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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

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With eye on cost, nutrition, team brings own cook

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John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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Tags: Franchises

More Stories by this Author

03/04/13
SportsBusiness Journal: New ad spots limited to race telecasts

Kim Brink spent months working on NASCAR’s new brand campaign, but found herself fielding the same question when she showed it off to everyone from marketers to reporters during Daytona Speedweeks. “The top question I get asked is: Where will this run outside of races?” said Br ...

Tags: Marketing and Sponsorship

03/04/13
SportsBusiness Journal: Lowe’s extends deal with Hendrick

Lowe’s signed a two-year renewal with Hendrick Motorsports that will see it remain the primary sponsor of the No. 48 car and driver Jimmie Johnson for all 36 Sprint Cup Series races in 2014 and 2015. The company last week announced the agreement in Las Vegas where it was holding a meeting w ...

Tags: Marketing and Sponsorship

03/04/13
SportsBusiness Journal: Premier Sprint Cup team inventory still available

Efforts to fill open, high-end Sprint Cup sponsor inventory continued as the NASCAR season got under way at Daytona. Stewart-Haas Racing needs to fill six races on Tony Stewart’s No. 14 car and three races on Danica Patrick’s No. 10 car, while Hendrick Motorsports is still searching f ...

Tags: Marketing and Sponsorship

02/27/13
SportsBusiness Daily: Lowe's Renews Hendrick Sponsorship Deal

Lowe’s signed a two-year renewal with Hendrick Motorsports that will see it remain the primary sponsor of Jimmie Johnson ’s No. 48 car for all 36 Sprint Cup series races in '14 and '15. The company today announced the agreement in Las Vegas where it is holding a meeting with 1,700 stor ...

02/25/13
SportsBusiness Daily: SHR Hopes To Capitalize On Danica's Week

Danica Patrick may have finished 8th in yesterday's Daytona 500, but her pole win dominated the week leading up to the race and Stewart-Haas Racing execs could not have been happier. The team still has three primary races to sell on Patrick’s No. 10 Sprint Cup Series car, and it is hoping ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

02/25/13
SportsBusiness Journal: New Daytona: An NFL stadium for racing

Expansive concourses, concession areas as large as football fields and more than 40 escalators ferrying people in and out of the facility are just a few of the fan-friendly improvements Daytona International Speedway wants to make in the future. Track President Joie Chitwood III, who is leading a ...

Tags: Facilities

02/25/13
SportsBusiness Journal: Dew's action sports timeline

1993 ■ “Do The Dew” TV campaign features action sports. ■ Sponsors Burton’s U.S. Open of Snowboarding. 1995 ■ Becomes the first sponsor of the X Games. 1996 Tara Hamilton Ph ...

Tags: In-Depth

02/25/13
SportsBusiness Journal: Wait-and-see approach on NASCAR talks

ESPN President John Skipper was not in Daytona last week for the biggest race on the NASCAR circuit. Neither was David Levy, Turner’s president of sales, distribution and sports. Even though ESPN and Turner’s exclusive negotiating windows for NASCAR’s media rights expire in late ...

Tags: Media

02/25/13
SportsBusiness Journal: How they Dew it: An Oral History

It was such a simple phrase: Do the Dew. When Pepsi introduced it in 1992, no one anticipated it would change sports marketing and raise the profile of a series of fringe sports like skateboarding and BMX. But that’s exactly what happened. The phrase, along with its catchy ads, pushed ...

Tags: In-Depth

02/25/13
SportsBusiness Journal: P&G names Hollenkamp to post

Procter & Gamble last week tapped Matt Hollenkamp to become its head of sports marketing in North America. Hollenkamp fills a position that’s been open since last fall, when P&G’s head of global sports marketing, David Palmer, took a buyout and left the company. ...

Tags: Marketing and Sponsorship

02/22/13
SportsBusiness Daily: Stewart-Haas Signs Rush As Primary Sponsor

Stewart-Haas Racing signed commercial truck dealer Rush Enterprises as a primary sponsor for three races on Tony Stewart ’s No. 14 car. Financial terms were not available, but primary sponsorship of top drivers like Stewart typically sells for more than $500,000 a race. Rush Enterprises will ...

02/22/13
SportsBusiness Daily: Daytona Int'l Details Plans For Interior Upgrades

Daytona Int’l Speedway on Friday unveiled the first interior images of its planned renovation. The fan-friendly changes include the addition of expansive concourses, concession areas as large as football fields and dozens of escalators that will ferry people around the track. DIS President Joi ...

Tags: NASCAR Season Preview

02/22/13
SportsBusiness Daily: Fox Sell Out Ad Inventory For Daytona 500

Fox Sports on Thursday sold out of its Daytona 500 ad inventory. A network spokesperson in an e-mail wrote, “We definitely experienced an uptick in interest once Danica Patrick won her pole position last week, and that generated enough business to put us over the top this year.” The ...

