About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

For Chase, a March Madness-style grid game

Published in SportsBusiness Journal on 09 / 01 / 14

NASCAR is rolling out its most comprehensive promotion of the Chase for the Sprint Cup Championship. The effort includes TV advertising, digital promotions, driver appearances, track marketing and a social media campaign and is designed to raise awareness of the new Chase format in hopes of keep...

Read More

Tags: Leagues and Governing Bodies

More Stories by this Author

04/03/13
SportsBusiness Daily: Pyne: IMG Will Be Sold In 4-24 Months

IMG Sports President George Pyne today said the company will be sold in the next 4-24 months and Forstmann Little will handle the sale. Pyne, speaking at the IMG World Congress of Sports , said the process will take longer than people think. Pyne said he does not think Phil Anschutz' fa ...

04/03/13
SportsBusiness Daily: NFL's Grubman Talks L.A. Stadium Effort

NFL Exec VP/Business Ventures Eric Grubman said that the decision by AEG Chair Phil Anschutz to put his company up for sale last year paralyzed its effort to move ahead with plans for an NFL stadium in downtown L.A. Grubman during the IMG World Congress of Sports said, “No owner, and cer ...

04/03/13
On The Ground: NFL Putting Cameras In Home Team Locker Rooms

The NFL will require teams to install cameras in home locker rooms for the 2013 season, and the teams will have the option to use the video in the stadium during halftime and other breaks in play. The move is part of an effort to improve the experience of attending NFL games by providing fans wi ...

Tags: NFL, IMG, IMG World Congress Of Sports, World Congress of Sports

04/03/13
SportsBusiness Daily: NFL To Mandate Locker Room Cameras

The NFL will mandate next season that teams install cameras in home locker rooms, and the teams will have the option to use the video in the stadium during halftime and other breaks in play, as well as on team apps. The move is part of an effort to improve the experience of attending NFL games by pr ...

Tags: Leagues and Governing Bodies, NFL

04/03/13
SportsBusiness Daily: Welts Says NBA Jersey Patches Years Away

The NBA hopes to hold a vote to approve the sale of jersey sponsorships this month, but Warriors President & COO Rick Welts thinks it will be at least another year or two before owners approve the proposal. Welts, on the opening panel at the IMG World Congress of Sports, said, “Money is ho ...

Tags: Leagues and Governing Bodies, NBA

04/01/13
SportsBusiness Journal: Reservations about Sochi hotels

It’s 10 months before the Sochi Games, and USA Hockey Executive Director Dave Ogrean is worried. His organization still hasn’t secured hotel rooms for the 2014 Winter Olympics — and his national governing body isn’t alone. None of the eight U.S. winter national governing ...

Tags: Olympics

04/01/13
SportsBusiness Journal: Visa extends World Cup deal for 8 years

Visa has reached an eight-year sponsorship extension for the World Cup valued at more than $170 million, allowing it to continue as the official payment services partner for the world’s biggest soccer tournament and its governing body, FIFA, through 2022. The deal ensures Visa will have th ...

Tags: Marketing and Sponsorship

04/01/13
SportsBusiness Journal: Spire looks to sell Just Marketing stake

Spire Capital Partners is shopping its majority stake in Indianapolis-based Just Marketing International, the motorsports agency that works across Formula One, NASCAR and IndyCar. The private equity group, which bought 50 percent of the agency five years ago, hired Rothschild Group to put togeth ...

Tags: Marketing and Sponsorship

04/01/13
SportsBusiness Journal: The adventures of 'Uncle Drew'

In the spring of 2012, Pepsi Max sent a brief to The Marketing Arm asking the firm to develop a video to underscore the product’s identity as a zero-calorie soda with bold taste. The brand team wanted to feature one of its newest endorsees, Kyrie Irving, a rookie with the Cleveland Cavaliers, ...

Tags: In-Depth, World Congress of Sports

04/01/13
SportsBusiness Journal: Spire looks to sell Just Marketing stake

Spire Capital Partners is shopping its majority stake in Indianapolis-based Just Marketing International, the motorsports agency that works across Formula One, NASCAR and IndyCar. The private equity group, which bought 50 percent of the agency five years ago, hired Rothschild Group to put togeth ...

Tags: Ping, India, International, Motorsports, Formula One, NASCAR, IndyCar, IMG, TES, UPS, NTRA, TRAC

03/28/13
SportsBusiness Daily: Speedo Inks Deal To Sponsor Cullen Jones

Speedo USA today announced it signed Gold Medal-winning swimmer Cullen Jones to a four-year agreement. Jones, a two-time Olympian who competed in the 50-meter freestyle and swam on U.S. relay teams, was formerly sponsored by Nike. He will wear Speedo apparel through '17. Speedo plans to feature Jo ...

