About The Author
Tripp Mickle
Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.
The ever-evolving menu MLS makes Topps its official card Faces and Places USA Golf launches site, seeks sponsors Richmond preps for 2015 UCI event NBA ready to discuss rights deal Scouting reports an online phenom Charlotte drag strip would host X Games People: Executive transactions From the Field of Marketing Advice
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France’s divorce documents reveal wealth, little else05 / 13 / 13NASCAR CEO Brian France spent nearly five years battling two Charlotte media outlets to keep details of a recent divorce sealed. The lengthy dispute prompted many across the motorsports world to wonder just what he was trying to keep from the public eye. ... Tags: Law and Politics |
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NASCAR stars still selling
NASCAR Sprint Cup teams enter a new season with slightly fewer primary sponsorships available than a year ago, but the amount of inventory available with NASCAR’s most recognizable drivers — Dale Earnhardt Jr., Danica Patrick and Tony Stewart — is at an all-time high. ...
X Games hit Aspen with four global sponsors
When ESPN hosts the first installment of its global X Games series in Aspen, Colo., this week, it will have only four global X Games sponsors — two fewer than ESPN hoped to have. The company, which will host X Games in Aspen, France, Brazil, Germany, Spain and Los Angeles, sold sponsorships ...
Tags: Events and Attractions
Puffs signs as ‘kiss and cry’ partner
U.S. Figure Skating began searching for a sponsor of the “kiss and cry” area six years ago. It met with beauty companies, makeup brands, hair care products, bottled water brands and a host of other companies. In each meeting, it emphasized the history of the kiss and cry zone, the col ...
NBC to air new speedskating trials
U.S. Speedskating has created its first Olympic trials event for TV since 1992 ahead of the Sochi Games and picked up coverage on NBC for it. The organization has struck an agreement with the U.S. Olympic Committee and the Utah Olympic Oval to h ...
Mobil 1 renews NASCAR deal
Mobil 1 recently signed a renewal with NASCAR that will extend its decade-long sponsorship of the sport through 2017. Financial terms of the five-year deal weren’t available. Mobil 1’s previous deal was valued at more than $1.5 million a year. The new agreement expands Mobil 1’ ...
Dew Tour creator Martin leaving NBC
Wade Martin, who spent the last decade leading the Dew Tour, is leaving NBC Sports. The president of Alli Sports, NBC’s action sports group, is taking a job with Powdr Corp. He will be the CEO of a new division known as Powdr Enterprises that will be focused on building an event, sponsorshi ...
Tags: Media
Kellogg’s to hit the slopes with USSA
Kellogg’s plans to make skiing and snowboarding a focus of its Olympic marketing efforts ahead of the 2014 Sochi Games. The U.S. Olympic Committee sponsor recently signed a 16-month agreement with the U.S. Ski & Snowboard Association that makes its Kellogg’s brand the official bre ...
Tags: Olympics
USOC hires M&C Saatchi for PR work
The U.S. Olympic Committee named M&C Saatchi its first public relations agency of record. M&C Saatchi beat out Weber Shandwick, Ketchum and Edelman’s Matter agency, which all vied for the job in a formal pitch process held late last year. The USOC had worked with all of the agencies ...
Tags: Olympics
Featherlite extends NASCAR deal
Featherlite Trailers has been making haulers to transport stock cars to races for more than 20 years, and it is poised to do it at least six more. The Iowa-based company signed a six-year extension to remain the official trailer of NASCAR throug ...
Sprint replaces Bud for NASCAR opener
Sprint is adding another sponsorship to its NASCAR portfolio. The title sponsor of NASCAR’s top series signed a multiyear deal to sponsor the season-opening race at Daytona International Speedway. The race, which was formerly known as the Budweiser Shootout, will become the Sprint Unlimited ...
