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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

In sports sponsorship debut, Yuengling finds fit with Childress

Published in SportsBusiness Journal on 08 / 25 / 14

Talking about sports sponsorship makes Dick Yuengling uncomfortable. The owner of the privately held beer company shoved his hands in the pockets of his loose-fitting blue jeans and looked at the floor as he tried to explain why his company is sponsoring Richard Childress Racing’s No. 3 Nat...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/17/12
SportsBusiness Daily: Showtime Not Renewing "Inside NASCAR"

Showtime has opted not to renew its deal for “Inside NASCAR,” bringing an end to the show’s three-year run on the premium cable channel. NASCAR, which produces the show, has begun searching for a new partner. The studio-based show resembles Showtime’s “Inside the NFL&rd ...

Tags: Media, Showtime, NASCAR

12/17/12
SportsBusiness Journal: USA Swimming adds Arena as partner

USA Swimming closed a new sponsorship with the swimwear company Arena, giving the organization its second apparel partner in more than two decades. The eight-year agreement, which industry sources valued at more than $1 million a year, follows USA Swimming’s decision to break up its apparel ...

Tags: Marketing and Sponsorship

12/17/12
SportsBusiness Journal: Coke’s London legacy: Higher sales

With less than 100 days to go before the London Games, Coca-Cola executive Scott McCune set a lofty goal for the company’s Olympic marketing program. “Our benchmark is that our annual report for 2010 said that the FIFA World Cup drove our business in the second and third quarter,&rdqu ...

Tags: Marketing and Sponsorship

12/10/12
SportsBusiness Journal: Sonoma name wins out

The name Sonoma Raceway is here to stay. Track President Steve Page last month officially changed the speedway’s name to Sonoma, opting to name the track after the Northern California area where it’s based rather than revert to the Sears Point name it went by for 34 years. ...

Tags: Facilities

12/10/12
SportsBusiness Journal: Edwards back on the Subway

Carl Edwards has been one of Subway’s famous fans for five years, but next year will be the first time he has had a general market spot with the sandwich chain. Carl Edwards has touted Subway for five years. ...

Tags: Marketing and Sponsorship

12/10/12
SportsBusiness Journal: Speed's shift alters marketplace

Each December, executives with the World of Outlaws, a winged sprint car racing series, knew exactly which of their events would be broadcast on Speed in the coming year. But as of last week, the series was still waiting to finalize programming plans for 2013 and eager to hear what Fox Sports’ ...

Tags: Media

12/06/12
SportsBusiness Daily: Fox Sports Officials, Speed Execs Meet

Fox Sports execs yesterday met with Speed staff in Charlotte and addressed reports of the company's plan to rebrand the motorsports channel as Fox Sports 1. Sources said the meeting was led by Fox Sports co-Presidents & co-COOs Randy Freer and Eric Shanks. The execs assured the Speed staff that ...

Tags: Media, Speed Channel, Fox

12/05/12
SportsBusiness Daily: Fox Execs Meet With Speed On Rebranding

Fox execs today met with Speed staff in Charlotte and addressed reports of the company's plan to rebrand the motorsports channel as Fox Sports 1. Sources said the meeting was led by Fox Sports co-Presidents Randy Freer and Eric Shanks . The execs assured the Speed staff that they will be a key pa ...

12/04/12
SportsBusiness Daily: Universal Sports Moving Production To Denver

Universal Sports announced that it will move its production and broadcast operations from Southern California to Denver. The move, which will take place next year, will see Universal Sports use Comcast Media Center (CMC) for studio production facilities, distribution and other services. Comcast, whi ...

12/04/12
SportsBusiness Daily: Universal Sports Moving To Denver

Universal Sports yesterday announced that it will move its production and broadcast operations from Southern California to Denver. The move, which will take place next year, will see Universal Sports use Comcast Media Center (CMC) for studio production facilities, distribution and other services. Co ...

Tags: Media, Universal Sports America Inc.

12/03/12
SportsBusiness Daily: Red Bull Media House Hires Sal Masekela

Longtime X Games host Sal Masekela signed a multiyear deal with Red Bull Media House that will see him leave ESPN to become a fulltime host of the Red Bull Signature Series. He will host more than a dozen shows on NBC and NBC Sports Network for Red Bull events like the Crashed Ice World Championship ...

Tags: Media, NBC

12/03/12
SportsBusiness Journal: USA Swimming splits apparel category

USA Swimming is overhauling its approach to the apparel category by bringing an end to Speedo’s 27-year reign as its exclusive sponsor and making it possible for other swimsuit and apparel manufacturers to sponsor the organization. The organization is turning what was once a single category ...

