About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

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Tags: Marketing and Sponsorship

More Stories by this Author

08/07/13
SportsBusiness Daily: ISC Announces Mixed-Use Development Plans

ISC today announced it plans to move forward with a mixed-use and entertainment development near its HQs across the street from Daytona Int'l Speedway. The company signed a 50-50 joint-venture agreement with Atlanta-based developer Jacoby Development for the project, which will be called One Daytona ...

08/05/13
SportsBusiness Journal: Fox adds races, years to NASCAR deal

Fox Sports and NASCAR closed a new, $3.8 billion TV rights agreement that adds three Sprint Cup races, 14 Nationwide Series races and two years to the deal the broadcaster cut with NASCAR last fall. The $3.8 billion price tag is $1.4 billion greater than the eight-year deal Fox signed with NASCAR ...

Tags: Media

08/05/13
SportsBusiness Journal: Stakes high in IOC race

When Dick Pound ran for president of the International Olympic Committee in 2001, he rarely traveled. His campaign depended primarily on phone calls to members and brief meetings at IOC gatherings. Twelve years later, the campaign for IOC president looks far different. The six competitors — ...

Tags: Olympics

08/05/13
SportsBusiness Journal: The final days of Speed

In late July, Speed employee Jessie Morrison scaled the large, red Speed sign outside the broadcast network’s Charlotte headquarters. She stretched out across it on her stomach, turned toward a camera and smiled. Later, she posted the phot ...

Tags: Media

08/02/13
SportsBusiness Daily: Fox Signs New Deal With NASCAR Through '24

Fox Sports and NASCAR closed a new $3.8B TV rights agreement that adds three Sprint Cup races, 14 Nationwide Series races and two years to the deal the broadcaster cut with NASCAR last fall. The $3.8B price tag is $1.4B greater than the eight-year deal Fox signed with NASCAR last year. That eight-ye ...

Tags: Media, NASCAR, Fox

08/01/13
SportsBusiness Daily: Fox, NASCAR Close TV Rights Deal

Fox Sports and NASCAR closed a new $3.8B TV rights agreement that adds three Sprint Cup races, 14 Nationwide series races and two years to the deal the broadcaster cut with NASCAR last fall. The $3.8B price tag is $1.4B higher than Fox had agreed to pay through '22. The deal pushes NASCAR's total TV ...

07/31/13
SportsBusiness Daily: SMI Sees Revenue Decline During Q2

Rain during NASCAR weekends in Sonoma and Charlotte combined with the weak economy triggered a decrease in ticket sales and a decline in Q2 revenue at Speedway Motorsports Inc. Revenue fell to $176.8M, a 2.3% decrease from the same period last year. Most of the decrease stemmed from diminishing tick ...

Tags: Finance, Speedway Motorsports Inc.

07/29/13
SportsBusiness Journal: NASCAR won’t revisit TV split

Every five to 10 years Major League Baseball, the NBA and NHL revisit the way their teams share revenue. In the motorsports world, Formula One does the same thing. But when NASCAR finalizes its future media rights deals in the coming months, the sport doesn’t plan to discuss — much less ...

Tags: Media

07/29/13
SportsBusiness Journal: NBC steps up, lands NASCAR

During the week of July 7, NASCAR officials started to realize that the sport’s long-standing, multi-decade relationships with ESPN and Turner were coming to an end. Soon after the July 4 holiday, Turner’s David Levy called NASCAR’s Steve Herbst to say that Turner wasn&rs ...

Tags: Media

07/24/13
SportsBusiness Daily: NBC-NASCAR Deal Could Be Worth $4.4B

NBC will pay $4.4B over 10 years for rights to ESPN's entire NASCAR Sprint Cup package, plus half of Turner's six races, according to sources familiar with the deal. That represents a significant media rights increase for NASCAR over the more than $2.28B paid by ESPN and Turner combined for the same ...

Tags: Media, NASCAR, NBC, ESPN, TBS/TNT

07/23/13
SportsBusiness Daily: NBC Sports Inks 10-Year NASCAR Deal

NBC will pay $4.4B over 10 years for rights to ESPN's entire NASCAR package, plus half of Turner's six races, according to sources familiar with the deal. That represents a significant media rights increase for NASCAR over the more than $2.28B paid by ESPN and Turner Sports combined for the same num ...

07/23/13
SportsBusiness Daily: NBC Back With NASCAR Beginning In '15

ESPN and Turner Sports will be out of the NASCAR business after next season, ending associations with the sport that go back three decades. NASCAR plans to announce this afternoon a new rights deal with NBC for the second half of the Sprint Cup and Nationwide Series seasons -- a package that previou ...

