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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

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Tags: Marketing and Sponsorship

More Stories by this Author

10/29/13
SportsBusiness Daily: NBC More Than 90% Sold For Sochi

NBC is positioned to sell out its first Olympics in more than a decade. NBC Sports Exec VP/Ad Sales Seth Winter said the net's ad inventory is more than 90% sold for the Sochi Games. Winter added, "If inventory paces like it has been, we could sell out. The demand has escalated beyond anything I've ...

Tags: Marketing and Sponsorship, NBC

10/28/13
SportsBusiness Journal: Ralph Lauren's Games togs are all-USA

When news broke last year that Ralph Lauren made Team USA’s Olympic opening ceremony uniforms in China, the company was trashed on social media and blasted on Capitol Hill. It responded by pledging that the uniforms it supplies to athletes competing in the 2014 Sochi Games would be made in the ...

Tags: Olympics

10/28/13
SportsBusiness Journal: Chime buys JMI; Brown to stay as CEO

Sebastian Coe (right), chairman of Chime-owned CSM Sport & Entertainment, and JMI’s Zak Brown Photo by: HARRY PAGE IMAGES London-based Chime Communications last week bought ...

Tags: Marketing and Sponsorship

10/25/13
SportsBusiness Daily: U.K.-Based Chime Acquires JMI For $76M

London-based Chime Communications today announced a $76M acquisition of Just Marketing Int'l, the Indianapolis-based motorsports marketing agency. The deal is the largest sports-related acquisition Chime has made since creating a sports subsidiary, CSM Sports & Entertainment, in '07. JMI is CSM' ...

10/25/13
SportsBusiness Daily: Chime Communications Buys JMI For $76M

London-based Chime Communications Friday announced a $76M acquisition of Just Marketing Int'l, the Indianapolis-based motorsports marketing agency. The deal is the largest sports-related acquisition Chime has made since creating a sports subsidiary, CSM Sports & Entertainment, in '07. JMI is CSM ...

Tags: Finance

10/24/13
SportsBusiness Daily: Citi Brings Back Successful Program For Sochi

Citi today announced its “Every Step of the Way” program will return and be the centerpiece of its marketing for the '14 Sochi Games. The bank donated $500,000 to the USOC that will be directed to sports programs across the country. The company signed nine Olympians and Olympic hopefuls ...

Tags: Marketing and Sponsorship, Citibank

10/24/13
SportsBusiness Daily: Citi Brings Back "Every Step Of The Way"

Citi today announced its “Every Step of the Way” program will return as a centerpiece of its marketing for the '14 Sochi Games. The bank donated $500,000 to the USOC that will be directed to sports programs across the country. The company signed nine Olympians and Olympic hopefuls who h ...

10/23/13
SportsBusiness Daily: Monster Energy To Sponsor Feld Motor Sports Show

Feld Motor Sports signed Monster Energy to become an official sponsor of its freestyle motocross show, Nuclear Cowboyz. The three-year deal is valued in the mid-six figures annually. It is Monster Energy’s fourth major sponsorship with Feld. It also sponsors the monster truck series, supercros ...

Tags: Marketing and Sponsorship

10/23/13
SportsBusiness Daily: IOC Prez To Kerry: Russia Will Not Discrimiate

IOC President Thomas Bach yesterday wrote U.S. Secretary of State John Kerry to say that the IOC is confident the Russian government will not discriminate against lesbian, gay, bisexual or transgender athletes, coaches or spectators during the Sochi Games. The letter was sent in response to a lette ...

Tags: Olympics, USOC

10/23/13
SportsBusiness Daily Global: Bach: No LGBT Discrimination At Games

IOC President Thomas Bach wrote U.S. Secretary of State John Kerry Monday to say that the IOC is confident the Russian government will not discriminate against lesbian, gay, bisexual or transgender athletes, coaches or spectators during the 2014 Sochi Olympics. The letter was sent in response to a l ...

Tags: Olympics, Russia

10/22/13
SportsBusiness Daily: Bach Writes Kerry Re: LGBT In Sochi

IOC President Thomas Bach yesterday wrote U.S. Secretary of State John Kerry to say that the IOC is confident the Russian government will not discriminate against lesbian, gay, bisexual or transgender athletes, coaches or spectators during the Sochi Games. The letter was sent in response to a le ...

10/22/13
SportsBusiness Daily: USOC Outlines Stance On Russia Anti-Gay Laws

USOC CEO Scott Blackmun last week sent members of Congress a letter explaining the organization's stance on Russia's anti-gay propaganda law. He said that the organization supports equal rights and believes "that laws restricting the right to act and speak in support of the LGBT community are incons ...

