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Tripp Mickle
Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Dew Tour to become Olympic qualifier05 / 20 / 13When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear... Tags: Olympics |
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Fox to use ‘double box’ at Daytona
Fox plans to end the suffering of NASCAR fans who have complained for years about missing early laps of the Daytona 500. The network will use its “double box” advertising system during the beginning and end of the Great American Race, ensuring that fans can see live race footage in a ...
Tags: Media
NHRA gets back in the black
The NHRA ended four years of declining revenue last year and generated a modest profit of approximately $1 million. The profit put the organization in the black for the first time since 2008. It saw its revenue decrease by more than 20 percent following the recession, and it lost $3.4 million in ...
3 P&G brands drop NASCAR
Gillette, Head & Shoulders and Old Spice became the latest brands to drop their official sponsorship of NASCAR ahead of the 2013 season, but Gillette plans to stay in the sport as an associate sponsor of the Target Chip Ganassi team. The decision brings an end to Gillette’s 10-year run ...
Mello Yello hopes NHRA will boost sales
When NHRA fans pop into a store to grab a soda this summer, they will see a familiar logo inside the stores’ refrigerators. Mello Yello bottles nationwide will feature the NHRA logo and offer an $8 ticket discount to fans. The program is the most expansive national promotion Coca-Cola has r ...
USG Corp. to sponsor Team USA
Chicago-based building products manufacturer USG Corp. has signed on to sponsor Team USA ahead of the Sochi and Rio Games. USG didn’t return calls seeking comment, and the U.S. Olympic Committee declined to comment. But two industry sources said that the deal is expected to be announced lat ...
Tags: Olympics
Sponsors stand united behind Pearce
When Kevin Pearce appeared on ESPN during recent broadcasts of the X Games, he wore a Burton beanie, Oakley shades and Nike shoes. When he promoted his documentary, “The Crash Reel,” at the Sundance Film Festival two weeks ago, he hosted media at a lounge provided by PepsiCo’s Amp. ...
Road to Sochi includes tour, TV
The U.S. Olympic Committee this week will launch its second, multi-dimensional marketing campaign ahead of an Olympic Games. The Road to Sochi initiative, which follows the successful Road to London campaign, includes a special telecast of winter sports on NBC Sports Network and Universal Sports, ...
Tags: Olympics
Sponsor plans for Sochi
Atos ■ Providing the technology infrastructure that delivers instantaneous scoring and communication to organizers, officials, media, television viewers and Internet users. Coca-Cola ■ Marketing in Russia with a torchbearer nomination campaign and an exhibition in Moscow of past O ...
Tags: In-Depth
NASCAR’s new cars take show on the road
NASCAR is showing off its new wheels this week. The sanctioning body is taking its Gen 6 cars on a multicity road show to fuel anticipation of their Sprint Cup Series debut at the Daytona 500 on Feb. 24. The cars will visit Detroit; New York City; ESPN’s campus in Bristol, Conn.; and possib ...
Is Sochi a tough sell?
When sponsorship executives from the International Olympic Committee’s nine worldwide sponsors landed in Sochi last month for a sponsor summit, the first things they noticed were the cranes. Hundreds of them dotted the skyline in various sizes and colors. They worked day and night building ...
Tags: In-Depth