Tags: NASCAR Season Preview, Fox

02/19/13
SportsBusiness Daily: USOC Gauging Cities' Interest In '24 Games

The USOC today took the first step toward bidding for the '24 Summer Games by mailing a letter to 35 cities to gauge their interest in becoming a bid city. The letters went to cities ranging in size from Rochester and Tulsa to L.A. and N.Y. The USOC has two years to make a decision about whether or ...

02/18/13
SportsBusiness Journal: NASCAR Year Ahead

(function(window, PhotoSwipe){ document.addEventListener('DOMContentLoaded', function(){ var options = {}, DaytonaMap = PhotoSwipe.attach( window.document.querySelectorAll('#DaytonaMap area'), options ); }, false); }(window, window.Code.Pho ...

Tags: In-Depth, Motorsports

02/18/13
SportsBusiness Journal: Daytona downshifting on chalet size

When sports executives scan the exterior of Daytona International Speedway this week, they will see a different landscape. Gone are the enormous hospitality tents paid for by corporate sponsors who entertained 500-plus guests each. In their place will be a handful of smaller tents that can hold n ...

Tags: Facilities

02/18/13
SportsBusiness Journal: Daytona midway activation increases

For a second consecutive year, sponsors’ displays will fill the midway at Daytona International Speedway. The track has 45 companies activating in the midway this year. That is a slight increase from the 40 companies that activated last year and gave the track the highest number of corporat ...

Tags: Marketing and Sponsorship

02/18/13
SportsBusiness Journal: Fox to use ‘double box’ at Daytona

Fox plans to end the suffering of NASCAR fans who have complained for years about missing early laps of the Daytona 500. The network will use its “double box” advertising system during the beginning and end of the Great American Race, ensuring that fans can see live race footage in a ...

Tags: Media

02/13/13
SportsBusiness Daily: USATF Adds Event, Inks Neustar

USA Track & Field is creating its first 12-kilometer race and signed Neustar, an IT company, to a three-year title sponsorship of the event. Neustar will use the race, which will be called the .US National Road Racing Championships, to promote its .US domain name. The race date and location are ...

02/11/13
SportsBusiness Journal: NHRA gets back in the black

The NHRA ended four years of declining revenue last year and generated a modest profit of approximately $1 million. The profit put the organization in the black for the first time since 2008. It saw its revenue decrease by more than 20 percent following the recession, and it lost $3.4 million in ...

Tags: Leagues and Governing Bodies

02/11/13
SportsBusiness Journal: 3 P&G brands drop NASCAR

Gillette, Head & Shoulders and Old Spice became the latest brands to drop their official sponsorship of NASCAR ahead of the 2013 season, but Gillette plans to stay in the sport as an associate sponsor of the Target Chip Ganassi team. The decision brings an end to Gillette’s 10-year run ...

Tags: Marketing and Sponsorship

02/11/13
SportsBusiness Journal: Mello Yello hopes NHRA will boost sales

When NHRA fans pop into a store to grab a soda this summer, they will see a familiar logo inside the stores’ refrigerators. Mello Yello bottles nationwide will feature the NHRA logo and offer an $8 ticket discount to fans. The program is the most expansive national promotion Coca-Cola has r ...

Tags: Marketing and Sponsorship

02/11/13
SportsBusiness Journal: USG Corp. to sponsor Team USA

Chicago-based building products manufacturer USG Corp. has signed on to sponsor Team USA ahead of the Sochi and Rio Games. USG didn’t return calls seeking comment, and the U.S. Olympic Committee declined to comment. But two industry sources said that the deal is expected to be announced lat ...

Tags: Olympics

02/08/13
SportsBusiness Daily Global: Welton, Burns Leave Helios For Teneo

Longtime Helios Partners CEO CHRIS WELTON and President TERRENCE BURNS left the agency last month to join Teneo, a N.Y.-based firm that advises companies, non-profits and governments. Teneo is led by former U.S. Economic Envoy to Northern Ireland DECLAN KELLY , and Welton and Burns are the ...

Tags: People and Pop Culture

02/07/13
SportsBusiness Daily: Welton, Burns Leave Helios Partners For Teneo

Longtime Helios Partners CEO CHRIS WELTON and President TERRENCE BURNS left the agency last month to join Teneo, a N.Y.-based firm that advises companies, non-profits and governments. Teneo is led by DECLAN KELLY , the former U.S. Economic Envoy to Northern Ireland, and Welton and Burns are th ...