Tags: Leagues and Governing Bodies

12/03/12
SportsBusiness Journal: ‘Octane Academy’ moving to NBC

Ford has signed a new agreement with Alli Sports, NBC’s action sports business, that will bring its “Octane Academy” reality show to NBC Sports Network and NBC. The show, which features motorsports stars Ken Block, Brian Deegan, Tanner Foust and Vaughn Gittin Jr. competing again ...

Tags: Media

12/03/12
SportsBusiness Journal: U.S. gymnasts’ tour scores well

USA Gymnastics and AEG generated more than $15 million in revenue from the Kellogg’s Tour of Gymnastics Champions, making it the most successful post-Olympics gymnastics tour since the one that followed the 1996 Atlanta Games. The tour, wh ...

Tags: Events and Attractions

12/03/12
SportsBusiness Journal: NASCAR’s sponsor revenue expected to dip

NASCAR’s total sponsorship revenue is expected to drop slightly in 2013 as marketers continue to tighten their budgets and some sponsors depart the sport. The sanctioning body had 13 sponsors up for renewal in 2012 and cemented extensions with seven of them: Sprint, Goodyear, MillerCoors, C ...

Tags: Marketing and Sponsorship

11/30/12
SportsBusiness Daily: Ryan Lochte Signs With CAA

U.S. swimmer  Ryan Lochte  Friday morning signed with CAA for representation. Lochte, who has amassed five gold medals and 11 medals overall during the last three Summer Olympics, left his agent Erika Wright following the London Games. He had been in discussions with CAA since October. H ...

11/26/12
SportsBusiness Journal: ‘Big event’ treatment for F1 in U.S.

Longtime NBC Sports programmer Jon Miller left Austin bullish on the network’s coverage plans for Formula One that begin next year. So much so that he said the network wants to treat the U.S. Grand Prix in Austin, which will air on its broadcast network next year, with the same “big ...

Tags: Events and Attractions

11/26/12
SportsBusiness Journal: Great Clips moves money to Kahne

Great Clips will shift its NASCAR spending next year by dropping two Nationwide Series race title sponsorships in order to sponsor Kasey Kahne’s No. 5 car in three Sprint Cup Series races. The hair salon company has sponsored Kahne since he made his Busch Series debut in 2001, but it never ...

Tags: Marketing and Sponsorship

11/26/12
SportsBusiness Journal: Behind NASCAR's digital curtain

NASCAR is in the final phase of developing a cleaner, simpler website and new suite of mobile and tablet applications that will launch in January. The effort comes a year after NASCAR cut a deal with Turner to reacquire its digital rights and follows an eight-figure investment in a new digital di ...

Tags: Leagues and Governing Bodies

11/26/12
SportsBusiness Journal: Austin F1: Driven to succeed

Geoff Moore covered a lot of ground to ensure the U.S. Grand Prix ran smoothly. Photo by: TRIPP MICKLE / STAFF Early on Nov. 17, long before the first Formula One cars hit the track f ...

Tags: Events and Attractions

11/20/12
SportsBusiness Daily: Miles To Become Hulman & Co. CEO

Hulman & Co. today named Indianapolis Super Bowl Chair MARK MILES its new CEO. The move puts Miles, who spent 14 years as ATP CEO and chaired the '12 Super Bowl Host Committee, in charge of the company’s holdings that include Indianapolis Motor Speedway, IndyCar and the Clabber Girl baki ...

Tags: People and Pop Culture, IndyCar, Indianapolis Motor Speedway

11/19/12
SportsBusiness Journal: USOC changes logo by adding flag

The U.S. Olympic Committee is retiring the USA five-ring logo that sponsors have featured on products ranging from beer to yogurt to shampoo during the last 25 years. The organization will require sponsors to use a new mark featuring the U.S. flag and the Olympic rings to identify their support ...

Tags: Olympics

11/19/12
SportsBusiness Journal: USOC extends ad packages to nonsponsors

The U.S. Olympic Committee for the first time has begun selling annual advertising packages to sponsors and nonsponsors across its digital network of 22 websites, which includes teamusa.org and a host of national governing bodies. The organization is offering three packages that range in price fr ...

Tags: Olympics

11/19/12
SportsBusiness Journal: BMW: USOC deal drives strong sales

BMW’s promotion of “Drive for Team USA” events around the London Games helped it sell more than 6,000 new cars. More than 300 dealerships nationwide participated in the promotion, sending fliers to prospective BMW buyers offering them a chance to attend a special test-drive even ...

Tags: Olympics

11/19/12
SportsBusiness Journal: NASCAR TV audience smallest in 5 years

NASCAR executives like to compare their sport’s TV ratings to a roller coaster. This year, the sport’s premier series took a downward ride, posting its smallest TV audience in five years and registering a 25 percent drop in the 18- to 34-year-old demographic. NASCAR In ...

