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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

BofA extends Hendrick deal, will be presenting sponsor of website

Published in SportsBusiness Journal on 07 / 28 / 14

Bank of America has signed an extension of its associate sponsorship of Hendrick Motorsports that will see the company become the first presenting sponsor of the team’s website. In addition to the presenting sponsorship, the bank will be able to feature Hendrick Motorsports’ four driv...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/19/12
SportsBusiness Journal: NASCAR TV audience smallest in 5 years

NASCAR executives like to compare their sport’s TV ratings to a roller coaster. This year, the sport’s premier series took a downward ride, posting its smallest TV audience in five years and registering a 25 percent drop in the 18- to 34-year-old demographic. NASCAR In ...

Tags: Media

11/19/12
SportsBusiness Journal: Palmer leaves P&G

David Palmer, Procter & Gamble director of global sports marketing, left the company at the end of October, and P&G hasn’t named a replacement. Palmer, a 13-year marketer at the consumer packaged goods company, was one of 5,700 employees who took a company buyout offer. ...

Tags: Marketing and Sponsorship

11/18/12
SportsBusiness Daily: F1 Hits The U.S. Part II: Andretti Praises Circuit Of The America ...

Former F1 Champion Mario Andretti described the vision for Austin’s new track as a “courageous investment." Andretti spoke at a dinner the Circuit of the Americas executive team hosted for more than 40 sponsors and potential partners at Austin’s III Forks steakhouse. Andretti: &l ...

11/14/12
SportsBusiness Daily: USSA Launching Its Own YouTube Channel

The U.S. Ski & Snowboard Association today will launch its own channel on YouTube called the USSA Network . The national governing body will offer live event coverage from 10 competitions and a weekly highlight and lifestyle show called "Snow Globe." It joins USA Wrestling, USA Gymnastics and o ...

11/13/12
SportsBusiness Daily: USA Hockey Inks Deal With Toyota

USA Hockey has signed Toyota as its new automotive sponsor. The deal, which runs through the '14 Sochi Games, will see the automaker become title sponsor of the USA Hockey National Championships. Financial terms were not available. Toyota is USA Hockey's first auto sponsor since '04, when GM ended i ...

Tags: Marketing and Sponsorship, Hockey, Toyota

11/12/12
SportsBusiness Journal: RallyCross draws investment

Global RallyCross, which just finished its inaugural season, has landed an investment group led by Colin Dyne, CEO of the Justin Timberlake-founded apparel company William Rast. Financial terms of the deal, which closed last week, weren’t available, but the investment will see Global RallyC ...

Tags: Leagues and Governing Bodies

11/12/12
SportsBusiness Journal: Pocono hires Front Row Marketing

Editor’s note: This story is revised from the print edition. Pocono Raceway has hired Comcast-Spectacor’s Front Row Marketing to sell race title sponsorships, sign sponsors and manage sales analytics for the facility’s NASCAR and IndyCar races. The move is expected to bri ...

Tags: Marketing and Sponsorship

11/08/12
SportsBusiness Daily: Liberty Mutual Signs With USOC Through '16

Liberty Mutual has signed on as the official property, life & casualty insurance company of the USOC, replacing Allstate. The deal announced today will cover the '14 Sochi and '16 Rio de Janeiro Games. The agreement is valued at $15-20M over that period and makes Liberty Mutual one of ...

Tags: Marketing and Sponsorship, USOC

11/08/12
SportsBusiness Daily: Liberty Mutual To Sponsor USOC

The USOC today will announce that Liberty Mutual has signed on as the organization's official property, life and casualty insurance company, replacing Allstate. The deal, which will cover the '14 and '16 Games, is valued at $15-20M over that period and makes Liberty Mutual one of the highest-level s ...

11/05/12
SportsBusiness Journal: New car, new approach at NASCAR

When NASCAR rolled out the Car of Tomorrow in 2007, everyone rebelled. Drivers didn’t like it, teams didn’t like it and, most importantly, fans didn’t like it. As NASCAR once again prepares to roll out new cars in 2013 — cars that trade the current homogeneous look for the ...

Tags: Leagues and Governing Bodies

11/05/12
SportsBusiness Journal: USOC sets Olympic retail sales record

The U.S. Olympic Committee this year generated more than $115 million in retail sales around the London Games, exceeding its goal of $100 million and setting a record for an international Olympics. The black Nike hoodie brought in ...

Tags: Olympics

11/05/12
SportsBusiness Journal: USSA partners with YouTube for channel

The U.S. Ski & Snowboard Association has partnered with YouTube to launch its own channel, where it will offer live event coverage and a weekly highlight and lifestyle show. USSA will brand the channel USSA Network and upload six to 12 videos weekly to provide an hour of original content. It ...