03/27/13
SportsBusiness Daily: USATF CEO Contract Extended Through '18

Less than a year after hiring Max Siegel as its CEO, USA Track & Field's BOD has extended his contract through ‘18. Siegel, a former USATF board member and president of global operations at Dale Earnhardt Inc., signed a two-year contract with the organization when it hired him last April. ...

Tags: Olympics

03/26/13
SportsBusiness Daily: USATF Extends Contract For Siegel

Less than a year after hiring Max Siegel as its CEO, USA Track & Field's BOD has extended his contract through '18. Siegel, a former USATF BOD member and Dale Earnhardt Inc. President of Global Operations, signed a two-year contract with the organization when it hired him last April. In a memo ...

03/26/13
SportsBusiness Daily: NASCAR Bringing DTM Series To U.S.

NASCAR-owned Grand-Am Road Racing tonight will announce an agreement to bring the German touring car series DTM to the U.S. The races, which would feature Audi, BMW, Mercedes-Benz, Honda, Nissan and Toyota and U.S. manufacturers such as Cadillac, Lincoln or Dodge SRT, would begin as early as '15 and ...

03/25/13
SportsBusiness Journal: Visa cutting back on U.S. Olympic sports

Visa is pulling back on its Olympic spending in the U.S. The company, which made a name for itself in the Olympics by sponsoring and marketing heavily around sports like gymnastics, swimming and track and field year-round, recently offered USA Gymnastics, USA Swimming and USA Track & Field de ...

Tags: Olympics

03/25/13
SportsBusiness Journal: USA Triathlon adds three sponsors

Editor's note: This story is revised from the print edition. USA Triathlon signed three new sponsorship deals, bringing on MetLife, TransAmerica and DJO Global, the medical device company behind Aircast, Bell-Horn and Fast Freeze. The three, multiyear deals are silver-level sponsorships th ...

Tags: Marketing and Sponsorship

03/25/13
SportsBusiness Journal: Olympians settle with Samsung

The 18 Olympians who sued Samsung last year have decided not to appeal a judge’s ruling that the electronics company didn’t misappropriate the names and images of the athletes for a London Games marketing program. The decision brings an end to the lawsuit, which was considered to be a ...

Tags: Olympics

03/25/13
SportsBusiness Journal: USOC plans ‘efficient’ bid process

The U.S. Olympic Committee plans to forgo a formal domestic bidding process for the 2024 Olympics and select a potential bid city by the end of 2014, CEO Scott Blackmun said. “We want it to be as informal and efficient as possible,” Blackmun said, noting that Chicago spent more than $ ...

Tags: Olympics

03/19/13
SportsBusiness Daily: U.S. Speedskating Names Mike Plant Chair

U.S. Speedskating last night named Mike Plant its new Chair. The Braves Exec VP/Business Operations and former USOC BOD member takes over the volunteer leadership of an NGB that has been plagued by scandal over the last year. Plant, a former Olympic speedskater, steps into an organization that has ...

03/18/13
SportsBusiness Journal: IndyCar steers toward a new plan for future

The IndyCar Series ended last season in turmoil. In the span of a few months, its board fended off a hostile takeover, ousted its CEO Randy Bernard and elevated former ATP executive Mark Miles to CEO of its parent company, Hulman & Co. But as the series prepares to open a new season this Sund ...

Tags: Leagues and Governing Bodies

03/18/13
SportsBusiness Journal: Citi wrapping up USOC renewal

Citi is finalizing an agreement with the U.S. Olympic Committee to return as the official retail bank of Team USA for the 2014 Sochi and 2016 Rio Games. The deal, which sources valued at more than $15 million over four years, ensures the USOC will retain both of the banking partners it signed pri ...

Tags: Marketing and Sponsorship

03/14/13
SportsBusiness Daily: ALMS/Grand-Am To Be United SportsCar Racing

Less than six months after its acquisition of the American Le Mans Series, NASCAR’s Grand-Am Road Racing has finalized the name and logo for the combined racing organizations, which will be known as United SportsCar Racing. The organization will use a logo that features a red helmet above an i ...

Tags: Leagues and Governing Bodies

03/14/13
SportsBusiness Daily: United SportsCar Racing Branding Revealed

Less than six months after its acquisition of the American Le Mans Series, NASCAR’s Grand-Am Road Racing has finalized the name and logo for the combined organization, which will be known as United SportsCar Racing. The organization will use a logo that features a red helmet above an italicize ...

03/11/13
SportsBusiness Journal: NBC makes big F1 push

The network that coined “Breakfast at Wimbledon” is looking to start a new tradition — Mimosas at Monaco, you might call it. NBC will pre-empt its Sunday morning staples “Today” and “Meet the Press” this May to show the Monaco Grand Prix live. The teleca ...

Tags: Media

03/11/13
SportsBusiness Journal: Douglas joins CAA Olympic roster

Editor's note: This story is revised from the print edition. Olympic gymnast Gabby Douglas, the first African-American to win a gold medal in the individual all-around competition, has left her agent Sheryl Shade and signed with CAA Sports. Douglas is the latest in a series of high-profile ...