Tags: Media

11/19/12
SportsBusiness Journal: Palmer leaves P&G

David Palmer, Procter & Gamble director of global sports marketing, left the company at the end of October, and P&G hasn’t named a replacement. Palmer, a 13-year marketer at the consumer packaged goods company, was one of 5,700 employees who took a company buyout offer. ...

Tags: Marketing and Sponsorship

11/18/12
SportsBusiness Daily: F1 Hits The U.S. Part II: Andretti Praises Circuit Of The America ...

Former F1 Champion Mario Andretti described the vision for Austin’s new track as a “courageous investment." Andretti spoke at a dinner the Circuit of the Americas executive team hosted for more than 40 sponsors and potential partners at Austin’s III Forks steakhouse. Andretti: &l ...

11/14/12
SportsBusiness Daily: USSA Launching Its Own YouTube Channel

The U.S. Ski & Snowboard Association today will launch its own channel on YouTube called the USSA Network . The national governing body will offer live event coverage from 10 competitions and a weekly highlight and lifestyle show called "Snow Globe." It joins USA Wrestling, USA Gymnastics and o ...

11/13/12
SportsBusiness Daily: USA Hockey Inks Deal With Toyota

USA Hockey has signed Toyota as its new automotive sponsor. The deal, which runs through the '14 Sochi Games, will see the automaker become title sponsor of the USA Hockey National Championships. Financial terms were not available. Toyota is USA Hockey's first auto sponsor since '04, when GM ended i ...

Tags: Marketing and Sponsorship, Hockey, Toyota

11/12/12
SportsBusiness Journal: RallyCross draws investment

Global RallyCross, which just finished its inaugural season, has landed an investment group led by Colin Dyne, CEO of the Justin Timberlake-founded apparel company William Rast. Financial terms of the deal, which closed last week, weren’t available, but the investment will see Global RallyC ...

Tags: Leagues and Governing Bodies

11/12/12
SportsBusiness Journal: Pocono hires Front Row Marketing

Editor’s note: This story is revised from the print edition. Pocono Raceway has hired Comcast-Spectacor’s Front Row Marketing to sell race title sponsorships, sign sponsors and manage sales analytics for the facility’s NASCAR and IndyCar races. The move is expected to bri ...

Tags: Marketing and Sponsorship

11/08/12
SportsBusiness Daily: Liberty Mutual Signs With USOC Through '16

Liberty Mutual has signed on as the official property, life & casualty insurance company of the USOC, replacing Allstate. The deal announced today will cover the '14 Sochi and '16 Rio de Janeiro Games. The agreement is valued at $15-20M over that period and makes Liberty Mutual one of ...

Tags: Marketing and Sponsorship, USOC

11/08/12
SportsBusiness Daily: Liberty Mutual To Sponsor USOC

The USOC today will announce that Liberty Mutual has signed on as the organization's official property, life and casualty insurance company, replacing Allstate. The deal, which will cover the '14 and '16 Games, is valued at $15-20M over that period and makes Liberty Mutual one of the highest-level s ...

11/05/12
SportsBusiness Journal: New car, new approach at NASCAR

When NASCAR rolled out the Car of Tomorrow in 2007, everyone rebelled. Drivers didn’t like it, teams didn’t like it and, most importantly, fans didn’t like it. As NASCAR once again prepares to roll out new cars in 2013 — cars that trade the current homogeneous look for the ...

Tags: Leagues and Governing Bodies

11/05/12
SportsBusiness Journal: USOC sets Olympic retail sales record

The U.S. Olympic Committee this year generated more than $115 million in retail sales around the London Games, exceeding its goal of $100 million and setting a record for an international Olympics. The black Nike hoodie brought in ...

Tags: Olympics

11/05/12
SportsBusiness Journal: USSA partners with YouTube for channel

The U.S. Ski & Snowboard Association has partnered with YouTube to launch its own channel, where it will offer live event coverage and a weekly highlight and lifestyle show. USSA will brand the channel USSA Network and upload six to 12 videos weekly to provide an hour of original content. It ...

Tags: Leagues and Governing Bodies

11/05/12
SportsBusiness Journal: NASCAR fan study results

NASCAR fans consume more and more information on the sport from social and digital media, but a new study by marketing and communications firm Taylor shows teams and brands can improve how they engage the fans through those outlets. Avid NASCAR fans over the last year reported they were twice as ...

Tags: Research and Ratings

11/05/12
SportsBusiness Journal: SapientNitro, NASCAR offer platform

NASCAR and the agency developing its new website, SapientNitro, have partnered to sell the digital platform they’ve developed to other sports and entertainment organizations. SapientNitro, a massive independent advertising and marketing agency with more than $1 billion in annual revenue, wi ...