Tags: Leagues and Governing Bodies

11/05/12
SportsBusiness Journal: NASCAR fan study results

NASCAR fans consume more and more information on the sport from social and digital media, but a new study by marketing and communications firm Taylor shows teams and brands can improve how they engage the fans through those outlets. Avid NASCAR fans over the last year reported they were twice as ...

Tags: Research and Ratings

11/05/12
SportsBusiness Journal: SapientNitro, NASCAR offer platform

NASCAR and the agency developing its new website, SapientNitro, have partnered to sell the digital platform they’ve developed to other sports and entertainment organizations. SapientNitro, a massive independent advertising and marketing agency with more than $1 billion in annual revenue, wi ...

Tags: Media

11/02/12
SportsBusiness Daily: AdvoCare Expands RCR Nationwide Deal

AdvoCare will become a full-season sponsor of Richard Childress Racing's No. 3 Nationwide Series car driven by Austin Dillon. The move, which was announced Friday at Texas Motor Speedway, is the latest expansion of the company's NASCAR involvement. AdvoCare first stepped into the sport in '11 when i ...

Tags: Marketing and Sponsorship, NASCAR

11/01/12
SportsBusiness Daily: IndyCar's Belskus: No Timeline To Name CEO

IndyCar has not finalized a process for finding a new CEO and does not have a timeline for naming a new executive, according to Jeff Belskus , Indianapolis Motor Speedway’s President & CEO and the interim CEO of the racing circuit. Belskus today said the process will involve more outreach ...

10/31/12
SportsBusiness Daily: SMI Reports Q3 Profit Of $11M

Speedway Motorsports, Inc. today reported a Q3 profit of $11M, but said that the economy continues to affect the consumer and corporate spending that drive the company's business. Total revenues for Q3 were $142.3M, down from $177M in '11. The decrease was primarily a result of the fact that Kentuck ...

Tags: Finance, Speedway Motorsports Inc.

10/31/12
SportsBusiness Daily: SMI Reports Revenue Down In Q3

Speedway Motorsports Inc. today reported a Q3 profit of $11M, but said that the economy continues to affect the consumer and corporate spending that drive the company's business. Total revenues for Q3 were $142.3M, down from $177M in Q3 '11. The decrease was primarily a result of the fact that Kentu ...

10/29/12
SportsBusiness Daily: IndyCar CEO Randy Bernard Resigns

Izod IndyCar Series CEO Randy Bernard  resigned yesterday with two years left on his five-year contract. Bernard’s announcement followed an emergency meeting of the BOD of Indianapolis Motor Speedway (IMS) Corporation, which owns the series. The board named IMS CEO Jeff Belskus interim ...

10/29/12
SportsBusiness Journal: F1 in NY/NJ stalled in stretch

On a sunny, October day in 2011, Leo Hindery and New Jersey Gov. Chris Christie stood on a podium on the banks of the Hudson River and announced an agreement that would bring the world’s most popular motorsports circuit, Formula One, to New Jersey in 2013. It was a triumphant moment for the ...

Tags: Events and Attractions

10/29/12
SportsBusiness Journal: NASCAR lining up digital launches

NASCAR has begun testing a new website, developed two apps for mobile and tablet devices, and made a series of editorial hires that put it in position to deliver a slate of new digital platforms to fans early next year. The sanctioning body last January bought back its digital rights from Turner ...

Tags: Leagues and Governing Bodies

10/26/12
SportsBusiness Daily: Hulman & Co. Hires Boston Consulting for Evaluation

Hulman & Co., which owns Indianapolis Motor Speedway and the IndyCar Series, has hired Boston Consulting Group to do a full evaluation of its business operations. "We hire groups like this from time to time and have over the years," said Hulman & Co. CEO Jeff Belskus. "It's part of our norma ...

Tags: Leagues and Governing Bodies, IndyCar

10/23/12
SportsBusiness Daily: Former Olympian Liukin Changes Representation

Former Gold Medal-winning U.S. gymnast Nastia Liukin has hired Diane McNamara -- founder of Boston-based Fire It Up, PR -- to represent her. The gymnast had been working with agent Evan Morgenstein, founder of PMG Sports, since before the '08 Beijing Games. Liukin is McNamara's first Olympic client. ...

Tags: Labor and Agents

10/22/12
SportsBusiness Daily: Ion Camera Company Signs Athlete Deals

Ion, a new video camera company and a competitor of GoPro, has signed a handful of snowboarders and skiers to endorsement deals. The company signed agreements with snowboarders Eric Jackson and Eero Ettala, as well as Bronze-medal winning U.S. snowboarder Scotty Lago. It also signed an endorsement d ...

