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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

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Tags: Marketing and Sponsorship

More Stories by this Author

02/18/14
SportsBusiness Daily Global: IOC Reprices TOP Deals At $200M

The IOC has set a new price point for TOP sponsorships, nearly doubling the cost of four-year global sponsorships from $100M to $200M. Panasonic last week became the first TOP partner to sign an agreement beyond '20. Sources familiar with the deal said the eight-year sponsorship, which runs from '17 ...

Tags: Olympics

02/17/14
SportsBusiness Daily Global: Putting WiFi In A Tough Spot

If providing WiFi service to spectators at sports venues across the U.S. is tough, then providing it to the prickly and complaint-prone press corps and demanding Olympic family at the Sochi Games is downright dangerous for a company. But Canada’s Avaya, which is delivering WiFi at every venue, ...

02/17/14
SportsBusiness Daily Global: BMW Pushes U.S. Bobsled Team

The U.S. men’s bobsled team hasn’t won a Gold Medal in the two-man competition in close to 80 years, but with some help from sponsor BMW, they’re expected to be in contention in Sochi. BMW has pulled off one of the most effective sponsor integrations at the Sochi Winter Games. Its ...

Tags: Olympics, Russia, Europe

02/17/14
SportsBusiness Daily: Octagon Working With Shiffrin's Agent

Octagon is working with Mikaela Shiffrin 's agent, Kilian Albrecht , to represent the U.S. alpine skier globally. The agency's Olympic division, which is led by Michael Phelps ' agent Peter Carlisle , will provide marketing, communications and legal support to Albrecht and collaborate with him o ...

02/17/14
SportsBusiness Daily Global: Samsung Unleashes WOW Factor

More than 400,000 people around the world have downloaded Samsung’s Olympic WOW app for the Sochi Games. The app is the first Olympic application the longtime global Olympic sponsor has made for Android phones, and it’s attracting more than 145,000 visitors per day. Samsung spokesperson ...

Tags: Olympics, Russia

02/17/14
SportsBusiness Daily Global: Projected Logos Run Afoul Of IOC

The IOC this week asked Sochi 2014 organizers to stop projecting images of Coca-Cola, Aeroflot and other sponsors on the LED-lit exterior of the Bolshoy and Shayba arenas. In a world of rampant commercialism, the IOC prides itself on clean venues that are free of signage. The IOC’s marketing t ...

Tags: Olympics, Russia

02/17/14
SportsBusiness Journal: IOC reprices TOP deals at $200M

The International Olympic Committee has set a new price point for TOP sponsorships, nearly doubling the cost of four-year global sponsorships from $100 million to $200 million. {podcast} SBJ Podcast: From Sochi: SBJ Olympics writer Tripp Mickle and Tom Shepard, former Visa marketer and ...

Tags: Olympics

02/17/14
SportsBusiness Journal: Hard work helps NGB rebound

David Raith still remembers the day in 2007 that he learned ABC planned to end its 43-year relationship with figure skating. U.S. Figure Skating had anticipated it, cutting its expenses drastically in the final two years of ABC’s media contract, but the decision still hurt. ...

Tags: Olympics

02/17/14
SportsBusiness Journal: IOC to explore channel launch

Five years after shutting down an effort to launch an Olympic channel in the U.S., the International Olympic Committee is looking to launch a network of its own. IOC President Thomas Bach received approval from IOC members during meetings at the Sochi Games to explore the viability of an Olympic ...

Tags: Olympics, Media

02/17/14
SportsBusiness Journal: USSA leaving time buys behind

The U.S. Ski & Snowboard Association is finalizing a new TV rights agreement with NBC, and for the first time, the national governing body will not pay for the broadcasts of its events. The USSA and NBC have agreed to terms on a five-year, revenue-sharing deal that will see total ski and snow ...

Tags: Olympics, Media

02/17/14
SportsBusiness Journal: ‘New guard’ creates new feel with NBC

Shortly after 4 p.m. last Wednesday, NBC Sports Group’s top executives gathered in a makeshift conference room within NBC’s massive Sochi compound. There was nothing remarkable about the meeting — it was similar to production m ...

Tags: Olympics

02/14/14
SportsBusiness Daily: Sochi 2014 Receives Praise From IOC

Sochi 2014 organizers on Friday won high praise from the IOC for completing a successful first week that was free of transportation and security issues and full of good weather and active venues. "From day one when they turned the key to start last Thursday, we have been only happy with what did hap ...

Tags: Olympics

02/14/14
SportsBusiness Daily Global: Games Help McDonald's Expand In Russia

The Sochi Games jump-started McDonald's business in southern Russia, leading to the construction of five restaurants in the Sochi region and allowing it to add smoothies, parfaits and wraps to its menu.McDonald's Russia CEO Khamzat Khasbulatov said, "Because of the Olympics, we built them. They've b ...

