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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

BofA extends Hendrick deal, will be presenting sponsor of website

Published in SportsBusiness Journal on 07 / 28 / 14

Bank of America has signed an extension of its associate sponsorship of Hendrick Motorsports that will see the company become the first presenting sponsor of the team’s website. In addition to the presenting sponsorship, the bank will be able to feature Hendrick Motorsports’ four driv...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/06/14
SportsBusiness Journal: With deal, focus turns to integration

WME hopes to cut more than $100 million in costs from IMG’s business, according to sources familiar with its plan. WME’s earnings before interest, taxes, depreciation and amortization (EBITDA) is $90 million, and it hopes efficiencies between its business and IMG, which has an EBITDA ...

Tags: Marketing and Sponsorship

01/06/14
SportsBusiness Journal: Future look of IMG unclear

Editor’s note: This story is revised from the print edition. Everyone wants to know what the new William Morris Endeavor/IMG will be called and what it will look like. While all of those answers haven’t yet come to light, there are early indications of what IMG’s new owne ...

Tags: Marketing and Sponsorship

12/23/13
SportsBusiness Daily: UPS To End NASCAR, RFR Deals After '14

UPS notified NASCAR and Roush Fenway Racing that it plans to end its sponsorship of the sport and team following the ‘14 Sprint Cup season. The move comes after UPS in ’12 dropped its full-season primary sponsorship of the No. 6 Cup entry then driven by David Ragan. The company has shift ...

Tags: Marketing and Sponsorship, UPS, NASCAR

12/23/13
SportsBusiness Daily: Schiller Named USA Team Handball President

USA Team Handball named DR. HARVEY SCHILLER as its new President & Chair. The former USOC Exec Dir and Turner Sports President will begin in January. It is not a full-time role, so he will continue to serve as America’s Cup Vice Chair. Schiller wants to bring former, high-profile college ...

Tags: People and Pop Culture

12/20/13
SportsBusiness Daily: IMG Acquisition Will Take Months To Complete

William Morris Endeavor’s acquisition of IMG will take three to six months to complete. During that time, IMG will continue to operate as an independent company. WME co-CEOs Ari Emanuel and Patrick Whitesell are slated to run the business after the deal is completed, and they plan to conti ...

12/19/13
SportsBusiness Daily Global: WME, Silver Lake Announce IMG Deal

William Morris Endeavor and Silver Lake Partners on Wednesday announced the acquisition of IMG Worldwide from Forstmann Little & Co. Terms of the deal were not disclosed but sources valued the purchase at $2.4B. The deal immediately turns WME into a major player in sports by adding IMG's sports ...

Tags: Marketing and Sponsorship

12/18/13
SportsBusiness Daily: WME, Silver Lake Announce Acquisition Of IMG

William Morris Endeavor and Silver Lake Partners today announced the acquisition of IMG Worldwide from Forstmann Little & Co. Terms of the deal were not disclosed but sources valued the purchase at $2.4B. The deal immediately turns WME into a major player in sports by adding IMG's sports consult ...

Tags: Finance, IMG

12/18/13
SportsBusiness Daily: IMG OKs Sale To William Morris Endeavor

IMG’s board last night approved a $2.4B sale of the company to William Morris Endeavor and Silver Lake Partners. The deal, which sources said will be announced today, immediately turns WME into a major player in sports by adding IMG’s sports consulting, college, tennis, golf and media bu ...

12/17/13
SportsBusiness Daily: WME Nears Deal To Acquire IMG

Silver Lake Partners and William Morris Endeavor are close to finalizing a deal for IMG. The partners today entered final negotiations with the banks and trustees selling the Forstmann Little-owned company. The IMG board is expected to vote on the offer today. A source valued their offer for IMG at ...

12/16/13
SportsBusiness Journal: Dow to ride with famed No. 3

The Dow Chemical Co. has signed a multiyear sponsorship with Richard Childress Racing that will see it become primary sponsor of the No. 3 car driven by Austin Dillon in NASCAR’s Sprint Cup Series. Financial terms of the 16-race deal weren’t available, but Sprint Cup sponsorships with ...

Tags: Marketing and Sponsorship

12/16/13
SportsBusiness Journal: NBC, Yahoo to partner for Sochi

NBC Olympics and Yahoo will partner to promote video highlights and live streamed video of the Sochi Games, ending years of competition and public sniping over what outlet drove the most traffic during an Olympic Games. {podcast} SBJ Podcast: Tripp Mickle and Eric Fisher discuss the NBC-Yaho ...

Tags: Olympics

12/16/13
SportsBusiness Journal: USA Hockey renews contract with Ogrean

USA Hockey renewed the contract of Executive Director Dave Ogrean, who signed a four-year extension that will keep him in his position through 2018. Executive Director Dave Ogrean Photo by: GETTY IMAGES ...

