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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

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With eye on cost, nutrition, team brings own cook

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John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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Tags: Franchises

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09/18/13
SportsBusiness Daily: Nationwide Dropping NASCAR Series Title Deal

Nationwide Insurance will exit its title sponsorship of NASCAR's secondary series following the '14 season, but the company plans to increase its spending in the sport by sponsoring a Sprint Cup team, buying media, cutting track deals and maintaining its position as NASCAR's official insurer. Nation ...

Tags: Marketing and Sponsorship, NASCAR, Nationwide Insurance

09/18/13
SportsBusiness Daily: Nationwide To Exit NASCAR Series Deal

Nationwide Insurance will exit its title sponsorship of NASCAR's secondary series following the '14 season, but the company plans to increase its spending in the sport by sponsoring a Sprint Cup team, buying media, cutting track deals and maintaining its position as NASCAR's official insurer. Nation ...

09/16/13
SportsBusiness Journal: Brian France: 10 years at the wheel

T en years ago this month, Brian France succeeded his father as chairman and CEO of NASCAR, becoming the third generation to lead the family business. In the decade that followed, the younger France has overseen the sport through trying economic times that have taken a toll on NASCAR attendance and ...

Tags: Leagues and Governing Bodies

09/16/13
SportsBusiness Journal: Is time right for U.S. Olympic bid?

The moment Tokyo was selected to host the 2020 Olympics, International Olympic Committee members and bid consultants began looking ahead to the campaign for the 2024 Summer Games and, in particular, whether the United States would mount a bid. Many, including influential Kuwaiti IOC member Sheikh ...

Tags: Olympics

09/16/13
SportsBusiness Journal: Tokyo best option for 2020 Games

The competition to host the 2020 Olympics wasn’t a beauty contest. It was a contest to see what city concealed its blemishes best. And Tokyo won that battle with ease. After all, what’s a minor nuclear leak compared to an economy tha ...

Tags: Olympics

09/16/13
SportsBusiness Journal: IOC hands Bach power, challenges

An hour after his election as president of the International Olympic Committee, Thomas Bach was fielding media questions about Russia’s anti-gay laws and Brazil’s construction delays in Rio when Sochi 2014 CEO Dmitry Chernyshenko tapped his shoulder. “President Putin,” Che ...

Tags: Olympics

09/11/13
SportsBusiness Daily Global: IOC Selects Bach As Next President

German lawyer and former Olympic fencer Thomas Bach on Tuesday won a six-candidate race to succeed Jacques Rogge as IOC president. Bach, who was seen as the frontrunner, won a majority in the second round of voting. The 59-year-old former adidas exec has been a member of the IOC since '91. ...

Tags: Olympics

09/11/13
SportsBusiness Daily Global: Thomas Bach Ready For 'Big Challenges'

Less than an hour after being named the new IOC president, THOMAS BACH fielded a series of questions from English-language media. Bach provided his first official comments to the press as president and he touched on everything from Russia's anti-gay laws to challenges in organizing the R ...

Tags: Olympics

09/10/13
SportsBusiness Daily: Thomas Bach Sits For Wide-Ranging Q&A

Less than an hour after being named the new IOC President, Thomas Bach fielded a series of questions from English-language media. These were his first official comments to the press after the election, and he touched on everything from Russia's anti-gay laws to challenges in organizing the '16 Rio ...

09/10/13
SportsBusiness Daily: IOC Members Select Bach As Next President

German lawyer and former Olympic fencer Thomas Bach today won a six-candidate race to succeed Jacques Rogge as IOC President. Bach, who was seen as the frontrunner, won a majority in the second round of voting. The 59-year-old former adidas exec has been a member of the IOC since '91. He is the nin ...

Tags: Olympics, IOC

09/10/13
SportsBusiness Daily: U.S. Speedskating Names Ted Morris Exec Dir

U.S. Speedskating has named former U.S. Ski & Snowboard Association marketer TED MORRIS its new Exec Dir. Morris replaces MARK GREENWALD , who stepped down in June. Morris worked at USSA for eight years and helped the organization generate more sponsorship revenue than any other NGB. He most ...

Tags: People and Pop Culture

09/10/13
SportsBusiness Daily: IOC Today Voting On New President

The IOC’s six presidential candidates have wrapped up their final push for votes and are preparing for today’s selection of a successor to Jacques Rogge . The organization will vote on a new president between 10:00-11:00am ET, with the winner to be named at 11:30am. It is only the secon ...

09/10/13
SportsBusiness Daily Global: IOC Reviewing Sponsorship Program Global

The IOC is in the middle of a review of its worldwide sponsorship program, known as TOP. During a presentation at the 125th IOC session in Buenos Aires, IOC Marketing Commission Chair Gerhard Heiberg said the organization has signed seven of its current sponsors through '20, allowing it to make chan ...