Tags: Olympics, Russia

02/14/14
SportsBusiness Daily Global: Airweave Signs Deal With USOC

The U.S. Olympic Committee on Wednesday announced its first sponsorship in the mattress category with Airweave, a Japanese company that makes bedding toppers. Terms of the deal were not available, but Airweave is considered an official sponsor, and those deals are usually valued in the mid-six figur ...

Tags: Olympics, Japan, North America

02/13/14
SportsBusiness Daily Global: Burton: Snowboard Biz Is Healthy

Good snow on the East Coast has offset a bad winter on the West Coast, helping Burton Snowboards to increase snowboard and apparel sales this year, Founder & CEO Jake Burton said prior to Tuesday night’s halfpipe competition at the Sochi Games. News reports two years ago suggested the ...

Tags: Olympics, Russia

02/11/14
SportsBusiness Daily Global: Omega Takes Crack At Russia

Russia is not one of Omega’s top markets, but Omega President Stephen Urquhart expects the Olympics to boost brand awareness and provide a sales bump in the coming years. “The Olympics, up until a few months ago, hasn’t had any effect (on our business),” he said. “You n ...

Tags: Olympics, Russia

02/10/14
SportsBusiness Daily Global: Atos Renews Deal With IOC Through '20

Atos Origin, which has provided technology support for the Olympics for 25 years, extended its TOP sponsorship through '20. It is the second extension the IOC has announced since the Sochi Games began. It previously announced a renewal with Panasonic through '24. Atos has sponsored the IOC since '89 ...

Tags: Olympics, Russia

02/10/14
SportsBusiness Journal: Heiberg leaves a legacy of trust

When Gerhard Heiberg stepped in to replace Dick Pound as the head of the marketing commission in 2001, it looked like the International Olympic Committee’s troubled days were behind it. The organization was just coming out of a bribery scandal around the 2002 Salt Lake City Games, and though i ...

Tags: Olympics

02/10/14
SportsBusiness Journal: NGBs looking to grow

Headed into the Vancouver Games, U.S. Winter Olympic national governing bodies were reeling from the recession. Most lost sponsors. Many cut staff. But over the last four years, they’ve had a chance to rebuild. Signs of improvement can be seen across all the winter national governing bodies ...

Tags: Olympics

02/09/14
SportsBusiness Daily: IOC TOP Sponsor Atos Extends Deal

Atos Origin, which has provided technology support for the Olympics for 25 years, extended its TOP sponsorship through ‘20. It is the second extension the IOC has announced since the Sochi Games began, after previously announcing a renewal with Panasonic through ‘24. Atos has sponsored t ...

02/07/14
SportsBusiness Daily: Toyota To Sponsor Renovated DIS

Toyota has signed on to become the first of four founding sponsors at the renovated Daytona Int'l Speedway. The 11-year deal gives Toyota naming rights for one of five entrances to the venue and extends its sponsorship of seven other ISC tracks. Sources valued the deal at $6-7M a year. The spon ...

Tags: Marketing and Sponsorship, Toyota

02/07/14
SportsBusiness Daily Global: Panasonic Extends TOP Deal Through '24

Panasonic extended its global Olympic sponsorship through '24, making it the first of the IOC's TOP sponsors to sign a deal beyond '20. Financial terms of the deal were not available. TOP deals are typically valued at more than $100M over four years, which would make Panasonic’s deal worth mor ...

Tags: Olympics

02/06/14
SportsBusiness Daily: Toyota Named Daytona Founding Sponsor

Toyota today announced that it has signed on to become the first of four founding sponsors at the renovated Daytona Int'l Speedway. The 11-year deal gives Toyota naming rights for one of five entrances to the venue and extends its sponsorship of seven other ISC tracks. Sources valued the deal at $6- ...

02/06/14
SportsBusiness Daily: Panasonic Extends IOC Sponsorship

Panasonic extended its global Olympic sponsorship through '24, making it the first IOC TOP sponsor to sign a deal beyond '20. Financial terms of the deal were not available. TOP deals are typically valued at more than $100M over four years, which would make Panasonic’s deal worth more tha ...

02/06/14
SportsBusiness Daily: Panasonic Extends TOP Deal Through '24

Learn more about the International Olympic Committee (IOC) Panasonic extended its global Olympic sponsorship through '24, making it the first of the IOC's TOP sponsors to sign a deal beyond '20. Financial terms of the deal were not available. TOP deals are typically valued at more than $10 ...