Tags: Olympics

10/21/13
SportsBusiness Journal: Athletes see social media demands rise

Skeleton racer Noelle Pikus-Pace has signed deals with Deloitte, Kellogg’s, TD Ameritrade, Under Armour and others ahead of the Sochi Olympics. Each agreement includes the usual contractual obligations such as personal appearances, but they also spell out social media requirements that will se ...

Tags: Olympics

10/21/13
SportsBusiness Journal: Surfing group gets deals for 26 events

Association of Surfing Professionals International signed its first media deals for all 26 of its major events with YouTube, ESPN and Facebook. The deal with YouTube will see ASP launch its own channel and stream all 26 events live worldwide for the first time. ASP and YouTube work together on ad ...

Tags: Media

10/21/13
SportsBusiness Journal: IMG, U.S. Figure Skating partner on tour

U.S. Figure Skating and IMG are partnering on a post-Olympics tour that will bring figure skaters from the Sochi Games to 25 to 30 cities next year. The tour marks the first time U.S. Figure Skating and IMG have collaborated on a tour. IMG created its Stars on Ice in 1986 to promote its client, S ...

Tags: IMG, Olympics, ATT

10/21/13
SportsBusiness Journal: USOC plans USA House site in Sochi

The U.S. Olympic Committee next year will offer a series of first-time hospitality experiences during the Sochi Games. The organization plans to host domestic events for sponsors for the first time in four U.S. cities. It also secured a location in Sochi’s Olympic Park for its hospitality e ...

Tags: Olympics

10/16/13
SportsBusiness Daily Global: Triple Play For Surfing Circuit

Association of Surfing Professionals Int'l signed its first media deals for all 26 of its major events with YouTube, ESPN and Facebook. The deal with YouTube will see ASP launch its own channel and stream all 26 events live worldwide for the first time. ASP and YouTube will work together on advertis ...

Tags: Media

10/16/13
SportsBusiness Daily: ASP Signs Deals With YouTube, ESPN, Facebook

The Association of Surfing Professionals (ASP) Int'l signed its first media deals for all 26 of its major events with YouTube, ESPN and Facebook. The deal with YouTube will see ASP launch its own channel and stream all 26 events live worldwide for the first time. ASP and YouTube work together on adv ...

Tags: Media, ESPN

10/15/13
SportsBusiness Daily: NASCAR Releases '14 Race Schedule

NASCAR today released the '14 Sprint Cup Series schedule , making four changes from this year. It moved Texas Motor Speedway’s race from Saturday to Sunday (April 6); Darlington Raceway will hold its race April 12 , a month earlier than usual; Kansas Speedway will hold a night race May 10; a ...

10/15/13
SportsBusiness Daily: Air Titan Headed To All '14 Cup Races

In an effort to reduce rain delays, NASCAR will bring its Air Titan track drying system to every Sprint Cup race in '14. NASCAR created the system this year and claimed it would reduce the time it took to dry tracks after rain. It charged tracks more than $100,000 to use it in order to offset the co ...

10/14/13
SportsBusiness Daily: Daytona, Talladega Sign Moonshine Sponsorships

Daytona Int'l Speedway and Talladega Superspeedway have signed their first official moonshine sponsorship deals. Ole Smoky Tennessee Moonshine will be the official moonshine of both facilities and draw on the historic connection between NASCAR and moonshine to promote its product. NASCAR traces its ...

Tags: Marketing and Sponsorship

10/14/13
SportsBusiness Journal: How Global X became a rare miss for ESPN

At ESPN’s 2011 upfront event in New York, the company rolled out a video announcing its plan to expand the X Games into a six-stop global property, closing with the words, “Join the ride.” It was a short ride. The Global X Games, which debuted this year, lost more than $30 mi ...

Tags: Events and Attractions

10/14/13
SportsBusiness Journal: Building a resort from scratch

The year Roger McCarthy spent designing the alpine resort for the 2014 Sochi Games was quintessentially Russian. It included taking cold showers in Moscow, passing through X-ray machines at an oligarch’s home, and celebrating the anniversary of the KGB with co-workers. ...

Tags: Olympics

10/14/13
SportsBusiness Journal: New deals package IndyCar, IMS

Hulman & Co., owner of the IndyCar Series and Indianapolis Motor Speedway, is selling sponsorships that include both the property and facility for the first time. The move follows new CEO Mark Miles’ reorganization of the company earlier this year. He brought sales for both the series a ...

Tags: Marketing and Sponsorship

10/09/13
SportsBusiness Daily: Company Focuses On Track Sponsorships

Former Charlotte Motor Speedway President Humpy Wheeler yesterday announced the formation of a new company that will represent grassroots racetracks nationwide in national sponsorship sales. The company, Speedway Benefits, has gotten commitments from 400 of the 1,200 grassroots racetracks around the ...