Tags: Leagues and Governing Bodies

12/16/13
SportsBusiness Journal: NASCAR taps former GM exec as COO

NASCAR CEO Brian France expects the company’s new chief operating officer, Brent Dewar, to accelerate the sport’s efforts to attract new fans and boost its push to get the sanctioning body, teams and tracks working together on initiatives that improve the sport. ...

Tags: Leagues and Governing Bodies

12/16/13
SportsBusiness Journal: NASCAR boosts sponsorship revenue

NASCAR increased its annual sponsorship revenue by 5 to 10 percent this year, giving the sanctioning body its first increase in three years. The increase was driven by a series of new deals NASCAR signed in 2013. The sanctioning body completed s ...

Tags: Marketing and Sponsorship

12/15/13
SportsBusiness Daily: IMG Bidding Process Enters Final Stage

The three final bidders for IMG submitted binding offers for the company on Friday, pushing the company's sales process into its final stage. Sources familiar with the process said Forstmann Little trustees and bankers with Evercore and Morgan Stanley are evaluating offers from three groups: CVC Cap ...

12/13/13
SportsBusiness Daily: Sale Of IMG Moving Into Final Stage

The sale of IMG moves into its final phase today when Forstmann Little collects binding bids from the three remaining bidders. The three finalists include: CVC Capital and Peter Chernin ’s Chernin Group; Silver Lake Capital and William Morris Endeavor; Carlyle Group and ICM Partners. Bin ...

12/11/13
SportsBusiness Daily: NASCAR Hires Brent Dewar As COO

NASCAR named longtime General Motors exec BRENT DEWAR as COO. Dewar will oversee the commercial side of NASCAR and report to CEO & Chair BRIAN FRANCE . CMO STEVE PHELPS , VP/Strategic Development ERIC NYQUIST , VP/Broadcasting & Production STEVE HERBST and other senior leaders wi ...

Tags: People and Pop Culture, NASCAR

12/11/13
SportsBusiness Daily: Dow Chemical To Sponsor Dillon's No. 3 Cup Car

The Dow Chemical Co. has signed a multiyear sponsorship with Richard Childress Racing that will see it become the primary sponsor of the No. 3 car driven by Austin Dillon in the Sprint Cup Series. Financial terms of the 16-race deal were not available, but Sprint Cup sponsorships typically go for mo ...

Tags: Marketing and Sponsorship

12/10/13
SportsBusiness Daily: USA Hockey Extends Ogrean's Contract

USA Hockey renewed the contract of Exec Dir DAVE OGREAN , who signed a four-year extension that will keep him in his position through '18. Ogrean, who is also a member of the USOC BOD, joined USA Hockey in '05. During his eight years of leadership, the organization’s total revenue rose 45% fr ...

Tags: People and Pop Culture

12/09/13
SportsBusiness Journal: Citi will bring Olympics to NYC space

Citi is bringing its Olympic hospitality home. Rather than limiting its hospitality to Sochi, the company is renting a loft in New York City’s Tribeca neighborhood where it will host employees, clients and customers from Feb. 18-23. Citi is the only sponsor of the U.S. Olympic Committee doi ...

Tags: Olympics

12/04/13
SportsBusiness Daily: IndyCar Series Shifts May Programming To ABC

The IndyCar Series is shifting all of its race programming in the month of May, when it holds the Indianapolis 500, to ABC in '14. The series worked out a deal to shift qualifying from NBC Sports to ABC/ESPN this year. ABC will show the series’ new road course race at Indianapolis Motor Speed ...

Tags: IndyCar, ABC, Media

12/03/13
SportsBusiness Daily: IndyCar Shifts More Programming To ABC

The IndyCar Series is shifting all of its race programming in the month of May, when it holds the Indianapolis 500, to ABC in '14. The series worked out a deal to shift qualifying from NBC Sports to ABC/ESPN this year. ABC will show the series’ new road course race at Indianapolis Motor Speedw ...

12/02/13
SportsBusiness Daily: Jeff Behnke To Be NBC VP/NASCAR Production

NBC Sports has hired JEFF BEHNKE to be its VP/NASCAR Production. Behnke is the first major NASCAR-related hire NBC has made since it acquired the rights to the sport in a 10-year $4.4B deal earlier this year. NBC will begin broadcasting the sport in '15. Behnke will work out of Charlotte and overs ...

Tags: People and Pop Culture, NBC

12/02/13
SportsBusiness Daily: USSA Gets Rights To '15, '17 Ski Championships

The U.S. Ski & Snowboard Association this weekend announced it has acquired the media rights to the '15 and '17 FIS Alpine and Nordic Ski World Championships, including the '15 Alpine Ski World Championships in Vail/Beaver Creek. The NGB is the first in any country to acquire those rights. ...