Tags: Marketing and Sponsorship, Action Sports

10/22/12
SportsBusiness Journal: Pepsi cuts NASCAR spend

PepsiCo is finalizing a new, three-year agreement with Hendrick Motorsports that will reduce its spend in NASCAR by as much as $20 million and open the door for a new sponsor to land a multi-race deal with the sport’s most popular driver, Dale Earnhardt Jr.

Tags: Marketing and Sponsorship

10/22/12
SportsBusiness Journal: Track hires Bulls exec

NASCAR hired a longtime executive from the Chicago Bulls to lead its track services division. Jeff Wohlschlaeger spent 19 years with the Bulls as the director of game operations. He will join NASCAR’s industry services group, a 15-member team that serves as a liaison between the sanctioning ...

Tags: People and Pop Culture

10/22/12
SportsBusiness Journal: Ten sponsors for Austin F1

Circuit of the Americas, Texas’ newest speedway, has signed 10 inaugural partners ahead of its first Formula One race next month. The facility has signed a mix of single- and multiyear deals with AT&T, Anheuser-Busch, Mobil 1, Pepsi, F ...

Tags: Events and Attractions

10/21/12
SportsBusiness Daily: IndyCar Founder Tony George Steps Down From Hulman BOD

Hulman & Company, which owns the Izod IndyCar Series and Indianapolis Motor Speedway, on Friday confirmed it had received a takeover proposal for its open-wheel racing circuit from a group led by former series CEO, Tony George . The company said in a statement that George, who is a member of ...

10/18/12
SportsBusiness Daily: Daytona Clears Hurdle For Track Plan

Daytona Int’l Speedway yesterday cleared a major hurdle in its effort to renovate and reinvent the racetrack. The Daytona Beach City Commission unanimously approved a rezoning request that could make it possible to begin a major renovation project in '13 or '14. ISC, which owns the 53-year-old ...

10/15/12
SportsBusiness Journal: NASCAR, Fox finalize 8-year extension

Staff writers Tripp Mickle (left) and John Ourand talk about what the deal means for NASCAR and how it compares to rights fees generated by other sports. Fox and NASC ...

Tags: Media

10/15/12
SportsBusiness Journal: Bristol track may build VIP boxes

Bristol Motor Speedway is reviewing plans to convert its lower-level seats in Turns 1 and 2 into open-air, VIP boxes, a move that track executives believe would improve the fan experience while also reducing the track’s total capacity. ...

Tags: Facilities

10/15/12
SportsBusiness Journal: Daytona awaits zoning approval

Daytona International Speedway executives hope to receive final approval this week from the Daytona Beach City Commission for a rezoning request that could make it possible to begin a major renovation project in 2013 or 2014. International Speedway Corp., which owns the 53-year-old racetrack, sub ...

Tags: Facilities

10/14/12
SportsBusiness Daily Global: Sources: NBC Wins F1 Rights

F1 is close to signing a multiyear U.S. rights deal with NBC Sports, according to several sources. The deal could be signed as early as this afternoon. NBC is expected to make a formal announcement early next week. Terms of the deal are not yet known, but sources said NBC outbid Fox. Sources valued ...

Tags: Media, Formula One

10/12/12
SportsBusiness Daily Global: IOC Looks For Partner

The IOC announced on Thursday that it is requesting proposals for an Olympic broadcast and digital media venture it hopes to develop next year. The organization’s agreement with pan-European broadcast network Eurosport to produce a monthly half-hour show called “The Olympic Mag ...

Tags: Olympics

11/27/12
SportsBusiness Journal: NASCAR, Fox finalize 8-year extension

Fox and NASCAR have finalized an eight-year extension of their TV rights agreement, ensuring that Fox will continue to air the Daytona 500 and first half of the NASCAR season through 2022. Sources valued the deal at more than $2.4 billion over eight years, a sizable increase from Fox’s curr ...

Tags: Media

10/12/12
SportsBusiness Daily: Sources: Tony George Submits Offer For IndyCar

A Tony George-led group completed its due diligence and within the last week submitted a financial offer to Hulman & Co. for the IndyCar Series, according to sources familiar with the matter. The offer to the privately-held company, which also owns Indianapolis Motor Speedway, included a seven-f ...

Tags: Leagues and Governing Bodies, IndyCar

10/12/12
SportsBusiness Daily: Sources: NBC Gets U.S. Rights To F1

F1 is close to signing a multiyear U.S. rights deal with NBC Sports, according to several sources. The deal could be signed as early as this afternoon. NBC is expected to make a formal announcement early next week. Terms of the deal are not yet known, but sources said NBC outbid Fox. Sources valued ...