Tags: Media, NBC, ESPN, NASCAR, TBS/TNT

07/23/13
SportsBusiness Daily: Kristina Schaefer Departs IMG For Teneo

Olympic marketer KRISTINA SCHAEFER has left IMG and joined Teneo Strategy as a Managing Dir. Teneo is a N.Y.-based firm that assists companies, governments and NGOs with everything from corporate strategy and investor relations to communications and governmental affairs. Schaefer, who spent 15 yea ...

Tags: People and Pop Culture, IMG

07/23/13
On The Ground: ESPN, Turner out of NASCAR; Fox and NBC to share rights

ESPN and Turner Sports will be out of the NASCAR business after next season, according to several sources. NASCAR is planning a press conference later today to announce that Fox and NBC will share rights to the sport starting in 2015. Financial terms of NBC’s deal and its broadcast plans aren& ...

Tags: ESPN, NASCAR, Fox, NBC, Sprint, Football

07/23/13
SportsBusiness Daily: Nike, USATF Roll Out Retro Apparel

USA Track & Field and Nike today released a new line of retro apparel ahead of the team’s trip to Moscow for the IAAF World Track & Field Championships in August. The line commemorates the '80 USATF team that should have participated in the Moscow Games, which Team USA boycotted. It in ...

07/22/13
SportsBusiness Journal: USOC and IOC bridge digital divide

The U.S. Olympic Committee struck a digital licensing agreement with the International Olympic Committee, defining for the first time the types of archival Olympic footage it can feature on its Team USA website and YouTube channel. The agreement, which runs through 2040, gives the USOC the right ...

Tags: Olympics

07/22/13
SportsBusiness Journal: Marketers take note of Brazil unrest

Momentum Worldwide CEO Chris Weil got a call from the head of his agency’s Brazilian office moments after last month’s Confederations Cup final. It wasn’t about the outcome of the match. Instead, one of Momentum’s clients wanted to postpone a World Cup marketing program that ...

Tags: Marketing and Sponsorship

07/22/13
SportsBusiness Journal: Peak credits motorsports sponsorships

Less than a year after signing sponsorships with Michael Waltrip Racing and the NHRA, sales of Peak Antifreeze and Motor Oil are up 5 percent to 7 percent, according to Old World Industries, which owns both brands. The deals have boosted distribution and promotion at retail, said Bryan Emrich, Ol ...

Tags: Marketing and Sponsorship

07/17/13
SportsBusiness Daily: ESPN Picks Austin For Summer X Games

ESPN today named Austin its X Games host city from '14-17. The event will be hosted at the city’s new, 1,500-acre Circuit of the Americas, which has an amphitheatre for concerts and road course for F1 races. Austin beat out bids from Chicago, Detroit and Charlotte. ESPN Senior VP/Programming & ...

Tags: Events and Attractions

07/15/13
SportsBusiness Daily: ESPN Releases New Sprint Cup Promo

ESPN today released a new commercial promoting its upcoming coverage of the final 17 races of the NASCAR Sprint Cup Series season. The spot, "Burnout," shows a series of past championship winners doing burnouts. An image of Richard Petty 's circling No. 43 car fades to Bill Elliott 's No. 9 an ...

07/15/13
SportsBusiness Daily: Director Lucy Walker Talks About Kevin Pearce Film

HBO tonight at 9:00pm ET will debut “The Crash Reel," a documentary that tells the story of Olympic hopeful Kevin Pearce, who suffered a brain injury as a result of a tragic snowboarding crash before the '10 Vancouver Games. Pearce was expected to challenge Shaun White for gold at the Olympics ...

Tags: Media

07/15/13
SportsBusiness Journal: 'Turbo' revs up sponsors

Cutting a marketing agreement with a movie studio can be the most painless deal in sports. Just ask Sunoco, Firestone or Verizon. Those companies collectively spend millions on their sponsorship of the Izod IndyCar Series, but the exposure they will get in DreamWorks’ newest animated film, ...

Tags: In-Depth

07/15/13
SportsBusiness Journal: NASCAR aims to clarify, update rules

NASCAR this week is set to announce several competition-related changes aimed at accelerating its adoption of new technologies and clarifying its rules, penalties and appeals process. The changes follow an eight-month review of its competition division by a committee led by NASCAR Vice President ...

Tags: Leagues and Governing Bodies

07/15/13
SportsBusiness Journal: Bud will go with Harvick to Stewart-Haas

Budweiser will follow driver Kevin Harvick to Stewart-Haas Racing in 2014, bringing an end to its three-year relationship with Richard Childress Racing. A-B’s flagship brand signed a three-year deal with Stewart-Haas that makes it the primary sponsor for 20 Sprint Cup races and the Budweise ...

