About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

WME-IMG Hires Former GM Exec Chris Liddell To Replace Peter Klein As CFO

Published in SportsBusiness Daily on 07 / 30 / 14

WME-IMG today announced it hired former Microsoft and GM CFO CHRIS LIDDELL . The New Zealander will replace  PETER KLEIN as CFO of the organization. Liddell is familiar with IMG, having served on the company’s board in '11 at the request of late IMG Chair TED FORSTMANN . He previously ...

Read More

Tags: People and Pop Culture, IMG

More Stories by this Author

04/14/14
SportsBusiness Journal: WME outlines plan for IMG

From revenue to realignment, Abe Madkour and Tripp Mickle take a look at what the documents show about the merger of WME and IMG. William Morris Endeavor has outlined a plan to cut $151 million in costs ...

Tags: Marketing and Sponsorship

04/10/14
SportsBusiness Daily: Chris Welton Names U.S. Equestrian CEO

Olympic marketer CHRIS WELTON has been hired as the CEO of the U.S. Equestrian Federation. He will take the helm at the organization June 1. Welton replaces JOHN LONG , who announced his plans to retire last year after 10 years overseeing the federation. Welton said, "It turned out to be good tim ...

Tags: People and Pop Culture

04/08/14
SportsBusiness Daily: ISC Sees Revenue Increase In Q1

Despite rain delaying this year's Daytona 500, ISC saw an increase in Q1 revenue from a year ago. Revenue rose to $131.8M for the quarter from $128.6M over the same period a year ago. Ticket revenue was flat at $30M, but revenue from sponsorships and TV rights rose slightly to $85.2M and food, bever ...

04/07/14
SportsBusiness Journal: ‘Human skills ... of the highest order’

Shortly before his visit to Tokyo last November, International Olympic Committee President Thomas Bach requested that the Japanese Olympic Committee organize an event with top executives from companies such as Toyota and Panasonic. Japan’s Olympic committee president, Tsunekazu Takeda, reached ...

Tags: Olympics

04/07/14
SportsBusiness Journal: Wile brings new energy to classic track

On the first day Chip Wile went to work as president of Darlington Raceway, he walked out of the office and found a family of three from North Carolina who wanted a tour of the facility. Wile loaded them into his Ford Explorer and circled the track, stopping between turns 3 and 4 to show them the 22 ...

Tags: Facilities

04/07/14
SportsBusiness Journal: Probst to be chair IOC press commission

Six months after being made a member of the International Olympic Committee, Larry Probst has been appointed chairman of the organization’s press commission. Probst The appointment is the lat ...

Tags: Olympics

04/03/14
SportsBusiness Daily Global: IOC Chief Bach Appoints New Leaders

IOC President Thomas Bach appointed new leaders for 14 of the organization's 30 commissions, including key positions overseeing the marketing, press and finance commissions. Japanese Olympic Committee President Tsunekazu Takeda was named chair of the IOC’s marketing commission. The 66-year-old ...

Tags: Olympics, Europe, Japan

04/02/14
SportsBusiness Daily: USA Track & Field, Hershey Ink Deal

USA Track & Field has signed The Hershey Co. to a seven-year, multimillion dollar sponsorship of the organization's youth program. Under terms of the agreement, Hershey will become the presenting sponsor of a new educational initiative for youth called “Run Jump Throw,” which teaches ...

04/02/14
SportsBusiness Daily: Mike Boykin No Longer With GMR

GMR Marketing Exec VP/Sports Mike Boykin is no longer with the firm. The company informed staff by e-mail yesterday that Boykin’s last day of work was March 31. He had been with GMR since '98 and played a central role in building the firm’s Charlotte office and sports practice, which e ...

04/02/14
SportsBusiness Daily: IOC's Bach Appoints New Commission Heads

IOC President Thomas Bach yesterday appointed new leaders for 14 of the organization's 30 commissions, including key positions overseeing the marketing, press and finance commissions. Japanese Olympic Committee President Tsunekazu Takeda was named IOC Marketing Commission Chair. The 66 year old will ...

Tags: Olympics, IOC

04/02/14
SportsBusiness Daily: Jimmy John's To Sponsor NASCAR Race

Chicagoland Speedway signed Champaign, Ill.-based Jimmy John’s to be the title sponsor of its NASCAR Nationwide Series race this September. The race, which will be called the Jimmy John’s Freaky Fast 300 Powered by Coca-Cola, is the sandwich chain’s first Nationwide race sponsorshi ...

04/01/14
SportsBusiness Daily: USA Luge Elects 11-Person BOD

USA Luge last weekend elected an 11-person BOD, bringing an end to an 18-month effort to overhaul of its governance structure. The NGB used to have a national luge committee that elected its BOD. Now there will be a nomination committee that vets potential directors and puts them forward for a vote ...