Tags: People and Pop Culture

02/07/13
SportsBusiness Daily: USOC Sponsors Mark Sochi Year-Out Date

USOC sponsor Kellogg’s today announced a roster of nine former U.S. Olympians and hopefuls for the '14 Sochi Games that it will feature in marketing and promotions around the event. The company signed snowboarder Gretchen Bleiler, Gold Medal-winning figure skater Kristi Yamaguchi, '80 hoc ...

Tags: Marketing and Sponsorship

02/06/13
SportsBusiness Daily: NBC Begins Sochi Games Tune-In Campaign

A major Olympics tune-in/One-Year-Out marketing campaign will begin today when NBC airs a 60-second promo spot for the Sochi Games across all 19 of its affiliated broadcast and cable networks. The spot will air in the 8:00pm ET hour and it also will air on 33 non-NBC channels through Comcast's ad sa ...

02/06/13
SportsBusiness Daily: Welton, Burns Leave Helios, Join Teneo

Longtime Helios Partners CEO Chris Welton and President Terrence Burns left the agency last month to join Teneo, a N.Y.-based firm that advises companies, non-profits and governments. Teneo is led by Declan Kelly , the former U.S. Economic Envoy to Northern Ireland, and Welton and Burns are the ...

02/05/13
SportsBusiness Daily: NBC, Expects Profit From '14 Sochi Games

NBC expects the '14 Sochi Games to be profitable, a marked reversal from the $223M loss from the '10 Vancouver Games reported by former network owner GE. Speaking during a press conference today, NBC Sports Group Chair Mark Lazarus said Olympic advertising sales are "pacing extremely well." He add ...

02/04/13
SportsBusiness Journal: Sponsors stand united behind Pearce

When Kevin Pearce appeared on ESPN during recent broadcasts of the X Games, he wore a Burton beanie, Oakley shades and Nike shoes. When he promoted his documentary, “The Crash Reel,” at the Sundance Film Festival two weeks ago, he hosted media at a lounge provided by PepsiCo’s Amp. ...

Tags: Marketing and Sponsorship

02/04/13
SportsBusiness Journal: Road to Sochi includes tour, TV

The U.S. Olympic Committee this week will launch its second, multi-dimensional marketing campaign ahead of an Olympic Games. The Road to Sochi initiative, which follows the successful Road to London campaign, includes a special telecast of winter sports on NBC Sports Network and Universal Sports, ...

Tags: Olympics

02/04/13
SportsBusiness Journal: Sponsor plans for Sochi

Atos ■ Providing the technology infrastructure that delivers instantaneous scoring and communication to organizers, officials, media, television viewers and Internet users. Coca-Cola ■ Marketing in Russia with a torchbearer nomination campaign and an exhibition in Moscow of past O ...

Tags: In-Depth

02/04/13
SportsBusiness Journal: NASCAR’s new cars take show on the road

NASCAR is showing off its new wheels this week. The sanctioning body is taking its Gen 6 cars on a multicity road show to fuel anticipation of their Sprint Cup Series debut at the Daytona 500 on Feb. 24. The cars will visit Detroit; New York City; ESPN’s campus in Bristol, Conn.; and possib ...

Tags: Leagues and Governing Bodies

02/04/13
SportsBusiness Journal: Is Sochi a tough sell?

When sponsorship executives from the International Olympic Committee’s nine worldwide sponsors landed in Sochi last month for a sponsor summit, the first things they noticed were the cranes. Hundreds of them dotted the skyline in various sizes and colors. They worked day and night building ...

Tags: In-Depth

02/04/13
SportsBusiness Journal: Questions for Sochi

When the International Olympic Committee’s coordination committee visited Sochi last fall, they were impressed. Venues were largely completed and a high-speed train to the mountains was on schedule. Organizers seemed prepared to host a successful Winter Games. But the construction success on ...

Tags: In-Depth

01/29/13
SportsBusiness Daily: G-Oil Signs Three-Year Deal With Daytona Int'l

Green Earth Technologies signed a sponsorship with Daytona Int’l Speedway to make its G-Oil the track’s official motor oil. The company signed a three-year agreement with an option for a one-year renewal. Financial terms were not available. G-Oil will wrap trams during the Daytona 500. I ...

Tags: Marketing and Sponsorship

01/28/13
SportsBusiness Daily: Dodge To Sponsor LVMS This Year

Chrysler’s Dodge brand left NASCAR this year, but the company signed a sponsorship with Las Vegas Motor Speedway that will make Dodge the track’s official vehicle in '13. Financial terms of the deal were not available. Dodge has been sponsoring the annual NASCAR Sprint Cup race at LVMS s ...

