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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

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Documents detail structure at IMG Media

04 / 14 / 14

IMG Media has been one of the strongest business units at the company for years, generating $448 million in revenue last year, or nearly 30 percent of IMG’s overall revenue. The financial documents that WME shared with banks show how IMG Media functions, detailing how the business is structure...

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Tags: Marketing and Sponsorship

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Capitals go it alone on sponsorship sales

On an October train trip to New York for a Capitals-Rangers game, Washington Capitals defenseman Jamie Heward approached John McPartland, a marketing manager from Coca-Cola, in a private car reserved by the team for its sponsors. Washington Sports & Entertainment had ...

Tags: This Week's News

After post-lockout bounce, NHL ratings slip

As more than a dozen patrons at the Station Grill in Washington, D.C., picked over french fries and drank beer on Dec. 11, images of the Chicago Bears and St. Louis Rams “Monday Night Football” game played on the television behind the bar. Just seven blocks away, the Washington Capitals we ...

Tags: This Week's News

Executives atop action games add duties

As the X Games and Dew Action Sports Tour evolve, the media companies backing them have redefined the roles of their top executives in anticipation of more growth. ESPN expanded the responsibilities of X Games general manager Chris Stiepock from overseeing the domestic events to include co ...

Tags: This Week's News, Xcel Energy

League tries to keep positive gate trend going

Six weeks ago, the Buffalo Sabres developed a waiting list for season tickets. It’s the first list of its kind for the team in more than a decade, and it already includes more than 1,000 names. The interest in the Sabres, driven by their on-ice success in 2005-06, has helped the team increa ...

Tags: This Week's News

3 NGBs team to look for Web site help

Using the name United Sports Alliance, three powerful national governing bodies have hired a consultant and begun a search for a partner to construct their respective Web sites. USA Swimming, Track & Field and Gymnastics want sites with social-networking elements. ...

Tags: This Week's News

NHL puts money on young stars

Billed as “Sid the Kid” vs. “Alexander the Great,” tonight’s nationally televised game between the Washington Capitals and Pittsburgh Penguins highlights the NHL’s new marketing strategy. Sidney Crosby, the Penguins’ 19-year-old center, who’s considered a potential heir to “The Great One, ...

Tags: This Week's News

Honeycomb cereal gets a little attitude

Post’s Honeycomb cereal has become the latest brand to jump into the action sports world, signing a one-year deal with a team of five pro snowboarders called The Collection. The partnership makes the cereal the team’s top sponsor with a deal sources estimated at $300,000. The total spend wi ...

Tags: This Week's News

Action sports awards sell out sponsorships

The first ceremony to recognize action athletes in more than four years, the Arby’s Action Sports Awards, has sold out its sponsorship inventory, bringing in more than $2 million, and will feature sponsor integration throughout the program. The event, which will recognize the biggest names ...

Tags: Action Sports, This Week's News

New USOC division to work with national sports groups

The U.S. Olympic Committee hopes to enhance its service to national governing bodies by creating a new division devoted to working with athletes and coaches in the areas of sports medicine, sports science and training. The newly named Performance Services Team will have four sports experts ...

Tags: This Week's News

Additions boost perks for major donors

A year after the NCAA placed Alabama on a five-year probation and a two-year bowl ban, athletic director Mal Moore asked alumni to open their wallets for a $150 million facilities campaign. Critics questioned his wisdom, but today alumni offer nothing but praise. Find highlight ...

Tags: In-Depth

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