Tags: Marketing and Sponsorship

10/09/13
SportsBusiness Daily: Sports Investment Bank Signs Olympic Hopeful

Sports investment bank Park Lane has signed an endorsement deal with Olympic speedskating hopeful Elli Ochowicz. It is the investment bank’s first athlete endorsement. The deal, which is in an unusual category for athlete endorsements, comes at a time Olympic hopefuls are pursuing funding thro ...

Tags: Marketing and Sponsorship

10/08/13
SportsBusiness Daily: Wheeler Forms Speedway Benefits

Former Charlotte Motor Speedway President Humpy Wheeler today announced the formation of a new company that will represent grassroots racetracks nationwide in national sponsorship sales. The company, Speedway Benefits, has gotten commitments from 400 of the 1,200 grassroots racetracks around the c ...

10/07/13
SportsBusiness Journal: Fox deal a milestone for Red Bull

Two years after its inception, Red Bull Media House has signed its first TV rights deal with a major broadcaster. Fox Sports has acquired the rights to four Red Bull signature competitions — Crashed Ice, X-Fighters, Cliff Diving and Air Race — beginning in 2014. Financial terms of the ...

Tags: Media

10/07/13
SportsBusiness Journal: Penske seeking revenue growth

Roger Penske arrived at last year’s NASCAR awards banquet in Las Vegas eager to talk to MillerCoors CEO Tom Long. A few weeks earlier, Brad Keselowski gave Penske Racing and Miller Lite their first NASCAR championship, and Penske wanted to extend both the driver’s and sponsor’s con ...

Tags: Marketing and Sponsorship

10/07/13
SportsBusiness Journal: NASCAR stays course on TV

EDITOR’S NOTE: After this story was filed on Thursday, NASCAR over the weekend rejected a formal proposal from its broadcast partners that would have seen Fox and NBC begin televising the sport in 2014. NASCAR’s VP of Broadcast and Production Steve Herbst said, “While we w ...

Tags: Media

10/03/13
SportsBusiness Daily: ESPN Nixes Int'l X Games Events

ESPN today announced that it was shuttering its Global X Games property after one year and concentrating instead on its Winter and Summer X events in the U.S. The company said the economics of events in Barcelona, Munich, Foz do Iguacu and Tignes were not sustainable. The announcement brings an end ...

10/03/13
SportsBusiness Daily: ISC Sees Slight Boost In Q3 Revenue

International Speedway Corp. credited stabilizing ticket and sponsorship sales with boosting its Q3 revenue to $117M, a 1% increase from the same period last year. Total revenue for the first nine months of the year is up slightly from $422.9M in '12 to $423.9M this year. ISC Vice Chair & CEO Le ...

Tags: Finance, International Speedway Corp.

10/03/13
SportsBusiness Daily: NASCAR Releasing "Redline" For iOS

NASCAR today will release its first iPad and iPhone game called “NASCAR: Redline.” Developed by Eutechnyx, the game costs $4.99 and works on all iOS devices. The game is strategy-based and does not require steering or racing, but players are given real situations and have to determine wh ...

10/02/13
SportsBusiness Daily: Penske Re-Ups With Keselowski, Miller Lite

Penske Racing has signed new deals with driver Brad Keselowski and Miller Lite that will keep last year’s Sprint Cup champion and sponsor together through ‘17. The new sponsorship agreement extends a partnership that Penske Racing began in ‘91 but ends Miller Lite’s 23-year r ...

Tags: Marketing and Sponsorship, Penske Corp., MillerCoors

09/30/13
SportsBusiness Journal: NHRA broadcasts will rock the sofa

The NHRA has signed a new sponsorship deal that has the potential to change the way sports fans experience events at home. The drag racing organization cut a two-year sponsorship deal with Guitammer Co. that allows the technology company to capture sounds and sensations at races and send signals ...

Tags: Media

09/30/13
SportsBusiness Journal: McCune leaving Coke after Sochi

Coca-Cola’s longtime global sports and entertainment executive Scott McCune is leaving the company after the Sochi Olympics. Scott McCune oversees Coke’s global marketing around the Olympics and FIFA World Cup. ...

Tags: Marketing and Sponsorship

09/27/13
SportsBusiness Daily: McCune Leaving Coca-Cola After Sochi Games

Coca-Cola VP/Global Partnerships & Experiential Marketing SCOTT MCCUNE , the company's longtime global sports and entertainment exec, will be leaving after the '14 Sochi Games. McCune on Thursday told staff of the decision. He plans to start his own consulting business that will advise properti ...