Tags: Marketing and Sponsorship, NASCAR

01/28/13
SportsBusiness Journal: GMR, SportsMark merging

Editor’s note: This story is revised from the print edition. Omnicom is merging GMR Marketing and SportsMark to form a single agency with expertise in strategic consulting and hospitality services. The agency will go by the GMR Marketing name and be headquartered in Milwaukee but hav ...

Tags: Marketing and Sponsorship

01/28/13
SportsBusiness Journal: SMI's Smith: Share isn't fair

Speedway Motorsports Inc. Chairman Bruton Smith would like to see NASCAR renegotiate the way it shares television money with racetracks, so that the allocation is no longer based on a formula designed more than a decade ago when the tracks sold their TV rights collectively for the first time. Whe ...

Tags: Media

01/28/13
SportsBusiness Journal: NASCAR stars still selling

NASCAR Sprint Cup teams enter a new season with slightly fewer primary sponsorships available than a year ago, but the amount of inventory available with NASCAR’s most recognizable drivers — Dale Earnhardt Jr., Danica Patrick and Tony Stewart — is at an all-time high. ...

Tags: Marketing and Sponsorship

01/25/13
SportsBusiness Daily: U.S. Figure Skating Gets ISU TV Rights

U.S. Figure Skating (USFS) has partnered with Van Wagner Sports and MLBAM, a partner in the NGB's digital venture IceNetwork.com, to acquire the domestic media rights for all Int'l Skating Union events through '18. The acquisition, which is expected to be announced Friday, increases the NGB's media ...

Tags: Media

01/24/13
SportsBusiness Daily: ISC Releases FY '12 Financial Report

ISC's profit declined slightly last year and ticket sales remain challenging, but the company said it saw signs that its revenues were stabilizing. It expects ticket sales, corporate sponsorship and concessions revenue to remain flat this year. Any increase in revenue in '13 will be driven by the co ...

Tags: Finance, International Speedway Corp.

01/24/13
SportsBusiness Daily: Penske Re-Ups With Shell-Pennzoil

Shell-Pennzoil signed a five-year extension with Penske Racing yesterday that takes its 33-race sponsorship of the No. 22 NASCAR Sprint Cup car through '18. Financial terms of the deal were not available. Shell’s deal with Penske was not up until the end of '13, but Shell NASCAR Dir Heidi Mass ...

Tags: NASCAR, Marketing and Sponsorship, Shell Oil, Pennzoil, Hertz

01/23/13
SportsBusiness Daily: Penske Racing Signs Hertz As Sponsor

Penske Racing signed Hertz Rent-a-Car as a new associate sponsor. Hertz, which replaces Avis as the team's official rental car partner, has agreed to a multiyear deal that includes a co-primary sponsorship of one NASCAR Sprint Cup race on Joey Logano ’s No. 22 car and seven primary sponsorshi ...

01/23/13
SportsBusiness Daily: SMI Creating High-End Tickets Packages

SMI is creating 100 high-end ticket packages that cost $10,000 and give buyers premium access to 13 NASCAR race weekends at all eight of the company’s speedways. The package, which is being called the “Chairman’s Club,” gives buyers suite seats, VIP garage tours, pit access, ...

Tags: Facilities, Speedway Motorsports Inc., NASCAR

01/23/13
SportsBusiness Daily: Textron Hopes To Raise Sales With EGR Deal

Textron, which today  announced a 10-race sponsorship with Earnhardt Ganassi Racing for the No. 1 NASCAR Sprint Cup Chevy driven by Jamie McMurray, is eyeing sales increases across the NASCAR industry for its Cessna airplanes, Bell helicopters, E-Z-Go golf carts and Bad Boy Buggies ATVs. Speak ...

Tags: Marketing and Sponsorship, NASCAR

01/22/13
SportsBusiness Daily: DIS Unveils Redesign Images

Daytona Int'l Speedway today shared the first images of the racetrack’s renovation, illustrating a sweeping redesign that would convert the simple, 50-year-old facility into a NFL-style stadium with grand entrances, wide concourses and improved amenities. The design, which was done by Detroit- ...

Tags: Facilities

01/22/13
SportsBusiness Daily: Cessna, Textron To Sponsor Jamie McMurray

Cessna, the Kansas-based airplane manufacturer, and its parent company Textron signed a multi-year agreement with Ganassi Racing that will make them a co-primary sponsor of Earnhardt Ganassi Racing’s No. 1 Sprint Cup Chevy driven by Jamie McMurray. The deal, which is expected to be announced t ...

Tags: Marketing and Sponsorship

01/21/13
SportsBusiness Daily: Fans To Determine Format For Daytona Race

Sprint today announced it will allow fans to determine the format of the first race of the Sprint Cup Series season, the Sprint Unlimited at Daytona. By voting at NASCAR.com or on NASCAR mobile apps, fans can choose the number of laps from three options (40/20/15 or 35/30/10 or 30/25/20); they can d ...