Tags: Media

12/02/13
SportsBusiness Journal: Powdr buys ‘World of Adventure Sports’

Powdr Enterprises, the sponsorship and events division of the resort company Powdr, has acquired “World of Adventure Sports,” a TV series created by 360 Ventures that tells the stories of climbers, skiers, off-road racers and other risk-takers and their sports. Sources valued the deal ...

Tags: Media

12/02/13
SportsBusiness Journal: MacDougall runs IMG sale

The trial lawyer hasn’t sat in a single IMG management meeting. He hasn’t met officially with any of the potential IMG buyers. He wasn’t even in the country the week KKR dropped its bid for the company. But when it comes to the sale of IMG, Washington, D.C.-based attorney Mark M ...

Tags: Marketing and Sponsorship

12/02/13
SportsBusiness Journal: Accessibility key in NASCAR.com changes

Less than a year after debuting a new, graphics-rich website that veers sharply from industry norms, NASCAR this winter will revamp portions of it to boost engagement. Changes will make content easier to get to for NASCAR.com user ...

Tags: Leagues and Governing Bodies

11/25/13
SportsBusiness Daily: Masekela Joining NBC's Sochi Coverage

NBC is expected to announce today that Sal Masekela will join its Olympics coverage from Sochi as a sports desk reporter. Masekela, who hosted the X Games for 13 years, has extensive experience in action sports and has covered snowboarding and freeskiing for years. He joined NBC in '12 and serves as ...

Tags: Media, NBC

11/25/13
SportsBusiness Daily Global: KKR Withdraws IMG Bid

KKR has withdrawn its bid to buy IMG, reducing the total number of bidders for the company to three. Sources familiar with the process said the three finalists are the Carlyle Group; a consortium led by CVC Capital Partners and former News Corp. exec Peter Chernin; and a joint bid from William Morri ...

Tags: Finance

11/25/13
SportsBusiness Journal: Charlotte discusses removing grandstand

Charlotte Motor Speedway has discussed tearing down its backstretch grandstand, a move that would eliminate almost 40,000 seats and make it the latest in a series of NASCAR tracks to reduce capacity. CMS President Marcus Smith has talked about the idea of eliminating the Diamond Tower Terrace and ...

Tags: Facilities

11/25/13
SportsBusiness Journal: Hurdles on getting food to Russia

Editor’s note: This story is revised from the print edition. High shipping costs and Russian food regulations have made it challenging for U.S. Olympic Committee sponsors to get their companies’ food products into the country for the Sochi Games. ...

Tags: Olympics

11/25/13
SportsBusiness Journal: NASCAR pleased with viewership consistency

Photo by: GETTY IMAGES NASCAR appears to have found its sweet spot on TV. Though viewership remains well below 2005 levels, NASCAR and network executives are happy with the sport’s perf ...

Tags: Media

11/22/13
SportsBusiness Daily: KKR Withdraws IMG Bid

KKR has withdrawn its bid to buy IMG, reducing the total number of bidders for the company to three. Sources familiar with the process said the three finalists are the Carlyle Group; a consortium led by CVC Capital Partners and former News Corp. exec Peter Chernin; and a joint bid from William Morri ...

Tags: Finance, IMG

11/18/13
SportsBusiness Journal: NASCAR hiring Dew Tour GM

Dew Tour general manager Kenny Mitchell is leaving Alli Sports to take a marketing job with NASCAR. MITCHELL The former Gatorade sports marketer will become NASCAR’s managing director of bran ...

Tags: Leagues and Governing Bodies

11/18/13
SportsBusiness Journal: Daytona readies premium seats for sale

Editor's note: This story is revised from the print edition. Daytona International Speedway will increase the price of a premium-seat experience for NASCAR events after completing a $400 million renovation in 2016. Track officials set pricing for two new group suite products, Midway Suites ...

Tags: Facilities

11/18/13
SportsBusiness Journal: NASCAR sets terms for series

NASCAR is asking $12 million to $15 million a year for title sponsorship of its secondary series, which has been held by Nationwide Insurance since 2008. NASCAR’s asking price is a minimum 20 percent increase above the $10 million in rights fees that Nationwide now pays. The insurer is drop ...

Tags: Marketing and Sponsorship

11/14/13
SportsBusiness Daily: SMT: Digital Entrepreneurs Prep For Future

Founders of digital businesses cannot predict when their companies will be bought or what will happen to them after they have sold their business, but there are several things they can do to prepare for that process and make it smooth. Speaking at a panel at the '13 Covington & Burling Sports Me ...