Tags: Media, NBC, Formula One

10/11/12
SportsBusiness Daily: IOC Requests Proposals For New Shows

The IOC today announced it is requesting proposals for an Olympic broadcast and digital media venture it hopes to develop next year. The organization’s agreement with pan-European broadcast network Eurosport to produce a monthly half-hour show called “The Olympic Magazine&rdqu ...

10/09/12
SportsBusiness Daily: WMG Signs America's Cup Skipper Spithill

Wasserman Media Group has signed Australian yachtsman Jimmy Spithill. The 33 year old became the youngest skipper to win the America's Cup when he led the '10 BMW Oracle Racing team. He is currently the skipper on one of Oracle's two America's Cup World Series boats and will be the skipper of the te ...

Tags: Labor and Agents

10/09/12
SportsBusiness Daily: Taxslayer.com Re-Ups With JR Motorsports

Taxslayer.com has signed a multiyear renewal with JR Motorports. The online tax service will increase the number of primary races it sponsors next year from 14 to 17 for the NASCAR Nationwide Series team and continue to feature team owner and driver Dale Earnhardt Jr. in national advertising and pro ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

10/09/12
SportsBusiness Daily: Taxslayer.com Renews With JR Motorsports

Taxslayer.com has signed a multiyear renewal with JR Motorsports. The online tax service will increase the number of primary races it sponsors from 14 to 17 next year for the NASCAR Nationwide Series team and continue to feature team owner and driver Dale Earnhardt Jr. in national advertising and ...

10/08/12
SportsBusiness Journal: CMS: Giant board helping us sell

When Charlotte Motor Speedway completed its enormous video board last year, track executives believed the board could provide a major boost to the facility’s bottom line. Now, as the speedway prepares to host the last race of the board’s second season, CMS executives say they’re be ...

Tags: Marketing and Sponsorship

10/05/12
SportsBusiness Daily: AARP To Stay On No. 24 Car Through '14

The AARP Foundation has signed a one-year extension with Hendrick Motorsports that will take its 22-race co-primary sponsorship of Jeff Gordon’s No. 24 Sprint Cup car through '14. Financial terms of the extension were not available. The foundation’s previous deal covered '11-13. The AARP ...

Tags: Marketing and Sponsorship

10/05/12
SportsBusiness Daily: Nationwide's Jauchius On Authentic Marketing

In the final Marketing From The C-Suite session at the IMG Sports Marketing Symposium ‘12, Nationwide Insurance Exec VP and Chief Marketing & Strategy Officer Matt Jauchius discussed his company's recent switch to an ad campaign with the theme, "Join the nation." Jauchius said that while ...

Tags: Events and Attractions

10/04/12
SportsBusiness Daily: AARP Extends Jeff Gordon Sponsorship

The AARP Foundation has signed an early, one-year extension with Hendrick Motorsports that will take its 22-race co-primary sponsorship of Jeff Gordon ’s No. 24 NASCAR Sprint Cup Series car through '14. Financial terms of the extension were not available. The foundation’s previous deal ...

10/04/12
SportsBusiness Daily: ISC's Revenue, Income Fall In Q3

ISC revenues decreased in Q3, underscoring the challenge the company continues to face in a sluggish economy. Revenues dropped to $115.9M for the period ending Aug. 31, down from $150.3M last year. The decrease was only 3% when scheduling changes were accounted for by the company, which held one les ...

10/02/12
SportsBusiness Daily: Quicken Loans Doubles Deal With Newman

Quicken Loans today announced it will expand its sponsorship of Stewart-Haas Racing’s No. 39 Sprint Cup car driven by Ryan Newman. The Michigan-based mortgage lender signed a new deal that will see it double the number of primary Sprint Cup races it sponsors in '13 from nine to 18. Industry so ...

Tags: Marketing and Sponsorship, Quicken Loans

10/01/12
SportsBusiness Journal: Tony George leads offer for IndyCar

The board of Hulman & Co., owners of the IndyCar Series, is weighing an acquisition proposal for the open-wheel-racing operation, according to people familiar with the matter. George Former Ind ...

Tags: Leagues and Governing Bodies

10/01/12
SportsBusiness Journal: TWC to sponsor Hendrick entry

Time Warner Cable is taking its “Enjoy Better” slogan racing. The company, which debuted the new marketing slogan earlier this year, signed a three-year agreement with Hendrick Motorsports to become a four-race, primary sponsor on the No. 5 car driven by Kasey Kahne. It will unveil it ...

Tags: Marketing and Sponsorship

10/01/12
SportsBusiness Journal: NASCAR close to early renewal with Fox

NASCAR is close to finalizing a new TV deal with Fox for the first half of the Sprint Cup season, but a deal for the second half will not be wrapped up until next summer at the earliest, according to several sources. Fox started negotiations for its package earlier this spring and has agreed on t ...