Tags: Labor and Agents

03/11/13
SportsBusiness Journal: Champions: Harvey Schiller

T he elevator doors open and Harvey Schiller springs forward onto the fifth floor of a New York high school in Hell’s Kitchen. His athletic, 6-foot-4 frame is upright, his head is held high and his thumbs are tucked behind his belt buckle into the waist of his navy slacks. He strides down the ...

Tags: Champions

03/11/13
SportsBusiness Journal: Roush Fenway adds marketing group

Roush Fenway Racing is restructuring its marketing operations division and adding a strategic marketing group charged with designing activation programs for new and existing sponsors. The team is making the move in response to a changing sponsorship marketplace. Roush previously had a marketing s ...

Tags: Marketing and Sponsorship

03/11/13
SportsBusiness Journal: Prevost signs on with NASCAR

The ubiquitous motorcoach brand Prevost is wading into the world of sponsorship for the first time. The Volvo-owned company signed a deal with NASCAR to become the sport’s official luxury motorcoach. The multiyear agreement is a mix of cash and value-in-kind use of motorcoaches. Financial t ...

Tags: Marketing and Sponsorship

03/08/13
SportsBusiness Daily: France Kennedy's ISC Compensation Revealed

Int'l Speedway Corp. rewarded Vice Chair & CEO Lesa France Kennedy for performing "at a high level" in '12 by paying her a total compensation of $1.1M. The pay package, which excludes stock she was awarded last May for her '11 bonus, was a 34% increase from the $819,191 she was paid for '11. She ...

Tags: NASCAR, Leagues and Governing Bodies

03/06/13
SportsBusiness Daily: SMI Sees Total Revenues Drop In '12

Declines in ticket sales, the loss of Infineon’s naming-rights deal in Sonoma and a reduction in Sirius’ radio rights fees pushed SMI’s total revenues down 3% in '12. The company still managed to generate a profit, largely because of a one-time loss of $48.6M it recorded in '11. SM ...

Tags: Finance, Speedway Motorsports Inc.

03/06/13
SportsBusiness Daily: Smucker's Signs Sponsorship With USOC

The J.M. Smucker Company has signed a sponsorship with the USOC, giving it rights to use the five-ring logo to promote its Smucker’s, Folgers, Jif and Smucker’s Uncrustables Sandwiches. The deal runs through '16 and makes the company a sponsor-level partner, a category that typically cos ...

Tags: Marketing and Sponsorship, USOC

03/06/13
SportsBusiness Daily: J.M. Smucker Company To Sponsor USOC

The J.M. Smucker Company signed a sponsorship with the USOC, giving it rights to use the five-ring logo to promote its Smucker’s, Folgers, Jif and Smucker’s Uncrustables Sandwiches. The deal runs through '16 and makes the company a sponsor-level partner, a category that typically costs a ...

03/04/13
SportsBusiness Daily: NRA To Title Sponsor Cup Race At TMS

The NRA finalized a deal with Texas Motor Speedway to become the title sponsor of the track's April 13 Sprint Cup race. The agreement will result in NASCAR holding its first NRA-branded Sprint Cup race. Financial terms were unavailable. Sprint Cup sponsorships typically sell in the high-six figure t ...

Tags: Marketing and Sponsorship, NASCAR

03/04/13
SportsBusiness Daily: NRA To Title Sponsor Race In Texas

The NRA finalized a deal with Texas Motor Speedway to become the title sponsor of the track's spring NASCAR Sprint Cup Series race. The agreement, which is expected to be announced today, will result in the first NRA-branded race at the Cup level. Financial terms were unavailable. Sprint Cup sponsor ...

03/04/13
SportsBusiness Journal: New ad spots limited to race telecasts

Kim Brink spent months working on NASCAR’s new brand campaign, but found herself fielding the same question when she showed it off to everyone from marketers to reporters during Daytona Speedweeks. “The top question I get asked is: Where will this run outside of races?” said Br ...

Tags: Marketing and Sponsorship

03/04/13
SportsBusiness Journal: Lowe’s extends deal with Hendrick

Lowe’s signed a two-year renewal with Hendrick Motorsports that will see it remain the primary sponsor of the No. 48 car and driver Jimmie Johnson for all 36 Sprint Cup Series races in 2014 and 2015. The company last week announced the agreement in Las Vegas where it was holding a meeting w ...

Tags: Marketing and Sponsorship

03/04/13
SportsBusiness Journal: Premier Sprint Cup team inventory still available

Efforts to fill open, high-end Sprint Cup sponsor inventory continued as the NASCAR season got under way at Daytona. Stewart-Haas Racing needs to fill six races on Tony Stewart’s No. 14 car and three races on Danica Patrick’s No. 10 car, while Hendrick Motorsports is still searching f ...