Tags: Marketing and Sponsorship

09/10/13
SportsBusiness Daily Global: Rogge Outlines IOC Improvements

Twelve years after becoming IOC President, Jacques Rogge stepped to the podium Sunday to deliver his final activity report to the organization. It outlined all that had changed since he took over the organization in '01. Back then, the IOC was digging its way out of the Salt Lake City scandal, facin ...

Tags: Olympics

09/10/13
SportsBusiness Daily Global: New IOC President Set To Named

The IOC’s six presidential candidates are wrapping up their final push for votes and preparing for Tuesday’s selection of a successor to Jacques Rogge. It’s only the second presidential election in 30 years. Six IOC members are vying for the job: Thomas Bach, a German lawyer and fo ...

Tags: Olympics

09/10/13
SportsBusiness Daily Global: Ex-USOC CEO Applauds Wrestling's Return

Former USOC CEO and Olympic wrestler JIM SCHERR Sunday led off the wrestling federation's (FILA) presentation to the IOC. He was among the group that erupted and pumped its fists the moment after IOC President Jacques Rogge announced that wrestling received enough votes to stay in the Olympics. Sc ...

Tags: Olympics

09/09/13
SportsBusiness Daily: Rogge Outlines Improvements Made To IOC

Twelve years after becoming IOC President, Jacques Rogge stepped to the podium yesterday to deliver his final activity report to the organization. It outlined all that had changed since he took over the organization in '01. Back then, the IOC was digging its way out of the Salt Lake City scandal, fa ...

Tags: Olympics, IOC

09/09/13
SportsBusiness Daily: IOC Reviewing Worldwide Sponsor Program

The IOC is in the middle of a review of its worldwide sponsorship program, known as TOP. During a presentation at the 125th IOC session in Buenos Aires, IOC Marketing Commission Chair Gerhard Heiberg said the organization has signed seven of its current sponsors through '20, allowing it to make chan ...

Tags: Marketing and Sponsorship, IOC

09/09/13
SportsBusiness Daily: Wrestling Will Remain Part Of Olympic Program

Seven months after being dropped from the Olympic program, wrestling persuaded the IOC to give it a second chance. The sport received 49 votes from IOC members, giving it a first-round majority over competitors baseball and softball (24 votes) and squash (22). Representatives from FILA, wrestling&rs ...

Tags: Olympics, IOC

09/09/13
SportsBusiness Daily: Tokyo Called Safest Bet As It Lands '20 Games

The competition to host the '20 Games was not a beauty contest, it was a contest to see which candidate city could best conceal its blemishes. Tokyo won that battle with ease. After all, what is a minor nuclear leak today compared to an economy that is in tatters or a violent crackdowns against prot ...

Tags: Olympics, IOC

09/09/13
SportsBusiness Daily Global: Tokyo Awarded 2020 Summer Olympics

The competition to host the 2020 Olympics was not a beauty contest. It was a contest to see which candidate city could best conceal its blemishes. Tokyo won that battle, with ease. After all, what’s a minor nuclear leak today compared to an economy that is in tatters or violent crackdowns ...

Tags: Olympics, Japan

09/09/13
SportsBusiness Daily Global: IOC Gives Wrestling Second Chance

Seven months after being dropped from the Olympic program, wrestling persuaded the IOC to give it a second chance. The sport received 49 votes from IOC members, giving it a first-round majority over competitors baseball and softball (24 votes) and squash (22). Representatives from wrestling’s ...

Tags: Olympics

09/09/13
SportsBusiness Journal: JMI to help Force replace sponsors

John Force hired motorsports marketing agency JMI to become his first sales agency of record for the next three years. The hiring follows decisions by longtime Force sponsors Castrol and Ford to discontinue their financial support of John Force Racing in 2015. Their decisions leave Force with a l ...

Tags: Marketing and Sponsorship

09/08/13
SportsBusiness Daily: Wrestling Cruises To Victory In Olympics Decider

Seven months after being dropped from the Olympic program, wrestling persuaded the IOC to give it a second chance today. The sport received 49 votes from IOC members.

09/08/13
SportsBusiness Daily: Tokyo Lands '20 Olympics

Tokyo won the right to host the '20 Olympic Games, beating out bids from Istanbul and Madrid, by promising to deliver a celebratory, dependable and financially lucrative event. In choosing Tokyo, the IOC opted to hand the Olympics off to the only city of the three that had hosted the Games before. ...

09/08/13
On The Ground: Could Tokyo's win boost Olympic chances for baseball and softball ...