Tags: Marketing and Sponsorship

07/15/13
SportsBusiness Journal: IOC, GlaxoSmithKline discuss TOP deal

GlaxoSmithKline is in advanced negotiations with the International Olympic Committee about joining the organization’s worldwide sponsorship program. The U.K.-based pharmaceutical company would become the first new member of the IOC’s prestigious TOP (The Olympic Partner) program in th ...

Tags: Olympics

07/12/13
SportsBusiness Daily: Bud Signs Deal With SHR To Stay With Harvick

Budweiser will follow driver Kevin Harvick to Stewart-Haas Racing in '14, bringing an end to its three-year relationship with Richard Childress Racing. A-B's flagship brand signed a three-year deal with SHR that makes it the primary sponsor for 20 NASCAR Sprint Cup races and the Budweiser Duels, a n ...

Tags: Marketing and Sponsorship, Anheuser Busch

07/12/13
SportsBusiness Daily: Budweiser Sticking With Harvick, Not RCR

Budweiser will follow NASCAR driver Kevin Harvick to Stewart-Haas Racing in '14, bringing an end to its three-year relationship with Richard Childress Racing. A-B's flagship brand today will announce that it has signed a three-year deal with Stewart-Haas that makes it the primary sponsor for ...

07/10/13
SportsBusiness Daily: CNBC Show To Sponsor Eldora Truck Race

Eldora Speedway has signed a title sponsorship with CNBC’s “The Profit” for its inaugural Camping World Truck Series race. The race, which takes place July 24, will be called the CarCash Mudsummer Classic presented by CNBC Prime’s “The Profit.” The show debuts Jul ...

Tags: Marketing and Sponsorship

07/09/13
SportsBusiness Daily: Hulman's Miles Announces New Structure

Hulman & Co. CEO Mark Miles today announced a new organizational structure at an all-staff meeting. The structure divides the company, which include the IndyCar Series and Indianapolis Motor Speedway, into seven divisions. Miles said he still is searching for a president of Hulman Motorsports, ...

07/09/13
SportsBusiness Daily: Universal Sports Inks Carriage Deal With TWC

Universal Sports signed a multiyear distribution deal with Time Warner Cable that will put the channel on the provider’s sports tier. It is the first national cable agreement Universal Sports has negotiated. It has agreements with Dish and DirecTV, but its other cable deals are with regional p ...

07/09/13
SportsBusiness Daily: Toyota To Sponsor Fall NHRA Event In Vegas

The NHRA signed Toyota to a multiyear title sponsorship of its fall event at Las Vegas Motor Speedway. The event, which will be called the Toyota Nationals, will be held Oct. 24-27. Toyota receives on-site visibility and commercial inventory in ESPN2's coverage of the event. It will take place ...

Tags: Marketing and Sponsorship, Toyota, NHRA

07/03/13
SportsBusiness Daily: ISC Expects Revenue Boost At Daytona

ISC expects its $400M renovation of Daytona Int’l Speedway to boost annual revenue at the track by $20M. The project, which is set to begin next week, will improve the track’s hospitality offerings, concessions and corporate sponsorship inventory enough to boost EBITDA by $15M. ISC proje ...

07/02/13
SportsBusiness Daily: Chevy To Sponsor NHRA Race

The NHRA today announced that Chevrolet will become the title sponsor of the U.S. Nationals race at Lucas Oil Raceway in Indianapolis. The Labor Day weekend event is one of the NHRA’s signature races and serves as the final event in the 18-race NHRA regular season. The NHRA receives 11 hours o ...

07/01/13
SportsBusiness Journal: NASCAR charged up about green partner

NASCAR signed a multiyear sponsorship deal with Eaton Electrical that will bring electric vehicle-charging stations to the sanctioning body’s offices in Daytona, Charlotte and Concord, N.C. Eaton, an electrical product manufacturer, will b ...

Tags: Marketing and Sponsorship

07/01/13
SportsBusiness Journal: Stanford fundraiser joins foundation

The U.S. Olympic Committee has hired Stanford University fundraiser and former assistant athletic director Jon Denney to be its new chief development officer. Denney will be tasked with building a new foundation that is expected to raise more than $50 million by 2016 to support the USOC and athle ...

Tags: Olympics

07/01/13
SportsBusiness Journal: Daytona to showcase amenities

Daytona International Speedway plans to develop the most sophisticated, premium-seat experience NASCAR has to offer. The track’s $400 million renovation project, which begins next week, will introduce big league amenities to the most important track on the NASCAR circuit. It also will bring ...

Tags: Facilities

07/01/13
SportsBusiness Journal: Whelen to title sponsor European series

Longtime NASCAR sponsor Whelen, which makes safety lights for police cars, fire trucks and other safety vehicles, has signed a seven-year agreement to title sponsor the Euro-Racecar Touring Series. It is the largest sponsorship that NASCAR has brought to Euro-Racecar since it struck a licensing d ...