Tags: Marketing and Sponsorship

02/27/13
SportsBusiness Daily: Lowe's Renews Hendrick Sponsorship Deal

Lowe’s signed a two-year renewal with Hendrick Motorsports that will see it remain the primary sponsor of Jimmie Johnson ’s No. 48 car for all 36 Sprint Cup series races in '14 and '15. The company today announced the agreement in Las Vegas where it is holding a meeting with 1,700 stor ...

02/25/13
SportsBusiness Daily: SHR Hopes To Capitalize On Danica's Week

Danica Patrick may have finished 8th in yesterday's Daytona 500, but her pole win dominated the week leading up to the race and Stewart-Haas Racing execs could not have been happier. The team still has three primary races to sell on Patrick’s No. 10 Sprint Cup Series car, and it is hoping ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

02/25/13
SportsBusiness Journal: New Daytona: An NFL stadium for racing

Expansive concourses, concession areas as large as football fields and more than 40 escalators ferrying people in and out of the facility are just a few of the fan-friendly improvements Daytona International Speedway wants to make in the future. Track President Joie Chitwood III, who is leading a ...

Tags: Facilities

02/25/13
SportsBusiness Journal: Dew's action sports timeline

1993 ■ “Do The Dew” TV campaign features action sports. ■ Sponsors Burton’s U.S. Open of Snowboarding. 1995 ■ Becomes the first sponsor of the X Games. 1996 Tara Hamilton Ph ...

Tags: In-Depth

02/25/13
SportsBusiness Journal: Wait-and-see approach on NASCAR talks

ESPN President John Skipper was not in Daytona last week for the biggest race on the NASCAR circuit. Neither was David Levy, Turner’s president of sales, distribution and sports. Even though ESPN and Turner’s exclusive negotiating windows for NASCAR’s media rights expire in late ...

Tags: Media

02/25/13
SportsBusiness Journal: How they Dew it: An Oral History

It was such a simple phrase: Do the Dew. When Pepsi introduced it in 1992, no one anticipated it would change sports marketing and raise the profile of a series of fringe sports like skateboarding and BMX. But that’s exactly what happened. The phrase, along with its catchy ads, pushed ...

Tags: In-Depth

02/25/13
SportsBusiness Journal: P&G names Hollenkamp to post

Procter & Gamble last week tapped Matt Hollenkamp to become its head of sports marketing in North America. Hollenkamp fills a position that’s been open since last fall, when P&G’s head of global sports marketing, David Palmer, took a buyout and left the company. ...

Tags: Marketing and Sponsorship

02/22/13
SportsBusiness Daily: Stewart-Haas Signs Rush As Primary Sponsor

Stewart-Haas Racing signed commercial truck dealer Rush Enterprises as a primary sponsor for three races on Tony Stewart ’s No. 14 car. Financial terms were not available, but primary sponsorship of top drivers like Stewart typically sells for more than $500,000 a race. Rush Enterprises will ...

02/22/13
SportsBusiness Daily: Daytona Int'l Details Plans For Interior Upgrades

Daytona Int’l Speedway on Friday unveiled the first interior images of its planned renovation. The fan-friendly changes include the addition of expansive concourses, concession areas as large as football fields and dozens of escalators that will ferry people around the track. DIS President Joi ...

Tags: NASCAR Season Preview

02/22/13
SportsBusiness Daily: Fox Sell Out Ad Inventory For Daytona 500

Fox Sports on Thursday sold out of its Daytona 500 ad inventory. A network spokesperson in an e-mail wrote, “We definitely experienced an uptick in interest once Danica Patrick won her pole position last week, and that generated enough business to put us over the top this year.” The ...

Tags: NASCAR Season Preview, Fox

02/19/13
SportsBusiness Daily: USOC Gauging Cities' Interest In '24 Games

The USOC today took the first step toward bidding for the '24 Summer Games by mailing a letter to 35 cities to gauge their interest in becoming a bid city. The letters went to cities ranging in size from Rochester and Tulsa to L.A. and N.Y. The USOC has two years to make a decision about whether or ...

02/18/13
SportsBusiness Journal: NASCAR Year Ahead

(function(window, PhotoSwipe){ document.addEventListener('DOMContentLoaded', function(){ var options = {}, DaytonaMap = PhotoSwipe.attach( window.document.querySelectorAll('#DaytonaMap area'), options ); }, false); }(window, window.Code.Pho ...

Tags: In-Depth, Motorsports

02/18/13
SportsBusiness Journal: Daytona downshifting on chalet size

When sports executives scan the exterior of Daytona International Speedway this week, they will see a different landscape. Gone are the enormous hospitality tents paid for by corporate sponsors who entertained 500-plus guests each. In their place will be a handful of smaller tents that can hold n ...