Tags: Marketing and Sponsorship, Panasonic, IOC

02/03/14
SportsBusiness Journal: A mountain of challenges

Coca-Cola officials felt good about their Olympic hospitality plans. The company secured a hotel for the Games nearly two years ago. It invited guests and felt good telling them they would be staying at a newly built hotel near the venues. Everything was in place. But then, during the Christmas holi ...

Tags: In-Depth, Olympics

02/03/14
SportsBusiness Journal: Aiming for medal stand

The Sochi Games will be dominated by returning Olympians like speedskaters J.R. Celski and Shani Davis, skiers Ted Ligety and Julia Mancuso, snowboarders Shaun White and Kelly Clark, figure skaters Meryl Davis and Charlie White, as well as hurdler-turned-bobsledder Lolo Jones. But plenty of first-t ...

Tags: In-Depth, Olympics

01/31/14
SportsBusiness Daily: Guinness Ad A Victim Of IOC Rule 40

The Guinness commercial featuring U.S. Olympic biathletes Tracy and Lanny Barnes lasted 65 seconds and lived 48 hours, but it attracted 600,000 views and more than 4 million media impressions. The Diageo brand developed the spot in less than 10 days. It is the first, real-life story about people ...

Tags: Marketing and Sponsorship

01/30/14
SportsBusiness Daily: NASCAR Unveils New Chase Format

NASCAR today confirmed weeks of news stories by announcing a new format for the Chase for the Sprint Cup that adds elimination and emphasizes winning. Chair & CEO Brian France  showed a series of playoff grids that started with a 16-driver postseason field and eliminated 12 drivers over ni ...

01/28/14
SportsBusiness Daily: ISC Q4 Revenue Flat With '12

Despite rain delaying NASCAR’s race at ISC’s Chicagoland Speedway last September, the company posted quarterly revenue flat with a year earlier. ISC reported Q4 revenue of $188.7M, compared to $189.4M for the same period in '12. Ticket revenue for the quarter fell to $37.9M from $40.1M d ...

Tags: Finance, International Speedway Corp.

01/27/14
SportsBusiness Journal: Merger provides power boost to series

The merger of NASCAR’s Grand-Am Series and the American Le Mans Series has invigorated the business of sports car racing by creating a unified series with more manufacturer support, team participation, sponsorship revenue and media promotion than anticipated. “There’s already be ...

Tags: Leagues and Governing Bodies

01/27/14
SportsBusiness Journal: ‘Whatever you need’

Editor’s note: This story is revised from the print edition. It’s photo time at NASCAR Champion’s Week in Las Vegas, and Rick Hendrick has a lot of work to do. He, Jimmie Johnson and Chad Knaus flank NASCAR’s waving, silver Tiffany trophy. Women in floor-length evening ...

Tags: Champions

01/27/14
SportsBusiness Journal: Eye for talent propels success

Rick Hendrick takes pride in the fact that he doesn’t buy talent. He built Hendrick Motorsports, in large part, by identifying talent. Through the years, he’s given drivers ranging from Geoff Bodine to Ken Schrader to Kyle Busch a chance, and they’ve rewarded him by winning thei ...

Tags: Champions

01/27/14
SportsBusiness Journal: Security takes the spotlight

News around the Sochi Olympics last week began with reports of “black widows” and ended with a flurry of stories about families of athletes and fans canceling trips to the Games. Hospitality agencies and Olympic sponsors said it was ...

Tags: Olympics

01/24/14
SportsBusiness Daily: Rolex 24 Looking To Be A Success

The Rolex 24 race at Daytona Int'l Speedway is tracking to be one of the best in recent memory, track President Joie Chitwood III said. The facility sold out camping and parking in its infield earlier than ever. As a result, it began selling RV and camping space in its West lot outside the track. It ...

Tags: Events and Attractions

01/23/14
SportsBusiness Daily: Cotton Inc. Sponsoring Nationwide Race

Cotton Incorporated plans to ask NASCAR fans to drop their jeans for its first race sponsorship, the Nationwide Series Blue Jeans Go Green 200 at Phoenix Int'l Raceway. The cotton industry promoter signed a one-year sponsorship for the March 1 race to promote its blue jean recycling initiative. Fina ...

01/16/14
SportsBusiness Daily: NBC, Facebook Expanding Olympics Partnership

NBC and Facebook are expanding their partnership around the Olympics during the Sochi Games. For the first time, NBC plans to make video content available on its NBC Olympics Facebook page. The broadcaster will post NBC Olympics features on Facebook, beginning today with the story of speedskater&nbs ...