Tags: Leagues and Governing Bodies

06/24/13
SportsBusiness Journal: P&G renews with USA gymnastics

Procter & Gamble is increasing its commitment to USA Gymnastics through a renewal that makes it the title sponsor of the sport’s marquee event, the U.S. Gymnastics Championships. The deal, which sources valued in the mid- to high six figures annually, runs through 2016 and makes the com ...

Tags: Marketing and Sponsorship

06/24/13
SportsBusiness Journal: Livefyre to add comments to NASCAR.com

NASCAR is making it possible for fans to comment on articles online. The sport hired the software company Livefyre to provide a commenting service on NASCAR.com that allows fans to post comments instantaneously. Fans also can bring friends on Facebook and followers on Twitter to the site by tagg ...

Tags: Media

06/24/13
SportsBusiness Journal: IndyCar on hunt for presenting sponsor

The IndyCar Series continues to search for a presenting sponsor that could replace Izod as its title sponsor in the future. Izod has two years left on its deal with the series, but it’s had discussions with IndyCar about exiting the deal early. The company has cut back its activation around ...

Tags: Marketing and Sponsorship

06/24/13
SportsBusiness Journal: Nationwide keeps NASCAR window open

Nationwide Insurance has extended its exclusive negotiating window with NASCAR, giving the company through the end of summer to determine whether it will renew its title sponsorship of NASCAR’s secondary series. The Ohio-based company’s sponsorship agreement gave it until the end of ...

Tags: Marketing and Sponsorship

06/19/13
SportsBusiness Daily: USOC Hires Benita Fitzgerald Mosley

The USOC announced the hiring of Olympian Benita Fitzgerald Mosley as the Chief of Organizational Excellence. The new role will see Fitzgerald Mosley, a member of the U.S. track team at the '84 L.A. and '88 Seoul Games, oversee athlete career programs, human resources, diversity, facilities, secur ...

06/18/13
SportsBusiness Daily: ISC Announces Daytona Expansion

The ISC BOD on Friday approved a $375-400M renovation of Daytona Int’l Speedway, and ISC officially announced the project this morning with the tagline “Daytona Rising, Reimagining an American Icon.” Construction starts July 8, with completion targeted for Jan. 1, 2016. The facilit ...

06/17/13
SportsBusiness Journal: Innovation leads to NASCAR deal

HP has signed a three-year sponsorship deal with NASCAR and plans to collaborate with the sanctioning body to develop business solutions it can sell globally. The agreement, which sources valued at $2 million to $3 million annually, makes HP Enterprise Services the sport’s official technolo ...

Tags: Marketing and Sponsorship

06/17/13
SportsBusiness Journal: NASCAR to open talks with ESPN, Turner

NASCAR opens its exclusive negotiating windows with ESPN and Turner next month, jump-starting a process that will cement the sport’s media relationships for the next decade. The networks will open talks July 1 and have 45 to 60 days to negotiate exclusively for the rights to 23 Sprint Cup r ...

Tags: Media

06/12/13
SportsBusiness Daily: USOC To Create New U.S. Olympic Foundation

The USOC BOD yesterday approved the creation of a new U.S. Olympic Foundation, which will try to raise more than $35M in the coming years to support athletes and amateur sports. The approval highlighted a USOC board meeting at McDonald’s HQs in Oak Brook, Ill. USOC CEO Scott Blackmun said the ...

Tags: Olympics, USOC

06/12/13
SportsBusiness Daily: Coca-Cola Signs Four Olympians For Sochi

Coca-Cola has signed four athletes to be the face of the company’s marketing campaign around the '14 Sochi Games. The company will feature figure skaters Michelle Kwan and Evan Lysacek, skier Ted Ligety and para-snowboarder Amy Purdy. Coke’s U.S. division featured six athletes during the ...

Tags: Marketing and Sponsorship, Coca-Cola

06/11/13
SportsBusiness Daily: USOC To Create U.S. Olympic Foundation

The USOC BOD today approved the creation of a new U.S. Olympic Foundation, which will try to raise more than $35M in the coming years to support athletes and amateur sports. The approval highlighted a USOC board meeting at McDonald’s headquarters in Oak Brook, Ill. USOC CEO Scott Blackmun sa ...

06/10/13
SportsBusiness Daily Global: IOC Candidate Proposes Olympic Channel

Just four years after the IOC squashed the USOC's plans for an Olympic network, IOC presidential candidate Thomas Bach is resurrecting the idea and advocating the creation of a global Olympic channel. Bach, who spoke with press Friday, included the Olympic channel in his campaign platform. He believ ...