Don Porter, co-president of the World Baseball Softball Confederation, says he didn’t have a rooting interest in yesterday’s 2020 Olympic host city competition, but he expects the decision to award the Games to Tokyo to provide a boost for baseball and softball’s bid to return to t ...

Tags: Baseball, Olympics, Japan, International

09/08/13
On The Ground: Madrid, Istanbul had too many blemishes to win IOC's beauty pagea ...

The competition to host the 2020 Olympics wasn’t a beauty contest. It was a contest to see which candidate city could best conceal its blemishes. Tokyo won that battle, with ease. After all, what’s a minor nuclear leak today compared to an economy that is in tatters or a violent ...

Tags: IOC, Olympics

09/07/13
On The Ground: Tokyo offers safe, financially lucrative choice

Tokyo won the right to host the 2020 Olympic Games, beating out bids from Istanbul and Madrid, by promising to deliver a celebratory, dependable and financially lucrative event.   In choosing Tokyo, the IOC opted to hand the Olympics off to the only city that has hosted the Games before. The ...

Tags: International, Olympics

09/07/13
On The Ground: Carrion taps into Carville's election knowledge

IOC presidential candidate Richard Carrion has tapped Democratic political consultant James Carville to assist with his campaign.   Carrion, the CEO of Banco Popular and an IOC member since 1990, turned to Carville for advice on pragmatic aspects of his campaign, not political ones. Carville ...

Tags: International, Olympics

09/07/13
On The Ground: High tension in the 'Land of Three Votes'

Argentina is the "Land of Three Votes."   In International Olympic Committee circles, that’s what they’ve taken to calling the looming votes to select the host city for the 2020 Olympics, a new sport for the Summer Games and a new president to replace Jacques Rogge. They’re ...

Tags: International, Olympics

09/04/13
SportsBusiness Daily: TWC To Sponsor Earnhardt's No. 88 Car

Time Warner Cable is expanding its sponsorship of Hendrick Motorsports, adding primary sponsorship for five races on the No. 88 car with Dale Earnhardt Jr. this season and two races on the No. 5 car with Kasey Kahne. The deal closes out the open inventory on the No. 88 and No. 5 cars this year. With ...

Tags: Marketing and Sponsorship, Time Warner

09/04/13
SportsBusiness Daily: TWC Expands Hendrick Sponsorship

Time Warner Cable is expanding its sponsorship of Hendrick Motorsports, adding primary sponsorship this season for five NASCAR Sprint Cup Series races on the No. 88 car with Dale Earnhardt Jr.  and two races on the No. 5 car with Kasey Kahne . The deal closes out the open inventory on th ...

09/02/13
SportsBusiness Journal: Coke eyes Sochi

Coca-Cola jump-started its 2014 Olympic marketing efforts across Russia more than a year ago. As the London Games ended, it released a digital campaign and immediately began touting its Olympic sponsorship in Russia. The beverage giant’s urgency was justified. The Sochi Games offer Coke its ...

Tags: Global Special Issue

09/02/13
SportsBusiness Journal: NASCAR, ESPN partner for Chase campaign

NASCAR and ESPN this week will launch their first unified advertising campaign around the Chase for the Sprint Cup. Each company will use the tag line “12 Drivers. 1 Champion” in advertisements. The spots, which were developed independently, are similar in style and tone. They will ru ...

Tags: Media

09/02/13
SportsBusiness Journal: Will IOC play it safe for 2020?

Four years ago, the International Olympic Committee met in Copenhagen, Denmark, and awarded Rio de Janeiro the 2016 Olympics. The pick was a continuation of the IOC’s push to take the Olympics to new territories and engage emerging economies. In recent years, it has selected China for 2008, ...

Tags: Olympics

09/02/13
SportsBusiness Journal: Making their cases for return to Games

Wrestling, softball/baseball and squash are jockeying to be the lone sport added to the program for the 2020 Summer Olympics, a vote with varying degrees of urgency in terms of the future for each sport. The selection will be made Sunday by members of the International Olympic Committee. A spot i ...

Tags: Olympics

08/28/13
SportsBusiness Daily: USSA Names Tiger Shaw CEO

The U.S. Ski & Snowboard Association today named TIGER SHAW its next President & CEO. Shaw will replace BILL MAROLT , who is retiring after the '14 Sochi Games following 18 years in the job. Shaw, a Dartmouth graduate, skied in the '84 and '88 Olympics for Team USA. He is a trustee of the ...

Tags: People and Pop Culture

08/26/13
SportsBusiness Daily: NASCAR's Steve Phelps Stars In HP Ad

NASCAR CMO Steve Phelps  stars in a new HP commercial highlighting the technology company’s collaboration with the sport to create the Fan and Media Engagement Center. The spot, which debuts on CNBC today, shows Phelps at the track watching a race. In a voiceover, he says, “NAS ...

