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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Documents detail structure at IMG Media

04 / 14 / 14

IMG Media has been one of the strongest business units at the company for years, generating $448 million in revenue last year, or nearly 30 percent of IMG’s overall revenue. The financial documents that WME shared with banks show how IMG Media functions, detailing how the business is structure...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/04/13
NASCAR to expand Hispanic marketing

Editor's note: This story is revised from the print edition. Eight months after investing more than $1 million on Hispanic marketing initiatives in Phoenix, NASCAR plans to expand its Spanish-language advertising efforts into key markets such as Texas, California, Illinois and South Florida. ...

Tags: Leagues and Governing Bodies

10/28/13
Ralph Lauren's Games togs are all-USA

When news broke last year that Ralph Lauren made Team USA’s Olympic opening ceremony uniforms in China, the company was trashed on social media and blasted on Capitol Hill. It responded by pledging that the uniforms it supplies to athletes competing in the 2014 Sochi Games would be made in the ...

Tags: Olympics

10/28/13
Chime buys JMI; Brown to stay as CEO

Sebastian Coe (right), chairman of Chime-owned CSM Sport & Entertainment, and JMI’s Zak Brown Photo by: HARRY PAGE IMAGES London-based Chime Communications last week bought ...

Tags: Marketing and Sponsorship

10/21/13
Athletes see social media demands rise

Skeleton racer Noelle Pikus-Pace has signed deals with Deloitte, Kellogg’s, TD Ameritrade, Under Armour and others ahead of the Sochi Olympics. Each agreement includes the usual contractual obligations such as personal appearances, but they also spell out social media requirements that will se ...

Tags: Olympics

10/21/13
Surfing group gets deals for 26 events

Association of Surfing Professionals International signed its first media deals for all 26 of its major events with YouTube, ESPN and Facebook. The deal with YouTube will see ASP launch its own channel and stream all 26 events live worldwide for the first time. ASP and YouTube work together on ad ...

Tags: Media

10/21/13
IMG, U.S. Figure Skating partner on tour

U.S. Figure Skating and IMG are partnering on a post-Olympics tour that will bring figure skaters from the Sochi Games to 25 to 30 cities next year. The tour marks the first time U.S. Figure Skating and IMG have collaborated on a tour. IMG created its Stars on Ice in 1986 to promote its client, S ...

Tags: IMG, Olympics, ATT

10/21/13
USOC plans USA House site in Sochi

The U.S. Olympic Committee next year will offer a series of first-time hospitality experiences during the Sochi Games. The organization plans to host domestic events for sponsors for the first time in four U.S. cities. It also secured a location in Sochi’s Olympic Park for its hospitality e ...

Tags: Olympics

10/14/13
How Global X became a rare miss for ESPN

At ESPN’s 2011 upfront event in New York, the company rolled out a video announcing its plan to expand the X Games into a six-stop global property, closing with the words, “Join the ride.” It was a short ride. The Global X Games, which debuted this year, lost more than $30 mi ...

Tags: Events and Attractions

10/14/13
Building a resort from scratch

The year Roger McCarthy spent designing the alpine resort for the 2014 Sochi Games was quintessentially Russian. It included taking cold showers in Moscow, passing through X-ray machines at an oligarch’s home, and celebrating the anniversary of the KGB with co-workers. ...

Tags: Olympics

10/14/13
New deals package IndyCar, IMS

Hulman & Co., owner of the IndyCar Series and Indianapolis Motor Speedway, is selling sponsorships that include both the property and facility for the first time. The move follows new CEO Mark Miles’ reorganization of the company earlier this year. He brought sales for both the series a ...

Tags: Marketing and Sponsorship

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