Tags: Olympics, Europe

06/10/13
SportsBusiness Journal: Daytona stays the course on renovation

Getting marquee sponsorship space at a remodeled Daytona International Speedway won’t be cheap. The track and its parent company, International Speedway Corp., are asking brands to make 10- to 15-year commitments and spend $2 million to $3 million a year for title sponsorship to one of the ...

Tags: Marketing and Sponsorship

06/10/13
SportsBusiness Journal: NBC won’t team with YouTube at Sochi

NBC Sports Group teamed with YouTube to show digital footage of the London Games, but they won’t be working together again in Sochi, Russia. The Olympic rights holder decided not to partner with YouTube again for Olympics coverage online. ...

Tags: Olympics

06/10/13
SportsBusiness Journal: NASCAR on Fox ratings level off

NASCAR posted its biggest year-over-year ratings increase for the Daytona 500 on Fox, but the sport failed to convert that momentum into an increase in ratings for the early part of the Sprint Cup season. Fox averaged a 4.8 Nielsen rating and 7.8 million viewers through the first 13 races of the ...

Tags: Media

06/10/13
SportsBusiness Journal: GMR announces moves in consulting

Webber Editor's note: This story is revised from the print editon. GMR Marketing announced recently a number of executive changes that are the first in a series of adjustments the agency plans ...

Tags: Marketing and Sponsorship

06/07/13
SportsBusiness Daily: IOC Candidate Brings Back Olympic Channel Idea

Just four years after the IOC squashed the USOC's plans for an Olympic network, IOC presidential candidate Thomas Bach is resurrecting the idea and advocating the creation of a global Olympic channel. Bach, who spoke with press Friday, included the Olympic channel in his campaign platform. He believ ...

Tags: Olympics

06/03/13
SportsBusiness Daily: AVP Adds IMG-Operated Events

The AVP has partnered with IMG to add two events to its calendar, one in Manhattan Beach, Calif., and one in Atlantic City. IMG has the license to produce the Manhattan Beach Open and the agency teamed up with the Atlantic City Alliance, a tourism and convention group, to bring an event to New Jerse ...

06/03/13
SportsBusiness Daily: GMR Marketing Announces Exec Changes

GMR Marketing announced late last week a number of executive changes that are the first in a series of adjustments the agency plans to make as it combines its hospitality group, SportsMark, with its consulting group, GMR. Senior VP TYSON WEBBER has been promoted to Exec VP/Client Management. He wi ...

Tags: People and Pop Culture

06/03/13
SportsBusiness Journal: Tight budgets force military retreat

T here once was a time when you could watch a NASCAR race and see cars representing the Navy, Marines, Army, National Guard and Air Force. But turn on a race today and odds are the only branch of service that will be visible on the hood of a car is the National Guard. The absence of the Army, Na ...

Tags: Marketing and Sponsorship

06/03/13
SportsBusiness Journal: 7-Eleven joins Dew Tour

Mountain Dew is bringing 7-Eleven to the Dew Tour this summer. The convenience store chain will be the first retailer to receive pass-through rights to the Dew Tour. Mountain Dew secured that ability when the PepsiCo brand negotiated a new title sponsorship deal with the tour in 2011. Under te ...

Tags: Marketing and Sponsorship

06/03/13
SportsBusiness Journal: NHL Net to access players in Sochi

The NHL has secured initial approval from Olympic broadcast rights holders CBC and NBC for access to players for the NHL Network at hockey venues during the Sochi Games. Sources said the league is expected to receive the same approvals from the International Olympic Committee and International Ic ...

Tags: Media

06/03/13
SportsBusiness Journal: Surfing tour seeks broadcast partner

The Association of Surfing Professionals is in discussions with a half-dozen international media outlets for rights to its programming and hopes to complete a broadcasting deal in the coming weeks. It’s the first time the ASP has sold its media rights in a single package. In years past, eac ...

Tags: Media

06/03/13
SportsBusiness Journal: Pantech ends Dew Tour sponsorship

Pantech plans to discontinue its sponsorship of the Dew Tour, leaving the series without an event title sponsor for its first competition of the year in Ocean City, Md. The phone manufacturer signed on with the tour in 2011 in a deal valued at $2 million to $3 million annually. The deal was done ...

Tags: Marketing and Sponsorship

05/31/13
SportsBusiness Daily: IAS: A-B's Kentucky Derby Shift

Speaking Thursday at the '13 Intersport Activation Summit, Anheuser-Busch Dir of Sports & Entertainment Marketing Corey Christanell said that when A-B's sponsorship of the Kentucky Derby and Churchill Downs came up for renewal in ‘11, the company "decided to shift its brand from Budweise ...