Tags: Leagues and Governing Bodies, NASCAR, Sprint

01/21/13
SportsBusiness Journal: X Games hit Aspen with four global sponsors

When ESPN hosts the first installment of its global X Games series in Aspen, Colo., this week, it will have only four global X Games sponsors — two fewer than ESPN hoped to have. The company, which will host X Games in Aspen, France, Brazil, Germany, Spain and Los Angeles, sold sponsorships ...

Tags: Events and Attractions

01/21/13
SportsBusiness Journal: Puffs signs as ‘kiss and cry’ partner

U.S. Figure Skating began searching for a sponsor of the “kiss and cry” area six years ago. It met with beauty companies, makeup brands, hair care products, bottled water brands and a host of other companies. In each meeting, it emphasized the history of the kiss and cry zone, the col ...

Tags: Marketing and Sponsorship

01/21/13
SportsBusiness Journal: NBC to air new speedskating trials

U.S. Speedskating has created its first Olympic trials event for TV since 1992 ahead of the Sochi Games and picked up coverage on NBC for it. The organization has struck an agreement with the U.S. Olympic Committee and the Utah Olympic Oval to h ...

Tags: Leagues and Governing Bodies

01/21/13
SportsBusiness Journal: Mobil 1 renews NASCAR deal

Mobil 1 recently signed a renewal with NASCAR that will extend its decade-long sponsorship of the sport through 2017. Financial terms of the five-year deal weren’t available. Mobil 1’s previous deal was valued at more than $1.5 million a year. The new agreement expands Mobil 1’ ...

Tags: Marketing and Sponsorship

01/15/13
SportsBusiness Daily: Eric Grilly Takes Over As Alli Sports President

NBC Sports yesterday named ERIC GRILLY the new president of Alli Sports, the media group's action sports division. Grilly, who was introduced to Alli Sports staff in Chicago, will oversee the Dew Tour and NBC's partnerships with the Red Bull Signature Series and Lucas Oil AMA Motocross series. He ...

Tags: People and Pop Culture, NBC

01/15/13
SportsBusiness Daily: JGR Signs Reser's To Nationwide Deal

Oregon-based Reser’s Fine Foods signed a one-year agreement with Joe Gibbs Racing, making it an associate sponsor of the team’s No. 18 Nationwide Series entry driven by Matt Kenseth. The deal, which was announced today, also makes Reser’s the primary sponsor for five Nationwide Ser ...

Tags: Marketing and Sponsorship

01/14/13
SportsBusiness Journal: Dew Tour creator Martin leaving NBC

Wade Martin, who spent the last decade leading the Dew Tour, is leaving NBC Sports. The president of Alli Sports, NBC’s action sports group, is taking a job with Powdr Corp. He will be the CEO of a new division known as Powdr Enterprises that will be focused on building an event, sponsorshi ...

Tags: Media

01/14/13
SportsBusiness Journal: Kellogg’s to hit the slopes with USSA

Kellogg’s plans to make skiing and snowboarding a focus of its Olympic marketing efforts ahead of the 2014 Sochi Games. The U.S. Olympic Committee sponsor recently signed a 16-month agreement with the U.S. Ski & Snowboard Association that makes its Kellogg’s brand the official bre ...

Tags: Olympics

01/14/13
SportsBusiness Journal: USOC hires M&C Saatchi for PR work

The U.S. Olympic Committee named M&C Saatchi its first public relations agency of record. M&C Saatchi beat out Weber Shandwick, Ketchum and Edelman’s Matter agency, which all vied for the job in a formal pitch process held late last year. The USOC had worked with all of the agencies ...

Tags: Olympics

01/14/13
SportsBusiness Journal: Featherlite extends NASCAR deal

Featherlite Trailers has been making haulers to transport stock cars to races for more than 20 years, and it is poised to do it at least six more. The Iowa-based company signed a six-year extension to remain the official trailer of NASCAR throug ...

Tags: Marketing and Sponsorship

01/09/13
SportsBusiness Daily Global: IOC Signs Deal With Audi

The IOC signed a four-year agreement with Audi that makes its Volkswagen brand the organization's official vehicle supplier. Audi replaces Mercedes, which had been providing vehicles to the IOC since '91. The Volkswagen brand will provide more than 40 vehicles to the IOC for use in and around the or ...

Tags: Marketing and Sponsorship

01/08/13
SportsBusiness Daily: America's Cup World Series Event Canceled

America's Cup organizers today announced the cancellation of the planned America's Cup World Series race in N.Y. this spring. The decision was made so that organizers can focus on this summer's events in S.F. America's Cup Event Authority CEO Stephen Barclay said the organization could n ...

