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Tripp Mickle
Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Dew Tour to become Olympic qualifier05 / 20 / 13When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear... Tags: Olympics |
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Sponsorship push paying off for Indy
Indianapolis Motor Speedway executives say they are beginning to see the results of two years of work developing new categories and pitching new sponsors. The track added more than 20 new sponsors and upsold seven existing sponsor ...
Castroneves waltzes over to Elevation
Indy 500 and “Dancing with the Stars” winner Helio Castroneves has hired The Elevation Group to represent him for marketing opportunities. The Brazilian open-wheel champion has known Elevation founder Denny Young for more than a decade and approached him late last year about handling ...
NASCAR gains traction with L.A. strategy
Zane Stoddard, who heads NASCAR’s Los Angeles office, was in the process of pitching an original Web series to a digital production company two years ago when he got an email with video of a teenage race car driver named Dylan Kwasniewski. The footage was gripping. It told the story of a 15 ...
Digital media lines up for Sochi
Digital media outlets will take their largest percentage of credentials ever for an Olympic Games next year. Outlets ranging from Yahoo to ESPN.com to FoxSports.com will receive 25 percent of the more than 400 credentials allocated to the U.S. for the 2014 Sochi Games. That’s a major incre ...
Tags: Olympics
Will ESPN leave some Nationwide rights?
Rights to the Nationwide Series could be in play this summer when NASCAR opens its negotiations with ESPN, according to several sources. ESPN and NASCAR have not begun formal talks about renewing a media rights package that includes the Nationwide Series’ entire 33-race season and 17 Sprint ...
Tags: Media
USOC back to one hospitality spot
The U.S. Olympic Committee is downsizing its hospitality plans for the Sochi Games. The organization, which set up two hospitality centers in Vancouver, will have just one in Sochi. The USOC still is looking for locations for that hospitality center, known as USA House, and hopes to have a locati ...
Tags: Olympics
Back to the beach as AVP relaunches
A year after Donald Sun acquired the rights to the AVP, the son of a California billionaire is resurrecting the tour with five stops featuring some of the top athletes in beach volleyball. The tour will visit Salt Lake City; Cincinnati; St. Petersburg, Fla.; and Santa Barbara and Huntington Beach ...
Boston and the road ahead
Mary Wittenberg, CEO of New York Road Runners, stared at her phone in disbelief, having left the finish line of the Boston Marathon to hop a train back to New York an hour earlier. The screen had just two sentences on it. “Our greatest nightmare has happened. Two explosions at the fin ...
Tags: Events and Attractions
NBC gathers athletes for Sochi promo
A Winter Olympics has a quarter as many sports and athletes as its summer counterpart, but NBC plans to roll out just as big a marketing program for the Sochi Games as it did for London in 2012. The broadcaster and U.S. Olympic Committee next we ...
Tags: Olympics
Sochi ‘pass’ creates questions, concerns
Editor ’s note: This story is revised from the print edition. If you plan to go to the Sochi Games next year, you’ll need to bring more than just your Visa. Organizers of the Sochi Olympics plan to require ticket holders to h ...
Tags: Olympics