Tags: Events and Attractions

11/14/13
SportsBusiness Daily: SMT: Leonsis Says Digital Advertising Behind Pace

Digital media has made huge strides since Ted Leonsis spoke at the first Sports Media & Technology conference more than a decade ago, but he said digital advertising has been slow to catch up. Leonsis, the subject of a one-on-one interview at the '13 edition of the conference, estimated that w ...

Tags: Events and Attractions

11/13/13
On The Ground: SMT Panel: What's Next for Digital Entrepreneurs

After the Sale Christopher Russo, CR Media Ventures Shannon Terry, 247Sports Peter Vlastelica, Fox Sports Founders of digital businesses can’t predict when their companies will be bought or what will happen to them after they’ve sold their business, but there are several thin ...

Tags: Media, Fox, Yahoo

11/13/13
On The Ground: Ted’s Take: Leonsis on content, distribution and opportunities in ...

Digital media has made huge strides since Ted Leonsis spoke at the first Sports Media & Technology conference more than a decade ago, but he said digital advertising has been slow to catch up. Leonsis, the founder and CEO of Monumental Sports & Entertainment and the subject of a one-on-on ...

Tags: Media, Washington Capitals

11/11/13
SportsBusiness Journal: Fox Sports signs Feld Motor Sports deal

Fox Sports signed a five-year rights deal with Feld Motor Sports that will give the media group rights to nearly 300 hours of supercross, arenacross, monster truck and other motorsports programming. Financial terms of the deal weren’t available. Sources familiar with the agreement said it i ...

Tags: Media

11/11/13
SportsBusiness Journal: Red Bull’s Mater exits sports

Chris Mater, longtime Red Bull USA head of sports marketing, has taken a new role with the company as general manager of its Northern California business unit. Mater will oversee business, sales, marketing, distribution and legal from Central California to Oregon. He is working out of Red Bull&rs ...

Tags: Marketing and Sponsorship

11/11/13
SportsBusiness Journal: Hulman hires top executives

Hulman Motorsports last week announced the hiring of former NASCAR team owner Jay Frye as chief revenue officer and former Ford marketer C.J. O’Donnell as chief marketing officer. The hiring brings an end to a nine-month search for an executive to oversee commercial operations for the IndyCar ...

Tags: Leagues and Governing Bodies

11/11/13
SportsBusiness Journal: COTA sponsor list grows by nine

Circuit of the Americas heads into its Formula One race weekend with nine more sponsors than it had for its inaugural race a year ago. Deals with Shell, Coca-Cola, Beck’s and others have boosted total sponsorship revenue at the facility by 150 percent from a year ago. The sponsorship sales ...

Tags: Marketing and Sponsorship

11/11/13
SportsBusiness Journal: USOC extends deal with Blackmun

The U.S. Olympic Committee board of directors finalized a four-year contract extension with Scott Blackmun that will see him continue to lead the organization through the 2016 Rio Games. BLACKMUN ...

Tags: Olympics

11/08/13
SportsBusiness Daily: Red Bull Exec Chris Mater Takes New Role

Longtime Red Bull USA Head of Sports Marketing CHRIS MATER has taken a new role with the company as GM of its Northern California business unit. He will oversee business, sales, marketing, distribution and legal from central California to Oregon. He is working out of Red Bull’s Bay Area offi ...

Tags: People and Pop Culture, Red Bull

11/08/13
SportsBusiness Daily: Second Round Of Bids For IMG Were Due Thursday

The second round of bids to buy IMG were due Thursday, according to sources familiar with the company’s sales plan. A total of 10 prospective buyers sat through IMG management presentations in the last month, but it is unclear how many of the interested buyers submitted bids Thursday. Among th ...

Tags: Finance, IMG

11/07/13
On The Ground: Second round of bids for IMG due today

The second round of bids to buy IMG were due today, according to sources familiar with the company’s sales plan. A total of 10 prospective buyers sat through IMG management presentations in the last month, but it’s unclear how many of the interested buyers submitted bids today. Among ...

Tags: Finance

11/07/13
SportsBusiness Daily: Hulman Motorsports Hires Jay Frye, C.J. O'Donnell

Hulman Motorsports today announced the hiring of former NASCAR team owner JAY FRYE as Chief Revenue Officer and former Ford marketer C.J. O’DONNELL as CMO. The hirings bring an end to a nine-month search for an exec to oversee commercial operations for the IndyCar Series and Indianapolis M ...

Tags: People and Pop Culture, IndyCar

11/06/13
SportsBusiness Daily: CMS Close To World Of Outlaws Sellout

Charlotte Motor Speedway this week is close to selling out its fifth consecutive World of Outlaws World Finals. The three days of racing, which begins tomorrow at the speedway’s dirt track, will attract spectators from 50 states, seven Canadian provinces, Australia and other countries. The ven ...