Tags: Facilities

02/18/13
SportsBusiness Journal: Daytona midway activation increases

For a second consecutive year, sponsors’ displays will fill the midway at Daytona International Speedway. The track has 45 companies activating in the midway this year. That is a slight increase from the 40 companies that activated last year and gave the track the highest number of corporat ...

Tags: Marketing and Sponsorship

02/18/13
SportsBusiness Journal: Fox to use ‘double box’ at Daytona

Fox plans to end the suffering of NASCAR fans who have complained for years about missing early laps of the Daytona 500. The network will use its “double box” advertising system during the beginning and end of the Great American Race, ensuring that fans can see live race footage in a ...

Tags: Media

02/13/13
SportsBusiness Daily: USATF Adds Event, Inks Neustar

USA Track & Field is creating its first 12-kilometer race and signed Neustar, an IT company, to a three-year title sponsorship of the event. Neustar will use the race, which will be called the .US National Road Racing Championships, to promote its .US domain name. The race date and location are ...

02/11/13
SportsBusiness Journal: NHRA gets back in the black

The NHRA ended four years of declining revenue last year and generated a modest profit of approximately $1 million. The profit put the organization in the black for the first time since 2008. It saw its revenue decrease by more than 20 percent following the recession, and it lost $3.4 million in ...

Tags: Leagues and Governing Bodies

02/11/13
SportsBusiness Journal: 3 P&G brands drop NASCAR

Gillette, Head & Shoulders and Old Spice became the latest brands to drop their official sponsorship of NASCAR ahead of the 2013 season, but Gillette plans to stay in the sport as an associate sponsor of the Target Chip Ganassi team. The decision brings an end to Gillette’s 10-year run ...

Tags: Marketing and Sponsorship

02/11/13
SportsBusiness Journal: Mello Yello hopes NHRA will boost sales

When NHRA fans pop into a store to grab a soda this summer, they will see a familiar logo inside the stores’ refrigerators. Mello Yello bottles nationwide will feature the NHRA logo and offer an $8 ticket discount to fans. The program is the most expansive national promotion Coca-Cola has r ...

Tags: Marketing and Sponsorship

02/11/13
SportsBusiness Journal: USG Corp. to sponsor Team USA

Chicago-based building products manufacturer USG Corp. has signed on to sponsor Team USA ahead of the Sochi and Rio Games. USG didn’t return calls seeking comment, and the U.S. Olympic Committee declined to comment. But two industry sources said that the deal is expected to be announced lat ...

Tags: Olympics

02/08/13
SportsBusiness Daily Global: Welton, Burns Leave Helios For Teneo

Longtime Helios Partners CEO CHRIS WELTON and President TERRENCE BURNS left the agency last month to join Teneo, a N.Y.-based firm that advises companies, non-profits and governments. Teneo is led by former U.S. Economic Envoy to Northern Ireland DECLAN KELLY , and Welton and Burns are the ...

Tags: People and Pop Culture

02/07/13
SportsBusiness Daily: Welton, Burns Leave Helios Partners For Teneo

Longtime Helios Partners CEO CHRIS WELTON and President TERRENCE BURNS left the agency last month to join Teneo, a N.Y.-based firm that advises companies, non-profits and governments. Teneo is led by DECLAN KELLY , the former U.S. Economic Envoy to Northern Ireland, and Welton and Burns are th ...

Tags: People and Pop Culture

02/07/13
SportsBusiness Daily: USOC Sponsors Mark Sochi Year-Out Date

USOC sponsor Kellogg’s today announced a roster of nine former U.S. Olympians and hopefuls for the '14 Sochi Games that it will feature in marketing and promotions around the event. The company signed snowboarder Gretchen Bleiler, Gold Medal-winning figure skater Kristi Yamaguchi, '80 hoc ...

Tags: Marketing and Sponsorship

02/06/13
SportsBusiness Daily: NBC Begins Sochi Games Tune-In Campaign

A major Olympics tune-in/One-Year-Out marketing campaign will begin today when NBC airs a 60-second promo spot for the Sochi Games across all 19 of its affiliated broadcast and cable networks. The spot will air in the 8:00pm ET hour and it also will air on 33 non-NBC channels through Comcast's ad sa ...

02/06/13
SportsBusiness Daily: Welton, Burns Leave Helios, Join Teneo

Longtime Helios Partners CEO Chris Welton and President Terrence Burns left the agency last month to join Teneo, a N.Y.-based firm that advises companies, non-profits and governments. Teneo is led by Declan Kelly , the former U.S. Economic Envoy to Northern Ireland, and Welton and Burns are the ...

02/05/13
SportsBusiness Daily: NBC, Expects Profit From '14 Sochi Games

NBC expects the '14 Sochi Games to be profitable, a marked reversal from the $223M loss from the '10 Vancouver Games reported by former network owner GE. Speaking during a press conference today, NBC Sports Group Chair Mark Lazarus said Olympic advertising sales are "pacing extremely well." He add ...