Tags: Media

09/26/12
SportsBusiness Daily: Motocross Series Sees Attendance, TV Jumps

The Lucas Oil Motocross series saw both spectator attendance and TV viewership increase for its '12 season, which ended Sept. 9. Total attendance was 249,000, up 5% from 236,530 in '11. NBC Sports Network averaged 156,000 viewers over 17 live race broadcasts, up 15% from an average of 136,000 viewer ...

Tags: Leagues and Governing Bodies

09/25/12
SportsBusiness Daily: Nike Ending Deal With U.S. Open Of Surfing

Nike last week informed IMG execs that the company would discontinue its sponsorship of the U.S. Open of Surfing. The company had been the title sponsor of the IMG-managed event in Huntington Beach, Calif., since '09. Its subsidiary, Hurley, sponsored the event in '08. Sources valued the title spon ...

Tags: Marketing and Sponsorship, Nike, IMG

09/24/12
SportsBusiness Journal: Tough year for IndyCar starts with TV

If IndyCar CEO Randy Bernard were grading his series’ business performance this year, he would give it a solid “C” on its report card. CEO Randy Bernard was pleased that attendance was up for most IndyCar races. ...

Tags: Leagues and Governing Bodies

09/24/12
SportsBusiness Journal: Gatorade to extend deal with ISC

Gatorade dropped its title sponsorship of Daytona International Speedway’s annual Daytona 500 qualifying races earlier this year, but the PepsiCo brand plans to extend its sponsorship of NASCAR’s victory lane at 12 racetracks. The Chicago-based brand has agreed in principle to a deal ...

Tags: Marketing and Sponsorship

09/24/12
SportsBusiness Journal: USOC looks to boost fundraising

In an effort to increase revenue over the next four years, the U.S. Olympic Committee is hoping to double its Olympic-year fundraising haul. USOC Chief Executive Officer Scott Blackmun told Olympic constituents gathered at last week’s U.S. Olympic Assembly that fundraising is the area where ...

Tags: Olympics

09/21/12
SportsBusiness Daily: Jet Set Sports, Sochi 2014 Ink Hospitality Deal

Jet Set Sports has finalized a deal with Sochi 2014 to become the organizing committee's official hospitality supplier. The agreement, which was announced Friday, will see Jet Set Sports provide hospitality packages for the '14 Olympics that include hotel accommodations, meals, transportation, ticke ...

09/17/12
SportsBusiness Journal: Setup allows fans to see from shore

For the first time at an America’s Cup, spectators will be able to watch the sailing action from the shore, and that opportunity has allowed organizers to reinvent the hospitality offered at the 2013 event. At the last America’s Cup, which was held off the coast of Spain in 2010, VIP ...

Tags: In-Depth

09/17/12
SportsBusiness Journal: Stewart-Haas shops spots on two cars

Stewart-Haas Racing has primary position sponsorships to sell for more than 30 races in 2013 across its No. 14 and No. 39 cars driven by Tony Stewart and Ryan Newman, respectively. The open inventory became available after the U.S. Army declined to renew its 14-race, primary sponsorship on the No ...

Tags: Marketing and Sponsorship

09/17/12
SportsBusiness Journal: NBC floats new ideas

NBC Universal is looking to bolster its coverage plans for the America’s Cup by putting a reporter on a boat to offer in-race updates and postrace interviews. NBC hopes to enhance coverage by placing a reporter on one of the ...

Tags: In-Depth

09/17/12
SportsBusiness Journal: New deals for Old World brands

Old World Industries, the privately held company behind Peak Antifreeze and Peak Motor Oil, is stepping up its investment in motorsports sponsorships. The Illinois-based company recently finalized multiyear agreements with Michael Waltrip Racing, the NHRA and four NHRA Sportsman class dragsters. ...

Tags: Marketing and Sponsorship

09/17/12
SportsBusiness Journal: Pastrana-Waltrip team is shuttered

Pastrana-Waltrip Racing is done. The Nationwide team created last year to bring action sports star Travis Pastrana to NASCAR has dissolved. Pastrana remains committed to NASCAR and is searching for a new team for which to drive full time next year in the Nationwide Series. The dissolution can ...

Tags: Franchises

09/17/12
SportsBusiness Journal: America's Cup: One Year Out

O n a Friday in late August, a group of eight representatives from four America’s Cup sailing teams gathered at San Francisco’s Embarcadero at the request of organizers of the 2013 America’s Cup. The organizers introduced three members of their advisory board — Harvey Schill ...