Tags: Olympics

03/31/14
SportsBusiness Journal: NGBs create ‘Trio to Rio’ package

USA Swimming, USA Gymnastics and USA Track & Field are bundling media and hospitality inventory for all three national governing bodies into a single sales package ahead of the 2016 Rio Games. Billed as the “Trio to Rio,” the partnership marks the first time national governing bod ...

Tags: Olympics

03/31/14
SportsBusiness Journal: UA will outfit two race teams

Under Armour has moved into NASCAR. The sporting goods company has signed multiyear sponsorships with Hendrick Motorsports and Michael Waltrip Racing. It becomes the official apparel provider for both teams, outfitting everyone from the pit crew to the front office in Under Armour-branded apparel ...

Tags: Marketing and Sponsorship

03/31/14
SportsBusiness Journal: Sponsors plan World Cup marketing in U.S

In anticipation of record U.S. interest in the World Cup, sponsors are planning their largest domestic marketing efforts ever for the global soccer tournament. Coca-Cola said its program in the U.S. will be comparable to what it does for the Summer Olympics; McDonald’s will take 25 children ...

Tags: Marketing and Sponsorship

03/28/14
SportsBusiness Daily: STP Renews With NASCAR Team RPM

Longtime Richard Petty Motorsports sponsor STP has extended and expanded its sponsorship of the team, adding a second primary race on the team’s No. 43 NASCAR entry this year and signing a two-year renewal. STP, which is the title sponsor of this weekend’s Sprint Cup race at Martinsville ...

03/28/14
SportsBusiness Daily: Firestone Increases Activation At IndyCar Race

Firestone this weekend is rolling out an enhanced on-site promotional effort to support its inaugural title sponsorship of IndyCar's opening race in St. Petersburg. The Bridgestone-owned brand is doubling its footprint in IndyCar’s Fan Village and adding a number of new elements, including a d ...

Tags: Marketing and Sponsorship, Firestone Inc., IndyCar

03/24/14
SportsBusiness Journal: AVP hires IMG to oversee all tour stops

The Association of Volleyball Professionals, which was revived last year, has hired IMG to oversee operations for a seven-stop tour this year. The tour, which is owned by Donald Sun, plans to visit seven cities across the U.S. from late May to l ...

Tags: Marketing and Sponsorship

03/24/14
SportsBusiness Journal: Industry looks for millennial recipe

When the San Jose Earthquakes set a minimum ticket price for visiting fans at $55 this season, Seattle Sounders fans, whose team opened the season in California, took to Twitter in protest. It wasn’t long before Earthquakes supporters joined them, and then fans from both teams and both cities ...

Tags: Events and Attractions

03/24/14
SportsBusiness Journal: NBC Sports, Red Bull extend deal

NBC Sports and Red Bull Media House have extended their marketing and broadcast partnership for the Red Bull Signature Series. Under terms of a new revenue-sharing agreement, Red Bull will continue to run and produce the events. NBC Sports will show 20 hours of the events on NBC, and NBC’s ...

Tags: Media

03/24/14
SportsBusiness Journal: New sponsors to push IndyCar revenue

Hulman & Co. CEO Mark Miles expects last year’s work to restructure the IndyCar Series and Indianapolis Motor Speedway to pay dividends with double-digit revenue increases this year. Internal projections show Hulman Motorsports, which includes the IndyCar Series and Indianapolis Motor S ...

Tags: Marketing and Sponsorship

03/20/14
SportsBusiness Daily: World Congress Panel Discusses Rights Fees

In the never-ending debate over whether sports broadcast rights have peaked, rightsholders remain bullish that their TV revenue will continue to rise. During the opening panel of the '14 World Congress of Sports, Maple Leaf Sports & Entertainment President & CEO Tim Leiweke noted cable ...

Tags: Media, IMG World Congress Of Sports

03/20/14
SportsBusiness Daily: Garber: Situation Around Qatar WC A "Disaster"

MLS Commissioner Don Garber yesterday said the decision to award Qatar the '22 FIFA World Cup and the potential that the event may have to move from summer to winter because of weather was a “monumental disaster” for soccer worldwide. He added that he hopes the event is moved. “We ...

Tags: FIFA World Cup, Events and Attractions

03/19/14
On The Ground: Garber: Problems around Qatar World Cup could be ‘monumental disa ...

MLS Commissioner Don Garber said the decision to award Qatar the 2022 World Cup and the potential that the event may have to move from summer to winter because of weather was a “monumental disaster” for soccer worldwide. He added that he hopes the event is moved.   “We certa ...

Tags: Soccer, MLS, IMG World Congress Of Sports, World Congress of Sports, FIFA

03/19/14
On The Ground: An end to rising rights fees? Panel says, ‘No way’

In the never-ending debate over whether sports rights have peaked, rightsholders remain bullish that their TV revenue will continue to rise.   During the opening panel of the 2014 World Congress of Sports, Maple Leaf Sports & Entertainment President Tim Leiweke said cable and satellite di ...