Tags: Media

11/02/12
SportsBusiness Daily: AdvoCare Expands RCR Nationwide Deal

AdvoCare will become a full-season sponsor of Richard Childress Racing's No. 3 Nationwide Series car driven by Austin Dillon. The move, which was announced Friday at Texas Motor Speedway, is the latest expansion of the company's NASCAR involvement. AdvoCare first stepped into the sport in '11 when i ...

Tags: Marketing and Sponsorship, NASCAR

11/01/12
SportsBusiness Daily: IndyCar's Belskus: No Timeline To Name CEO

IndyCar has not finalized a process for finding a new CEO and does not have a timeline for naming a new executive, according to Jeff Belskus , Indianapolis Motor Speedway’s President & CEO and the interim CEO of the racing circuit. Belskus today said the process will involve more outreach ...

10/31/12
SportsBusiness Daily: SMI Reports Q3 Profit Of $11M

Speedway Motorsports, Inc. today reported a Q3 profit of $11M, but said that the economy continues to affect the consumer and corporate spending that drive the company's business. Total revenues for Q3 were $142.3M, down from $177M in '11. The decrease was primarily a result of the fact that Kentuck ...

Tags: Finance, Speedway Motorsports Inc.

10/31/12
SportsBusiness Daily: SMI Reports Revenue Down In Q3

Speedway Motorsports Inc. today reported a Q3 profit of $11M, but said that the economy continues to affect the consumer and corporate spending that drive the company's business. Total revenues for Q3 were $142.3M, down from $177M in Q3 '11. The decrease was primarily a result of the fact that Kentu ...

10/29/12
SportsBusiness Daily: IndyCar CEO Randy Bernard Resigns

Izod IndyCar Series CEO Randy Bernard  resigned yesterday with two years left on his five-year contract. Bernard’s announcement followed an emergency meeting of the BOD of Indianapolis Motor Speedway (IMS) Corporation, which owns the series. The board named IMS CEO Jeff Belskus interim ...

10/29/12
SportsBusiness Journal: F1 in NY/NJ stalled in stretch

On a sunny, October day in 2011, Leo Hindery and New Jersey Gov. Chris Christie stood on a podium on the banks of the Hudson River and announced an agreement that would bring the world’s most popular motorsports circuit, Formula One, to New Jersey in 2013. It was a triumphant moment for the ...

Tags: Events and Attractions

10/29/12
SportsBusiness Journal: NASCAR lining up digital launches

NASCAR has begun testing a new website, developed two apps for mobile and tablet devices, and made a series of editorial hires that put it in position to deliver a slate of new digital platforms to fans early next year. The sanctioning body last January bought back its digital rights from Turner ...

Tags: Leagues and Governing Bodies

10/26/12
SportsBusiness Daily: Hulman & Co. Hires Boston Consulting for Evaluation

Hulman & Co., which owns Indianapolis Motor Speedway and the IndyCar Series, has hired Boston Consulting Group to do a full evaluation of its business operations. "We hire groups like this from time to time and have over the years," said Hulman & Co. CEO Jeff Belskus. "It's part of our norma ...

Tags: Leagues and Governing Bodies, IndyCar

10/23/12
SportsBusiness Daily: Former Olympian Liukin Changes Representation

Former Gold Medal-winning U.S. gymnast Nastia Liukin has hired Diane McNamara -- founder of Boston-based Fire It Up, PR -- to represent her. The gymnast had been working with agent Evan Morgenstein, founder of PMG Sports, since before the '08 Beijing Games. Liukin is McNamara's first Olympic client. ...

Tags: Labor and Agents

10/22/12
SportsBusiness Daily: Ion Camera Company Signs Athlete Deals

Ion, a new video camera company and a competitor of GoPro, has signed a handful of snowboarders and skiers to endorsement deals. The company signed agreements with snowboarders Eric Jackson and Eero Ettala, as well as Bronze-medal winning U.S. snowboarder Scotty Lago. It also signed an endorsement d ...

Tags: Marketing and Sponsorship, Action Sports

10/22/12
SportsBusiness Journal: Pepsi cuts NASCAR spend

PepsiCo is finalizing a new, three-year agreement with Hendrick Motorsports that will reduce its spend in NASCAR by as much as $20 million and open the door for a new sponsor to land a multi-race deal with the sport’s most popular driver, Dale Earnhardt Jr.

