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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

GMR moves on after departures

04 / 21 / 14

When Omnicom agencies GMR Marketing and SportsMark announced plans to merge 16 months ago, SportsMark founder Jan Katzoff said the combined company planned to do everything it could to retain senior executives from both agencies. But a year later, only two of the five senior sports executives rem...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/27/14
Merger provides power boost to series

The merger of NASCAR’s Grand-Am Series and the American Le Mans Series has invigorated the business of sports car racing by creating a unified series with more manufacturer support, team participation, sponsorship revenue and media promotion than anticipated. “There’s already be ...

Tags: Leagues and Governing Bodies

01/27/14
‘Whatever you need’

Editor’s note: This story is revised from the print edition. It’s photo time at NASCAR Champion’s Week in Las Vegas, and Rick Hendrick has a lot of work to do. He, Jimmie Johnson and Chad Knaus flank NASCAR’s waving, silver Tiffany trophy. Women in floor-length evening ...

Tags: Champions

01/27/14
Eye for talent propels success

Rick Hendrick takes pride in the fact that he doesn’t buy talent. He built Hendrick Motorsports, in large part, by identifying talent. Through the years, he’s given drivers ranging from Geoff Bodine to Ken Schrader to Kyle Busch a chance, and they’ve rewarded him by winning thei ...

Tags: Champions

01/27/14
Security takes the spotlight

News around the Sochi Olympics last week began with reports of “black widows” and ended with a flurry of stories about families of athletes and fans canceling trips to the Games. Hospitality agencies and Olympic sponsors said it was ...

Tags: Olympics

01/06/14
Stormy process delivers IMG to WME

In the middle of Endeavor’s push in 2009 to take over the much larger Hollywood talent agency William Morris, Endeavor co-founder Ari Emanuel turned to Ted Forstmann for advice. He had known the leverage buyout pioneer for years and considere ...

Tags: Marketing and Sponsorship

01/06/14
Sponsors adjust to activism at Games

Nearly a year before the Sochi Games, U.S. Olympic Committee Chief Communications Officer Patrick Sandusky received a call from a reporter wanting to know what the USOC thought of a law winding its way through Russia’s parliament that would ban gay propaganda. Sandusky, who was hearing of t ...

Tags: Olympics

01/06/14
Acquisition creates a new rival for CAA

The acquisition of IMG by William Morris Endeavor shifts the center of the sports industry from New York to Los Angeles where Creative Artists Agency, Wasserman Media Group and now WME-IMG are headquartered. It also sets the stage for a more heated rivalry between entertainment industry competitors ...

Tags: Marketing and Sponsorship

01/06/14
With deal, focus turns to integration

WME hopes to cut more than $100 million in costs from IMG’s business, according to sources familiar with its plan. WME’s earnings before interest, taxes, depreciation and amortization (EBITDA) is $90 million, and it hopes efficiencies between its business and IMG, which has an EBITDA ...

Tags: Marketing and Sponsorship

01/06/14
Future look of IMG unclear

Editor’s note: This story is revised from the print edition. Everyone wants to know what the new William Morris Endeavor/IMG will be called and what it will look like. While all of those answers haven’t yet come to light, there are early indications of what IMG’s new owne ...

Tags: Marketing and Sponsorship

12/16/13
Dow to ride with famed No. 3

The Dow Chemical Co. has signed a multiyear sponsorship with Richard Childress Racing that will see it become primary sponsor of the No. 3 car driven by Austin Dillon in NASCAR’s Sprint Cup Series. Financial terms of the 16-race deal weren’t available, but Sprint Cup sponsorships with ...

Tags: Marketing and Sponsorship

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