Tags: World Congress of Sports, MLS, Fox, ESPN, NFL

03/19/14
On The Ground: No regrets for Leiweke, who has 'set the tone' in Toronto

Maple Leaf Sports & Entertainment President Tim Leiweke generated controversy when he took over the job and called its teams “losers,” but he said he has no regrets.    “Our teams, our players, our coaches, our fans are now talking about winning,” said Leiweke ...

Tags: IMG World Congress Of Sports, World Congress of Sports, Toronto FC, AEG

03/19/14
On The Ground: Reaching Millennials may be biggest challenge facing sports

The biggest challenge facing sports in the next few years is determining how to engage Millennials in a way that’s relevant to their demographic, said a panel of league commissioners and team presidents at the 2014 IMG World Congress of Sports.   “Everybody’s ability to mana ...

Tags: IMG World Congress Of Sports, World Congress of Sports, NASCAR, MLS, Seattle Sounders, Media

03/19/14
On The Ground: Leiweke: Toronto FC revenue will double in wake of major player s ...

Toronto FC faced criticism after it spent more than $100 million on players during the offseason, but Maple Leaf Sports & Entertainment CEO Tim Leiweke said the signings will help the club’s revenue double in the next year.   The increases will come from ticket, sponsorship and medi ...

Tags: Toronto FC, Media, IMG World Congress Of Sports, World Congress of Sports, MLS

03/17/14
SportsBusiness Journal: NASCAR teams: Rosier renewal outlook

When Michael Waltrip Racing hosted 5-Hour Energy founder Manoj Bhargava and the company’s top distributors at the Daytona 500 last month, the hospitality effort carried extra significance. 5-Hour Energy, which sponsors Clint Bowyer in 24 races, is up for renewal this year, and MWR, which lo ...

Tags: Marketing and Sponsorship

03/17/14
SportsBusiness Journal: NASCAR extends Wal-Mart licensing deal

NASCAR signed a two-year extension of its licensing agreement with Wal-Mart, ensuring that the retail behemoth will continue to make and sell NASCAR-branded apparel and products in stores nationwide. Since signing their initial agreement in 2011, NASCAR merchandise sales at Wal-Mart have increase ...

Tags: Marketing and Sponsorship

03/10/14
SportsBusiness Journal: Sponsors focusing ads on Paralympians

Three advertisers this weekend released new creative featuring Paralympians to coincide with their sponsorship of the first live broadcasts of a Paralympic Games on NBC in the U.S. Citi, Hartford and P&G all developed spots designed to supp ...

Tags: Olympics

03/07/14
SportsBusiness Daily: Verizon, IndyCar Nearing 10-Year Title Deal

Verizon is close to finalizing a 10-year, $100M deal to become the title sponsor of the IndyCar Series. Under terms of the deal, Verizon would commit to spend approximately $10M a year in rights, activation and media, sources said. It has the option to exit the deal after five years. The agreement b ...

Tags: Marketing and Sponsorship, Verizon, IndyCar

03/07/14
SportsBusiness Daily: Sponsors Release Paralympic-Themed Ads

Citi, P&G and The Hartford on Friday rolled out a series of Paralympic-themed advertisements to support their sponsorship of the first live broadcast of the Paralympic Games by NBC. The spots tell the stories of athletes with disabilities who overcome adversity through dedication and effort ...

Tags: Marketing and Sponsorship

03/05/14
SportsBusiness Daily: SMI Reports Revenue Decline For '13

Decreasing ticket revenue continued to challenge Speedway Motorsports, Inc. in '13. The company, which operates eight motorsports facilities that host NASCAR Sprint Cup races, today reported total revenue declined 2% from $490.2M in '12 to $480.6M last year. Ticket revenue fell from $116M to $106M a ...

03/04/14
SportsBusiness Daily: New Nationwide Basketball Tourney Announced

A group backed by Tony Ponturo and Andy Dolich yesterday announced the launch of a nationwide, five-on-five, winner-take-all basketball tournament with a payout of $500,000. The event is being called The Basketball Tournament. It will feature 32, 7- to 9-player teams that are selected based on ...

Tags: Events and Attractions

03/03/14
SportsBusiness Daily: Michael Lynch Leaves ASP

Former Visa sponsorship exec Michael Lynch has left the Association of Surfing Professionals after spending the last year as the organization's Chief Marketing & Revenue Officer. Lynch joined the ASP in April '13 and worked on the organization’s media deals with ESPN and YouTube and titl ...