08/26/13
SportsBusiness Journal: TV rights push IOC revenue to record

The London Games were the most lucrative in the International Olympic Committee’s history, delivering $900 million more in broadcast rights fees worldwide than the organization received during the 2008 Beijing Games. The Sum ...

Tags: Olympics

08/26/13
SportsBusiness Journal: Networks in talks to exit NASCAR early

ESPN and Turner Sports are talking with NASCAR about getting out of their broadcast rights agreement a year early, a move that could allow Fox Sports and NBC Sports Group to become the sport’s broadcasters next year. It’s unlikely that the four TV companies will be able to reach a dea ...

Tags: Media

08/20/13
SportsBusiness Daily: Castrol Ends Sponsorship Of John Force Racing

Castrol today announced it will be ending its sponsorship of John Force Racing after next season. The decision brings an end to three decades of support during which Castrol became the foremost brand associated with Force as he won 15 NHRA Funny Car championships. In a statement, Castrol said it mad ...

Tags: Marketing and Sponsorship, Castrol North America Inc., NHRA

08/19/13
SportsBusiness Journal: Branding change led Moda to naming deal

The sales team at Premier Partnerships spent the first four months of the year contacting more than 300 companies to gauge their interest in buying naming rights for the Rose Garden, but it hadn’t found any serious buyers. But in May, one of its sales executives, Uzma Rawn, read a news brie ...

Tags: Facilities

08/19/13
SportsBusiness Journal: Business, luck drive NBA color choices

In the NBA, marketing drives everything from ticket prices to the songs that play in an arena. It even determines what jerseys players wear. The league allows teams to have a white home uniform, a dark road uniform, as many as three alternate uniforms, a cultural uniform and an event uniform, whi ...

Tags: Franchises

08/19/13
SportsBusiness Journal: Few rules governing MLB uniforms

In his third start of the 2012 season, Pittsburgh Pirates pitcher A.J. Burnett took the mound against the Washington Nationals. He allowed just two runs and six hits in eight innings, and struck out 10 batters. It was his best game so far that season, and because it was a Tuesday when the team is ...

Tags: Franchises

08/19/13
SportsBusiness Journal: NHL teams take a casual approach

The NHL has had alternate jerseys since 1991, but a third of the league chooses to outfit its teams in only two uniforms. Eleven teams do not have a third jersey, more than any other league in pro sports. The reason teams ranging from Chicago to Philadelphia and Florida to Nashville choose not to ...

Tags: Franchises

08/19/13
SportsBusiness Journal: Look good, feel good, play good

During training camp last summer, the ever-energetic Pete Carroll was pacing while watching his Seattle Seahawks practice and noticed the team lacked energy. Carroll eyed the team’s blue pants, and though it wasn’t necessarily hot, he decided to change things up. “Let’s br ...

Tags: Franchises

08/13/13
SportsBusiness Daily: Blazers Sign Moda Health To Naming-Rights Deal

The Trail Blazers today announced regional health insurance provider Moda Health has signed a 10-year naming-rights agreement to rename the Rose Garden as the Moda Center. Sources valued the deal at $40M. Television, radio and digital advertising inventory are included in the sponsorship and naming- ...

Tags: Facilities, Portland Trail Blazers

08/12/13
SportsBusiness Journal: USA Luge turns to crowdfunding

USA Luge will become the first U.S. national governing body to turn to a crowdfunding service in an effort to raise money for the organization. The national governing body has teamed up with Indiegogo, a digital fundraising company based in San Francisco, to create a digital effort it hopes will ...

Tags: Leagues and Governing Bodies

08/12/13
SportsBusiness Journal: USOC to pitch digital deals

The U.S. Olympic Committee’s push to sell digital advertising to non-Olympic sponsors begins in earnest this week at the organization’s first “newfront,” a presentation of advertising inventory on teamusa.org to some 300 media buyers in New York. The presentation, which wi ...

Tags: Olympics

08/09/13
SportsBusiness Daily: Fox Sports Inks United SportsCar Rights Deal

Fox Sports has signed a five-year media rights deal with NASCAR’s Int’l Motor Sports Association (IMSA) to show the company's sports car racing series, United SportsCar Racing, which will debut next year following a merger between the Grand-Am and American Le Mans Series. Financial terms ...

08/07/13
SportsBusiness Daily: NASCAR President Helton Discusses TV Deals

NASCAR President Mike Helton yesterday said that the sport’s new, $8.2B rights agreements with Fox and NBC offer it a chance to benefit from increased marketing and exposure. Fox this month will convert Speed into Fox Sports 1, and in the process will eliminate several NASCAR-specific shows. H ...