Tags: Events and Attractions

11/05/13
SportsBusiness Daily: AutoZone To Sponsor Penske Racing

Penske Racing today announced a multiyear associate-level sponsorship with AutoZone. The auto parts retailer will be featured on the No. 22 NASCAR Sprint Cup Series car driven by Joey Logano . It will kick off its sponsorship this weekend at Phoenix Int’l Raceway as the primary sponsor of Pen ...

11/04/13
SportsBusiness Journal: NBC bullish on Sochi Olympics

NBC Sports executives are more optimistic about the Sochi Games than they have been about any Winter Olympics in the last decade. Ad sales are strong, internal research suggests viewership will be high, and the event is expected to be “comfortably” profitable. ...

Tags: Olympics

11/04/13
SportsBusiness Journal: Countdown event grows in size, stature

When the 100-day countdown to the Torino Olympics began eight years ago, Kellogg’s didn’t hold a press event or announce a marketing program. In fact, it did next to nothing. More than a dozen sponsors participate in t ...

Tags: Olympics

11/04/13
SportsBusiness Journal: NASCAR to expand Hispanic marketing

Editor's note: This story is revised from the print edition. Eight months after investing more than $1 million on Hispanic marketing initiatives in Phoenix, NASCAR plans to expand its Spanish-language advertising efforts into key markets such as Texas, California, Illinois and South Florida. ...

Tags: Leagues and Governing Bodies

10/30/13
SportsBusiness Daily: SMI Sees Ticket Sales Decrease In Q3

Weak economic conditions and poor weather contributed to decreases in Q3 ticket revenue at Speedway Motorsports Inc. The company reported total revenue of $137.5M for the quarter, a 3% decrease from the $142.3M it reported for the same period last year. Ticket revenue totaled $32.9M for the quarter, ...

Tags: Finance, Speedway Motorsports Inc.

10/29/13
SportsBusiness Daily: NBC More Than 90% Sold For Sochi

NBC is positioned to sell out its first Olympics in more than a decade. NBC Sports Exec VP/Ad Sales Seth Winter said the net's ad inventory is more than 90% sold for the Sochi Games. Winter added, "If inventory paces like it has been, we could sell out. The demand has escalated beyond anything I've ...

Tags: Marketing and Sponsorship, NBC

10/28/13
SportsBusiness Journal: Ralph Lauren's Games togs are all-USA

When news broke last year that Ralph Lauren made Team USA’s Olympic opening ceremony uniforms in China, the company was trashed on social media and blasted on Capitol Hill. It responded by pledging that the uniforms it supplies to athletes competing in the 2014 Sochi Games would be made in the ...

Tags: Olympics

10/28/13
SportsBusiness Journal: Chime buys JMI; Brown to stay as CEO

Sebastian Coe (right), chairman of Chime-owned CSM Sport & Entertainment, and JMI’s Zak Brown Photo by: HARRY PAGE IMAGES London-based Chime Communications last week bought ...

Tags: Marketing and Sponsorship

10/25/13
SportsBusiness Daily: U.K.-Based Chime Acquires JMI For $76M

London-based Chime Communications today announced a $76M acquisition of Just Marketing Int'l, the Indianapolis-based motorsports marketing agency. The deal is the largest sports-related acquisition Chime has made since creating a sports subsidiary, CSM Sports & Entertainment, in '07. JMI is CSM' ...

10/25/13
SportsBusiness Daily: Chime Communications Buys JMI For $76M

London-based Chime Communications Friday announced a $76M acquisition of Just Marketing Int'l, the Indianapolis-based motorsports marketing agency. The deal is the largest sports-related acquisition Chime has made since creating a sports subsidiary, CSM Sports & Entertainment, in '07. JMI is CSM ...

Tags: Finance

10/24/13
SportsBusiness Daily: Citi Brings Back Successful Program For Sochi

Citi today announced its “Every Step of the Way” program will return and be the centerpiece of its marketing for the '14 Sochi Games. The bank donated $500,000 to the USOC that will be directed to sports programs across the country. The company signed nine Olympians and Olympic hopefuls ...

Tags: Marketing and Sponsorship, Citibank

10/24/13
SportsBusiness Daily: Citi Brings Back "Every Step Of The Way"

Citi today announced its “Every Step of the Way” program will return as a centerpiece of its marketing for the '14 Sochi Games. The bank donated $500,000 to the USOC that will be directed to sports programs across the country. The company signed nine Olympians and Olympic hopefuls who h ...