Tags: Marketing and Sponsorship

10/22/12
SportsBusiness Journal: Track hires Bulls exec

NASCAR hired a longtime executive from the Chicago Bulls to lead its track services division. Jeff Wohlschlaeger spent 19 years with the Bulls as the director of game operations. He will join NASCAR’s industry services group, a 15-member team that serves as a liaison between the sanctioning ...

Tags: People and Pop Culture

10/22/12
SportsBusiness Journal: Ten sponsors for Austin F1

Circuit of the Americas, Texas’ newest speedway, has signed 10 inaugural partners ahead of its first Formula One race next month. The facility has signed a mix of single- and multiyear deals with AT&T, Anheuser-Busch, Mobil 1, Pepsi, F ...

Tags: Events and Attractions

10/21/12
SportsBusiness Daily: IndyCar Founder Tony George Steps Down From Hulman BOD

Hulman & Company, which owns the Izod IndyCar Series and Indianapolis Motor Speedway, on Friday confirmed it had received a takeover proposal for its open-wheel racing circuit from a group led by former series CEO, Tony George . The company said in a statement that George, who is a member of ...

10/18/12
SportsBusiness Daily: Daytona Clears Hurdle For Track Plan

Daytona Int’l Speedway yesterday cleared a major hurdle in its effort to renovate and reinvent the racetrack. The Daytona Beach City Commission unanimously approved a rezoning request that could make it possible to begin a major renovation project in '13 or '14. ISC, which owns the 53-year-old ...

10/15/12
SportsBusiness Journal: NASCAR, Fox finalize 8-year extension

Staff writers Tripp Mickle (left) and John Ourand talk about what the deal means for NASCAR and how it compares to rights fees generated by other sports. Fox and NASC ...

Tags: Media

10/15/12
SportsBusiness Journal: Bristol track may build VIP boxes

Bristol Motor Speedway is reviewing plans to convert its lower-level seats in Turns 1 and 2 into open-air, VIP boxes, a move that track executives believe would improve the fan experience while also reducing the track’s total capacity. ...

Tags: Facilities

10/15/12
SportsBusiness Journal: Daytona awaits zoning approval

Daytona International Speedway executives hope to receive final approval this week from the Daytona Beach City Commission for a rezoning request that could make it possible to begin a major renovation project in 2013 or 2014. International Speedway Corp., which owns the 53-year-old racetrack, sub ...

Tags: Facilities

10/14/12
SportsBusiness Daily Global: Sources: NBC Wins F1 Rights

F1 is close to signing a multiyear U.S. rights deal with NBC Sports, according to several sources. The deal could be signed as early as this afternoon. NBC is expected to make a formal announcement early next week. Terms of the deal are not yet known, but sources said NBC outbid Fox. Sources valued ...

Tags: Media, Formula One

10/12/12
SportsBusiness Daily Global: IOC Looks For Partner

The IOC announced on Thursday that it is requesting proposals for an Olympic broadcast and digital media venture it hopes to develop next year. The organization’s agreement with pan-European broadcast network Eurosport to produce a monthly half-hour show called “The Olympic Mag ...

Tags: Olympics

11/27/12
SportsBusiness Journal: NASCAR, Fox finalize 8-year extension

Fox and NASCAR have finalized an eight-year extension of their TV rights agreement, ensuring that Fox will continue to air the Daytona 500 and first half of the NASCAR season through 2022. Sources valued the deal at more than $2.4 billion over eight years, a sizable increase from Fox’s curr ...

Tags: Media

10/12/12
SportsBusiness Daily: Sources: Tony George Submits Offer For IndyCar

A Tony George-led group completed its due diligence and within the last week submitted a financial offer to Hulman & Co. for the IndyCar Series, according to sources familiar with the matter. The offer to the privately-held company, which also owns Indianapolis Motor Speedway, included a seven-f ...

Tags: Leagues and Governing Bodies, IndyCar

10/12/12
SportsBusiness Daily: Sources: NBC Gets U.S. Rights To F1

F1 is close to signing a multiyear U.S. rights deal with NBC Sports, according to several sources. The deal could be signed as early as this afternoon. NBC is expected to make a formal announcement early next week. Terms of the deal are not yet known, but sources said NBC outbid Fox. Sources valued ...

Tags: Media, NBC, Formula One

10/11/12
SportsBusiness Daily: IOC Requests Proposals For New Shows

The IOC today announced it is requesting proposals for an Olympic broadcast and digital media venture it hopes to develop next year. The organization’s agreement with pan-European broadcast network Eurosport to produce a monthly half-hour show called “The Olympic Magazine&rdqu ...

10/09/12
SportsBusiness Daily: WMG Signs America's Cup Skipper Spithill

Wasserman Media Group has signed Australian yachtsman Jimmy Spithill. The 33 year old became the youngest skipper to win the America's Cup when he led the '10 BMW Oracle Racing team. He is currently the skipper on one of Oracle's two America's Cup World Series boats and will be the skipper of the te ...

