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Tripp Mickle
Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Dew Tour to become Olympic qualifier05 / 20 / 13When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear... Tags: Olympics |
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Olympians settle with Samsung
The 18 Olympians who sued Samsung last year have decided not to appeal a judge’s ruling that the electronics company didn’t misappropriate the names and images of the athletes for a London Games marketing program. The decision brings an end to the lawsuit, which was considered to be a ...
Tags: Olympics
USOC plans ‘efficient’ bid process
The U.S. Olympic Committee plans to forgo a formal domestic bidding process for the 2024 Olympics and select a potential bid city by the end of 2014, CEO Scott Blackmun said. “We want it to be as informal and efficient as possible,” Blackmun said, noting that Chicago spent more than $ ...
Tags: Olympics
IndyCar steers toward a new plan for future
The IndyCar Series ended last season in turmoil. In the span of a few months, its board fended off a hostile takeover, ousted its CEO Randy Bernard and elevated former ATP executive Mark Miles to CEO of its parent company, Hulman & Co. But as the series prepares to open a new season this Sund ...
Citi wrapping up USOC renewal
Citi is finalizing an agreement with the U.S. Olympic Committee to return as the official retail bank of Team USA for the 2014 Sochi and 2016 Rio Games. The deal, which sources valued at more than $15 million over four years, ensures the USOC will retain both of the banking partners it signed pri ...
NBC makes big F1 push
The network that coined “Breakfast at Wimbledon” is looking to start a new tradition — Mimosas at Monaco, you might call it. NBC will pre-empt its Sunday morning staples “Today” and “Meet the Press” this May to show the Monaco Grand Prix live. The teleca ...
Tags: Media
Douglas joins CAA Olympic roster
Editor's note: This story is revised from the print edition. Olympic gymnast Gabby Douglas, the first African-American to win a gold medal in the individual all-around competition, has left her agent Sheryl Shade and signed with CAA Sports. Douglas is the latest in a series of high-profile ...
Tags: Labor and Agents
Champions: Harvey Schiller
T he elevator doors open and Harvey Schiller springs forward onto the fifth floor of a New York high school in Hell’s Kitchen. His athletic, 6-foot-4 frame is upright, his head is held high and his thumbs are tucked behind his belt buckle into the waist of his navy slacks. He strides down the ...
Tags: Champions
Roush Fenway adds marketing group
Roush Fenway Racing is restructuring its marketing operations division and adding a strategic marketing group charged with designing activation programs for new and existing sponsors. The team is making the move in response to a changing sponsorship marketplace. Roush previously had a marketing s ...
Prevost signs on with NASCAR
The ubiquitous motorcoach brand Prevost is wading into the world of sponsorship for the first time. The Volvo-owned company signed a deal with NASCAR to become the sport’s official luxury motorcoach. The multiyear agreement is a mix of cash and value-in-kind use of motorcoaches. Financial t ...
New ad spots limited to race telecasts
Kim Brink spent months working on NASCAR’s new brand campaign, but found herself fielding the same question when she showed it off to everyone from marketers to reporters during Daytona Speedweeks. “The top question I get asked is: Where will this run outside of races?” said Br ...