10/23/13
SportsBusiness Daily: Monster Energy To Sponsor Feld Motor Sports Show

Feld Motor Sports signed Monster Energy to become an official sponsor of its freestyle motocross show, Nuclear Cowboyz. The three-year deal is valued in the mid-six figures annually. It is Monster Energy’s fourth major sponsorship with Feld. It also sponsors the monster truck series, supercros ...

Tags: Marketing and Sponsorship

10/23/13
SportsBusiness Daily: IOC Prez To Kerry: Russia Will Not Discrimiate

IOC President Thomas Bach yesterday wrote U.S. Secretary of State John Kerry to say that the IOC is confident the Russian government will not discriminate against lesbian, gay, bisexual or transgender athletes, coaches or spectators during the Sochi Games. The letter was sent in response to a lette ...

Tags: Olympics, USOC

10/23/13
SportsBusiness Daily Global: Bach: No LGBT Discrimination At Games

IOC President Thomas Bach wrote U.S. Secretary of State John Kerry Monday to say that the IOC is confident the Russian government will not discriminate against lesbian, gay, bisexual or transgender athletes, coaches or spectators during the 2014 Sochi Olympics. The letter was sent in response to a l ...

Tags: Olympics, Russia

10/22/13
SportsBusiness Daily: Bach Writes Kerry Re: LGBT In Sochi

IOC President Thomas Bach yesterday wrote U.S. Secretary of State John Kerry to say that the IOC is confident the Russian government will not discriminate against lesbian, gay, bisexual or transgender athletes, coaches or spectators during the Sochi Games. The letter was sent in response to a le ...

10/22/13
SportsBusiness Daily: USOC Outlines Stance On Russia Anti-Gay Laws

USOC CEO Scott Blackmun last week sent members of Congress a letter explaining the organization's stance on Russia's anti-gay propaganda law. He said that the organization supports equal rights and believes "that laws restricting the right to act and speak in support of the LGBT community are incons ...

Tags: Olympics

10/21/13
SportsBusiness Journal: Athletes see social media demands rise

Skeleton racer Noelle Pikus-Pace has signed deals with Deloitte, Kellogg’s, TD Ameritrade, Under Armour and others ahead of the Sochi Olympics. Each agreement includes the usual contractual obligations such as personal appearances, but they also spell out social media requirements that will se ...

Tags: Olympics

10/21/13
SportsBusiness Journal: Surfing group gets deals for 26 events

Association of Surfing Professionals International signed its first media deals for all 26 of its major events with YouTube, ESPN and Facebook. The deal with YouTube will see ASP launch its own channel and stream all 26 events live worldwide for the first time. ASP and YouTube work together on ad ...

Tags: Media

10/21/13
SportsBusiness Journal: IMG, U.S. Figure Skating partner on tour

U.S. Figure Skating and IMG are partnering on a post-Olympics tour that will bring figure skaters from the Sochi Games to 25 to 30 cities next year. The tour marks the first time U.S. Figure Skating and IMG have collaborated on a tour. IMG created its Stars on Ice in 1986 to promote its client, S ...

Tags: IMG, Olympics, ATT

10/21/13
SportsBusiness Journal: USOC plans USA House site in Sochi

The U.S. Olympic Committee next year will offer a series of first-time hospitality experiences during the Sochi Games. The organization plans to host domestic events for sponsors for the first time in four U.S. cities. It also secured a location in Sochi’s Olympic Park for its hospitality e ...

Tags: Olympics

10/16/13
SportsBusiness Daily Global: Triple Play For Surfing Circuit

Association of Surfing Professionals Int'l signed its first media deals for all 26 of its major events with YouTube, ESPN and Facebook. The deal with YouTube will see ASP launch its own channel and stream all 26 events live worldwide for the first time. ASP and YouTube will work together on advertis ...

Tags: Media

10/16/13
SportsBusiness Daily: ASP Signs Deals With YouTube, ESPN, Facebook

The Association of Surfing Professionals (ASP) Int'l signed its first media deals for all 26 of its major events with YouTube, ESPN and Facebook. The deal with YouTube will see ASP launch its own channel and stream all 26 events live worldwide for the first time. ASP and YouTube work together on adv ...

Tags: Media, ESPN

10/15/13
SportsBusiness Daily: NASCAR Releases '14 Race Schedule

NASCAR today released the '14 Sprint Cup Series schedule , making four changes from this year. It moved Texas Motor Speedway’s race from Saturday to Sunday (April 6); Darlington Raceway will hold its race April 12 , a month earlier than usual; Kansas Speedway will hold a night race May 10; a ...

10/15/13
SportsBusiness Daily: Air Titan Headed To All '14 Cup Races

In an effort to reduce rain delays, NASCAR will bring its Air Titan track drying system to every Sprint Cup race in '14. NASCAR created the system this year and claimed it would reduce the time it took to dry tracks after rain. It charged tracks more than $100,000 to use it in order to offset the co ...