Tags: Labor and Agents

10/09/12
SportsBusiness Daily: Taxslayer.com Re-Ups With JR Motorsports

Taxslayer.com has signed a multiyear renewal with JR Motorports. The online tax service will increase the number of primary races it sponsors next year from 14 to 17 for the NASCAR Nationwide Series team and continue to feature team owner and driver Dale Earnhardt Jr. in national advertising and pro ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

10/09/12
SportsBusiness Daily: Taxslayer.com Renews With JR Motorsports

Taxslayer.com has signed a multiyear renewal with JR Motorsports. The online tax service will increase the number of primary races it sponsors from 14 to 17 next year for the NASCAR Nationwide Series team and continue to feature team owner and driver Dale Earnhardt Jr. in national advertising and ...

10/08/12
SportsBusiness Journal: CMS: Giant board helping us sell

When Charlotte Motor Speedway completed its enormous video board last year, track executives believed the board could provide a major boost to the facility’s bottom line. Now, as the speedway prepares to host the last race of the board’s second season, CMS executives say they’re be ...

Tags: Marketing and Sponsorship

10/05/12
SportsBusiness Daily: AARP To Stay On No. 24 Car Through '14

The AARP Foundation has signed a one-year extension with Hendrick Motorsports that will take its 22-race co-primary sponsorship of Jeff Gordon’s No. 24 Sprint Cup car through '14. Financial terms of the extension were not available. The foundation’s previous deal covered '11-13. The AARP ...

Tags: Marketing and Sponsorship

10/05/12
SportsBusiness Daily: Nationwide's Jauchius On Authentic Marketing

In the final Marketing From The C-Suite session at the IMG Sports Marketing Symposium ‘12, Nationwide Insurance Exec VP and Chief Marketing & Strategy Officer Matt Jauchius discussed his company's recent switch to an ad campaign with the theme, "Join the nation." Jauchius said that while ...

Tags: Events and Attractions

10/04/12
SportsBusiness Daily: AARP Extends Jeff Gordon Sponsorship

The AARP Foundation has signed an early, one-year extension with Hendrick Motorsports that will take its 22-race co-primary sponsorship of Jeff Gordon ’s No. 24 NASCAR Sprint Cup Series car through '14. Financial terms of the extension were not available. The foundation’s previous deal ...

10/04/12
SportsBusiness Daily: ISC's Revenue, Income Fall In Q3

ISC revenues decreased in Q3, underscoring the challenge the company continues to face in a sluggish economy. Revenues dropped to $115.9M for the period ending Aug. 31, down from $150.3M last year. The decrease was only 3% when scheduling changes were accounted for by the company, which held one les ...

10/02/12
SportsBusiness Daily: Quicken Loans Doubles Deal With Newman

Quicken Loans today announced it will expand its sponsorship of Stewart-Haas Racing’s No. 39 Sprint Cup car driven by Ryan Newman. The Michigan-based mortgage lender signed a new deal that will see it double the number of primary Sprint Cup races it sponsors in '13 from nine to 18. Industry so ...

Tags: Marketing and Sponsorship, Quicken Loans

10/01/12
SportsBusiness Journal: Tony George leads offer for IndyCar

The board of Hulman & Co., owners of the IndyCar Series, is weighing an acquisition proposal for the open-wheel-racing operation, according to people familiar with the matter. George Former Ind ...

Tags: Leagues and Governing Bodies

10/01/12
SportsBusiness Journal: TWC to sponsor Hendrick entry

Time Warner Cable is taking its “Enjoy Better” slogan racing. The company, which debuted the new marketing slogan earlier this year, signed a three-year agreement with Hendrick Motorsports to become a four-race, primary sponsor on the No. 5 car driven by Kasey Kahne. It will unveil it ...

Tags: Marketing and Sponsorship

10/01/12
SportsBusiness Journal: NASCAR close to early renewal with Fox

NASCAR is close to finalizing a new TV deal with Fox for the first half of the Sprint Cup season, but a deal for the second half will not be wrapped up until next summer at the earliest, according to several sources. Fox started negotiations for its package earlier this spring and has agreed on t ...

Tags: Media

09/26/12
SportsBusiness Daily: Motocross Series Sees Attendance, TV Jumps

The Lucas Oil Motocross series saw both spectator attendance and TV viewership increase for its '12 season, which ended Sept. 9. Total attendance was 249,000, up 5% from 236,530 in '11. NBC Sports Network averaged 156,000 viewers over 17 live race broadcasts, up 15% from an average of 136,000 viewer ...