Tags: People and Pop Culture

09/27/13
SportsBusiness Daily: Kellogg Outlines Sochi Marketing Plans

USOC sponsor Kellogg Co. this year will broaden its approach to Olympic marketing, moving from the singular campaign focused on its signature Kellogg’s brand during the '12 London Games to multiple campaigns around seven of its brands during the '14 Sochi Games. The company, which became a USO ...

Tags: Marketing and Sponsorship, Kellogg

09/27/13
SportsBusiness Daily Global: Sources: IMG Bids Due Next Week

The first round of bids to buy IMG are due next week, according to sources familiar with the sales plan for the company. Buyers interested in acquiring the sports and entertainment firm have been asked to submit interest documents between Monday and Wednesday. Initial offers will be reviewed by a to ...

Tags: Finance

09/26/13
SportsBusiness Daily: First Round Of IMG Bids Due Next Week

The first round of bids to buy IMG are due next week, according to sources familiar with the sales plan for the company. Buyers interested in acquiring the sports and entertainment firm have been asked to submit interest documents between Monday and Wednesday. Initial offers will be reviewed by a to ...

Tags: Finance, IMG

09/26/13
SportsBusiness Daily: IMG To Begin Fielding Bids Next Week

Sources said that the first round of bids to buy IMG are due next week, and interested buyers have been asked to submit interest documents between Monday and Wednesday. Initial offers will be reviewed by a top exec at Forstmann Little, the trustees of Ted Forstmann ’s estate at the firm Akin ...

09/26/13
SportsBusiness Daily: Liberty Mutual Signs Olympic, Paralympic Hopefuls

USOC sponsor Liberty Mutual has signed 13 Olympic and Paralympic hopefuls to feature in marketing ahead of the '14 Sochi Games. The insurer is creating digital vignettes around each athlete that showcase how they overcame obstacles to pursue their Olympic or Paralympic dreams. The videos are part o ...

Tags: Marketing and Sponsorship

09/24/13
SportsBusiness Daily: TMS To Install Largest Video Board In U.S.

Texas Motor Speedway last night announced plans to build the largest video board in the country, a 124-foot-tall by 218-foot-wide Panasonic screen that will be nicknamed “Big Hoss TV.” The video board will be completed in time for the track’s April 3-6 NASCAR race weekend, and TMS ...

09/23/13
SportsBusiness Journal: IOC ready to raise prices

The International Olympic Committee plans to increase the price of sponsoring The Olympic Partner program, ending a decade-long period where official Olympic sponsorships averaged $25 million a year. The price increases would kick in for the 2022 and 2024 Olympics, said Timo Lumme, IOC television ...

Tags: Olympics

09/23/13
SportsBusiness Journal: USOC expands 100-day countdown for Sochi

The U.S. Olympic Committee has doubled the number of sponsors that will participate in its third pre-Olympic, 100-day-out celebration. Twelve sponsors will activate during the event, which will take place Oct. 29 in Times Square. The USOC charged sponsors to be part of the program, but financial ...

Tags: Olympics

09/23/13
SportsBusiness Journal: Paralympics to get live coverage from Sochi

NBC showed 5.5 hours from the London Paralympics; live Sochi coverage will reach 50 hours. Photo by: GETTY IMAGES NBC Sports Group is completing a deal to carry next year’s Para ...

Tags: Olympics

09/23/13
SportsBusiness Journal: NASCAR seeks No. 2 series sponsor

Editor's note: This story is revised from the print edition. NASCAR last week began searching for a new title sponsor for its No. 2 series after Nationwide Insurance announced it plans to exit its title sponsorship following the 2014 season. The sport has until late next year to find a rep ...

Tags: Marketing and Sponsorship

09/19/13
SportsBusiness Daily: Outback Renews With Stewart-Haas

Outback Steakhouse will renew its sponsorship of Stewart-Haas Racing and become a two-race primary sponsor in '14 and '15 of the No. 4 car driven by Kevin Harvick. The company has been the primary sponsor of Stewart-Haas' No. 39 car driven by Ryan Newman in 2-3 races since '12, but Newman is leaving ...

Tags: Marketing and Sponsorship

09/18/13
SportsBusiness Daily: Outback Renews Deal With Stewart-Haas

Outback Steakhouse will renew its sponsorship of Stewart-Haas Racing and become a two-race primary sponsor in '14 and '15 of the No. 4 car driven by Kevin Harvick . The company has been the primary sponsor of Stewart-Haas' No. 39 car driven by Ryan Newman in 2-3 races since '12, but Newman is lea ...