Tags: Media, NBC, Facebook

01/10/14
SportsBusiness Daily: Pyne, Sutton Leaning Toward Staying At IMG

IMG execs GEORGE PYNE and BEN SUTTON are leaning toward staying with the company in the aftermath of William Morris Endeavor's $2.4B acquisition, according to industry sources. Pyne, the President of IMG Sports & Entertainment, and Sutton, President of IMG College, stayed in L.A. after Monda ...

Tags: People and Pop Culture, IMG, William Morris Endeavor

01/10/14
SportsBusiness Daily: Pyne, Sutton Inclined To Stay On At IMG

IMG execs George Pyne and Ben Sutton are leaning toward staying with the company in the aftermath of William Morris Endeavor's $2.4B acquisition, according to industry sources. Pyne, the President of IMG Sports & Entertainment, and Sutton, President of IMG College, stayed in L.A. after Monda ...

01/08/14
SportsBusiness Daily: Vonn's Decision Should Not Impact Sponsor Plans

Lindsey Vonn’s decision to skip the Sochi Games yesterday caught her sponsors by surprise, but the timing of the decision means it will have a limited effect on their marketing plans. Vonn has just one sponsorship deal with an Olympic sponsor, as P&G tapped her to be the chief spokesperson ...

Tags: Marketing and Sponsorship, Procter and Gamble

01/08/14
SportsBusiness Daily: FanVision Acquires TrackScan

FanVision has acquired TrackScan, a company that distributes radio scanners at NASCAR and IndyCar races. Financial terms of the deal were not available. The acquisition gives FanVision, which makes handheld video controllers for sporting events, control over distribution of its controllers at races. ...

01/08/14
SportsBusiness Daily: Repreve Returning As Winter X Sponsor

Recycled fabric brand Repreve will return as a sponsor of ESPN's Winter X Games. The brand, a division of textile manufacturer Unifi, signed its first sports sponsorship last year for the Winter X Games. Unifi President Roger Berrier said last year’s deal helped the brand add new customers suc ...

Tags: Marketing and Sponsorship

01/06/14
SportsBusiness Journal: Stormy process delivers IMG to WME

In the middle of Endeavor’s push in 2009 to take over the much larger Hollywood talent agency William Morris, Endeavor co-founder Ari Emanuel turned to Ted Forstmann for advice. He had known the leverage buyout pioneer for years and considere ...

Tags: Marketing and Sponsorship

01/06/14
SportsBusiness Journal: Sponsors adjust to activism at Games

Nearly a year before the Sochi Games, U.S. Olympic Committee Chief Communications Officer Patrick Sandusky received a call from a reporter wanting to know what the USOC thought of a law winding its way through Russia’s parliament that would ban gay propaganda. Sandusky, who was hearing of t ...

Tags: Olympics

01/06/14
SportsBusiness Journal: Acquisition creates a new rival for CAA

The acquisition of IMG by William Morris Endeavor shifts the center of the sports industry from New York to Los Angeles where Creative Artists Agency, Wasserman Media Group and now WME-IMG are headquartered. It also sets the stage for a more heated rivalry between entertainment industry competitors ...

Tags: Marketing and Sponsorship

01/06/14
SportsBusiness Journal: With deal, focus turns to integration

WME hopes to cut more than $100 million in costs from IMG’s business, according to sources familiar with its plan. WME’s earnings before interest, taxes, depreciation and amortization (EBITDA) is $90 million, and it hopes efficiencies between its business and IMG, which has an EBITDA ...

Tags: Marketing and Sponsorship

01/06/14
SportsBusiness Journal: Future look of IMG unclear

Editor’s note: This story is revised from the print edition. Everyone wants to know what the new William Morris Endeavor/IMG will be called and what it will look like. While all of those answers haven’t yet come to light, there are early indications of what IMG’s new owne ...

Tags: Marketing and Sponsorship

12/23/13
SportsBusiness Daily: UPS To End NASCAR, RFR Deals After '14

UPS notified NASCAR and Roush Fenway Racing that it plans to end its sponsorship of the sport and team following the ‘14 Sprint Cup season. The move comes after UPS in ’12 dropped its full-season primary sponsorship of the No. 6 Cup entry then driven by David Ragan. The company has shift ...

Tags: Marketing and Sponsorship, UPS, NASCAR

12/23/13
SportsBusiness Daily: Schiller Named USA Team Handball President

USA Team Handball named DR. HARVEY SCHILLER as its new President & Chair. The former USOC Exec Dir and Turner Sports President will begin in January. It is not a full-time role, so he will continue to serve as America’s Cup Vice Chair. Schiller wants to bring former, high-profile college ...

Tags: People and Pop Culture

12/20/13
SportsBusiness Daily: IMG Acquisition Will Take Months To Complete

William Morris Endeavor’s acquisition of IMG will take three to six months to complete. During that time, IMG will continue to operate as an independent company. WME co-CEOs Ari Emanuel and Patrick Whitesell are slated to run the business after the deal is completed, and they plan to conti ...