Tags: Leagues and Governing Bodies

09/25/12
SportsBusiness Daily: Nike Ending Deal With U.S. Open Of Surfing

Nike last week informed IMG execs that the company would discontinue its sponsorship of the U.S. Open of Surfing. The company had been the title sponsor of the IMG-managed event in Huntington Beach, Calif., since '09. Its subsidiary, Hurley, sponsored the event in '08. Sources valued the title spon ...

Tags: Marketing and Sponsorship, Nike, IMG

09/24/12
SportsBusiness Journal: Tough year for IndyCar starts with TV

If IndyCar CEO Randy Bernard were grading his series’ business performance this year, he would give it a solid “C” on its report card. CEO Randy Bernard was pleased that attendance was up for most IndyCar races. ...

Tags: Leagues and Governing Bodies

09/24/12
SportsBusiness Journal: Gatorade to extend deal with ISC

Gatorade dropped its title sponsorship of Daytona International Speedway’s annual Daytona 500 qualifying races earlier this year, but the PepsiCo brand plans to extend its sponsorship of NASCAR’s victory lane at 12 racetracks. The Chicago-based brand has agreed in principle to a deal ...

Tags: Marketing and Sponsorship

09/24/12
SportsBusiness Journal: USOC looks to boost fundraising

In an effort to increase revenue over the next four years, the U.S. Olympic Committee is hoping to double its Olympic-year fundraising haul. USOC Chief Executive Officer Scott Blackmun told Olympic constituents gathered at last week’s U.S. Olympic Assembly that fundraising is the area where ...

Tags: Olympics

09/21/12
SportsBusiness Daily: Jet Set Sports, Sochi 2014 Ink Hospitality Deal

Jet Set Sports has finalized a deal with Sochi 2014 to become the organizing committee's official hospitality supplier. The agreement, which was announced Friday, will see Jet Set Sports provide hospitality packages for the '14 Olympics that include hotel accommodations, meals, transportation, ticke ...

09/17/12
SportsBusiness Journal: Setup allows fans to see from shore

For the first time at an America’s Cup, spectators will be able to watch the sailing action from the shore, and that opportunity has allowed organizers to reinvent the hospitality offered at the 2013 event. At the last America’s Cup, which was held off the coast of Spain in 2010, VIP ...

Tags: In-Depth

09/17/12
SportsBusiness Journal: Stewart-Haas shops spots on two cars

Stewart-Haas Racing has primary position sponsorships to sell for more than 30 races in 2013 across its No. 14 and No. 39 cars driven by Tony Stewart and Ryan Newman, respectively. The open inventory became available after the U.S. Army declined to renew its 14-race, primary sponsorship on the No ...

Tags: Marketing and Sponsorship

09/17/12
SportsBusiness Journal: NBC floats new ideas

NBC Universal is looking to bolster its coverage plans for the America’s Cup by putting a reporter on a boat to offer in-race updates and postrace interviews. NBC hopes to enhance coverage by placing a reporter on one of the ...

Tags: In-Depth

09/17/12
SportsBusiness Journal: New deals for Old World brands

Old World Industries, the privately held company behind Peak Antifreeze and Peak Motor Oil, is stepping up its investment in motorsports sponsorships. The Illinois-based company recently finalized multiyear agreements with Michael Waltrip Racing, the NHRA and four NHRA Sportsman class dragsters. ...

Tags: Marketing and Sponsorship

09/17/12
SportsBusiness Journal: Pastrana-Waltrip team is shuttered

Pastrana-Waltrip Racing is done. The Nationwide team created last year to bring action sports star Travis Pastrana to NASCAR has dissolved. Pastrana remains committed to NASCAR and is searching for a new team for which to drive full time next year in the Nationwide Series. The dissolution can ...

Tags: Franchises

09/17/12
SportsBusiness Journal: America's Cup: One Year Out

O n a Friday in late August, a group of eight representatives from four America’s Cup sailing teams gathered at San Francisco’s Embarcadero at the request of organizers of the 2013 America’s Cup. The organizers introduced three members of their advisory board — Harvey Schill ...

Tags: In-Depth

09/17/12
SportsBusiness Journal: Santana exits Samsung

Ralph Santana, Samsung America’s top marketer, quietly left the company in late August. Santana, 44, who joined Samsung Electronics America as chief marketing officer in June 2010, did not return calls to his cell phone seeking comment. He is a former SportsBusiness Journal/Daily Forty Unde ...

Tags: Marketing and Sponsorship

09/17/12
SportsBusiness Journal: Host city opens doors

At the start of the year, America’s Cup sponsorship sales were stuck in neutral. The America’s Cup Event Authority had six major sponsors in Louis Vuitton, Puma, Garmin, PricewaterhouseCoopers, Starwood Hotels, and Moët & Chandon, but it hadn’t announced a new deal in m ...