Tags: Events and Attractions

05/30/13
SportsBusiness Daily: Ram Trucks Rebound In Kentucky

Speaking at the '13 Intersport Activation Summit today, Ram Advertising Head Marissa Hunter said Chrysler had a problem four years ago with its Ram Truck brand in the Kentucky market. Its market share lagged far behind Ford, and Chrysler's trucks struggled to get consideration from horse trainer ...

05/30/13
On The Ground: Kentucky Derby Case Study: Ram trucks and Stella

Kentucky Derby Sponsor Activation Corey Christanell, Anheuser-Busch Marissa Hunter, Chrysler Group Kristin Warfield, Churchill Downs Four years ago, Chrysler had a problem with its Ram truck brand in the Kentucky market. It’s market share lagged far behind Ford, and its trucks stru ...

05/29/13
On The Ground: ESPN's Bodenheimer on leadership, sports rights and new competiti ...

ESPN Chairman George Bodenheimer sat down with Intersport CEO Charlie Besser for a one-on-one interview this morning at the 2013 Intersport Activation Summit. The two discussed a range of topics, from leadership to ESPN’s rights strategy to the new competition that the company faces from upsta ...

Tags: ESPN, Fox

05/29/13
SportsBusiness Daily: Intersports Activation Summit: Bodenheimer Q&A

ESPN Chair George Bodenheimer sat down with Intersport CEO Charlie Besser for a one-on-one interview this morning at the Intersport Activation Summit in Chicago. The two discussed a range of topics, from the new competition that ESPN faces from upstarts like Fox Sports 1 to ESPN’s strategy ...

05/27/13
SportsBusiness Journal: Hendrick confident sponsor will emerge

The quest to find a 13-race primary sponsor for Dale Earnhardt Jr.’s No. 88 car continues at Hendrick Motorsports. The team has reconfigured the primary sponsorship plans on the car, allowing it to bump the first unsponsored race back from early this summer to July. The first race it doesn& ...

Tags: Marketing and Sponsorship

05/27/13
SportsBusiness Journal: Golden moment at SBA

In four years, the U.S. Olympic Committee has gone from the bottom to the top. The organization, which was publicly derided by Dick Ebersol in 2009 as dysfunctional following an embarrassing Olympic bid failure, earned two of the top honors at t ...

Tags: Events and Attractions

05/23/13
SportsBusiness Daily: Oral-B Inks Deal With Ryan Newman

Procter & Gamble’s Oral-B brand has signed a one-year endorsement deal with Stewart-Haas Racing driver Ryan Newman. The brand’s logo will be featured on Newman’s helmet the rest of the NASCAR Sprint Cup season, and it will use Newman in support of a marketing campaign designed ...

Tags: Marketing and Sponsorship, NASCAR

05/20/13
On The Ground: Skidding to a halt at Charlotte Motor Speedway

Track thinks outside the pants with Charmin UltraStrong. Photo by: TRIPP MICKLE / STAFF The message Charmin brought to NASCAR’s Sprint Cup All-Star Race was simple: Stop Skidmar ...

Tags: Marketing and Sponsorship, Motorsports

05/20/13
SportsBusiness Journal: Dew Tour to become Olympic qualifier

When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear ...

Tags: Olympics

05/20/13
SportsBusiness Journal: C9 by Champion signs Ganassi deal

Chip Ganassi Racing signed an associate sponsorship with C9 by Champion, a Hanes brand. The apparel line, which is available at Target, one of Ganassi’s largest sponsors, will become the official outfitter of Chip Ganassi Racing’s IndyCar and NASCAR teams. The multiyear deal is a mix ...

Tags: Marketing and Sponsorship

05/20/13
SportsBusiness Journal: Supercross looks to extend with Fox

Feld Motor Sports executives plan to meet with Fox Sports executives in the coming month to discuss an extension of their TV rights. Fox’s Speed network pays $1 million a year and shows 11 Monster Energy AMA Supercross Series races live. Despite replacing Speed, a motorsports channel, with ...

Tags: Media

05/16/13
SportsBusiness Daily: CTV To Air Canadian Tire Series Races

The first race in NASCAR's Canadian Tire Series will be broadcast live on CTV for the first time this Sunday. The race, which is being held at Canadian Tire Motorsport Park, will be one of two races in the series that will be shown live. A race in September will air live on TSN. The other 10 races w ...

05/16/13
SportsBusiness Daily: USOC Brings In Record Total Revenue In '12

Increased broadcast rights fees for the London Games drove the USOC's total revenue to a record $337.4M last year, according to tax filings the organization released yesterday. The total marks a 20% increase from the $280.6M in revenue the USOC collected in ‘08, the last time a Summer Games wa ...

