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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

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Documents detail structure at IMG Media

04 / 14 / 14

IMG Media has been one of the strongest business units at the company for years, generating $448 million in revenue last year, or nearly 30 percent of IMG’s overall revenue. The financial documents that WME shared with banks show how IMG Media functions, detailing how the business is structure...

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Tags: Marketing and Sponsorship

More Stories by this Author

03/24/14
NBC Sports, Red Bull extend deal

NBC Sports and Red Bull Media House have extended their marketing and broadcast partnership for the Red Bull Signature Series. Under terms of a new revenue-sharing agreement, Red Bull will continue to run and produce the events. NBC Sports will show 20 hours of the events on NBC, and NBC’s ...

Tags: Media

03/24/14
New sponsors to push IndyCar revenue

Hulman & Co. CEO Mark Miles expects last year’s work to restructure the IndyCar Series and Indianapolis Motor Speedway to pay dividends with double-digit revenue increases this year. Internal projections show Hulman Motorsports, which includes the IndyCar Series and Indianapolis Motor S ...

Tags: Marketing and Sponsorship

03/17/14
NASCAR teams: Rosier renewal outlook

When Michael Waltrip Racing hosted 5-Hour Energy founder Manoj Bhargava and the company’s top distributors at the Daytona 500 last month, the hospitality effort carried extra significance. 5-Hour Energy, which sponsors Clint Bowyer in 24 races, is up for renewal this year, and MWR, which lo ...

Tags: Marketing and Sponsorship

03/17/14
NASCAR extends Wal-Mart licensing deal

NASCAR signed a two-year extension of its licensing agreement with Wal-Mart, ensuring that the retail behemoth will continue to make and sell NASCAR-branded apparel and products in stores nationwide. Since signing their initial agreement in 2011, NASCAR merchandise sales at Wal-Mart have increase ...

Tags: Marketing and Sponsorship

03/10/14
Sponsors focusing ads on Paralympians

Three advertisers this weekend released new creative featuring Paralympians to coincide with their sponsorship of the first live broadcasts of a Paralympic Games on NBC in the U.S. Citi, Hartford and P&G all developed spots designed to supp ...

Tags: Olympics

03/03/14
Surprises realign endorsement market

Wasserman Media Group and IMG led U.S. sports talent representation agencies in the medal counts at the Sochi Olympics, but it may take longer than usual to determine who the real post-Games business winners are, Olympic industry experts said last week. That’s because many of the big storie ...

Tags: Olympics

02/24/14
USOC to pick 2024 bid city by year end

With the Sochi Games behind it, the U.S. Olympic Committee plans to turn its attention to a potential bid for the 2024 Summer Games. International Olympic Committee members have encouraged the U.S. to bid, and the USOC is intent on selecting a potential bid city by the end of the year. Candidates ...

Tags: Olympics

02/24/14
Three more deals lined up for Rio

Rio 2016 is on the cusp of announcing three tier-two sponsorships that will boost total sponsorship revenue to two-thirds of its goal of raising $1.3 billion. “We should be close to London [which raised $1 billion] two years before the Games,” said Renato Ciuchini, Rio 2016’s ch ...

Tags: Olympics

02/24/14
Sochi Games leave a complex legacy

A collective sense of dread gripped the Olympic industry ahead of the Sochi Games. Concerns mounted about security, protests and incomplete hotels. But after the Olympic flame was lit and the Games began, a gradual realization set in: Russia was delivering one of the most operationally sound and ...

Tags: Olympics

02/24/14
Bach energizes IOC membership

International Olympic Committee member Jean-Claude Killy stood in the lobby of the Radisson Blu last week and talked enthusiastically about his time in Sochi. “We have a new energy,” Killy said. The new energy Killy spoke of can be traced to the Feb. 4-7 IOC Session in the days pre ...

Tags: Olympics

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