12/19/13
SportsBusiness Daily Global: WME, Silver Lake Announce IMG Deal

William Morris Endeavor and Silver Lake Partners on Wednesday announced the acquisition of IMG Worldwide from Forstmann Little & Co. Terms of the deal were not disclosed but sources valued the purchase at $2.4B. The deal immediately turns WME into a major player in sports by adding IMG's sports ...

Tags: Marketing and Sponsorship

12/18/13
SportsBusiness Daily: WME, Silver Lake Announce Acquisition Of IMG

William Morris Endeavor and Silver Lake Partners today announced the acquisition of IMG Worldwide from Forstmann Little & Co. Terms of the deal were not disclosed but sources valued the purchase at $2.4B. The deal immediately turns WME into a major player in sports by adding IMG's sports consult ...

Tags: Finance, IMG

12/18/13
SportsBusiness Daily: IMG OKs Sale To William Morris Endeavor

IMG’s board last night approved a $2.4B sale of the company to William Morris Endeavor and Silver Lake Partners. The deal, which sources said will be announced today, immediately turns WME into a major player in sports by adding IMG’s sports consulting, college, tennis, golf and media bu ...

12/17/13
SportsBusiness Daily: WME Nears Deal To Acquire IMG

Silver Lake Partners and William Morris Endeavor are close to finalizing a deal for IMG. The partners today entered final negotiations with the banks and trustees selling the Forstmann Little-owned company. The IMG board is expected to vote on the offer today. A source valued their offer for IMG at ...

12/16/13
SportsBusiness Journal: Dow to ride with famed No. 3

The Dow Chemical Co. has signed a multiyear sponsorship with Richard Childress Racing that will see it become primary sponsor of the No. 3 car driven by Austin Dillon in NASCAR’s Sprint Cup Series. Financial terms of the 16-race deal weren’t available, but Sprint Cup sponsorships with ...

Tags: Marketing and Sponsorship

12/16/13
SportsBusiness Journal: NBC, Yahoo to partner for Sochi

NBC Olympics and Yahoo will partner to promote video highlights and live streamed video of the Sochi Games, ending years of competition and public sniping over what outlet drove the most traffic during an Olympic Games. {podcast} SBJ Podcast: Tripp Mickle and Eric Fisher discuss the NBC-Yaho ...

Tags: Olympics

12/16/13
SportsBusiness Journal: USA Hockey renews contract with Ogrean

USA Hockey renewed the contract of Executive Director Dave Ogrean, who signed a four-year extension that will keep him in his position through 2018. Executive Director Dave Ogrean Photo by: GETTY IMAGES ...

Tags: Leagues and Governing Bodies

12/16/13
SportsBusiness Journal: NASCAR taps former GM exec as COO

NASCAR CEO Brian France expects the company’s new chief operating officer, Brent Dewar, to accelerate the sport’s efforts to attract new fans and boost its push to get the sanctioning body, teams and tracks working together on initiatives that improve the sport. ...

Tags: Leagues and Governing Bodies

12/16/13
SportsBusiness Journal: NASCAR boosts sponsorship revenue

NASCAR increased its annual sponsorship revenue by 5 to 10 percent this year, giving the sanctioning body its first increase in three years. The increase was driven by a series of new deals NASCAR signed in 2013. The sanctioning body completed s ...

Tags: Marketing and Sponsorship

12/15/13
SportsBusiness Daily: IMG Bidding Process Enters Final Stage

The three final bidders for IMG submitted binding offers for the company on Friday, pushing the company's sales process into its final stage. Sources familiar with the process said Forstmann Little trustees and bankers with Evercore and Morgan Stanley are evaluating offers from three groups: CVC Cap ...

12/13/13
SportsBusiness Daily: Sale Of IMG Moving Into Final Stage

The sale of IMG moves into its final phase today when Forstmann Little collects binding bids from the three remaining bidders. The three finalists include: CVC Capital and Peter Chernin ’s Chernin Group; Silver Lake Capital and William Morris Endeavor; Carlyle Group and ICM Partners. Bin ...

12/11/13
SportsBusiness Daily: NASCAR Hires Brent Dewar As COO

NASCAR named longtime General Motors exec BRENT DEWAR as COO. Dewar will oversee the commercial side of NASCAR and report to CEO & Chair BRIAN FRANCE . CMO STEVE PHELPS , VP/Strategic Development ERIC NYQUIST , VP/Broadcasting & Production STEVE HERBST and other senior leaders wi ...