Tags: In-Depth

09/14/12
SportsBusiness Daily: Best Buy Returning To RFR's No. 17 Car

Best Buy on Friday announced it will return as a primary sponsor of Roush Fenway Racing's No. 17 Sprint Cup Series car driven by Ricky Stenhouse Jr. next year. The electronics retailer will expand its deal to become the primary sponsor for 17 races in '13. The deal it signed for this season was ...

Tags: Marketing and Sponsorship, Best Buy

09/14/12
SportsBusiness Daily: Maloof Money Cup To Air In Movie Theaters

The Maloof Money Cup has cut a revenue-sharing agreement with a national theater company that will result in its South Africa skateboarding competition being shown in more than 600 theaters nationwide. National Cinemedia (NCM) will show a delayed broadcast of the Sept. 28-30 finals in vert, mini me ...

Tags: Media

09/11/12
SportsBusiness Daily: NASCAR Makes Staff Cuts

NASCAR yesterday laid off 15% of the 210 employees in its NASCAR Productions division, which was previously known as NASCAR Media Group. The 32 staffers were told yesterday that their positions were eliminated. The cuts were part of a strategic change, and not a move to cut costs. NASCAR is hiring i ...

Tags: NASCAR, People and Pop Culture

09/10/12
SportsBusiness Journal: Ion drops in on Dew Tour

Ion Worldwide, a new point-of-view camcorder company, is jumping into the world of action sports, signing a multiyear title deal for the final stop of the 2012 Dew Tour and endorsements with three athletes. The deals are designed to help the company chip away at marketplace leader GoPro, which si ...

Tags: Marketing and Sponsorship

09/10/12
SportsBusiness Journal: Series to share the road with merger

The leaders of Grand-Am Racing and the American Le Mans Series, which last week announced they would merge in 2014, hope they can retain both of their title sponsors. Rolex is the title sponsor of Grand-Am Racing’s top series, and Patron is the title sponsor of the American Le Mans Series. ...

Tags: Leagues and Governing Bodies

09/10/12
SportsBusiness Journal: Blackmun’s gold-medal performance

The day after the London Olympics ended, U.S. Olympic Committee CEO Scott Blackmun replied to a senior staff email with simple and succinct praise for the organization’s work. “Everybody … on the team amazed me with your selfless commitment to perfect execution. Bravo,” B ...

Tags: Olympics

09/10/12
SportsBusiness Journal: Daytona eyes sponsored entrances

Early plans for renovating Daytona International Speedway call for reducing the number of fan entrances from 17 to a maximum of six, and track officials have begun meeting with marketers to gauge corporate interest in buying title sponsorships for those entryways. ...

Tags: Facilities

09/07/12
SportsBusiness Daily: Highmark Back In With USOC, Allstate Out

Highmark has renewed its agreement as the official insurance supplier of the USOC. The company extended its deal through ‘16. Financial terms were not available. Highmark has historically been a USOC supplier and those deals are valued at $3-10M over four years. Under terms of the agreement, H ...

Tags: Marketing and Sponsorship, USOC

09/06/12
SportsBusiness Daily Global: Grand-Am, ALMS Tie The Knot In '14

American sports car racing’s premiere series today announced the merger of Grand-Am Road Racing and the American Le Mans Series into a unified series in '14. The name and branding of the combined series are still being determined, as are the specifics of its '14 schedule. The first combined se ...

Tags: Leagues and Governing Bodies

09/06/12
SportsBusiness Daily: Highmark Renews Deal With USOC

Highmark has renewed its agreement as the official insurance supplier of the USOC. The company extended its deal through '16. Financial terms were not available. Highmark has historically been a USOC supplier and those deals are valued at $3-10M over four years. Under terms of the agreement, Highmar ...

09/05/12
SportsBusiness Daily: Grand-Am, ALMS To Unify In '14

American sports car racing’s premiere series today announced the merger of Grand-Am Road Racing and the American Le Mans Series into a unified series in '14. The name and branding of the combined series are still being determined, as are the specifics of its '14 schedule. The first combined se ...

Tags: Leagues and Governing Bodies

09/05/12
SportsBusiness Daily: Phelps Signs Multiyear Deal With Sol Republic

Michael Phelps has signed a multiyear endorsement deal with the headphone company Sol Republic. Phelps wore Sol Republic headphones on the pool deck before swimming at the U.S. Olympic Trials and the London Games. Financial terms of the agreement were not available. Sol Republic plans to release a P ...

Tags: Marketing and Sponsorship

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