Tags: Media, NASCAR

08/07/13
SportsBusiness Daily: ISC Announces Mixed-Use Development Plans

ISC today announced it plans to move forward with a mixed-use and entertainment development near its HQs across the street from Daytona Int'l Speedway. The company signed a 50-50 joint-venture agreement with Atlanta-based developer Jacoby Development for the project, which will be called One Daytona ...

08/05/13
SportsBusiness Journal: Fox adds races, years to NASCAR deal

Fox Sports and NASCAR closed a new, $3.8 billion TV rights agreement that adds three Sprint Cup races, 14 Nationwide Series races and two years to the deal the broadcaster cut with NASCAR last fall. The $3.8 billion price tag is $1.4 billion greater than the eight-year deal Fox signed with NASCAR ...

Tags: Media

08/05/13
SportsBusiness Journal: Stakes high in IOC race

When Dick Pound ran for president of the International Olympic Committee in 2001, he rarely traveled. His campaign depended primarily on phone calls to members and brief meetings at IOC gatherings. Twelve years later, the campaign for IOC president looks far different. The six competitors — ...

Tags: Olympics

08/05/13
SportsBusiness Journal: The final days of Speed

In late July, Speed employee Jessie Morrison scaled the large, red Speed sign outside the broadcast network’s Charlotte headquarters. She stretched out across it on her stomach, turned toward a camera and smiled. Later, she posted the phot ...

Tags: Media

08/02/13
SportsBusiness Daily: Fox Signs New Deal With NASCAR Through '24

Fox Sports and NASCAR closed a new $3.8B TV rights agreement that adds three Sprint Cup races, 14 Nationwide Series races and two years to the deal the broadcaster cut with NASCAR last fall. The $3.8B price tag is $1.4B greater than the eight-year deal Fox signed with NASCAR last year. That eight-ye ...

Tags: Media, NASCAR, Fox

08/01/13
SportsBusiness Daily: Fox, NASCAR Close TV Rights Deal

Fox Sports and NASCAR closed a new $3.8B TV rights agreement that adds three Sprint Cup races, 14 Nationwide series races and two years to the deal the broadcaster cut with NASCAR last fall. The $3.8B price tag is $1.4B higher than Fox had agreed to pay through '22. The deal pushes NASCAR's total TV ...

07/31/13
SportsBusiness Daily: SMI Sees Revenue Decline During Q2

Rain during NASCAR weekends in Sonoma and Charlotte combined with the weak economy triggered a decrease in ticket sales and a decline in Q2 revenue at Speedway Motorsports Inc. Revenue fell to $176.8M, a 2.3% decrease from the same period last year. Most of the decrease stemmed from diminishing tick ...

Tags: Finance, Speedway Motorsports Inc.

07/29/13
SportsBusiness Journal: NASCAR won’t revisit TV split

Every five to 10 years Major League Baseball, the NBA and NHL revisit the way their teams share revenue. In the motorsports world, Formula One does the same thing. But when NASCAR finalizes its future media rights deals in the coming months, the sport doesn’t plan to discuss — much less ...

Tags: Media

07/29/13
SportsBusiness Journal: NBC steps up, lands NASCAR

During the week of July 7, NASCAR officials started to realize that the sport’s long-standing, multi-decade relationships with ESPN and Turner were coming to an end. Soon after the July 4 holiday, Turner’s David Levy called NASCAR’s Steve Herbst to say that Turner wasn&rs ...

Tags: Media

07/24/13
SportsBusiness Daily: NBC-NASCAR Deal Could Be Worth $4.4B

NBC will pay $4.4B over 10 years for rights to ESPN's entire NASCAR Sprint Cup package, plus half of Turner's six races, according to sources familiar with the deal. That represents a significant media rights increase for NASCAR over the more than $2.28B paid by ESPN and Turner combined for the same ...

Tags: Media, NASCAR, NBC, ESPN, TBS/TNT

07/23/13
SportsBusiness Daily: NBC Sports Inks 10-Year NASCAR Deal

NBC will pay $4.4B over 10 years for rights to ESPN's entire NASCAR package, plus half of Turner's six races, according to sources familiar with the deal. That represents a significant media rights increase for NASCAR over the more than $2.28B paid by ESPN and Turner Sports combined for the same num ...

07/23/13
SportsBusiness Daily: NBC Back With NASCAR Beginning In '15

ESPN and Turner Sports will be out of the NASCAR business after next season, ending associations with the sport that go back three decades. NASCAR plans to announce this afternoon a new rights deal with NBC for the second half of the Sprint Cup and Nationwide Series seasons -- a package that previou ...

