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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Documents detail structure at IMG Media

04 / 14 / 14

IMG Media has been one of the strongest business units at the company for years, generating $448 million in revenue last year, or nearly 30 percent of IMG’s overall revenue. The financial documents that WME shared with banks show how IMG Media functions, detailing how the business is structure...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/04/06
Town rallies around game

About the same time most University of Alabama students end their Friday nights during college football season, Rick Tibbett’s Saturday begins. An alarm clock shakes the university’s head groundskeeper awake at 4 a.m., to start an 18-hour day overseeing operations outside the football stadium. ...

Tags: In-Depth

12/04/06
Hosting game puts stadium to the test

Fans cheer players at the Walk of Champions Four weeks before the Alabama-Auburn game, on a campus where the colors orange and blue generate a chorus of boos, Crimson Tide Associate Athletic Director Jon Gilbert met three Auburn administrators dressed in orange and ...

Tags: In-Depth

11/27/06
MLS ratings in holding pattern

The World Cup might have enjoyed record-breaking ratings this summer in the United States, but interest in televised soccer didn’t carry over to the country’s top professional league. MLS ratings on ESPN2 dribbled along at a 0.2 average for the third season in a row. ...

Tags: This Week's News

11/27/06
OneGoal launches ads to boost youth hockey

Speed and physicality dominate professional hockey, but two commercials set to appear on Versus in the next month will show a softer side of the game as part of a marketing effort to increase youth hockey participation. Nonprofit OneGoal includes the NHL, NHLPA, USA Hoc ...

Tags: This Week's News

11/27/06
Joining the red wings: USA Track & Field moves to single logo

After nearly two decades of being identified by a red, inverted triangle, USA Track & Field will reveal a new logo this week that incorporates the winged foot worn by the governing body’s Olympians. USATF developed a separate logo for its Olympic athletes featu ...

Tags: This Week's News

11/27/06
New Balance in the running at Winter X

ESPN’s Winter X Games will roll out a new sponsor roster this week headlined by three new partners — New Balance, State Farm and General Mills’ Totino’s. New Balance will fill the footwear category and become the only new gold-level sponsor at the winter event, while State Farm and Totino’s ...

Tags: This Week's News

11/27/06
MLBAM creates site for U.S. Figure Skating

MLB Advanced Media has struck a deal to manage the online operations of the U.S. Figure Skating Association, the latest addition to an ever-growing profile of nonbaseball ventures. Content will be subscription-based, with memberships sold at $29.95 that provide ...

Tags: This Week's News

11/20/06
Houston’s title heats up MLS’s hot market

More than 150 people piled into an Academy Sporting Goods store in Houston on Nov. 14, grabbing orange T-shirts commemorating the Dynamo’s MLS Cup victory and collecting signatures from players Brian Ching and Brian Mullan. Shoppers check out Houston Dynamo merchandise a ...

Tags: This Week's News

11/20/06
Playoff attendance ends on a high note

Looking out over Pizza Hut Park before kickoff of MLS Cup, league officials surely were beset by orange crush. Bright orange shirts and white-and-orange flags worn and carried by Houston Dynamo fans dominated the sellout crowd, pushing the day’s attendance to 22,427 and lifting the league’ ...

Tags: This Week's News

11/13/06
NHL’s Shannon takes his broadcast manifesto to the markets

Snow surrounded the Toronto home of John Shannon on a night in February 2005, an ideal evening to stay in and watch a hockey game on television. But hockey hadn’t been played in months, and the NHL was instead at the midpoint of a 10-month lockout. Yet there was Shannon, sitting in front of his ...

Tags: This Week's News

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