Tags: People and Pop Culture, NASCAR

12/11/13
SportsBusiness Daily: Dow Chemical To Sponsor Dillon's No. 3 Cup Car

The Dow Chemical Co. has signed a multiyear sponsorship with Richard Childress Racing that will see it become the primary sponsor of the No. 3 car driven by Austin Dillon in the Sprint Cup Series. Financial terms of the 16-race deal were not available, but Sprint Cup sponsorships typically go for mo ...

Tags: Marketing and Sponsorship

12/10/13
SportsBusiness Daily: USA Hockey Extends Ogrean's Contract

USA Hockey renewed the contract of Exec Dir DAVE OGREAN , who signed a four-year extension that will keep him in his position through '18. Ogrean, who is also a member of the USOC BOD, joined USA Hockey in '05. During his eight years of leadership, the organization’s total revenue rose 45% fr ...

Tags: People and Pop Culture

12/09/13
SportsBusiness Journal: Citi will bring Olympics to NYC space

Citi is bringing its Olympic hospitality home. Rather than limiting its hospitality to Sochi, the company is renting a loft in New York City’s Tribeca neighborhood where it will host employees, clients and customers from Feb. 18-23. Citi is the only sponsor of the U.S. Olympic Committee doi ...

Tags: Olympics

12/04/13
SportsBusiness Daily: IndyCar Series Shifts May Programming To ABC

The IndyCar Series is shifting all of its race programming in the month of May, when it holds the Indianapolis 500, to ABC in '14. The series worked out a deal to shift qualifying from NBC Sports to ABC/ESPN this year. ABC will show the series’ new road course race at Indianapolis Motor Speed ...

Tags: IndyCar, ABC, Media

12/03/13
SportsBusiness Daily: IndyCar Shifts More Programming To ABC

The IndyCar Series is shifting all of its race programming in the month of May, when it holds the Indianapolis 500, to ABC in '14. The series worked out a deal to shift qualifying from NBC Sports to ABC/ESPN this year. ABC will show the series’ new road course race at Indianapolis Motor Speedw ...

12/02/13
SportsBusiness Daily: Jeff Behnke To Be NBC VP/NASCAR Production

NBC Sports has hired JEFF BEHNKE to be its VP/NASCAR Production. Behnke is the first major NASCAR-related hire NBC has made since it acquired the rights to the sport in a 10-year $4.4B deal earlier this year. NBC will begin broadcasting the sport in '15. Behnke will work out of Charlotte and overs ...

Tags: People and Pop Culture, NBC

12/02/13
SportsBusiness Daily: USSA Gets Rights To '15, '17 Ski Championships

The U.S. Ski & Snowboard Association this weekend announced it has acquired the media rights to the '15 and '17 FIS Alpine and Nordic Ski World Championships, including the '15 Alpine Ski World Championships in Vail/Beaver Creek. The NGB is the first in any country to acquire those rights. ...

Tags: Media

12/02/13
SportsBusiness Journal: Powdr buys ‘World of Adventure Sports’

Powdr Enterprises, the sponsorship and events division of the resort company Powdr, has acquired “World of Adventure Sports,” a TV series created by 360 Ventures that tells the stories of climbers, skiers, off-road racers and other risk-takers and their sports. Sources valued the deal ...

Tags: Media

12/02/13
SportsBusiness Journal: MacDougall runs IMG sale

The trial lawyer hasn’t sat in a single IMG management meeting. He hasn’t met officially with any of the potential IMG buyers. He wasn’t even in the country the week KKR dropped its bid for the company. But when it comes to the sale of IMG, Washington, D.C.-based attorney Mark M ...

Tags: Marketing and Sponsorship

12/02/13
SportsBusiness Journal: Accessibility key in NASCAR.com changes

Less than a year after debuting a new, graphics-rich website that veers sharply from industry norms, NASCAR this winter will revamp portions of it to boost engagement. Changes will make content easier to get to for NASCAR.com user ...

Tags: Leagues and Governing Bodies

11/25/13
SportsBusiness Daily: Masekela Joining NBC's Sochi Coverage

NBC is expected to announce today that Sal Masekela will join its Olympics coverage from Sochi as a sports desk reporter. Masekela, who hosted the X Games for 13 years, has extensive experience in action sports and has covered snowboarding and freeskiing for years. He joined NBC in '12 and serves as ...

Tags: Media, NBC

11/25/13
SportsBusiness Daily Global: KKR Withdraws IMG Bid

KKR has withdrawn its bid to buy IMG, reducing the total number of bidders for the company to three. Sources familiar with the process said the three finalists are the Carlyle Group; a consortium led by CVC Capital Partners and former News Corp. exec Peter Chernin; and a joint bid from William Morri ...