Tags: Media, NBC, ESPN, NASCAR, TBS/TNT

07/23/13
SportsBusiness Daily: Kristina Schaefer Departs IMG For Teneo

Olympic marketer KRISTINA SCHAEFER has left IMG and joined Teneo Strategy as a Managing Dir. Teneo is a N.Y.-based firm that assists companies, governments and NGOs with everything from corporate strategy and investor relations to communications and governmental affairs. Schaefer, who spent 15 yea ...

Tags: People and Pop Culture, IMG

07/23/13
On The Ground: ESPN, Turner out of NASCAR; Fox and NBC to share rights

ESPN and Turner Sports will be out of the NASCAR business after next season, according to several sources. NASCAR is planning a press conference later today to announce that Fox and NBC will share rights to the sport starting in 2015. Financial terms of NBC’s deal and its broadcast plans aren& ...

Tags: ESPN, NASCAR, Fox, NBC, Sprint, Football

07/23/13
SportsBusiness Daily: Nike, USATF Roll Out Retro Apparel

USA Track & Field and Nike today released a new line of retro apparel ahead of the team’s trip to Moscow for the IAAF World Track & Field Championships in August. The line commemorates the '80 USATF team that should have participated in the Moscow Games, which Team USA boycotted. It in ...

07/22/13
SportsBusiness Journal: USOC and IOC bridge digital divide

The U.S. Olympic Committee struck a digital licensing agreement with the International Olympic Committee, defining for the first time the types of archival Olympic footage it can feature on its Team USA website and YouTube channel. The agreement, which runs through 2040, gives the USOC the right ...

Tags: Olympics

07/22/13
SportsBusiness Journal: Marketers take note of Brazil unrest

Momentum Worldwide CEO Chris Weil got a call from the head of his agency’s Brazilian office moments after last month’s Confederations Cup final. It wasn’t about the outcome of the match. Instead, one of Momentum’s clients wanted to postpone a World Cup marketing program that ...

Tags: Marketing and Sponsorship

07/22/13
SportsBusiness Journal: Peak credits motorsports sponsorships

Less than a year after signing sponsorships with Michael Waltrip Racing and the NHRA, sales of Peak Antifreeze and Motor Oil are up 5 percent to 7 percent, according to Old World Industries, which owns both brands. The deals have boosted distribution and promotion at retail, said Bryan Emrich, Ol ...

Tags: Marketing and Sponsorship

07/17/13
SportsBusiness Daily: ESPN Picks Austin For Summer X Games

ESPN today named Austin its X Games host city from '14-17. The event will be hosted at the city’s new, 1,500-acre Circuit of the Americas, which has an amphitheatre for concerts and road course for F1 races. Austin beat out bids from Chicago, Detroit and Charlotte. ESPN Senior VP/Programming & ...

Tags: Events and Attractions

07/15/13
SportsBusiness Daily: ESPN Releases New Sprint Cup Promo

ESPN today released a new commercial promoting its upcoming coverage of the final 17 races of the NASCAR Sprint Cup Series season. The spot, "Burnout," shows a series of past championship winners doing burnouts. An image of Richard Petty 's circling No. 43 car fades to Bill Elliott 's No. 9 an ...

07/15/13
SportsBusiness Daily: Director Lucy Walker Talks About Kevin Pearce Film

HBO tonight at 9:00pm ET will debut “The Crash Reel," a documentary that tells the story of Olympic hopeful Kevin Pearce, who suffered a brain injury as a result of a tragic snowboarding crash before the '10 Vancouver Games. Pearce was expected to challenge Shaun White for gold at the Olympics ...

Tags: Media

07/15/13
SportsBusiness Journal: 'Turbo' revs up sponsors

Cutting a marketing agreement with a movie studio can be the most painless deal in sports. Just ask Sunoco, Firestone or Verizon. Those companies collectively spend millions on their sponsorship of the Izod IndyCar Series, but the exposure they will get in DreamWorks’ newest animated film, ...

Tags: In-Depth

07/15/13
SportsBusiness Journal: NASCAR aims to clarify, update rules

NASCAR this week is set to announce several competition-related changes aimed at accelerating its adoption of new technologies and clarifying its rules, penalties and appeals process. The changes follow an eight-month review of its competition division by a committee led by NASCAR Vice President ...

Tags: Leagues and Governing Bodies

07/15/13
SportsBusiness Journal: Bud will go with Harvick to Stewart-Haas

Budweiser will follow driver Kevin Harvick to Stewart-Haas Racing in 2014, bringing an end to its three-year relationship with Richard Childress Racing. A-B’s flagship brand signed a three-year deal with Stewart-Haas that makes it the primary sponsor for 20 Sprint Cup races and the Budweise ...