03/03/14
SportsBusiness Journal: Surprises realign endorsement market

Wasserman Media Group and IMG led U.S. sports talent representation agencies in the medal counts at the Sochi Olympics, but it may take longer than usual to determine who the real post-Games business winners are, Olympic industry experts said last week. That’s because many of the big storie ...

Tags: Olympics

02/28/14
SportsBusiness Daily: Tiger Shaw Set To Take Over For USSA's Marolt

The U.S. Ski & Snowboard Association on Friday announced that TIGER SHAW will take over as CEO of the organization Monday. Shaw replaces longtime CEO BILL MAROLT , who planned to retire after the Sochi Games. USSA hired Shaw as COO last fall . It had been unclear when Marolt would step aside ...

Tags: People and Pop Culture

02/28/14
SportsBusiness Daily: Moody's Gives WME IMG B2 Credit Rating

Moody’s Investor Service gave WME IMG a B2 credit rating and said the new company’s outlook was stable. The B2 rating reflected what Moody’s said was WME IMG’s “very high leverage of 7.6x” and the “challenges of integrating a larger company and achieving sub ...

Tags: Finance

02/27/14
SportsBusiness Daily: Forstmann Little Thanks IMG Employees

Forstmann Little & Co. this week sent a letter to IMG employees thanking them for their hard work the last 10 years. The private equity firm is in the process of finalizing the sale of IMG to William Morris Endeavor. In the letter, the trustees of Forstmann Little credited the growth of IMG Coll ...

02/25/14
SportsBusiness Daily: Burton Snowboard Events To Air On FS2

Fox Sports yesterday announced an agreement with Burton Snowboards to broadcast coverage of the company’s Global Event Series on FS2 and Fox' RSNs. The programming will begin March 7-8 with five hours of live coverage from the 32nd Annual Burton U.S. Open Snowboarding Championships presented b ...

Tags: Media, Burton Snowboards, FS2

02/24/14
SportsBusiness Daily Global: Coke's McCune Shares Olympic Memories

Scott McCune has worked on 10 Olympics during his time as a marketing executive with Coca-Cola. Sochi is his last with the company. The VP of global partnerships and experiential marketing is leaving Coke to start his own business, McCune Sports & Entertainment. He sat down with SBJ’s Tr ...

02/24/14
SportsBusiness Daily Global: YouTube Completes Sochi Streaming

YouTube has finished streaming the Olympics live in 17 countries across Central and South America and offering video-on-demand services in 75 additional countries. The effort was one of the largest YouTube has undertaken for a Winter Games, said Claude Ruibal, YouTube’s global head of sports c ...

Tags: Olympics, Russia

02/24/14
SportsBusiness Journal: USOC to pick 2024 bid city by year end

With the Sochi Games behind it, the U.S. Olympic Committee plans to turn its attention to a potential bid for the 2024 Summer Games. International Olympic Committee members have encouraged the U.S. to bid, and the USOC is intent on selecting a potential bid city by the end of the year. Candidates ...

Tags: Olympics

02/24/14
SportsBusiness Journal: Three more deals lined up for Rio

Rio 2016 is on the cusp of announcing three tier-two sponsorships that will boost total sponsorship revenue to two-thirds of its goal of raising $1.3 billion. “We should be close to London [which raised $1 billion] two years before the Games,” said Renato Ciuchini, Rio 2016’s ch ...

Tags: Olympics

02/24/14
SportsBusiness Journal: Sochi Games leave a complex legacy

A collective sense of dread gripped the Olympic industry ahead of the Sochi Games. Concerns mounted about security, protests and incomplete hotels. But after the Olympic flame was lit and the Games began, a gradual realization set in: Russia was delivering one of the most operationally sound and ...

Tags: Olympics

02/24/14
SportsBusiness Journal: Bach energizes IOC membership

International Olympic Committee member Jean-Claude Killy stood in the lobby of the Radisson Blu last week and talked enthusiastically about his time in Sochi. “We have a new energy,” Killy said. The new energy Killy spoke of can be traced to the Feb. 4-7 IOC Session in the days pre ...

Tags: Olympics

02/21/14
SportsBusiness Daily Global: Canadian Olympic Movement Grows

Four years after Canada hosted the Vancouver Games, its Olympic committee is in the midst of transforming its business operations. Canadian Olympic Committee CEO Chris Overholt, who joined the organization in '11, has hired a new senior leadership ...

Tags: Olympics, Russia

02/21/14
SportsBusiness Daily Global: Olympics Fuel Growth For Coke

The Sochi Games helped Coca-Cola achieve double-digit growth in Russia last year for its trademark Coca-Cola brand. The company has been using the Olympics to market its brand in Russia the last five years, and over that time it saw an increase in ...

Tags: Olympics, Russia

02/21/14
SportsBusiness Daily: USOC Could Relax Its Enforcement Of Rule 40

The USOC is considering relaxing its enforcement of Rule 40, a rule that prevents non-Olympic sponsors from associating with Olympians before, during and after a Games. IOC Dir of TV & Marketing Services Timo Lumme indicated the organization has plans to evaluate Rule 40 after the Sochi Games, a ...