01/08/13
SportsBusiness Daily: IOC Signs Four-Year Deal With Audi

The IOC signed a four-year agreement with Audi that makes its Volkswagen brand the organization's official vehicle supplier. Audi replaces Mercedes, which had been providing vehicles to the IOC since '91. The Volkswagen brand will provide more than 40 vehicles to the IOC for use in and around the or ...

Tags: Marketing and Sponsorship, Audi, IOC

01/07/13
SportsBusiness Daily: DirecTV Discontinues NASCAR Hot Pass

DirecTV is doing away with its NASCAR Hot Pass programming this year. The decision brings an end to the five-year-old service that gave subscribers four channels of in-car-driver video and audio. The distributor opted to discontinue the service because of its cost. DirecTV also decided to end its sp ...

Tags: Media, NASCAR, DirecTV

01/07/13
SportsBusiness Journal: Sprint replaces Bud for NASCAR opener

Sprint is adding another sponsorship to its NASCAR portfolio. The title sponsor of NASCAR’s top series signed a multiyear deal to sponsor the season-opening race at Daytona International Speedway. The race, which was formerly known as the Budweiser Shootout, will become the Sprint Unlimited ...

Tags: Marketing and Sponsorship

01/07/13
SportsBusiness Journal: ESPN re-establishes action sports site

Four years after ESPN moved its action sports coverage from EXPN.com to ESPN.com, the company is giving skateboarding and snowboarding videos and articles a stand-alone website at XGames.com. The site, which will debut Jan. 15, was developed to support ESPN’s expansion of the X Games into a ...

Tags: Media

01/07/13
SportsBusiness Journal: Fewer equals better for Dew Tour

The 2012 Dew Tour had four fewer events. It drew 135,000 fewer fans. And its TV audience on NBC was the smallest in its eight-year history. But for NBC’s Alli Sports, which runs the tour; Mountain Dew, which spends $8 million a year to title sponsor it; and a half-dozen other sponsors, the ...

Tags: Events and Attractions

01/04/13
SportsBusiness Daily: DIS Website Highlighting Track's History

Daytona Int'l Speedway on Friday released a new website that highlights the history of the track and some of its special moments. The track started working on revamping its website last summer. The initial idea was to redesign its homepage, but Jump Co., which worked on the site, recommended overhau ...

01/04/13
SportsBusiness Daily: NASCAR Pleased With Response To New Site

NASCAR Thursday unveiled a new website, revealing a homepage with large, bold images and informational graphics. The site was developed over the last year and came after NASCAR reacquired its digital rights from Turner. Fans on Twitter largely praised the site for being a major improvement over its ...

Tags: Media, NASCAR

01/03/13
SportsBusiness Daily: NASCAR Unveils Revamped Website

NASCAR today unveiled its much anticipated new website that emphasizes a cleaner, simpler design and dominant, full-screen imagery. The site's debut comes a year after the sanctioning body bought its digital rights back from Turner and follows an eight-figure investment in a new digital division. ...

12/21/12
SportsBusiness Daily: IndyCar Extends Firestone Deal Through '18

Bridgestone on Friday announced it has reached an agreement with IndyCar that will see its Firestone brand remain the official tire of the open-wheel series through '18. Financial terms of the deal were not available. Firestone has been the tire provider for the series since '96. Bridgestone co ...

12/21/12
SportsBusiness Daily: USOC To Meet With Potential U.S. Bid Cities

The USOC next year will begin meeting with cities interested in bidding on the '24 Summer or '26 Winter Games, but it will not be putting forward a bid city any time soon. USOC CEO Scott Blackmun said that the informal meetings will allow the USOC to evaluate the strengths and weaknesses of interest ...

Tags: Olympics, USOC

12/21/12
SportsBusiness Daily: USOC Chair Probst Elected To Another Term

Larry Probst yesterday was elected to serve another four-year term as USOC Chair. The term would have been his last, but a change in by-laws adopted following the Tagliabue Report in '10 means he could serve again. Probst: “What I said to the board was it’s been a privilege to chair th ...

12/17/12
SportsBusiness Daily: Showtime Not Renewing "Inside NASCAR"

Showtime has opted not to renew its deal for “Inside NASCAR,” bringing an end to the show’s three-year run on the premium cable channel. NASCAR, which produces the show, has begun searching for a new partner. The studio-based show resembles Showtime’s “Inside the NFL&rd ...

Tags: Media, Showtime, NASCAR

12/17/12
SportsBusiness Journal: USA Swimming adds Arena as partner

USA Swimming closed a new sponsorship with the swimwear company Arena, giving the organization its second apparel partner in more than two decades. The eight-year agreement, which industry sources valued at more than $1 million a year, follows USA Swimming’s decision to break up its apparel ...