Tags: Marketing and Sponsorship

07/15/13
SportsBusiness Journal: IOC, GlaxoSmithKline discuss TOP deal

GlaxoSmithKline is in advanced negotiations with the International Olympic Committee about joining the organization’s worldwide sponsorship program. The U.K.-based pharmaceutical company would become the first new member of the IOC’s prestigious TOP (The Olympic Partner) program in th ...

Tags: Olympics

07/12/13
SportsBusiness Daily: Bud Signs Deal With SHR To Stay With Harvick

Budweiser will follow driver Kevin Harvick to Stewart-Haas Racing in '14, bringing an end to its three-year relationship with Richard Childress Racing. A-B's flagship brand signed a three-year deal with SHR that makes it the primary sponsor for 20 NASCAR Sprint Cup races and the Budweiser Duels, a n ...

Tags: Marketing and Sponsorship, Anheuser Busch

07/12/13
SportsBusiness Daily: Budweiser Sticking With Harvick, Not RCR

Budweiser will follow NASCAR driver Kevin Harvick to Stewart-Haas Racing in '14, bringing an end to its three-year relationship with Richard Childress Racing. A-B's flagship brand today will announce that it has signed a three-year deal with Stewart-Haas that makes it the primary sponsor for ...

07/10/13
SportsBusiness Daily: CNBC Show To Sponsor Eldora Truck Race

Eldora Speedway has signed a title sponsorship with CNBC’s “The Profit” for its inaugural Camping World Truck Series race. The race, which takes place July 24, will be called the CarCash Mudsummer Classic presented by CNBC Prime’s “The Profit.” The show debuts Jul ...

Tags: Marketing and Sponsorship

07/09/13
SportsBusiness Daily: Hulman's Miles Announces New Structure

Hulman & Co. CEO Mark Miles today announced a new organizational structure at an all-staff meeting. The structure divides the company, which include the IndyCar Series and Indianapolis Motor Speedway, into seven divisions. Miles said he still is searching for a president of Hulman Motorsports, ...

07/09/13
SportsBusiness Daily: Universal Sports Inks Carriage Deal With TWC

Universal Sports signed a multiyear distribution deal with Time Warner Cable that will put the channel on the provider’s sports tier. It is the first national cable agreement Universal Sports has negotiated. It has agreements with Dish and DirecTV, but its other cable deals are with regional p ...

07/09/13
SportsBusiness Daily: Toyota To Sponsor Fall NHRA Event In Vegas

The NHRA signed Toyota to a multiyear title sponsorship of its fall event at Las Vegas Motor Speedway. The event, which will be called the Toyota Nationals, will be held Oct. 24-27. Toyota receives on-site visibility and commercial inventory in ESPN2's coverage of the event. It will take place ...

Tags: Marketing and Sponsorship, Toyota, NHRA

07/03/13
SportsBusiness Daily: ISC Expects Revenue Boost At Daytona

ISC expects its $400M renovation of Daytona Int’l Speedway to boost annual revenue at the track by $20M. The project, which is set to begin next week, will improve the track’s hospitality offerings, concessions and corporate sponsorship inventory enough to boost EBITDA by $15M. ISC proje ...

07/02/13
SportsBusiness Daily: Chevy To Sponsor NHRA Race

The NHRA today announced that Chevrolet will become the title sponsor of the U.S. Nationals race at Lucas Oil Raceway in Indianapolis. The Labor Day weekend event is one of the NHRA’s signature races and serves as the final event in the 18-race NHRA regular season. The NHRA receives 11 hours o ...

07/01/13
SportsBusiness Journal: NASCAR charged up about green partner

NASCAR signed a multiyear sponsorship deal with Eaton Electrical that will bring electric vehicle-charging stations to the sanctioning body’s offices in Daytona, Charlotte and Concord, N.C. Eaton, an electrical product manufacturer, will b ...

Tags: Marketing and Sponsorship

07/01/13
SportsBusiness Journal: Stanford fundraiser joins foundation

The U.S. Olympic Committee has hired Stanford University fundraiser and former assistant athletic director Jon Denney to be its new chief development officer. Denney will be tasked with building a new foundation that is expected to raise more than $50 million by 2016 to support the USOC and athle ...

Tags: Olympics

07/01/13
SportsBusiness Journal: Daytona to showcase amenities

Daytona International Speedway plans to develop the most sophisticated, premium-seat experience NASCAR has to offer. The track’s $400 million renovation project, which begins next week, will introduce big league amenities to the most important track on the NASCAR circuit. It also will bring ...

Tags: Facilities

07/01/13
SportsBusiness Journal: Whelen to title sponsor European series

Longtime NASCAR sponsor Whelen, which makes safety lights for police cars, fire trucks and other safety vehicles, has signed a seven-year agreement to title sponsor the Euro-Racecar Touring Series. It is the largest sponsorship that NASCAR has brought to Euro-Racecar since it struck a licensing d ...