09/18/13
SportsBusiness Daily: Nationwide Dropping NASCAR Series Title Deal

Nationwide Insurance will exit its title sponsorship of NASCAR's secondary series following the '14 season, but the company plans to increase its spending in the sport by sponsoring a Sprint Cup team, buying media, cutting track deals and maintaining its position as NASCAR's official insurer. Nation ...

Tags: Marketing and Sponsorship, NASCAR, Nationwide Insurance

09/18/13
SportsBusiness Daily: Nationwide To Exit NASCAR Series Deal

Nationwide Insurance will exit its title sponsorship of NASCAR's secondary series following the '14 season, but the company plans to increase its spending in the sport by sponsoring a Sprint Cup team, buying media, cutting track deals and maintaining its position as NASCAR's official insurer. Nation ...

09/16/13
SportsBusiness Journal: Brian France: 10 years at the wheel

T en years ago this month, Brian France succeeded his father as chairman and CEO of NASCAR, becoming the third generation to lead the family business. In the decade that followed, the younger France has overseen the sport through trying economic times that have taken a toll on NASCAR attendance and ...

Tags: Leagues and Governing Bodies

09/16/13
SportsBusiness Journal: Is time right for U.S. Olympic bid?

The moment Tokyo was selected to host the 2020 Olympics, International Olympic Committee members and bid consultants began looking ahead to the campaign for the 2024 Summer Games and, in particular, whether the United States would mount a bid. Many, including influential Kuwaiti IOC member Sheikh ...

Tags: Olympics

09/16/13
SportsBusiness Journal: Tokyo best option for 2020 Games

The competition to host the 2020 Olympics wasn’t a beauty contest. It was a contest to see what city concealed its blemishes best. And Tokyo won that battle with ease. After all, what’s a minor nuclear leak compared to an economy tha ...

Tags: Olympics

09/16/13
SportsBusiness Journal: IOC hands Bach power, challenges

An hour after his election as president of the International Olympic Committee, Thomas Bach was fielding media questions about Russia’s anti-gay laws and Brazil’s construction delays in Rio when Sochi 2014 CEO Dmitry Chernyshenko tapped his shoulder. “President Putin,” Che ...

Tags: Olympics

09/11/13
SportsBusiness Daily Global: IOC Selects Bach As Next President

German lawyer and former Olympic fencer Thomas Bach on Tuesday won a six-candidate race to succeed Jacques Rogge as IOC president. Bach, who was seen as the frontrunner, won a majority in the second round of voting. The 59-year-old former adidas exec has been a member of the IOC since '91. ...

Tags: Olympics

09/11/13
SportsBusiness Daily Global: Thomas Bach Ready For 'Big Challenges'

Less than an hour after being named the new IOC president, THOMAS BACH fielded a series of questions from English-language media. Bach provided his first official comments to the press as president and he touched on everything from Russia's anti-gay laws to challenges in organizing the R ...

Tags: Olympics

09/10/13
SportsBusiness Daily: Thomas Bach Sits For Wide-Ranging Q&A

Less than an hour after being named the new IOC President, Thomas Bach fielded a series of questions from English-language media. These were his first official comments to the press after the election, and he touched on everything from Russia's anti-gay laws to challenges in organizing the '16 Rio ...

09/10/13
SportsBusiness Daily: IOC Members Select Bach As Next President

German lawyer and former Olympic fencer Thomas Bach today won a six-candidate race to succeed Jacques Rogge as IOC President. Bach, who was seen as the frontrunner, won a majority in the second round of voting. The 59-year-old former adidas exec has been a member of the IOC since '91. He is the nin ...

Tags: Olympics, IOC

09/10/13
SportsBusiness Daily: U.S. Speedskating Names Ted Morris Exec Dir

U.S. Speedskating has named former U.S. Ski & Snowboard Association marketer TED MORRIS its new Exec Dir. Morris replaces MARK GREENWALD , who stepped down in June. Morris worked at USSA for eight years and helped the organization generate more sponsorship revenue than any other NGB. He most ...

Tags: People and Pop Culture

09/10/13
SportsBusiness Daily: IOC Today Voting On New President

The IOC’s six presidential candidates have wrapped up their final push for votes and are preparing for today’s selection of a successor to Jacques Rogge . The organization will vote on a new president between 10:00-11:00am ET, with the winner to be named at 11:30am. It is only the secon ...

09/10/13
SportsBusiness Daily Global: IOC Reviewing Sponsorship Program Global

The IOC is in the middle of a review of its worldwide sponsorship program, known as TOP. During a presentation at the 125th IOC session in Buenos Aires, IOC Marketing Commission Chair Gerhard Heiberg said the organization has signed seven of its current sponsors through '20, allowing it to make chan ...