02/04/13
SportsBusiness Journal: Sponsors stand united behind Pearce

When Kevin Pearce appeared on ESPN during recent broadcasts of the X Games, he wore a Burton beanie, Oakley shades and Nike shoes. When he promoted his documentary, “The Crash Reel,” at the Sundance Film Festival two weeks ago, he hosted media at a lounge provided by PepsiCo’s Amp. ...

Tags: Marketing and Sponsorship

02/04/13
SportsBusiness Journal: Road to Sochi includes tour, TV

The U.S. Olympic Committee this week will launch its second, multi-dimensional marketing campaign ahead of an Olympic Games. The Road to Sochi initiative, which follows the successful Road to London campaign, includes a special telecast of winter sports on NBC Sports Network and Universal Sports, ...

Tags: Olympics

02/04/13
SportsBusiness Journal: Sponsor plans for Sochi

Atos ■ Providing the technology infrastructure that delivers instantaneous scoring and communication to organizers, officials, media, television viewers and Internet users. Coca-Cola ■ Marketing in Russia with a torchbearer nomination campaign and an exhibition in Moscow of past O ...

Tags: In-Depth

02/04/13
SportsBusiness Journal: NASCAR’s new cars take show on the road

NASCAR is showing off its new wheels this week. The sanctioning body is taking its Gen 6 cars on a multicity road show to fuel anticipation of their Sprint Cup Series debut at the Daytona 500 on Feb. 24. The cars will visit Detroit; New York City; ESPN’s campus in Bristol, Conn.; and possib ...

Tags: Leagues and Governing Bodies

02/04/13
SportsBusiness Journal: Is Sochi a tough sell?

When sponsorship executives from the International Olympic Committee’s nine worldwide sponsors landed in Sochi last month for a sponsor summit, the first things they noticed were the cranes. Hundreds of them dotted the skyline in various sizes and colors. They worked day and night building ...

Tags: In-Depth

02/04/13
SportsBusiness Journal: Questions for Sochi

When the International Olympic Committee’s coordination committee visited Sochi last fall, they were impressed. Venues were largely completed and a high-speed train to the mountains was on schedule. Organizers seemed prepared to host a successful Winter Games. But the construction success on ...

Tags: In-Depth

01/29/13
SportsBusiness Daily: G-Oil Signs Three-Year Deal With Daytona Int'l

Green Earth Technologies signed a sponsorship with Daytona Int’l Speedway to make its G-Oil the track’s official motor oil. The company signed a three-year agreement with an option for a one-year renewal. Financial terms were not available. G-Oil will wrap trams during the Daytona 500. I ...

Tags: Marketing and Sponsorship

01/28/13
SportsBusiness Daily: Dodge To Sponsor LVMS This Year

Chrysler’s Dodge brand left NASCAR this year, but the company signed a sponsorship with Las Vegas Motor Speedway that will make Dodge the track’s official vehicle in '13. Financial terms of the deal were not available. Dodge has been sponsoring the annual NASCAR Sprint Cup race at LVMS s ...

Tags: Marketing and Sponsorship, NASCAR

01/28/13
SportsBusiness Journal: GMR, SportsMark merging

Editor’s note: This story is revised from the print edition. Omnicom is merging GMR Marketing and SportsMark to form a single agency with expertise in strategic consulting and hospitality services. The agency will go by the GMR Marketing name and be headquartered in Milwaukee but hav ...

Tags: Marketing and Sponsorship

01/28/13
SportsBusiness Journal: SMI's Smith: Share isn't fair

Speedway Motorsports Inc. Chairman Bruton Smith would like to see NASCAR renegotiate the way it shares television money with racetracks, so that the allocation is no longer based on a formula designed more than a decade ago when the tracks sold their TV rights collectively for the first time. Whe ...

Tags: Media

01/28/13
SportsBusiness Journal: NASCAR stars still selling

NASCAR Sprint Cup teams enter a new season with slightly fewer primary sponsorships available than a year ago, but the amount of inventory available with NASCAR’s most recognizable drivers — Dale Earnhardt Jr., Danica Patrick and Tony Stewart — is at an all-time high. ...

Tags: Marketing and Sponsorship

01/25/13
SportsBusiness Daily: U.S. Figure Skating Gets ISU TV Rights

U.S. Figure Skating (USFS) has partnered with Van Wagner Sports and MLBAM, a partner in the NGB's digital venture IceNetwork.com, to acquire the domestic media rights for all Int'l Skating Union events through '18. The acquisition, which is expected to be announced Friday, increases the NGB's media ...

Tags: Media

01/24/13
SportsBusiness Daily: ISC Releases FY '12 Financial Report

ISC's profit declined slightly last year and ticket sales remain challenging, but the company said it saw signs that its revenues were stabilizing. It expects ticket sales, corporate sponsorship and concessions revenue to remain flat this year. Any increase in revenue in '13 will be driven by the co ...

