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Tripp Mickle
Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Dew Tour to become Olympic qualifier05 / 20 / 13When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear... Tags: Olympics |
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Nike nears deal with figure skater
Nike will use its deal with Gracie Gold to promote its women’s workout apparel. Photo by: GETTY IMAGES Nike is close to signing U.S. figure skater and Olympic hopeful Gracie Gol ...
Tags: Olympics
Pieces in place for IMG sale
IMG College President Ben Sutton walked out of the opening panel at the IMG World Congress of Sports and made it 10 feet down the hallway of the Ritz-Carlton before an executive at a competing agency grabbed his shoulder. “What’s going on with the IMG sale?” the executive asked. ...
USOC plans foundation for fundraising
The U.S. Olympic Committee plans to create a new foundation and hopes to raise more than $35 million in the coming years to help underwrite the cost of athlete training, support and administration. It began a search last week for a chief development officer and president of the new foundation, wh ...
Tags: Olympics
Reservations about Sochi hotels
It’s 10 months before the Sochi Games, and USA Hockey Executive Director Dave Ogrean is worried. His organization still hasn’t secured hotel rooms for the 2014 Winter Olympics — and his national governing body isn’t alone. None of the eight U.S. winter national governing ...
Tags: Olympics
Visa extends World Cup deal for 8 years
Visa has reached an eight-year sponsorship extension for the World Cup valued at more than $170 million, allowing it to continue as the official payment services partner for the world’s biggest soccer tournament and its governing body, FIFA, through 2022. The deal ensures Visa will have th ...
Spire looks to sell Just Marketing stake
Spire Capital Partners is shopping its majority stake in Indianapolis-based Just Marketing International, the motorsports agency that works across Formula One, NASCAR and IndyCar. The private equity group, which bought 50 percent of the agency five years ago, hired Rothschild Group to put togeth ...
The adventures of 'Uncle Drew'
In the spring of 2012, Pepsi Max sent a brief to The Marketing Arm asking the firm to develop a video to underscore the product’s identity as a zero-calorie soda with bold taste. The brand team wanted to feature one of its newest endorsees, Kyrie Irving, a rookie with the Cleveland Cavaliers, ...
Tags: In-Depth, World Congress of Sports
Spire looks to sell Just Marketing stake
Spire Capital Partners is shopping its majority stake in Indianapolis-based Just Marketing International, the motorsports agency that works across Formula One, NASCAR and IndyCar. The private equity group, which bought 50 percent of the agency five years ago, hired Rothschild Group to put togeth ...
Tags: Ping, India, International, Motorsports, Formula One, NASCAR, IndyCar, IMG, TES, UPS, NTRA, TRAC
Visa cutting back on U.S. Olympic sports
Visa is pulling back on its Olympic spending in the U.S. The company, which made a name for itself in the Olympics by sponsoring and marketing heavily around sports like gymnastics, swimming and track and field year-round, recently offered USA Gymnastics, USA Swimming and USA Track & Field de ...
Tags: Olympics
USA Triathlon adds three sponsors
Editor's note: This story is revised from the print edition. USA Triathlon signed three new sponsorship deals, bringing on MetLife, TransAmerica and DJO Global, the medical device company behind Aircast, Bell-Horn and Fast Freeze. The three, multiyear deals are silver-level sponsorships th ...