Tags: Olympics

02/20/14
SportsBusiness Daily Global: Putting A Roof Over Clients' Heads

Preparing for the Sochi Games was more challenging for Jet Set Sports than any Olympics since Athens. The company, which is the official hospitality supplier of Sochi 2014, has run hospitality programs at 17 Olympics. Its founder, Sead Dizdarevic, is accustomed to last-minute preparations. But the s ...

Tags: Olympics, Russia

02/20/14
SportsBusiness Daily Global: Visa Ads Connecting With Customers

Visa caught everyone’s attention in '08 when it aired a congratulatory ad for Michael Phelps the moment after he won his eighth Gold Medal at the Beijing Games. The immediacy of it generated talk among viewers and fellow sponsors. In Sochi, Visa has taken the concept of congratulating Olympian ...

Tags: Olympics, Russia

02/20/14
SportsBusiness Daily: USOC Sold Out Entire Digital Ad Inventory

The USOC sold out of its entire digital advertising inventory for the Sochi Games and delivered record-setting traffic for advertisers. The organization's  official website and new app have combined to deliver more than 16.2 million page views during the first 10 days of the Olympics, nearly a ...

Tags: Olympics, USOC

02/20/14
SportsBusiness Daily: Canadian Oly Movement Continues To Grow

Four years after Canada hosted the Vancouver Games, its Olympic committee is in the midst of transforming its business operations. Canadian Olympic Committee CEO Chris Overholt, who joined the organization in '11, has hired a new senior leadership team, doubled the size of its staff from 38 to 100 e ...

Tags: Olympics

02/19/14
SportsBusiness Daily Global: Dow Pushes Products For Customers

Dow’s Veronika Irkha craned her head back and gazed upward at the white beams climbing from the ground to the roof line of the Bolshoy Ice Dome in the Olympic Park. “Whenever I come in it’s, ‘Wow,’” the Russian chemist-turned-Olympic marketer said. “The whol ...

Tags: Olympics, Russia

02/19/14
SportsBusiness Daily Global: IOC Looks At Skateboarding, BMX

Energized by the additions of slopestyle and freeskiing to the Winter Games program, the IOC is weighing the addition of skateboarding and BMX halfpipe and park to the Summer Olympic program for the 2020 Tokyo Games. IOC Sports Dir Christophe Dubi said he expects the IOC to recognize the Int'l Skate ...

Tags: Olympics, Russia, Japan

02/18/14
SportsBusiness Daily Global: Shiffrin Gets Global Push From Octagon

Octagon is working with Mikaela Shiffrin’s agent, Kilian Albrecht, to represent the alpine skier globally. The agency’s Olympic division, which is led by Michael Phelps’ agent, Peter Carlisle, will provide marketing, communications and legal support to Albrecht and collaborate with ...

02/18/14
SportsBusiness Daily: IOC Could Add Skateboarding, More BMX By '20

Energized by the additions of slopestyle and freeskiing to the Winter Games program, the IOC is weighing the addition of skateboarding and BMX halfpipe and park to the Summer Olympic program for the '20 Tokyo Games. IOC Sports Dir Christophe Dubi said he expects the IOC to recognize the Int'l Skateb ...

Tags: Olympics, IOC

02/18/14
SportsBusiness Daily Global: IOC Reprices TOP Deals At $200M

The IOC has set a new price point for TOP sponsorships, nearly doubling the cost of four-year global sponsorships from $100M to $200M. Panasonic last week became the first TOP partner to sign an agreement beyond '20. Sources familiar with the deal said the eight-year sponsorship, which runs from '17 ...

Tags: Olympics

02/17/14
SportsBusiness Daily Global: Putting WiFi In A Tough Spot

If providing WiFi service to spectators at sports venues across the U.S. is tough, then providing it to the prickly and complaint-prone press corps and demanding Olympic family at the Sochi Games is downright dangerous for a company. But Canada’s Avaya, which is delivering WiFi at every venue, ...

02/17/14
SportsBusiness Daily Global: BMW Pushes U.S. Bobsled Team

The U.S. men’s bobsled team hasn’t won a Gold Medal in the two-man competition in close to 80 years, but with some help from sponsor BMW, they’re expected to be in contention in Sochi. BMW has pulled off one of the most effective sponsor integrations at the Sochi Winter Games. Its ...

Tags: Olympics, Russia, Europe

02/17/14
SportsBusiness Daily: Octagon Working With Shiffrin's Agent

Octagon is working with Mikaela Shiffrin 's agent, Kilian Albrecht , to represent the U.S. alpine skier globally. The agency's Olympic division, which is led by Michael Phelps ' agent Peter Carlisle , will provide marketing, communications and legal support to Albrecht and collaborate with him o ...