Tags: In-Depth

09/17/12
SportsBusiness Journal: Santana exits Samsung

Ralph Santana, Samsung America’s top marketer, quietly left the company in late August. Santana, 44, who joined Samsung Electronics America as chief marketing officer in June 2010, did not return calls to his cell phone seeking comment. He is a former SportsBusiness Journal/Daily Forty Unde ...

Tags: Marketing and Sponsorship

09/17/12
SportsBusiness Journal: Host city opens doors

At the start of the year, America’s Cup sponsorship sales were stuck in neutral. The America’s Cup Event Authority had six major sponsors in Louis Vuitton, Puma, Garmin, PricewaterhouseCoopers, Starwood Hotels, and Moët & Chandon, but it hadn’t announced a new deal in m ...

Tags: In-Depth

09/14/12
SportsBusiness Daily: Best Buy Returning To RFR's No. 17 Car

Best Buy on Friday announced it will return as a primary sponsor of Roush Fenway Racing's No. 17 Sprint Cup Series car driven by Ricky Stenhouse Jr. next year. The electronics retailer will expand its deal to become the primary sponsor for 17 races in '13. The deal it signed for this season was ...

Tags: Marketing and Sponsorship, Best Buy

09/14/12
SportsBusiness Daily: Maloof Money Cup To Air In Movie Theaters

The Maloof Money Cup has cut a revenue-sharing agreement with a national theater company that will result in its South Africa skateboarding competition being shown in more than 600 theaters nationwide. National Cinemedia (NCM) will show a delayed broadcast of the Sept. 28-30 finals in vert, mini me ...

Tags: Media

09/11/12
SportsBusiness Daily: NASCAR Makes Staff Cuts

NASCAR yesterday laid off 15% of the 210 employees in its NASCAR Productions division, which was previously known as NASCAR Media Group. The 32 staffers were told yesterday that their positions were eliminated. The cuts were part of a strategic change, and not a move to cut costs. NASCAR is hiring i ...

Tags: NASCAR, People and Pop Culture

09/10/12
SportsBusiness Journal: Ion drops in on Dew Tour

Ion Worldwide, a new point-of-view camcorder company, is jumping into the world of action sports, signing a multiyear title deal for the final stop of the 2012 Dew Tour and endorsements with three athletes. The deals are designed to help the company chip away at marketplace leader GoPro, which si ...

Tags: Marketing and Sponsorship

09/10/12
SportsBusiness Journal: Series to share the road with merger

The leaders of Grand-Am Racing and the American Le Mans Series, which last week announced they would merge in 2014, hope they can retain both of their title sponsors. Rolex is the title sponsor of Grand-Am Racing’s top series, and Patron is the title sponsor of the American Le Mans Series. ...

Tags: Leagues and Governing Bodies

09/10/12
SportsBusiness Journal: Blackmun’s gold-medal performance

The day after the London Olympics ended, U.S. Olympic Committee CEO Scott Blackmun replied to a senior staff email with simple and succinct praise for the organization’s work. “Everybody … on the team amazed me with your selfless commitment to perfect execution. Bravo,” B ...

Tags: Olympics

09/10/12
SportsBusiness Journal: Daytona eyes sponsored entrances

Early plans for renovating Daytona International Speedway call for reducing the number of fan entrances from 17 to a maximum of six, and track officials have begun meeting with marketers to gauge corporate interest in buying title sponsorships for those entryways. ...

Tags: Facilities

09/07/12
SportsBusiness Daily: Highmark Back In With USOC, Allstate Out

Highmark has renewed its agreement as the official insurance supplier of the USOC. The company extended its deal through ‘16. Financial terms were not available. Highmark has historically been a USOC supplier and those deals are valued at $3-10M over four years. Under terms of the agreement, H ...

Tags: Marketing and Sponsorship, USOC

09/06/12
SportsBusiness Daily Global: Grand-Am, ALMS Tie The Knot In '14

American sports car racing’s premiere series today announced the merger of Grand-Am Road Racing and the American Le Mans Series into a unified series in '14. The name and branding of the combined series are still being determined, as are the specifics of its '14 schedule. The first combined se ...

Tags: Leagues and Governing Bodies

09/06/12
SportsBusiness Daily: Highmark Renews Deal With USOC

Highmark has renewed its agreement as the official insurance supplier of the USOC. The company extended its deal through '16. Financial terms were not available. Highmark has historically been a USOC supplier and those deals are valued at $3-10M over four years. Under terms of the agreement, Highmar ...

09/05/12
SportsBusiness Daily: Grand-Am, ALMS To Unify In '14

American sports car racing’s premiere series today announced the merger of Grand-Am Road Racing and the American Le Mans Series into a unified series in '14. The name and branding of the combined series are still being determined, as are the specifics of its '14 schedule. The first combined se ...