Tags: Olympics, USOC

05/16/13
SportsBusiness Daily: NBC Has Sold 75% Of Sochi Ad Inventory

NBC Sports has sold 75% of its advertising inventory for the '14 Sochi Games and hopes to top $800M in sales, which would set a record for a Winter Games. A major driver of the increase stems from a change in NBC’s approach to selling ads on NBCOlympics.com. For the first time, NBC is limiting ...

05/16/13
SportsBusiness Daily: SHR Signs Deal With State Water Heaters

Stewart-Haas Racing signed State Water Heaters to an associate sponsorship deal. The agreement gives the commercial and residential water heater company branding on the No. 14 Chevy driven by Tony Stewart and the No. 39 Chevy driven by Ryan Newman. State Water Heaters also becomes the primary sponso ...

Tags: Marketing and Sponsorship

05/15/13
SportsBusiness Daily: USOC's Annual Revenue Tops $337M

Increased broadcast rights fees for the London Games drove the USOC's total revenue to a record $337.4M last year, according to tax filings the organization released today. The total marks a 20% increase from the $280.6M in revenue the USOC collected in '08, the last time a Summer Games was held. Th ...

05/15/13
SportsBusiness Daily: Sherwin-Williams Announces NASCAR Deal

Sherwin-Williams plans to begin marketing its official sponsorship of NASCAR in '14, company VP/Market Research & Design Karl Schmitt said today during a press conference to unveil the sponsorship . Schmitt said the company plans to spend this year getting "actively involved" in NASCAR and de ...

05/13/13
SportsBusiness Journal: France documents reveal wealth

NASCAR CEO Brian France spent nearly five years battling two Charlotte media outlets to keep details of a recent divorce sealed. The lengthy dispute prompted many across the motorsports world to wonder just what he was trying to keep from the public eye. ...

Tags: Law and Politics

05/13/13
SportsBusiness Journal: P&G builds Sochi momentum with USSA

Procter & Gamble closed a multiyear sponsorship with the U.S. Ski and Snowboard Association, giving the consumer packaged goods company its first winter national governing body agreement ahead of the Sochi Olympics. The deal, which sources valued at more than $1 million over two years, gives ...

Tags: Leagues and Governing Bodies

05/13/13
SportsBusiness Journal: Track’s regional push lands 7 sponsors

In an effort to bolster sponsorship revenue, Charlotte Motor Speedway this year increased its efforts in North Carolina and landed seven regional sponsors that combined to boost revenue by more than $1 million. The speedway, which will host this weekend’s Sprint All-Star Race and next weeke ...

Tags: Marketing and Sponsorship

05/13/13
SportsBusiness Journal: Sherwin-Williams signs NASCAR deal

Editor's note: This story is revised from the print edition. NASCAR has signed a multiyear sponsorship deal with Sherwin-Williams, adding its first official blue-chip sponsor in five years. The deal, which sources valued at more than $2 million a year, gives NASCAR its first official paint ...

Tags: Marketing and Sponsorship

05/13/13
SportsBusiness Journal: CMS takes singer search to social

Rosalee Johnson has dreamed of singing the national anthem at a major sporting event. In fact, it’s on the 26-year-old’s list of 30 things to do before she turns 30. So when she heard Charlotte Motor Speedway was hosting an “American Idol”-style competition to select natio ...

Tags: Marketing and Sponsorship

05/08/13
SportsBusiness Daily: Court Docs Unsealed In France Divorce

NASCAR Chair & CEO  Brian France 's total assets topped $554.49M in ‘05, according to court documents released today. His total income in '04 was $9.09M. The financial information was included in approximately 1,500 pages of a divorce case that was made public following a multiyear le ...

05/07/13
SportsBusiness Daily: Charlotte Would Host X Games At Drag Strip

Charlotte Motor Speedway, which last week was named one of four finalists for the X Games , plans to host the event at zMax Dragway, the facility’s 30,000-seat drag strip. CMS President & COO Marcus Smith said that placing the event at the dragway would allow spectators to have a better v ...

Tags: Events and Attractions, ESPN

05/07/13
SportsBusiness Daily: IMG Hires Action Sports Agent Carl Harris

IMG has hired longtime action sports agent Carl Harris and landed his roster of clients, which is headlined by 14-year-old Japanese snowboard star Ayumu Hirano. Hirano made news this year when he earned an X Games Silver Medal in the superpipe competition and second place at the Burton U.S. Open of ...

Tags: Labor and Agents

05/06/13
SportsBusiness Journal: Car care product new to U.S., IndyCar

Former IndyCar Series CEO Tony George recently acquired the rights to bring Sonax, a European car care product, to the U.S., and the company plans to make its first marketing push by sponsoring the IndyCar Series. The sponsorship deal, which industry sources valued in the low to mid-six figures, ...

Tags: Marketing and Sponsorship

05/06/13
SportsBusiness Journal: Oakley v. Nike and Rory McIlroy

When Oakley sponsorship executive Pat McIlvain learned the company’s star golfer, Rory McIlroy, had landed a new, $25 million a year deal with Nike, he sent a flurry of emails to McIlroy’s agent. Every push he made to extend Oakley’s deal with the golfer was rebuffed, which led him ...

Tags: In-Depth, Law and Politics

05/06/13
SportsBusiness Journal: Charmin: No ‘skid marks’ at the races

Charmin wants skid marks to be contained to the racetrack. Or at least that’s the idea behind its sponsorship of this month’s Sprint All-Star Race and Coca-Cola 600. Charmin has signed a deal with Charlotte Motor Speedway to sponsor the two NASCAR events, and as part of the deal the P ...

Tags: Marketing and Sponsorship

05/06/13
SportsBusiness Journal: Sponsorship push paying off for Indy

Indianapolis Motor Speedway executives say they are beginning to see the results of two years of work developing new categories and pitching new sponsors. The track added more than 20 new sponsors and upsold seven existing sponsor ...

Tags: Marketing and Sponsorship

05/06/13
SportsBusiness Journal: Castroneves waltzes over to Elevation

Indy 500 and “Dancing with the Stars” winner Helio Castroneves has hired The Elevation Group to represent him for marketing opportunities. The Brazilian open-wheel champion has known Elevation founder Denny Young for more than a decade and approached him late last year about handling ...

Tags: Marketing and Sponsorship

05/01/13
SportsBusiness Daily: SMI Reports Loss Of $1.3M For Q1

SMI today reported a loss of $1.3M for the start of the year and said the economy continues to weaken its revenue. The company, which manages eight NASCAR tracks, reported total revenue for Q1 of $84.2M, down slightly from the $84.8M it reported for the same period last year. SMI saw ...

Tags: Finance

04/30/13
SportsBusiness Daily: Summer X Games Moving Out Of L.A.

After a decade of holding the Summer X Games in L.A., ESPN will move to a new city in '14. The company, which created the X Games in '95, today announced that it will take its showcase summer event to one of four cities: Chicago, Detroit, Charlotte, or Austin. ESPN selected the four finalists from a ...

Tags: Events and Attractions

04/29/13
SportsBusiness Daily Global: Doyen Group Kicks Off Sports Group

The Doyen Group, a London-based hedge fund, is launching a new sports investment group led by former XIX Entertainment executive Simon Oliveira and CAA agent Matthew Kay. The group, which will be called Doyen Global, will invest and buy businesses working in areas ranging from talent management and ...

Tags: Finance, United Kingdom

04/29/13
SportsBusiness Daily: Oliveira, Kay To Lead Doyen Global

The Doyen Group, a London-based hedge fund, is launching a new sports investment group led by former XIX Entertainment Senior VP SIMON OLIVEIRA and CAA agent MATTHEW KAY . The group, which will be called Doyen Global, will invest and buy businesses working in areas ranging from talent management ...

Tags: People and Pop Culture

04/29/13
SportsBusiness Journal: NASCAR gains traction with L.A. strategy

Zane Stoddard, who heads NASCAR’s Los Angeles office, was in the process of pitching an original Web series to a digital production company two years ago when he got an email with video of a teenage race car driver named Dylan Kwasniewski. The footage was gripping. It told the story of a 15 ...

Tags: Leagues and Governing Bodies

04/29/13
SportsBusiness Journal: Digital media lines up for Sochi

Digital media outlets will take their largest percentage of credentials ever for an Olympic Games next year. Outlets ranging from Yahoo to ESPN.com to FoxSports.com will receive 25 percent of the more than 400 credentials allocated to the U.S. for the 2014 Sochi Games. That’s a major incre ...

Tags: Olympics

04/29/13
SportsBusiness Journal: Will ESPN leave some Nationwide rights?

Rights to the Nationwide Series could be in play this summer when NASCAR opens its negotiations with ESPN, according to several sources. ESPN and NASCAR have not begun formal talks about renewing a media rights package that includes the Nationwide Series’ entire 33-race season and 17 Sprint ...

Tags: Media

04/29/13
SportsBusiness Journal: USOC back to one hospitality spot

The U.S. Olympic Committee is downsizing its hospitality plans for the Sochi Games. The organization, which set up two hospitality centers in Vancouver, will have just one in Sochi. The USOC still is looking for locations for that hospitality center, known as USA House, and hopes to have a locati ...

Tags: Olympics

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