Tags: Finance

11/25/13
SportsBusiness Journal: Charlotte discusses removing grandstand

Charlotte Motor Speedway has discussed tearing down its backstretch grandstand, a move that would eliminate almost 40,000 seats and make it the latest in a series of NASCAR tracks to reduce capacity. CMS President Marcus Smith has talked about the idea of eliminating the Diamond Tower Terrace and ...

Tags: Facilities

11/25/13
SportsBusiness Journal: Hurdles on getting food to Russia

Editor’s note: This story is revised from the print edition. High shipping costs and Russian food regulations have made it challenging for U.S. Olympic Committee sponsors to get their companies’ food products into the country for the Sochi Games. ...

Tags: Olympics

11/25/13
SportsBusiness Journal: NASCAR pleased with viewership consistency

Photo by: GETTY IMAGES NASCAR appears to have found its sweet spot on TV. Though viewership remains well below 2005 levels, NASCAR and network executives are happy with the sport’s perf ...

Tags: Media

11/22/13
SportsBusiness Daily: KKR Withdraws IMG Bid

KKR has withdrawn its bid to buy IMG, reducing the total number of bidders for the company to three. Sources familiar with the process said the three finalists are the Carlyle Group; a consortium led by CVC Capital Partners and former News Corp. exec Peter Chernin; and a joint bid from William Morri ...

Tags: Finance, IMG

11/18/13
SportsBusiness Journal: NASCAR hiring Dew Tour GM

Dew Tour general manager Kenny Mitchell is leaving Alli Sports to take a marketing job with NASCAR. MITCHELL The former Gatorade sports marketer will become NASCAR’s managing director of bran ...

Tags: Leagues and Governing Bodies

11/18/13
SportsBusiness Journal: Daytona readies premium seats for sale

Editor's note: This story is revised from the print edition. Daytona International Speedway will increase the price of a premium-seat experience for NASCAR events after completing a $400 million renovation in 2016. Track officials set pricing for two new group suite products, Midway Suites ...

Tags: Facilities

11/18/13
SportsBusiness Journal: NASCAR sets terms for series

NASCAR is asking $12 million to $15 million a year for title sponsorship of its secondary series, which has been held by Nationwide Insurance since 2008. NASCAR’s asking price is a minimum 20 percent increase above the $10 million in rights fees that Nationwide now pays. The insurer is drop ...

Tags: Marketing and Sponsorship

11/14/13
SportsBusiness Daily: SMT: Digital Entrepreneurs Prep For Future

Founders of digital businesses cannot predict when their companies will be bought or what will happen to them after they have sold their business, but there are several things they can do to prepare for that process and make it smooth. Speaking at a panel at the '13 Covington & Burling Sports Me ...

Tags: Events and Attractions

11/14/13
SportsBusiness Daily: SMT: Leonsis Says Digital Advertising Behind Pace

Digital media has made huge strides since Ted Leonsis spoke at the first Sports Media & Technology conference more than a decade ago, but he said digital advertising has been slow to catch up. Leonsis, the subject of a one-on-one interview at the '13 edition of the conference, estimated that w ...

Tags: Events and Attractions

11/13/13
On The Ground: SMT Panel: What's Next for Digital Entrepreneurs

After the Sale Christopher Russo, CR Media Ventures Shannon Terry, 247Sports Peter Vlastelica, Fox Sports Founders of digital businesses can’t predict when their companies will be bought or what will happen to them after they’ve sold their business, but there are several thin ...

Tags: Media, Fox, Yahoo

11/13/13
On The Ground: Ted’s Take: Leonsis on content, distribution and opportunities in ...

Digital media has made huge strides since Ted Leonsis spoke at the first Sports Media & Technology conference more than a decade ago, but he said digital advertising has been slow to catch up. Leonsis, the founder and CEO of Monumental Sports & Entertainment and the subject of a one-on-on ...

Tags: Media, Washington Capitals

11/11/13
SportsBusiness Journal: Fox Sports signs Feld Motor Sports deal

Fox Sports signed a five-year rights deal with Feld Motor Sports that will give the media group rights to nearly 300 hours of supercross, arenacross, monster truck and other motorsports programming. Financial terms of the deal weren’t available. Sources familiar with the agreement said it i ...

Tags: Media

11/11/13
SportsBusiness Journal: Red Bull’s Mater exits sports

Chris Mater, longtime Red Bull USA head of sports marketing, has taken a new role with the company as general manager of its Northern California business unit. Mater will oversee business, sales, marketing, distribution and legal from Central California to Oregon. He is working out of Red Bull&rs ...