Tags: Marketing and Sponsorship

09/10/13
SportsBusiness Daily Global: Rogge Outlines IOC Improvements

Twelve years after becoming IOC President, Jacques Rogge stepped to the podium Sunday to deliver his final activity report to the organization. It outlined all that had changed since he took over the organization in '01. Back then, the IOC was digging its way out of the Salt Lake City scandal, facin ...

Tags: Olympics

09/10/13
SportsBusiness Daily Global: New IOC President Set To Named

The IOC’s six presidential candidates are wrapping up their final push for votes and preparing for Tuesday’s selection of a successor to Jacques Rogge. It’s only the second presidential election in 30 years. Six IOC members are vying for the job: Thomas Bach, a German lawyer and fo ...

Tags: Olympics

09/10/13
SportsBusiness Daily Global: Ex-USOC CEO Applauds Wrestling's Return

Former USOC CEO and Olympic wrestler JIM SCHERR Sunday led off the wrestling federation's (FILA) presentation to the IOC. He was among the group that erupted and pumped its fists the moment after IOC President Jacques Rogge announced that wrestling received enough votes to stay in the Olympics. Sc ...

Tags: Olympics

09/09/13
SportsBusiness Daily: Rogge Outlines Improvements Made To IOC

Twelve years after becoming IOC President, Jacques Rogge stepped to the podium yesterday to deliver his final activity report to the organization. It outlined all that had changed since he took over the organization in '01. Back then, the IOC was digging its way out of the Salt Lake City scandal, fa ...

Tags: Olympics, IOC

09/09/13
SportsBusiness Daily: IOC Reviewing Worldwide Sponsor Program

The IOC is in the middle of a review of its worldwide sponsorship program, known as TOP. During a presentation at the 125th IOC session in Buenos Aires, IOC Marketing Commission Chair Gerhard Heiberg said the organization has signed seven of its current sponsors through '20, allowing it to make chan ...

Tags: Marketing and Sponsorship, IOC

09/09/13
SportsBusiness Daily: Wrestling Will Remain Part Of Olympic Program

Seven months after being dropped from the Olympic program, wrestling persuaded the IOC to give it a second chance. The sport received 49 votes from IOC members, giving it a first-round majority over competitors baseball and softball (24 votes) and squash (22). Representatives from FILA, wrestling&rs ...

Tags: Olympics, IOC

09/09/13
SportsBusiness Daily: Tokyo Called Safest Bet As It Lands '20 Games

The competition to host the '20 Games was not a beauty contest, it was a contest to see which candidate city could best conceal its blemishes. Tokyo won that battle with ease. After all, what is a minor nuclear leak today compared to an economy that is in tatters or a violent crackdowns against prot ...

Tags: Olympics, IOC

09/09/13
SportsBusiness Daily Global: Tokyo Awarded 2020 Summer Olympics

The competition to host the 2020 Olympics was not a beauty contest. It was a contest to see which candidate city could best conceal its blemishes. Tokyo won that battle, with ease. After all, what’s a minor nuclear leak today compared to an economy that is in tatters or violent crackdowns ...

Tags: Olympics, Japan

09/09/13
SportsBusiness Daily Global: IOC Gives Wrestling Second Chance

Seven months after being dropped from the Olympic program, wrestling persuaded the IOC to give it a second chance. The sport received 49 votes from IOC members, giving it a first-round majority over competitors baseball and softball (24 votes) and squash (22). Representatives from wrestling’s ...

Tags: Olympics

09/09/13
SportsBusiness Journal: JMI to help Force replace sponsors

John Force hired motorsports marketing agency JMI to become his first sales agency of record for the next three years. The hiring follows decisions by longtime Force sponsors Castrol and Ford to discontinue their financial support of John Force Racing in 2015. Their decisions leave Force with a l ...

Tags: Marketing and Sponsorship

09/08/13
SportsBusiness Daily: Wrestling Cruises To Victory In Olympics Decider

Seven months after being dropped from the Olympic program, wrestling persuaded the IOC to give it a second chance today. The sport received 49 votes from IOC members.

09/08/13
SportsBusiness Daily: Tokyo Lands '20 Olympics

Tokyo won the right to host the '20 Olympic Games, beating out bids from Istanbul and Madrid, by promising to deliver a celebratory, dependable and financially lucrative event. In choosing Tokyo, the IOC opted to hand the Olympics off to the only city of the three that had hosted the Games before. ...

09/08/13
On The Ground: Could Tokyo's win boost Olympic chances for baseball and softball ...

Don Porter, co-president of the World Baseball Softball Confederation, says he didn’t have a rooting interest in yesterday’s 2020 Olympic host city competition, but he expects the decision to award the Games to Tokyo to provide a boost for baseball and softball’s bid to return to t ...