Tags: Marketing and Sponsorship

12/17/12
SportsBusiness Journal: Coke’s London legacy: Higher sales

With less than 100 days to go before the London Games, Coca-Cola executive Scott McCune set a lofty goal for the company’s Olympic marketing program. “Our benchmark is that our annual report for 2010 said that the FIFA World Cup drove our business in the second and third quarter,&rdqu ...

Tags: Marketing and Sponsorship

12/10/12
SportsBusiness Journal: Sonoma name wins out

The name Sonoma Raceway is here to stay. Track President Steve Page last month officially changed the speedway’s name to Sonoma, opting to name the track after the Northern California area where it’s based rather than revert to the Sears Point name it went by for 34 years. ...

Tags: Facilities

12/10/12
SportsBusiness Journal: Edwards back on the Subway

Carl Edwards has been one of Subway’s famous fans for five years, but next year will be the first time he has had a general market spot with the sandwich chain. Carl Edwards has touted Subway for five years. ...

Tags: Marketing and Sponsorship

12/10/12
SportsBusiness Journal: Speed's shift alters marketplace

Each December, executives with the World of Outlaws, a winged sprint car racing series, knew exactly which of their events would be broadcast on Speed in the coming year. But as of last week, the series was still waiting to finalize programming plans for 2013 and eager to hear what Fox Sports’ ...

Tags: Media

12/06/12
SportsBusiness Daily: Fox Sports Officials, Speed Execs Meet

Fox Sports execs yesterday met with Speed staff in Charlotte and addressed reports of the company's plan to rebrand the motorsports channel as Fox Sports 1. Sources said the meeting was led by Fox Sports co-Presidents & co-COOs Randy Freer and Eric Shanks. The execs assured the Speed staff that ...

Tags: Media, Speed Channel, Fox

12/05/12
SportsBusiness Daily: Fox Execs Meet With Speed On Rebranding

Fox execs today met with Speed staff in Charlotte and addressed reports of the company's plan to rebrand the motorsports channel as Fox Sports 1. Sources said the meeting was led by Fox Sports co-Presidents Randy Freer and Eric Shanks . The execs assured the Speed staff that they will be a key pa ...

12/04/12
SportsBusiness Daily: Universal Sports Moving Production To Denver

Universal Sports announced that it will move its production and broadcast operations from Southern California to Denver. The move, which will take place next year, will see Universal Sports use Comcast Media Center (CMC) for studio production facilities, distribution and other services. Comcast, whi ...

12/04/12
SportsBusiness Daily: Universal Sports Moving To Denver

Universal Sports yesterday announced that it will move its production and broadcast operations from Southern California to Denver. The move, which will take place next year, will see Universal Sports use Comcast Media Center (CMC) for studio production facilities, distribution and other services. Co ...

Tags: Media, Universal Sports America Inc.

12/03/12
SportsBusiness Daily: Red Bull Media House Hires Sal Masekela

Longtime X Games host Sal Masekela signed a multiyear deal with Red Bull Media House that will see him leave ESPN to become a fulltime host of the Red Bull Signature Series. He will host more than a dozen shows on NBC and NBC Sports Network for Red Bull events like the Crashed Ice World Championship ...

Tags: Media, NBC

12/03/12
SportsBusiness Journal: USA Swimming splits apparel category

USA Swimming is overhauling its approach to the apparel category by bringing an end to Speedo’s 27-year reign as its exclusive sponsor and making it possible for other swimsuit and apparel manufacturers to sponsor the organization. The organization is turning what was once a single category ...

Tags: Leagues and Governing Bodies

12/03/12
SportsBusiness Journal: ‘Octane Academy’ moving to NBC

Ford has signed a new agreement with Alli Sports, NBC’s action sports business, that will bring its “Octane Academy” reality show to NBC Sports Network and NBC. The show, which features motorsports stars Ken Block, Brian Deegan, Tanner Foust and Vaughn Gittin Jr. competing again ...

Tags: Media

12/03/12
SportsBusiness Journal: U.S. gymnasts’ tour scores well

USA Gymnastics and AEG generated more than $15 million in revenue from the Kellogg’s Tour of Gymnastics Champions, making it the most successful post-Olympics gymnastics tour since the one that followed the 1996 Atlanta Games. The tour, wh ...

Tags: Events and Attractions

12/03/12
SportsBusiness Journal: NASCAR’s sponsor revenue expected to dip

NASCAR’s total sponsorship revenue is expected to drop slightly in 2013 as marketers continue to tighten their budgets and some sponsors depart the sport. The sanctioning body had 13 sponsors up for renewal in 2012 and cemented extensions with seven of them: Sprint, Goodyear, MillerCoors, C ...