Tags: Leagues and Governing Bodies

09/05/12
SportsBusiness Daily: Phelps Signs Multiyear Deal With Sol Republic

Michael Phelps has signed a multiyear endorsement deal with the headphone company Sol Republic. Phelps wore Sol Republic headphones on the pool deck before swimming at the U.S. Olympic Trials and the London Games. Financial terms of the agreement were not available. Sol Republic plans to release a P ...

Tags: Marketing and Sponsorship

09/03/12
SportsBusiness Journal: Sponsors extend support to Paralympics

For the first time, all of the International Olympic Committee’s worldwide sponsors signed on to support the Summer Paralympics, and all 24 sponsors of London 2012 are activating during the event as well. The sponsorship support is a breakthrough for the International Paralympic Committee a ...

Tags: Olympics

09/03/12
SportsBusiness Journal: NAPA renewing for full season with MWR

NAPA last week became the third team sponsor on NASCAR’s highest level in the last year to announce a full-season sponsorship renewal. Sources familiar with the brand’s decision said it had agreed to a three-year deal with Michael Waltrip Racing as the primary sponsor for all 36 Sprin ...

Tags: Marketing and Sponsorship

09/03/12
SportsBusiness Journal: Allstate not planning to renew with USOC

Allstate plans to discontinue its sponsorship of Team USA, becoming the first U.S. Olympic Committee sponsor this year to forgo renewing its partnership. Sources familiar with the company’s plans said the insurer made the decision before the London Games. The company has been the official i ...

Tags: Olympics

08/29/12
SportsBusiness Daily: USOC Names Group To Review Olympic Bid

The USOC has named a working group to review and evaluate whether or not it should bid for the ‘24 or ‘26 Olympics. The group is made up of five BOD members: IOC member Anita DeFrantz, former Visa CMO Susanne Lyons, USA Hockey Exec Dir Dave Ogrean, IOC member and former USA hockey player ...

Tags: Olympics, USOC

08/28/12
SportsBusiness Daily: NAPA To Renew MWR Sponsorship

NAPA this Friday will become the third team sponsor in the NASCAR Sprint Cup Series in the last year to announce a full-season sponsorship renewal. Sources familiar with the brand's decision said it has agreed to a three-year deal with Michael Waltrip Racing as the primary sponsor for all 36 Sprint ...

08/28/12
SportsBusiness Daily: USOC Names Olympic Bid Working Group

The USOC has named a working group to review and evaluate whether or not it should bid for the '24 or '26 Olympics. The group is made up of five BOD members: IOC member Anita DeFrantz , former Visa CMO Susanne Lyons , USA Hockey Exec Dir  Dave Ogrean , IOC member and former USA hockey player ...

08/27/12
SportsBusiness Journal: Mello Yello is new NHRA title sponsor

Editor's note: This story is revised from the print edition. A multiyear extension between the NHRA and Coca-Cola will see the company change the brand it features as the title sponsor of the drag racing series from Full Throttle to Mello Yello. Sources said the deal, which is expected to ...

Tags: Marketing and Sponsorship

08/27/12
SportsBusiness Journal: NASCAR toy delivers an impact

Kids are being encouraged to buckle up when they play with NASCAR’s newest toy. The sport’s licensee, Spin Master, developed a series of collision-friendly toy cars called “NASCAR Bashers” that explode on impact. The toys are the first original line Spin Master has develop ...

Tags: Marketing and Sponsorship

08/27/12
SportsBusiness Journal: USSA to show key alpine events live

For the first time in its history, the U.S. Ski & Snowboard Association will air portions of its marquee alpine events live. The move represents a push by the organization to end a decades-old practice of tape-delaying 30-plus hours of competition. The U.S. Ski & Snowboard Association opt ...

Tags: Leagues and Governing Bodies

08/22/12
SportsBusiness Daily Global: BMX Cup Organizer Hires Cenergy

The organizer of BMX Supercross World Cup Series has hired N.Y.-based Cenergy to manage sponsorship sales and media opportunities. The sports marketing agency already is seeking a title sponsor for the 14-race BMX Supercross World Cup Series that will go to Argentina, Canada, the Netherlands, the U. ...

Tags: Leagues and Governing Bodies

08/21/12
SportsBusiness Daily: BMX World Cup Organizer Hire Cenergy

The organizer of BMX Supercross World Cup Series has hired N.Y.-based Cenergy to manage sponsorship sales and media opportunities. The sports marketing agency already is seeking a title sponsor for the 14-race BMX Supercross World Cup Series that will go to Argentina, Canada, the Netherlands, the U. ...