Tags: Baseball, Olympics, Japan, International

09/08/13
On The Ground: Madrid, Istanbul had too many blemishes to win IOC's beauty pagea ...

The competition to host the 2020 Olympics wasn’t a beauty contest. It was a contest to see which candidate city could best conceal its blemishes. Tokyo won that battle, with ease. After all, what’s a minor nuclear leak today compared to an economy that is in tatters or a violent ...

Tags: IOC, Olympics

09/07/13
On The Ground: Tokyo offers safe, financially lucrative choice

Tokyo won the right to host the 2020 Olympic Games, beating out bids from Istanbul and Madrid, by promising to deliver a celebratory, dependable and financially lucrative event.   In choosing Tokyo, the IOC opted to hand the Olympics off to the only city that has hosted the Games before. The ...

Tags: International, Olympics

09/07/13
On The Ground: Carrion taps into Carville's election knowledge

IOC presidential candidate Richard Carrion has tapped Democratic political consultant James Carville to assist with his campaign.   Carrion, the CEO of Banco Popular and an IOC member since 1990, turned to Carville for advice on pragmatic aspects of his campaign, not political ones. Carville ...

Tags: International, Olympics

09/07/13
On The Ground: High tension in the 'Land of Three Votes'

Argentina is the "Land of Three Votes."   In International Olympic Committee circles, that’s what they’ve taken to calling the looming votes to select the host city for the 2020 Olympics, a new sport for the Summer Games and a new president to replace Jacques Rogge. They’re ...

Tags: International, Olympics

09/04/13
SportsBusiness Daily: TWC To Sponsor Earnhardt's No. 88 Car

Time Warner Cable is expanding its sponsorship of Hendrick Motorsports, adding primary sponsorship for five races on the No. 88 car with Dale Earnhardt Jr. this season and two races on the No. 5 car with Kasey Kahne. The deal closes out the open inventory on the No. 88 and No. 5 cars this year. With ...

Tags: Marketing and Sponsorship, Time Warner

09/04/13
SportsBusiness Daily: TWC Expands Hendrick Sponsorship

Time Warner Cable is expanding its sponsorship of Hendrick Motorsports, adding primary sponsorship this season for five NASCAR Sprint Cup Series races on the No. 88 car with Dale Earnhardt Jr.  and two races on the No. 5 car with Kasey Kahne . The deal closes out the open inventory on th ...

09/02/13
SportsBusiness Journal: Coke eyes Sochi

Coca-Cola jump-started its 2014 Olympic marketing efforts across Russia more than a year ago. As the London Games ended, it released a digital campaign and immediately began touting its Olympic sponsorship in Russia. The beverage giant’s urgency was justified. The Sochi Games offer Coke its ...

Tags: Global Special Issue

09/02/13
SportsBusiness Journal: NASCAR, ESPN partner for Chase campaign

NASCAR and ESPN this week will launch their first unified advertising campaign around the Chase for the Sprint Cup. Each company will use the tag line “12 Drivers. 1 Champion” in advertisements. The spots, which were developed independently, are similar in style and tone. They will ru ...

Tags: Media

09/02/13
SportsBusiness Journal: Will IOC play it safe for 2020?

Four years ago, the International Olympic Committee met in Copenhagen, Denmark, and awarded Rio de Janeiro the 2016 Olympics. The pick was a continuation of the IOC’s push to take the Olympics to new territories and engage emerging economies. In recent years, it has selected China for 2008, ...

Tags: Olympics

09/02/13
SportsBusiness Journal: Making their cases for return to Games

Wrestling, softball/baseball and squash are jockeying to be the lone sport added to the program for the 2020 Summer Olympics, a vote with varying degrees of urgency in terms of the future for each sport. The selection will be made Sunday by members of the International Olympic Committee. A spot i ...

Tags: Olympics

08/28/13
SportsBusiness Daily: USSA Names Tiger Shaw CEO

The U.S. Ski & Snowboard Association today named TIGER SHAW its next President & CEO. Shaw will replace BILL MAROLT , who is retiring after the '14 Sochi Games following 18 years in the job. Shaw, a Dartmouth graduate, skied in the '84 and '88 Olympics for Team USA. He is a trustee of the ...

Tags: People and Pop Culture

08/26/13
SportsBusiness Daily: NASCAR's Steve Phelps Stars In HP Ad

NASCAR CMO Steve Phelps  stars in a new HP commercial highlighting the technology company’s collaboration with the sport to create the Fan and Media Engagement Center. The spot, which debuts on CNBC today, shows Phelps at the track watching a race. In a voiceover, he says, “NAS ...