Tags: Marketing and Sponsorship

11/30/12
SportsBusiness Daily: Ryan Lochte Signs With CAA

U.S. swimmer  Ryan Lochte  Friday morning signed with CAA for representation. Lochte, who has amassed five gold medals and 11 medals overall during the last three Summer Olympics, left his agent Erika Wright following the London Games. He had been in discussions with CAA since October. H ...

11/26/12
SportsBusiness Journal: ‘Big event’ treatment for F1 in U.S.

Longtime NBC Sports programmer Jon Miller left Austin bullish on the network’s coverage plans for Formula One that begin next year. So much so that he said the network wants to treat the U.S. Grand Prix in Austin, which will air on its broadcast network next year, with the same “big ...

Tags: Events and Attractions

11/26/12
SportsBusiness Journal: Great Clips moves money to Kahne

Great Clips will shift its NASCAR spending next year by dropping two Nationwide Series race title sponsorships in order to sponsor Kasey Kahne’s No. 5 car in three Sprint Cup Series races. The hair salon company has sponsored Kahne since he made his Busch Series debut in 2001, but it never ...

Tags: Marketing and Sponsorship

11/26/12
SportsBusiness Journal: Behind NASCAR's digital curtain

NASCAR is in the final phase of developing a cleaner, simpler website and new suite of mobile and tablet applications that will launch in January. The effort comes a year after NASCAR cut a deal with Turner to reacquire its digital rights and follows an eight-figure investment in a new digital di ...

Tags: Leagues and Governing Bodies

11/26/12
SportsBusiness Journal: Austin F1: Driven to succeed

Geoff Moore covered a lot of ground to ensure the U.S. Grand Prix ran smoothly. Photo by: TRIPP MICKLE / STAFF Early on Nov. 17, long before the first Formula One cars hit the track f ...

Tags: Events and Attractions

11/20/12
SportsBusiness Daily: Miles To Become Hulman & Co. CEO

Hulman & Co. today named Indianapolis Super Bowl Chair MARK MILES its new CEO. The move puts Miles, who spent 14 years as ATP CEO and chaired the '12 Super Bowl Host Committee, in charge of the company’s holdings that include Indianapolis Motor Speedway, IndyCar and the Clabber Girl baki ...

Tags: People and Pop Culture, IndyCar, Indianapolis Motor Speedway

11/19/12
SportsBusiness Journal: USOC changes logo by adding flag

The U.S. Olympic Committee is retiring the USA five-ring logo that sponsors have featured on products ranging from beer to yogurt to shampoo during the last 25 years. The organization will require sponsors to use a new mark featuring the U.S. flag and the Olympic rings to identify their support ...

Tags: Olympics

11/19/12
SportsBusiness Journal: USOC extends ad packages to nonsponsors

The U.S. Olympic Committee for the first time has begun selling annual advertising packages to sponsors and nonsponsors across its digital network of 22 websites, which includes teamusa.org and a host of national governing bodies. The organization is offering three packages that range in price fr ...

Tags: Olympics

11/19/12
SportsBusiness Journal: BMW: USOC deal drives strong sales

BMW’s promotion of “Drive for Team USA” events around the London Games helped it sell more than 6,000 new cars. More than 300 dealerships nationwide participated in the promotion, sending fliers to prospective BMW buyers offering them a chance to attend a special test-drive even ...

Tags: Olympics

11/19/12
SportsBusiness Journal: NASCAR TV audience smallest in 5 years

NASCAR executives like to compare their sport’s TV ratings to a roller coaster. This year, the sport’s premier series took a downward ride, posting its smallest TV audience in five years and registering a 25 percent drop in the 18- to 34-year-old demographic. NASCAR In ...

Tags: Media

11/19/12
SportsBusiness Journal: Palmer leaves P&G

David Palmer, Procter & Gamble director of global sports marketing, left the company at the end of October, and P&G hasn’t named a replacement. Palmer, a 13-year marketer at the consumer packaged goods company, was one of 5,700 employees who took a company buyout offer. ...

Tags: Marketing and Sponsorship

11/18/12
SportsBusiness Daily: F1 Hits The U.S. Part II: Andretti Praises Circuit Of The America ...

Former F1 Champion Mario Andretti described the vision for Austin’s new track as a “courageous investment." Andretti spoke at a dinner the Circuit of the Americas executive team hosted for more than 40 sponsors and potential partners at Austin’s III Forks steakhouse. Andretti: &l ...

11/14/12
SportsBusiness Daily: USSA Launching Its Own YouTube Channel

The U.S. Ski & Snowboard Association today will launch its own channel on YouTube called the USSA Network . The national governing body will offer live event coverage from 10 competitions and a weekly highlight and lifestyle show called "Snow Globe." It joins USA Wrestling, USA Gymnastics and o ...

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