10/14/13
SportsBusiness Daily: Daytona, Talladega Sign Moonshine Sponsorships

Daytona Int'l Speedway and Talladega Superspeedway have signed their first official moonshine sponsorship deals. Ole Smoky Tennessee Moonshine will be the official moonshine of both facilities and draw on the historic connection between NASCAR and moonshine to promote its product. NASCAR traces its ...

Tags: Marketing and Sponsorship

10/14/13
SportsBusiness Journal: How Global X became a rare miss for ESPN

At ESPN’s 2011 upfront event in New York, the company rolled out a video announcing its plan to expand the X Games into a six-stop global property, closing with the words, “Join the ride.” It was a short ride. The Global X Games, which debuted this year, lost more than $30 mi ...

Tags: Events and Attractions

10/14/13
SportsBusiness Journal: Building a resort from scratch

The year Roger McCarthy spent designing the alpine resort for the 2014 Sochi Games was quintessentially Russian. It included taking cold showers in Moscow, passing through X-ray machines at an oligarch’s home, and celebrating the anniversary of the KGB with co-workers. ...

Tags: Olympics

10/14/13
SportsBusiness Journal: New deals package IndyCar, IMS

Hulman & Co., owner of the IndyCar Series and Indianapolis Motor Speedway, is selling sponsorships that include both the property and facility for the first time. The move follows new CEO Mark Miles’ reorganization of the company earlier this year. He brought sales for both the series a ...

Tags: Marketing and Sponsorship

10/09/13
SportsBusiness Daily: Company Focuses On Track Sponsorships

Former Charlotte Motor Speedway President Humpy Wheeler yesterday announced the formation of a new company that will represent grassroots racetracks nationwide in national sponsorship sales. The company, Speedway Benefits, has gotten commitments from 400 of the 1,200 grassroots racetracks around the ...

Tags: Marketing and Sponsorship

10/09/13
SportsBusiness Daily: Sports Investment Bank Signs Olympic Hopeful

Sports investment bank Park Lane has signed an endorsement deal with Olympic speedskating hopeful Elli Ochowicz. It is the investment bank’s first athlete endorsement. The deal, which is in an unusual category for athlete endorsements, comes at a time Olympic hopefuls are pursuing funding thro ...

Tags: Marketing and Sponsorship

10/08/13
SportsBusiness Daily: Wheeler Forms Speedway Benefits

Former Charlotte Motor Speedway President Humpy Wheeler today announced the formation of a new company that will represent grassroots racetracks nationwide in national sponsorship sales. The company, Speedway Benefits, has gotten commitments from 400 of the 1,200 grassroots racetracks around the c ...

10/07/13
SportsBusiness Journal: Fox deal a milestone for Red Bull

Two years after its inception, Red Bull Media House has signed its first TV rights deal with a major broadcaster. Fox Sports has acquired the rights to four Red Bull signature competitions — Crashed Ice, X-Fighters, Cliff Diving and Air Race — beginning in 2014. Financial terms of the ...

Tags: Media

10/07/13
SportsBusiness Journal: Penske seeking revenue growth

Roger Penske arrived at last year’s NASCAR awards banquet in Las Vegas eager to talk to MillerCoors CEO Tom Long. A few weeks earlier, Brad Keselowski gave Penske Racing and Miller Lite their first NASCAR championship, and Penske wanted to extend both the driver’s and sponsor’s con ...

Tags: Marketing and Sponsorship

10/07/13
SportsBusiness Journal: NASCAR stays course on TV

EDITOR’S NOTE: After this story was filed on Thursday, NASCAR over the weekend rejected a formal proposal from its broadcast partners that would have seen Fox and NBC begin televising the sport in 2014. NASCAR’s VP of Broadcast and Production Steve Herbst said, “While we w ...

Tags: Media

10/03/13
SportsBusiness Daily: ESPN Nixes Int'l X Games Events

ESPN today announced that it was shuttering its Global X Games property after one year and concentrating instead on its Winter and Summer X events in the U.S. The company said the economics of events in Barcelona, Munich, Foz do Iguacu and Tignes were not sustainable. The announcement brings an end ...

10/03/13
SportsBusiness Daily: ISC Sees Slight Boost In Q3 Revenue

International Speedway Corp. credited stabilizing ticket and sponsorship sales with boosting its Q3 revenue to $117M, a 1% increase from the same period last year. Total revenue for the first nine months of the year is up slightly from $422.9M in '12 to $423.9M this year. ISC Vice Chair & CEO Le ...

Tags: Finance, International Speedway Corp.

