive4COPD marketing program wi ...

Tags: Marketing and Sponsorship

06/18/12
SportsBusiness Journal: Siegel finds tough challenge at USATF

When USA Track & Field’s board convened this spring at an airport hotel in Denver to interview CEO candidates, the group was weary from an 18-month search for a new executive, but its mood changed the moment the second interview began. Max Siegel, a former music and NASCAR executive and ...

Tags: Leagues and Governing Bodies

06/11/12
SportsBusiness Journal: A-B picks London site

Anheuser-Busch is bringing back Club Bud as an official party spot for the Olympics. The U.S. Olympic Committee sponsor recently secured a venue in London and plans to host three nights of parties, Aug. 9-11, during the final weekend of the London Games. The company’s U.S., United Kingdom a ...

Tags: Olympics

06/11/12
SportsBusiness Journal: Oakley extends with USOC through 2020

Oakley hasn’t experienced its first Olympics as an official supplier of Team USA, but early returns on its investment convinced the brand to renew its agreement through 2020. Financial terms of the eight-year extension were not available, but sources said it offers the U.S. Olympic Committe ...

Tags: Olympics

06/11/12
SportsBusiness Journal: NASCAR Media Group splitting into four

Five years after bringing all of its media operations under one roof, NASCAR is recasting NASCAR Media Group as four independent departments: NASCAR Broadcast, NASCAR Productions, NASCAR Digital and NASCAR Entertainment. They will have separate financial goals but continue to share the same P&L ...

Tags: Leagues and Governing Bodies

06/11/12
SportsBusiness Journal: IndyCar searching for title deal

The IndyCar Series has begun searching for a potential replacement for its title sponsor, Izod, three years before the sponsorship is set to end. IndyCar executives have approached current series sponsors and brands about becoming the presenting sponsor of the series in a deal that would make the ...

Tags: Marketing and Sponsorship

06/11/12
SportsBusiness Journal: IndyCar’s China race in doubt over fee

For the second time in a year, an Izod IndyCar Series race is clouded in uncertainty. The promoter of the series’ August race in China hasn’t paid a sanctioning fee, sources said, and the sanctioning body is considering moving the date of the race. Sources valued the sanctioning fee a ...

Tags: Leagues and Governing Bodies

06/11/12
SportsBusiness Journal: NASCAR: No panic over dip in 18-34 demo

NASCAR’s struggle to attract and maintain young male viewers for Sprint Cup Series broadcasts resurfaced during the first half of the season. Ratings in the male 18- to 34-year-old demographic dipped 20 percent on Fox this season through the first 13 races of the season, virtually erasing a ...

Tags: Media

06/07/12
SportsBusiness Daily: Dara Torres Endorses Koss Headphones

U.S. swimmer Dara Torres has signed an endorsement deal with Koss Headphones that will see her help design the company's first line of products for women. The agreement is for three years and includes an option for an extension. Financial terms were not available. Koss today will post a vignette o ...

06/05/12
SportsBusiness Daily: NASCAR Rebrands Media Group Into Four Departments

Five years after bringing all of its media operations under one roof, NASCAR is recasting NASCAR Media Group as four independent departments: NASCAR Broadcast, NASCAR Production, NASCAR Digital and NASCAR Entertainment. They will have separate financial goals but continue to share the same P&L a ...

Tags: People and Pop Culture, NASCAR

06/04/12
SportsBusiness Journal: Acer logging out of Olympic sponsorship

Acer’s option to renew its worldwide Olympic sponsorship has expired, and the International Olympic Committee does not plan to renew the computer company’s agreement beyond 2012. The IOC plans to leave the official computing category vacant and look for new partners to join The Olympi ...

Tags: Olympics

05/28/12
SportsBusiness Journal: USOC performs a flip on Genome Project

The U.S. Olympic Committee recently sent athletes a new form asking them to opt in to Samsung’s Genome Project, a marketing initiative that’s the subject of a lawsuit from 18 Olympians who allege the company used their images without permission. ...

Tags: Olympics

05/28/12
SportsBusiness Journal: ‘Let’s all give back’

Paul Tagliabue towered above the podium, scanning the crowd that filled the New York City ballroom. In each corner of the room, he saw someone he knew. There was Don Garber, the former NFL marketer he assigned to NFL International all those years earlier. There was Donald Dell, a former attorne ...

Tags: Events and Attractions

05/28/12
SportsBusiness Journal: Driver deals running on empty

A few weeks ago, Just Marketing International’s Zak Brown headed out to Del Frisco’s in New York for a steak dinner with his client Jeff Gordon and 20 executives from advertising agencies, media buying firms and major international brands. Brown, who has represented Gordon since early 20 ...

Tags: Marketing and Sponsorship

05/24/12
SportsBusiness Daily: IOC, USOC Sign New Revenue Deal

IOC and USOC leaders today signed a landmark agreement that will rewrite the terms of their revenue-sharing arrangement after '20. The deal brings an end to seven years of negotiations aimed at rewriting an agreement that gave the USOC 12.75% of U.S. broadcast rights revenue and 20% of worldwide Oly ...

05/23/12
SportsBusiness Daily: Details Of USOC's Revenue Deal With IOC

The USOC and IOC have agreed in principal to a new revenue-sharing agreement that will preserve the USOC’s revenues at current levels and includes an escalator for inflation. The parties agreed that the USOC will get a set percentage of new revenue growth from new areas, according to sources f ...

05/21/12
SportsBusiness Journal: Fans to choose game’s cover driver

NASCAR and Activision are borrowing a promotion from EA Sports’ “Madden NFL” game and allowing fans to cast votes for the driver who will grace the cover of its newest video game. The promotion, which launches Wednesday, pits 32 drivers against each other to identify who will be ...

Tags: Marketing and Sponsorship

05/21/12
SportsBusiness Journal: Indy gets aggressive

A combination of new assets and new sales packages has put Indianapolis Motor Speedway on track to deliver its strongest revenue in four years, according to speedway executives. NTB’s sign at Turn 1 is among the new inventor ...

Tags: Facilities

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