08/26/13
SportsBusiness Journal: TV rights push IOC revenue to record

The London Games were the most lucrative in the International Olympic Committee’s history, delivering $900 million more in broadcast rights fees worldwide than the organization received during the 2008 Beijing Games. The Sum ...

Tags: Olympics

08/26/13
SportsBusiness Journal: Networks in talks to exit NASCAR early

ESPN and Turner Sports are talking with NASCAR about getting out of their broadcast rights agreement a year early, a move that could allow Fox Sports and NBC Sports Group to become the sport’s broadcasters next year. It’s unlikely that the four TV companies will be able to reach a dea ...

Tags: Media

08/20/13
SportsBusiness Daily: Castrol Ends Sponsorship Of John Force Racing

Castrol today announced it will be ending its sponsorship of John Force Racing after next season. The decision brings an end to three decades of support during which Castrol became the foremost brand associated with Force as he won 15 NHRA Funny Car championships. In a statement, Castrol said it mad ...

Tags: Marketing and Sponsorship, Castrol North America Inc., NHRA

08/19/13
SportsBusiness Journal: Branding change led Moda to naming deal

The sales team at Premier Partnerships spent the first four months of the year contacting more than 300 companies to gauge their interest in buying naming rights for the Rose Garden, but it hadn’t found any serious buyers. But in May, one of its sales executives, Uzma Rawn, read a news brie ...

Tags: Facilities

08/19/13
SportsBusiness Journal: Business, luck drive NBA color choices

In the NBA, marketing drives everything from ticket prices to the songs that play in an arena. It even determines what jerseys players wear. The league allows teams to have a white home uniform, a dark road uniform, as many as three alternate uniforms, a cultural uniform and an event uniform, whi ...

Tags: Franchises

08/19/13
SportsBusiness Journal: Few rules governing MLB uniforms

In his third start of the 2012 season, Pittsburgh Pirates pitcher A.J. Burnett took the mound against the Washington Nationals. He allowed just two runs and six hits in eight innings, and struck out 10 batters. It was his best game so far that season, and because it was a Tuesday when the team is ...

Tags: Franchises

08/19/13
SportsBusiness Journal: NHL teams take a casual approach

The NHL has had alternate jerseys since 1991, but a third of the league chooses to outfit its teams in only two uniforms. Eleven teams do not have a third jersey, more than any other league in pro sports. The reason teams ranging from Chicago to Philadelphia and Florida to Nashville choose not to ...

Tags: Franchises

08/19/13
SportsBusiness Journal: Look good, feel good, play good

During training camp last summer, the ever-energetic Pete Carroll was pacing while watching his Seattle Seahawks practice and noticed the team lacked energy. Carroll eyed the team’s blue pants, and though it wasn’t necessarily hot, he decided to change things up. “Let’s br ...

Tags: Franchises

08/13/13
SportsBusiness Daily: Blazers Sign Moda Health To Naming-Rights Deal

The Trail Blazers today announced regional health insurance provider Moda Health has signed a 10-year naming-rights agreement to rename the Rose Garden as the Moda Center. Sources valued the deal at $40M. Television, radio and digital advertising inventory are included in the sponsorship and naming- ...

Tags: Facilities, Portland Trail Blazers

08/12/13
SportsBusiness Journal: USA Luge turns to crowdfunding

USA Luge will become the first U.S. national governing body to turn to a crowdfunding service in an effort to raise money for the organization. The national governing body has teamed up with Indiegogo, a digital fundraising company based in San Francisco, to create a digital effort it hopes will ...

Tags: Leagues and Governing Bodies

08/12/13
SportsBusiness Journal: USOC to pitch digital deals

The U.S. Olympic Committee’s push to sell digital advertising to non-Olympic sponsors begins in earnest this week at the organization’s first “newfront,” a presentation of advertising inventory on teamusa.org to some 300 media buyers in New York. The presentation, which wi ...

Tags: Olympics

08/09/13
SportsBusiness Daily: Fox Sports Inks United SportsCar Rights Deal

Fox Sports has signed a five-year media rights deal with NASCAR’s Int’l Motor Sports Association (IMSA) to show the company's sports car racing series, United SportsCar Racing, which will debut next year following a merger between the Grand-Am and American Le Mans Series. Financial terms ...

08/07/13
SportsBusiness Daily: NASCAR President Helton Discusses TV Deals

NASCAR President Mike Helton yesterday said that the sport’s new, $8.2B rights agreements with Fox and NBC offer it a chance to benefit from increased marketing and exposure. Fox this month will convert Speed into Fox Sports 1, and in the process will eliminate several NASCAR-specific shows. H ...

Tags: Media, NASCAR

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