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Tripp Mickle
Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Dew Tour to become Olympic qualifier05 / 20 / 13When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear... Tags: Olympics |
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USOC hires M&C Saatchi for PR work
The U.S. Olympic Committee named M&C Saatchi its first public relations agency of record. M&C Saatchi beat out Weber Shandwick, Ketchum and Edelman’s Matter agency, which all vied for the job in a formal pitch process held late last year. The USOC had worked with all of the agencies ...
Tags: Olympics
Featherlite extends NASCAR deal
Featherlite Trailers has been making haulers to transport stock cars to races for more than 20 years, and it is poised to do it at least six more. The Iowa-based company signed a six-year extension to remain the official trailer of NASCAR throug ...
Sprint replaces Bud for NASCAR opener
Sprint is adding another sponsorship to its NASCAR portfolio. The title sponsor of NASCAR’s top series signed a multiyear deal to sponsor the season-opening race at Daytona International Speedway. The race, which was formerly known as the Budweiser Shootout, will become the Sprint Unlimited ...
ESPN re-establishes action sports site
Four years after ESPN moved its action sports coverage from EXPN.com to ESPN.com, the company is giving skateboarding and snowboarding videos and articles a stand-alone website at XGames.com. The site, which will debut Jan. 15, was developed to support ESPN’s expansion of the X Games into a ...
Tags: Media
Fewer equals better for Dew Tour
The 2012 Dew Tour had four fewer events. It drew 135,000 fewer fans. And its TV audience on NBC was the smallest in its eight-year history. But for NBC’s Alli Sports, which runs the tour; Mountain Dew, which spends $8 million a year to title sponsor it; and a half-dozen other sponsors, the ...
Tags: Events and Attractions
USA Swimming adds Arena as partner
USA Swimming closed a new sponsorship with the swimwear company Arena, giving the organization its second apparel partner in more than two decades. The eight-year agreement, which industry sources valued at more than $1 million a year, follows USA Swimming’s decision to break up its apparel ...
Coke’s London legacy: Higher sales
With less than 100 days to go before the London Games, Coca-Cola executive Scott McCune set a lofty goal for the company’s Olympic marketing program. “Our benchmark is that our annual report for 2010 said that the FIFA World Cup drove our business in the second and third quarter,&rdqu ...
Sonoma name wins out
The name Sonoma Raceway is here to stay. Track President Steve Page last month officially changed the speedway’s name to Sonoma, opting to name the track after the Northern California area where it’s based rather than revert to the Sears Point name it went by for 34 years. ...
Tags: Facilities
Edwards back on the Subway
Carl Edwards has been one of Subway’s famous fans for five years, but next year will be the first time he has had a general market spot with the sandwich chain. Carl Edwards has touted Subway for five years. ...
Speed's shift alters marketplace
Each December, executives with the World of Outlaws, a winged sprint car racing series, knew exactly which of their events would be broadcast on Speed in the coming year. But as of last week, the series was still waiting to finalize programming plans for 2013 and eager to hear what Fox Sports’ ...
Tags: Media