Tags: Leagues and Governing Bodies

06/24/13
SportsBusiness Journal: P&G renews with USA gymnastics

Procter & Gamble is increasing its commitment to USA Gymnastics through a renewal that makes it the title sponsor of the sport’s marquee event, the U.S. Gymnastics Championships. The deal, which sources valued in the mid- to high six figures annually, runs through 2016 and makes the com ...

Tags: Marketing and Sponsorship

06/24/13
SportsBusiness Journal: Livefyre to add comments to NASCAR.com

NASCAR is making it possible for fans to comment on articles online. The sport hired the software company Livefyre to provide a commenting service on NASCAR.com that allows fans to post comments instantaneously. Fans also can bring friends on Facebook and followers on Twitter to the site by tagg ...

Tags: Media

06/24/13
SportsBusiness Journal: IndyCar on hunt for presenting sponsor

The IndyCar Series continues to search for a presenting sponsor that could replace Izod as its title sponsor in the future. Izod has two years left on its deal with the series, but it’s had discussions with IndyCar about exiting the deal early. The company has cut back its activation around ...

Tags: Marketing and Sponsorship

06/24/13
SportsBusiness Journal: Nationwide keeps NASCAR window open

Nationwide Insurance has extended its exclusive negotiating window with NASCAR, giving the company through the end of summer to determine whether it will renew its title sponsorship of NASCAR’s secondary series. The Ohio-based company’s sponsorship agreement gave it until the end of ...

Tags: Marketing and Sponsorship

06/19/13
SportsBusiness Daily: USOC Hires Benita Fitzgerald Mosley

The USOC announced the hiring of Olympian Benita Fitzgerald Mosley as the Chief of Organizational Excellence. The new role will see Fitzgerald Mosley, a member of the U.S. track team at the '84 L.A. and '88 Seoul Games, oversee athlete career programs, human resources, diversity, facilities, secur ...

06/18/13
SportsBusiness Daily: ISC Announces Daytona Expansion

The ISC BOD on Friday approved a $375-400M renovation of Daytona Int’l Speedway, and ISC officially announced the project this morning with the tagline “Daytona Rising, Reimagining an American Icon.” Construction starts July 8, with completion targeted for Jan. 1, 2016. The facilit ...

06/17/13
SportsBusiness Journal: Innovation leads to NASCAR deal

HP has signed a three-year sponsorship deal with NASCAR and plans to collaborate with the sanctioning body to develop business solutions it can sell globally. The agreement, which sources valued at $2 million to $3 million annually, makes HP Enterprise Services the sport’s official technolo ...

Tags: Marketing and Sponsorship

06/17/13
SportsBusiness Journal: NASCAR to open talks with ESPN, Turner

NASCAR opens its exclusive negotiating windows with ESPN and Turner next month, jump-starting a process that will cement the sport’s media relationships for the next decade. The networks will open talks July 1 and have 45 to 60 days to negotiate exclusively for the rights to 23 Sprint Cup r ...

Tags: Media

06/12/13
SportsBusiness Daily: USOC To Create New U.S. Olympic Foundation

The USOC BOD yesterday approved the creation of a new U.S. Olympic Foundation, which will try to raise more than $35M in the coming years to support athletes and amateur sports. The approval highlighted a USOC board meeting at McDonald’s HQs in Oak Brook, Ill. USOC CEO Scott Blackmun said the ...

Tags: Olympics, USOC

06/12/13
SportsBusiness Daily: Coca-Cola Signs Four Olympians For Sochi

Coca-Cola has signed four athletes to be the face of the company’s marketing campaign around the '14 Sochi Games. The company will feature figure skaters Michelle Kwan and Evan Lysacek, skier Ted Ligety and para-snowboarder Amy Purdy. Coke’s U.S. division featured six athletes during the ...

Tags: Marketing and Sponsorship, Coca-Cola

06/11/13
SportsBusiness Daily: USOC To Create U.S. Olympic Foundation

The USOC BOD today approved the creation of a new U.S. Olympic Foundation, which will try to raise more than $35M in the coming years to support athletes and amateur sports. The approval highlighted a USOC board meeting at McDonald’s headquarters in Oak Brook, Ill. USOC CEO Scott Blackmun sa ...

06/10/13
SportsBusiness Daily Global: IOC Candidate Proposes Olympic Channel

Just four years after the IOC squashed the USOC's plans for an Olympic network, IOC presidential candidate Thomas Bach is resurrecting the idea and advocating the creation of a global Olympic channel. Bach, who spoke with press Friday, included the Olympic channel in his campaign platform. He believ ...

Tags: Olympics, Europe

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