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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

GMR moves on after departures

04 / 21 / 14

When Omnicom agencies GMR Marketing and SportsMark announced plans to merge 16 months ago, SportsMark founder Jan Katzoff said the combined company planned to do everything it could to retain senior executives from both agencies. But a year later, only two of the five senior sports executives rem...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/25/13
NASCAR pleased with viewership consistency

Photo by: GETTY IMAGES NASCAR appears to have found its sweet spot on TV. Though viewership remains well below 2005 levels, NASCAR and network executives are happy with the sport’s perf ...

Tags: Media

11/18/13
NASCAR hiring Dew Tour GM

Dew Tour general manager Kenny Mitchell is leaving Alli Sports to take a marketing job with NASCAR. MITCHELL The former Gatorade sports marketer will become NASCAR’s managing director of bran ...

Tags: Leagues and Governing Bodies

11/18/13
Daytona readies premium seats for sale

Editor's note: This story is revised from the print edition. Daytona International Speedway will increase the price of a premium-seat experience for NASCAR events after completing a $400 million renovation in 2016. Track officials set pricing for two new group suite products, Midway Suites ...

Tags: Facilities

11/18/13
NASCAR sets terms for series

NASCAR is asking $12 million to $15 million a year for title sponsorship of its secondary series, which has been held by Nationwide Insurance since 2008. NASCAR’s asking price is a minimum 20 percent increase above the $10 million in rights fees that Nationwide now pays. The insurer is drop ...

Tags: Marketing and Sponsorship

11/11/13
Fox Sports signs Feld Motor Sports deal

Fox Sports signed a five-year rights deal with Feld Motor Sports that will give the media group rights to nearly 300 hours of supercross, arenacross, monster truck and other motorsports programming. Financial terms of the deal weren’t available. Sources familiar with the agreement said it i ...

Tags: Media

11/11/13
Red Bull’s Mater exits sports

Chris Mater, longtime Red Bull USA head of sports marketing, has taken a new role with the company as general manager of its Northern California business unit. Mater will oversee business, sales, marketing, distribution and legal from Central California to Oregon. He is working out of Red Bull&rs ...

Tags: Marketing and Sponsorship

11/11/13
Hulman hires top executives

Hulman Motorsports last week announced the hiring of former NASCAR team owner Jay Frye as chief revenue officer and former Ford marketer C.J. O’Donnell as chief marketing officer. The hiring brings an end to a nine-month search for an executive to oversee commercial operations for the IndyCar ...

Tags: Leagues and Governing Bodies

11/11/13
COTA sponsor list grows by nine

Circuit of the Americas heads into its Formula One race weekend with nine more sponsors than it had for its inaugural race a year ago. Deals with Shell, Coca-Cola, Beck’s and others have boosted total sponsorship revenue at the facility by 150 percent from a year ago. The sponsorship sales ...

Tags: Marketing and Sponsorship

11/11/13
USOC extends deal with Blackmun

The U.S. Olympic Committee board of directors finalized a four-year contract extension with Scott Blackmun that will see him continue to lead the organization through the 2016 Rio Games. BLACKMUN ...

Tags: Olympics

11/04/13
NBC bullish on Sochi Olympics

NBC Sports executives are more optimistic about the Sochi Games than they have been about any Winter Olympics in the last decade. Ad sales are strong, internal research suggests viewership will be high, and the event is expected to be “comfortably” profitable. ...

Tags: Olympics

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