02/17/14
SportsBusiness Daily Global: Samsung Unleashes WOW Factor

More than 400,000 people around the world have downloaded Samsung’s Olympic WOW app for the Sochi Games. The app is the first Olympic application the longtime global Olympic sponsor has made for Android phones, and it’s attracting more than 145,000 visitors per day. Samsung spokesperson ...

Tags: Olympics, Russia

02/17/14
SportsBusiness Daily Global: Projected Logos Run Afoul Of IOC

The IOC this week asked Sochi 2014 organizers to stop projecting images of Coca-Cola, Aeroflot and other sponsors on the LED-lit exterior of the Bolshoy and Shayba arenas. In a world of rampant commercialism, the IOC prides itself on clean venues that are free of signage. The IOC’s marketing t ...

Tags: Olympics, Russia

02/17/14
SportsBusiness Journal: IOC reprices TOP deals at $200M

The International Olympic Committee has set a new price point for TOP sponsorships, nearly doubling the cost of four-year global sponsorships from $100 million to $200 million. {podcast} SBJ Podcast: From Sochi: SBJ Olympics writer Tripp Mickle and Tom Shepard, former Visa marketer and ...

Tags: Olympics

02/17/14
SportsBusiness Journal: Hard work helps NGB rebound

David Raith still remembers the day in 2007 that he learned ABC planned to end its 43-year relationship with figure skating. U.S. Figure Skating had anticipated it, cutting its expenses drastically in the final two years of ABC’s media contract, but the decision still hurt. ...

Tags: Olympics

02/17/14
SportsBusiness Journal: IOC to explore channel launch

Five years after shutting down an effort to launch an Olympic channel in the U.S., the International Olympic Committee is looking to launch a network of its own. IOC President Thomas Bach received approval from IOC members during meetings at the Sochi Games to explore the viability of an Olympic ...

Tags: Olympics, Media

02/17/14
SportsBusiness Journal: USSA leaving time buys behind

The U.S. Ski & Snowboard Association is finalizing a new TV rights agreement with NBC, and for the first time, the national governing body will not pay for the broadcasts of its events. The USSA and NBC have agreed to terms on a five-year, revenue-sharing deal that will see total ski and snow ...

Tags: Olympics, Media

02/17/14
SportsBusiness Journal: ‘New guard’ creates new feel with NBC

Shortly after 4 p.m. last Wednesday, NBC Sports Group’s top executives gathered in a makeshift conference room within NBC’s massive Sochi compound. There was nothing remarkable about the meeting — it was similar to production m ...

Tags: Olympics

02/14/14
SportsBusiness Daily: Sochi 2014 Receives Praise From IOC

Sochi 2014 organizers on Friday won high praise from the IOC for completing a successful first week that was free of transportation and security issues and full of good weather and active venues. "From day one when they turned the key to start last Thursday, we have been only happy with what did hap ...

Tags: Olympics

02/14/14
SportsBusiness Daily Global: Games Help McDonald's Expand In Russia

The Sochi Games jump-started McDonald's business in southern Russia, leading to the construction of five restaurants in the Sochi region and allowing it to add smoothies, parfaits and wraps to its menu.McDonald's Russia CEO Khamzat Khasbulatov said, "Because of the Olympics, we built them. They've b ...

Tags: Olympics, Russia

02/14/14
SportsBusiness Daily Global: Airweave Signs Deal With USOC

The U.S. Olympic Committee on Wednesday announced its first sponsorship in the mattress category with Airweave, a Japanese company that makes bedding toppers. Terms of the deal were not available, but Airweave is considered an official sponsor, and those deals are usually valued in the mid-six figur ...

Tags: Olympics, Japan, North America

02/13/14
SportsBusiness Daily Global: Burton: Snowboard Biz Is Healthy

Good snow on the East Coast has offset a bad winter on the West Coast, helping Burton Snowboards to increase snowboard and apparel sales this year, Founder & CEO Jake Burton said prior to Tuesday night’s halfpipe competition at the Sochi Games. News reports two years ago suggested the ...

Tags: Olympics, Russia

02/11/14
SportsBusiness Daily Global: Omega Takes Crack At Russia

Russia is not one of Omega’s top markets, but Omega President Stephen Urquhart expects the Olympics to boost brand awareness and provide a sales bump in the coming years. “The Olympics, up until a few months ago, hasn’t had any effect (on our business),” he said. “You n ...

Tags: Olympics, Russia

02/10/14
SportsBusiness Daily Global: Atos Renews Deal With IOC Through '20

Atos Origin, which has provided technology support for the Olympics for 25 years, extended its TOP sponsorship through '20. It is the second extension the IOC has announced since the Sochi Games began. It previously announced a renewal with Panasonic through '24. Atos has sponsored the IOC since '89 ...