Tags: Finance, International Speedway Corp.

01/24/13
SportsBusiness Daily: Penske Re-Ups With Shell-Pennzoil

Shell-Pennzoil signed a five-year extension with Penske Racing yesterday that takes its 33-race sponsorship of the No. 22 NASCAR Sprint Cup car through '18. Financial terms of the deal were not available. Shell’s deal with Penske was not up until the end of '13, but Shell NASCAR Dir Heidi Mass ...

Tags: NASCAR, Marketing and Sponsorship, Shell Oil, Pennzoil, Hertz

01/23/13
SportsBusiness Daily: Penske Racing Signs Hertz As Sponsor

Penske Racing signed Hertz Rent-a-Car as a new associate sponsor. Hertz, which replaces Avis as the team's official rental car partner, has agreed to a multiyear deal that includes a co-primary sponsorship of one NASCAR Sprint Cup race on Joey Logano ’s No. 22 car and seven primary sponsorshi ...

01/23/13
SportsBusiness Daily: SMI Creating High-End Tickets Packages

SMI is creating 100 high-end ticket packages that cost $10,000 and give buyers premium access to 13 NASCAR race weekends at all eight of the company’s speedways. The package, which is being called the “Chairman’s Club,” gives buyers suite seats, VIP garage tours, pit access, ...

Tags: Facilities, Speedway Motorsports Inc., NASCAR

01/23/13
SportsBusiness Daily: Textron Hopes To Raise Sales With EGR Deal

Textron, which today  announced a 10-race sponsorship with Earnhardt Ganassi Racing for the No. 1 NASCAR Sprint Cup Chevy driven by Jamie McMurray, is eyeing sales increases across the NASCAR industry for its Cessna airplanes, Bell helicopters, E-Z-Go golf carts and Bad Boy Buggies ATVs. Speak ...

Tags: Marketing and Sponsorship, NASCAR

01/22/13
SportsBusiness Daily: DIS Unveils Redesign Images

Daytona Int'l Speedway today shared the first images of the racetrack’s renovation, illustrating a sweeping redesign that would convert the simple, 50-year-old facility into a NFL-style stadium with grand entrances, wide concourses and improved amenities. The design, which was done by Detroit- ...

Tags: Facilities

01/22/13
SportsBusiness Daily: Cessna, Textron To Sponsor Jamie McMurray

Cessna, the Kansas-based airplane manufacturer, and its parent company Textron signed a multi-year agreement with Ganassi Racing that will make them a co-primary sponsor of Earnhardt Ganassi Racing’s No. 1 Sprint Cup Chevy driven by Jamie McMurray. The deal, which is expected to be announced t ...

Tags: Marketing and Sponsorship

01/21/13
SportsBusiness Daily: Fans To Determine Format For Daytona Race

Sprint today announced it will allow fans to determine the format of the first race of the Sprint Cup Series season, the Sprint Unlimited at Daytona. By voting at NASCAR.com or on NASCAR mobile apps, fans can choose the number of laps from three options (40/20/15 or 35/30/10 or 30/25/20); they can d ...

Tags: Leagues and Governing Bodies, NASCAR, Sprint

01/21/13
SportsBusiness Journal: X Games hit Aspen with four global sponsors

When ESPN hosts the first installment of its global X Games series in Aspen, Colo., this week, it will have only four global X Games sponsors — two fewer than ESPN hoped to have. The company, which will host X Games in Aspen, France, Brazil, Germany, Spain and Los Angeles, sold sponsorships ...

Tags: Events and Attractions

01/21/13
SportsBusiness Journal: Puffs signs as ‘kiss and cry’ partner

U.S. Figure Skating began searching for a sponsor of the “kiss and cry” area six years ago. It met with beauty companies, makeup brands, hair care products, bottled water brands and a host of other companies. In each meeting, it emphasized the history of the kiss and cry zone, the col ...

Tags: Marketing and Sponsorship

01/21/13
SportsBusiness Journal: NBC to air new speedskating trials

U.S. Speedskating has created its first Olympic trials event for TV since 1992 ahead of the Sochi Games and picked up coverage on NBC for it. The organization has struck an agreement with the U.S. Olympic Committee and the Utah Olympic Oval to h ...

Tags: Leagues and Governing Bodies

01/21/13
SportsBusiness Journal: Mobil 1 renews NASCAR deal

Mobil 1 recently signed a renewal with NASCAR that will extend its decade-long sponsorship of the sport through 2017. Financial terms of the five-year deal weren’t available. Mobil 1’s previous deal was valued at more than $1.5 million a year. The new agreement expands Mobil 1’ ...

Tags: Marketing and Sponsorship

01/15/13
SportsBusiness Daily: Eric Grilly Takes Over As Alli Sports President

NBC Sports yesterday named ERIC GRILLY the new president of Alli Sports, the media group's action sports division. Grilly, who was introduced to Alli Sports staff in Chicago, will oversee the Dew Tour and NBC's partnerships with the Red Bull Signature Series and Lucas Oil AMA Motocross series. He ...