Tags: Marketing and Sponsorship

11/11/13
SportsBusiness Journal: Hulman hires top executives

Hulman Motorsports last week announced the hiring of former NASCAR team owner Jay Frye as chief revenue officer and former Ford marketer C.J. O’Donnell as chief marketing officer. The hiring brings an end to a nine-month search for an executive to oversee commercial operations for the IndyCar ...

Tags: Leagues and Governing Bodies

11/11/13
SportsBusiness Journal: COTA sponsor list grows by nine

Circuit of the Americas heads into its Formula One race weekend with nine more sponsors than it had for its inaugural race a year ago. Deals with Shell, Coca-Cola, Beck’s and others have boosted total sponsorship revenue at the facility by 150 percent from a year ago. The sponsorship sales ...

Tags: Marketing and Sponsorship

11/11/13
SportsBusiness Journal: USOC extends deal with Blackmun

The U.S. Olympic Committee board of directors finalized a four-year contract extension with Scott Blackmun that will see him continue to lead the organization through the 2016 Rio Games. BLACKMUN ...

Tags: Olympics

11/08/13
SportsBusiness Daily: Red Bull Exec Chris Mater Takes New Role

Longtime Red Bull USA Head of Sports Marketing CHRIS MATER has taken a new role with the company as GM of its Northern California business unit. He will oversee business, sales, marketing, distribution and legal from central California to Oregon. He is working out of Red Bull’s Bay Area offi ...

Tags: People and Pop Culture, Red Bull

11/08/13
SportsBusiness Daily: Second Round Of Bids For IMG Were Due Thursday

The second round of bids to buy IMG were due Thursday, according to sources familiar with the company’s sales plan. A total of 10 prospective buyers sat through IMG management presentations in the last month, but it is unclear how many of the interested buyers submitted bids Thursday. Among th ...

Tags: Finance, IMG

11/07/13
On The Ground: Second round of bids for IMG due today

The second round of bids to buy IMG were due today, according to sources familiar with the company’s sales plan. A total of 10 prospective buyers sat through IMG management presentations in the last month, but it’s unclear how many of the interested buyers submitted bids today. Among ...

Tags: Finance

11/07/13
SportsBusiness Daily: Hulman Motorsports Hires Jay Frye, C.J. O'Donnell

Hulman Motorsports today announced the hiring of former NASCAR team owner JAY FRYE as Chief Revenue Officer and former Ford marketer C.J. O’DONNELL as CMO. The hirings bring an end to a nine-month search for an exec to oversee commercial operations for the IndyCar Series and Indianapolis M ...

Tags: People and Pop Culture, IndyCar

11/06/13
SportsBusiness Daily: CMS Close To World Of Outlaws Sellout

Charlotte Motor Speedway this week is close to selling out its fifth consecutive World of Outlaws World Finals. The three days of racing, which begins tomorrow at the speedway’s dirt track, will attract spectators from 50 states, seven Canadian provinces, Australia and other countries. The ven ...

Tags: Events and Attractions

11/05/13
SportsBusiness Daily: AutoZone To Sponsor Penske Racing

Penske Racing today announced a multiyear associate-level sponsorship with AutoZone. The auto parts retailer will be featured on the No. 22 NASCAR Sprint Cup Series car driven by Joey Logano . It will kick off its sponsorship this weekend at Phoenix Int’l Raceway as the primary sponsor of Pen ...

11/04/13
SportsBusiness Journal: NBC bullish on Sochi Olympics

NBC Sports executives are more optimistic about the Sochi Games than they have been about any Winter Olympics in the last decade. Ad sales are strong, internal research suggests viewership will be high, and the event is expected to be “comfortably” profitable. ...

Tags: Olympics

11/04/13
SportsBusiness Journal: Countdown event grows in size, stature

When the 100-day countdown to the Torino Olympics began eight years ago, Kellogg’s didn’t hold a press event or announce a marketing program. In fact, it did next to nothing. More than a dozen sponsors participate in t ...

Tags: Olympics

11/04/13
SportsBusiness Journal: NASCAR to expand Hispanic marketing

Editor's note: This story is revised from the print edition. Eight months after investing more than $1 million on Hispanic marketing initiatives in Phoenix, NASCAR plans to expand its Spanish-language advertising efforts into key markets such as Texas, California, Illinois and South Florida. ...

Tags: Leagues and Governing Bodies

10/30/13
SportsBusiness Daily: SMI Sees Ticket Sales Decrease In Q3

Weak economic conditions and poor weather contributed to decreases in Q3 ticket revenue at Speedway Motorsports Inc. The company reported total revenue of $137.5M for the quarter, a 3% decrease from the $142.3M it reported for the same period last year. Ticket revenue totaled $32.9M for the quarter, ...

Tags: Finance, Speedway Motorsports Inc.

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