Tags: Olympics, Russia

02/10/14
SportsBusiness Journal: Heiberg leaves a legacy of trust

When Gerhard Heiberg stepped in to replace Dick Pound as the head of the marketing commission in 2001, it looked like the International Olympic Committee’s troubled days were behind it. The organization was just coming out of a bribery scandal around the 2002 Salt Lake City Games, and though i ...

Tags: Olympics

02/10/14
SportsBusiness Journal: NGBs looking to grow

Headed into the Vancouver Games, U.S. Winter Olympic national governing bodies were reeling from the recession. Most lost sponsors. Many cut staff. But over the last four years, they’ve had a chance to rebuild. Signs of improvement can be seen across all the winter national governing bodies ...

Tags: Olympics

02/09/14
SportsBusiness Daily: IOC TOP Sponsor Atos Extends Deal

Atos Origin, which has provided technology support for the Olympics for 25 years, extended its TOP sponsorship through ‘20. It is the second extension the IOC has announced since the Sochi Games began, after previously announcing a renewal with Panasonic through ‘24. Atos has sponsored t ...

02/07/14
SportsBusiness Daily: Toyota To Sponsor Renovated DIS

Toyota has signed on to become the first of four founding sponsors at the renovated Daytona Int'l Speedway. The 11-year deal gives Toyota naming rights for one of five entrances to the venue and extends its sponsorship of seven other ISC tracks. Sources valued the deal at $6-7M a year. The spon ...

Tags: Marketing and Sponsorship, Toyota

02/07/14
SportsBusiness Daily Global: Panasonic Extends TOP Deal Through '24

Panasonic extended its global Olympic sponsorship through '24, making it the first of the IOC's TOP sponsors to sign a deal beyond '20. Financial terms of the deal were not available. TOP deals are typically valued at more than $100M over four years, which would make Panasonic’s deal worth mor ...

Tags: Olympics

02/06/14
SportsBusiness Daily: Toyota Named Daytona Founding Sponsor

Toyota today announced that it has signed on to become the first of four founding sponsors at the renovated Daytona Int'l Speedway. The 11-year deal gives Toyota naming rights for one of five entrances to the venue and extends its sponsorship of seven other ISC tracks. Sources valued the deal at $6- ...

02/06/14
SportsBusiness Daily: Panasonic Extends IOC Sponsorship

Panasonic extended its global Olympic sponsorship through '24, making it the first IOC TOP sponsor to sign a deal beyond '20. Financial terms of the deal were not available. TOP deals are typically valued at more than $100M over four years, which would make Panasonic’s deal worth more tha ...

02/06/14
SportsBusiness Daily: Panasonic Extends TOP Deal Through '24

Learn more about the International Olympic Committee (IOC) Panasonic extended its global Olympic sponsorship through '24, making it the first of the IOC's TOP sponsors to sign a deal beyond '20. Financial terms of the deal were not available. TOP deals are typically valued at more than $10 ...

Tags: Marketing and Sponsorship, Panasonic, IOC

02/03/14
SportsBusiness Journal: A mountain of challenges

Coca-Cola officials felt good about their Olympic hospitality plans. The company secured a hotel for the Games nearly two years ago. It invited guests and felt good telling them they would be staying at a newly built hotel near the venues. Everything was in place. But then, during the Christmas holi ...

Tags: In-Depth, Olympics

02/03/14
SportsBusiness Journal: Aiming for medal stand

The Sochi Games will be dominated by returning Olympians like speedskaters J.R. Celski and Shani Davis, skiers Ted Ligety and Julia Mancuso, snowboarders Shaun White and Kelly Clark, figure skaters Meryl Davis and Charlie White, as well as hurdler-turned-bobsledder Lolo Jones. But plenty of first-t ...

Tags: In-Depth, Olympics

01/31/14
SportsBusiness Daily: Guinness Ad A Victim Of IOC Rule 40

The Guinness commercial featuring U.S. Olympic biathletes Tracy and Lanny Barnes lasted 65 seconds and lived 48 hours, but it attracted 600,000 views and more than 4 million media impressions. The Diageo brand developed the spot in less than 10 days. It is the first, real-life story about people ...

Tags: Marketing and Sponsorship

01/30/14
SportsBusiness Daily: NASCAR Unveils New Chase Format

NASCAR today confirmed weeks of news stories by announcing a new format for the Chase for the Sprint Cup that adds elimination and emphasizes winning. Chair & CEO Brian France  showed a series of playoff grids that started with a 16-driver postseason field and eliminated 12 drivers over ni ...