Tags: People and Pop Culture, NBC

01/15/13
SportsBusiness Daily: JGR Signs Reser's To Nationwide Deal

Oregon-based Reser’s Fine Foods signed a one-year agreement with Joe Gibbs Racing, making it an associate sponsor of the team’s No. 18 Nationwide Series entry driven by Matt Kenseth. The deal, which was announced today, also makes Reser’s the primary sponsor for five Nationwide Ser ...

Tags: Marketing and Sponsorship

01/14/13
SportsBusiness Journal: Dew Tour creator Martin leaving NBC

Wade Martin, who spent the last decade leading the Dew Tour, is leaving NBC Sports. The president of Alli Sports, NBC’s action sports group, is taking a job with Powdr Corp. He will be the CEO of a new division known as Powdr Enterprises that will be focused on building an event, sponsorshi ...

Tags: Media

01/14/13
SportsBusiness Journal: Kellogg’s to hit the slopes with USSA

Kellogg’s plans to make skiing and snowboarding a focus of its Olympic marketing efforts ahead of the 2014 Sochi Games. The U.S. Olympic Committee sponsor recently signed a 16-month agreement with the U.S. Ski & Snowboard Association that makes its Kellogg’s brand the official bre ...

Tags: Olympics

01/14/13
SportsBusiness Journal: USOC hires M&C Saatchi for PR work

The U.S. Olympic Committee named M&C Saatchi its first public relations agency of record. M&C Saatchi beat out Weber Shandwick, Ketchum and Edelman’s Matter agency, which all vied for the job in a formal pitch process held late last year. The USOC had worked with all of the agencies ...

Tags: Olympics

01/14/13
SportsBusiness Journal: Featherlite extends NASCAR deal

Featherlite Trailers has been making haulers to transport stock cars to races for more than 20 years, and it is poised to do it at least six more. The Iowa-based company signed a six-year extension to remain the official trailer of NASCAR throug ...

Tags: Marketing and Sponsorship

01/09/13
SportsBusiness Daily Global: IOC Signs Deal With Audi

The IOC signed a four-year agreement with Audi that makes its Volkswagen brand the organization's official vehicle supplier. Audi replaces Mercedes, which had been providing vehicles to the IOC since '91. The Volkswagen brand will provide more than 40 vehicles to the IOC for use in and around the or ...

Tags: Marketing and Sponsorship

01/08/13
SportsBusiness Daily: America's Cup World Series Event Canceled

America's Cup organizers today announced the cancellation of the planned America's Cup World Series race in N.Y. this spring. The decision was made so that organizers can focus on this summer's events in S.F. America's Cup Event Authority CEO Stephen Barclay said the organization could n ...

01/08/13
SportsBusiness Daily: IOC Signs Four-Year Deal With Audi

The IOC signed a four-year agreement with Audi that makes its Volkswagen brand the organization's official vehicle supplier. Audi replaces Mercedes, which had been providing vehicles to the IOC since '91. The Volkswagen brand will provide more than 40 vehicles to the IOC for use in and around the or ...

Tags: Marketing and Sponsorship, Audi, IOC

01/07/13
SportsBusiness Daily: DirecTV Discontinues NASCAR Hot Pass

DirecTV is doing away with its NASCAR Hot Pass programming this year. The decision brings an end to the five-year-old service that gave subscribers four channels of in-car-driver video and audio. The distributor opted to discontinue the service because of its cost. DirecTV also decided to end its sp ...

Tags: Media, NASCAR, DirecTV

01/07/13
SportsBusiness Journal: Sprint replaces Bud for NASCAR opener

Sprint is adding another sponsorship to its NASCAR portfolio. The title sponsor of NASCAR’s top series signed a multiyear deal to sponsor the season-opening race at Daytona International Speedway. The race, which was formerly known as the Budweiser Shootout, will become the Sprint Unlimited ...

Tags: Marketing and Sponsorship

01/07/13
SportsBusiness Journal: ESPN re-establishes action sports site

Four years after ESPN moved its action sports coverage from EXPN.com to ESPN.com, the company is giving skateboarding and snowboarding videos and articles a stand-alone website at XGames.com. The site, which will debut Jan. 15, was developed to support ESPN’s expansion of the X Games into a ...

Tags: Media

01/07/13
SportsBusiness Journal: Fewer equals better for Dew Tour

The 2012 Dew Tour had four fewer events. It drew 135,000 fewer fans. And its TV audience on NBC was the smallest in its eight-year history. But for NBC’s Alli Sports, which runs the tour; Mountain Dew, which spends $8 million a year to title sponsor it; and a half-dozen other sponsors, the ...

Tags: Events and Attractions

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug