About The Author
Tripp Mickle
Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Dew Tour to become Olympic qualifier05 / 20 / 13When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear... Tags: Olympics |
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Lowe’s extends deal with Hendrick
Lowe’s signed a two-year renewal with Hendrick Motorsports that will see it remain the primary sponsor of the No. 48 car and driver Jimmie Johnson for all 36 Sprint Cup Series races in 2014 and 2015. The company last week announced the agreement in Las Vegas where it was holding a meeting w ...
Premier Sprint Cup team inventory still available
Efforts to fill open, high-end Sprint Cup sponsor inventory continued as the NASCAR season got under way at Daytona. Stewart-Haas Racing needs to fill six races on Tony Stewart’s No. 14 car and three races on Danica Patrick’s No. 10 car, while Hendrick Motorsports is still searching f ...
New Daytona: An NFL stadium for racing
Expansive concourses, concession areas as large as football fields and more than 40 escalators ferrying people in and out of the facility are just a few of the fan-friendly improvements Daytona International Speedway wants to make in the future. Track President Joie Chitwood III, who is leading a ...
Tags: Facilities
Dew's action sports timeline
1993 ■ “Do The Dew” TV campaign features action sports. ■ Sponsors Burton’s U.S. Open of Snowboarding. 1995 ■ Becomes the first sponsor of the X Games. 1996 Tara Hamilton Ph ...
Tags: In-Depth
Wait-and-see approach on NASCAR talks
ESPN President John Skipper was not in Daytona last week for the biggest race on the NASCAR circuit. Neither was David Levy, Turner’s president of sales, distribution and sports. Even though ESPN and Turner’s exclusive negotiating windows for NASCAR’s media rights expire in late ...
Tags: Media
How they Dew it: An Oral History
It was such a simple phrase: Do the Dew. When Pepsi introduced it in 1992, no one anticipated it would change sports marketing and raise the profile of a series of fringe sports like skateboarding and BMX. But that’s exactly what happened. The phrase, along with its catchy ads, pushed ...
Tags: In-Depth
P&G names Hollenkamp to post
Procter & Gamble last week tapped Matt Hollenkamp to become its head of sports marketing in North America. Hollenkamp fills a position that’s been open since last fall, when P&G’s head of global sports marketing, David Palmer, took a buyout and left the company. ...
NASCAR Year Ahead
(function(window, PhotoSwipe){ document.addEventListener('DOMContentLoaded', function(){ var options = {}, DaytonaMap = PhotoSwipe.attach( window.document.querySelectorAll('#DaytonaMap area'), options ); }, false); }(window, window.Code.Pho ...
Tags: In-Depth, Motorsports
Daytona downshifting on chalet size
When sports executives scan the exterior of Daytona International Speedway this week, they will see a different landscape. Gone are the enormous hospitality tents paid for by corporate sponsors who entertained 500-plus guests each. In their place will be a handful of smaller tents that can hold n ...
Tags: Facilities
Daytona midway activation increases
For a second consecutive year, sponsors’ displays will fill the midway at Daytona International Speedway. The track has 45 companies activating in the midway this year. That is a slight increase from the 40 companies that activated last year and gave the track the highest number of corporat ...