Tags: Leagues and Governing Bodies

08/13/12
SportsBusiness Journal: City saves the drama for sports

Four years ago, the Beijing Games ended with the city’s mayor handing an Olympic flag to the relatively unknown mayor of London, the mop-headed Boris Johnson. The flag tangled around him, and viewers worldwide, having just watched a polished ...

Tags: Olympics

08/10/12
SportsBusiness Daily Global: Post Olympics Boom Or Bust?

More than $1B in British sponsorship money flowed into the Olympics during the past seven years, and the marketplace is watching closely to see if any brands reserve some marketing dollars to support Olympic sports in the future. Team Great Britain, which has been supported over the last seven years ...

Tags: Olympics, United Kingdom

08/10/12
SportsBusiness Daily: USOC Can't Keep Merch In London Store

The USOC has sold so much merchandise at its retail outlet in London it cannot keep the store stocked. In order to keep up with demand, it has called in five replacement orders since the Games began. The organization exceeded its total sales from the '08 Beijing Games in the first 10 days the store ...

Tags: Olympics

08/09/12
SportsBusiness Daily Global: GE Already Working On Next Olympics

GE has sold two gas turbines to be used to power the Sochi Games, and the company is optimistic that sales from the '14 and '16 Olympics will rival the more than $1B in sales it amassed over the last four Olympics. GE Dir Olympic Marketing and Sports Programs Chris Katsuleres said: "Both markets are ...

Tags: Olympics, United Kingdom

08/09/12
SportsBusiness Daily Global: YouTube Has Olympics Fever

YouTube is no closer to buying sports broadcast rights than it was six months ago, but the Google-owned video service is so enjoying its first live streaming of the Olympics in Asia and Africa that it wants to extend the partnership through '16. YouTube Head of Sports Content Claude Ruibal said that ...

Tags: Olympics, United Kingdom

08/09/12
SportsBusiness Daily: YouTube Wants To Extend IOC Deal

YouTube is no closer to buying sports broadcast rights than it was six months ago, but the Google-owned video service is so enjoying its first live streaming of the Olympics in Asia and Africa that it wants to extend the partnership through '16. YouTube Head of Global Sports Content Claude Ruibal sa ...

Tags: Olympics, NBC

08/08/12
SportsBusiness Daily Global: Hilton To Host Beach Volleyball Exhibition

Hotel company Hilton Worldwide, which sponsors both the Chinese and U.S. Olympic teams, has arranged to host an exhibition match between the beach volleyball teams from both countries at Hilton Hawaiian Village on Waikiki Beach in the fall. The games will be played on Oct. 20 and broadcast on both ...

Tags: Olympics, China, North America

08/07/12
SportsBusiness Daily Global: IOC Studys Social Hook Up

The IOC is “looking to become the first sports property to land a marketing deal with Google or Facebook,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The organization hosted Google Exec Chair Eric Schmidt last week in London and is considering “turning social and dig ...

Tags: Olympics, United Kingdom

08/06/12
SportsBusiness Daily Global: Hospitality A Hit In London

High-end hospitality sales at the Olympic Park and five other venues have topped $150M, defying the recession and turning the first-time venture into a profitable enterprise for Prestige Ticketing, the firm's top executive said. The London Games are the first-ever to feature high-end, on-site hospit ...

Tags: Olympics, United Kingdom

08/06/12
SportsBusiness Daily: On-Site Hospitality Tops $150M For Prestige Ticketing

High-end hospitality sales at the Olympic Park and five other venues have topped $150M, defying the recession and turning the first-time venture into a profitable enterprise for Prestige Ticketing, the firm’s top exec said. The London Games are the first to feature high-end, on-site hospitalit ...

Tags: Olympics

08/06/12
SportsBusiness Journal: McDonald's gets kids in the Games

Photo by: GETTY IMAGES FOR MCDONALD'S The boy closed one eye and tried to balance an arrow on his left hand. He squinted as he pulled back the string of a bow. Then he let go and watched as the ar ...

Tags: Olympics

08/06/12
SportsBusiness Journal: Ebersol has time to enjoy Games

On the opening day of Olympic competition in London, Dick Ebersol went to the U.S.-France basketball game. The sight of him in line for concessions stopped one executive in his tracks. Ebersol at an Olympics event? It was something that hasn’t been seen in the last two decades — a str ...

Tags: Olympics

08/06/12
SportsBusiness Journal: IOC courts Google, Facebook

The International Olympic Committee is looking to become the first sports property to land a marketing deal with Google or Facebook. The organization hosted Google Executive Chairman Eric Schmidt last week during the London Games and has worked closely with the company since it launched a YouTube, video-on-demand channel in 2008.

Tags: Olympics

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