10/03/13
SportsBusiness Daily: NASCAR Releasing "Redline" For iOS

NASCAR today will release its first iPad and iPhone game called “NASCAR: Redline.” Developed by Eutechnyx, the game costs $4.99 and works on all iOS devices. The game is strategy-based and does not require steering or racing, but players are given real situations and have to determine wh ...

10/02/13
SportsBusiness Daily: Penske Re-Ups With Keselowski, Miller Lite

Penske Racing has signed new deals with driver Brad Keselowski and Miller Lite that will keep last year’s Sprint Cup champion and sponsor together through ‘17. The new sponsorship agreement extends a partnership that Penske Racing began in ‘91 but ends Miller Lite’s 23-year r ...

Tags: Marketing and Sponsorship, Penske Corp., MillerCoors

09/30/13
SportsBusiness Journal: NHRA broadcasts will rock the sofa

The NHRA has signed a new sponsorship deal that has the potential to change the way sports fans experience events at home. The drag racing organization cut a two-year sponsorship deal with Guitammer Co. that allows the technology company to capture sounds and sensations at races and send signals ...

Tags: Media

09/30/13
SportsBusiness Journal: McCune leaving Coke after Sochi

Coca-Cola’s longtime global sports and entertainment executive Scott McCune is leaving the company after the Sochi Olympics. Scott McCune oversees Coke’s global marketing around the Olympics and FIFA World Cup. ...

Tags: Marketing and Sponsorship

09/27/13
SportsBusiness Daily: McCune Leaving Coca-Cola After Sochi Games

Coca-Cola VP/Global Partnerships & Experiential Marketing SCOTT MCCUNE , the company's longtime global sports and entertainment exec, will be leaving after the '14 Sochi Games. McCune on Thursday told staff of the decision. He plans to start his own consulting business that will advise properti ...

Tags: People and Pop Culture

09/27/13
SportsBusiness Daily: Kellogg Outlines Sochi Marketing Plans

USOC sponsor Kellogg Co. this year will broaden its approach to Olympic marketing, moving from the singular campaign focused on its signature Kellogg’s brand during the '12 London Games to multiple campaigns around seven of its brands during the '14 Sochi Games. The company, which became a USO ...

Tags: Marketing and Sponsorship, Kellogg

09/27/13
SportsBusiness Daily Global: Sources: IMG Bids Due Next Week

The first round of bids to buy IMG are due next week, according to sources familiar with the sales plan for the company. Buyers interested in acquiring the sports and entertainment firm have been asked to submit interest documents between Monday and Wednesday. Initial offers will be reviewed by a to ...

Tags: Finance

09/26/13
SportsBusiness Daily: First Round Of IMG Bids Due Next Week

The first round of bids to buy IMG are due next week, according to sources familiar with the sales plan for the company. Buyers interested in acquiring the sports and entertainment firm have been asked to submit interest documents between Monday and Wednesday. Initial offers will be reviewed by a to ...

Tags: Finance, IMG

09/26/13
SportsBusiness Daily: IMG To Begin Fielding Bids Next Week

Sources said that the first round of bids to buy IMG are due next week, and interested buyers have been asked to submit interest documents between Monday and Wednesday. Initial offers will be reviewed by a top exec at Forstmann Little, the trustees of Ted Forstmann ’s estate at the firm Akin ...

09/26/13
SportsBusiness Daily: Liberty Mutual Signs Olympic, Paralympic Hopefuls

USOC sponsor Liberty Mutual has signed 13 Olympic and Paralympic hopefuls to feature in marketing ahead of the '14 Sochi Games. The insurer is creating digital vignettes around each athlete that showcase how they overcame obstacles to pursue their Olympic or Paralympic dreams. The videos are part o ...

Tags: Marketing and Sponsorship

09/24/13
SportsBusiness Daily: TMS To Install Largest Video Board In U.S.

Texas Motor Speedway last night announced plans to build the largest video board in the country, a 124-foot-tall by 218-foot-wide Panasonic screen that will be nicknamed “Big Hoss TV.” The video board will be completed in time for the track’s April 3-6 NASCAR race weekend, and TMS ...

09/23/13
SportsBusiness Journal: IOC ready to raise prices

The International Olympic Committee plans to increase the price of sponsoring The Olympic Partner program, ending a decade-long period where official Olympic sponsorships averaged $25 million a year. The price increases would kick in for the 2022 and 2024 Olympics, said Timo Lumme, IOC television ...

Tags: Olympics

09/23/13
SportsBusiness Journal: USOC expands 100-day countdown for Sochi

The U.S. Olympic Committee has doubled the number of sponsors that will participate in its third pre-Olympic, 100-day-out celebration. Twelve sponsors will activate during the event, which will take place Oct. 29 in Times Square. The USOC charged sponsors to be part of the program, but financial ...

Tags: Olympics

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