01/28/14
SportsBusiness Daily: ISC Q4 Revenue Flat With '12

Despite rain delaying NASCAR’s race at ISC’s Chicagoland Speedway last September, the company posted quarterly revenue flat with a year earlier. ISC reported Q4 revenue of $188.7M, compared to $189.4M for the same period in '12. Ticket revenue for the quarter fell to $37.9M from $40.1M d ...

Tags: Finance, International Speedway Corp.

01/27/14
SportsBusiness Journal: Merger provides power boost to series

The merger of NASCAR’s Grand-Am Series and the American Le Mans Series has invigorated the business of sports car racing by creating a unified series with more manufacturer support, team participation, sponsorship revenue and media promotion than anticipated. “There’s already be ...

Tags: Leagues and Governing Bodies

01/27/14
SportsBusiness Journal: ‘Whatever you need’

Editor’s note: This story is revised from the print edition. It’s photo time at NASCAR Champion’s Week in Las Vegas, and Rick Hendrick has a lot of work to do. He, Jimmie Johnson and Chad Knaus flank NASCAR’s waving, silver Tiffany trophy. Women in floor-length evening ...

Tags: Champions

01/27/14
SportsBusiness Journal: Eye for talent propels success

Rick Hendrick takes pride in the fact that he doesn’t buy talent. He built Hendrick Motorsports, in large part, by identifying talent. Through the years, he’s given drivers ranging from Geoff Bodine to Ken Schrader to Kyle Busch a chance, and they’ve rewarded him by winning thei ...

Tags: Champions

01/27/14
SportsBusiness Journal: Security takes the spotlight

News around the Sochi Olympics last week began with reports of “black widows” and ended with a flurry of stories about families of athletes and fans canceling trips to the Games. Hospitality agencies and Olympic sponsors said it was ...

Tags: Olympics

01/24/14
SportsBusiness Daily: Rolex 24 Looking To Be A Success

The Rolex 24 race at Daytona Int'l Speedway is tracking to be one of the best in recent memory, track President Joie Chitwood III said. The facility sold out camping and parking in its infield earlier than ever. As a result, it began selling RV and camping space in its West lot outside the track. It ...

Tags: Events and Attractions

01/23/14
SportsBusiness Daily: Cotton Inc. Sponsoring Nationwide Race

Cotton Incorporated plans to ask NASCAR fans to drop their jeans for its first race sponsorship, the Nationwide Series Blue Jeans Go Green 200 at Phoenix Int'l Raceway. The cotton industry promoter signed a one-year sponsorship for the March 1 race to promote its blue jean recycling initiative. Fina ...

01/16/14
SportsBusiness Daily: NBC, Facebook Expanding Olympics Partnership

NBC and Facebook are expanding their partnership around the Olympics during the Sochi Games. For the first time, NBC plans to make video content available on its NBC Olympics Facebook page. The broadcaster will post NBC Olympics features on Facebook, beginning today with the story of speedskater&nbs ...

Tags: Media, NBC, Facebook

01/10/14
SportsBusiness Daily: Pyne, Sutton Leaning Toward Staying At IMG

IMG execs GEORGE PYNE and BEN SUTTON are leaning toward staying with the company in the aftermath of William Morris Endeavor's $2.4B acquisition, according to industry sources. Pyne, the President of IMG Sports & Entertainment, and Sutton, President of IMG College, stayed in L.A. after Monda ...

Tags: People and Pop Culture, IMG, William Morris Endeavor

01/10/14
SportsBusiness Daily: Pyne, Sutton Inclined To Stay On At IMG

IMG execs George Pyne and Ben Sutton are leaning toward staying with the company in the aftermath of William Morris Endeavor's $2.4B acquisition, according to industry sources. Pyne, the President of IMG Sports & Entertainment, and Sutton, President of IMG College, stayed in L.A. after Monda ...

01/08/14
SportsBusiness Daily: Vonn's Decision Should Not Impact Sponsor Plans

Lindsey Vonn’s decision to skip the Sochi Games yesterday caught her sponsors by surprise, but the timing of the decision means it will have a limited effect on their marketing plans. Vonn has just one sponsorship deal with an Olympic sponsor, as P&G tapped her to be the chief spokesperson ...

Tags: Marketing and Sponsorship, Procter and Gamble

01/08/14
SportsBusiness Daily: FanVision Acquires TrackScan

FanVision has acquired TrackScan, a company that distributes radio scanners at NASCAR and IndyCar races. Financial terms of the deal were not available. The acquisition gives FanVision, which makes handheld video controllers for sporting events, control over distribution of its controllers at races. ...

01/08/14
SportsBusiness Daily: Repreve Returning As Winter X Sponsor

Recycled fabric brand Repreve will return as a sponsor of ESPN's Winter X Games. The brand, a division of textile manufacturer Unifi, signed its first sports sponsorship last year for the Winter X Games. Unifi President Roger Berrier said last year’s deal helped the brand add new customers suc ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug