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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Documents detail structure at IMG Media

04 / 14 / 14

IMG Media has been one of the strongest business units at the company for years, generating $448 million in revenue last year, or nearly 30 percent of IMG’s overall revenue. The financial documents that WME shared with banks show how IMG Media functions, detailing how the business is structure...

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Tags: Marketing and Sponsorship

More Stories by this Author

02/26/07
New four-year, eight-figure agreement is Anheuser-Busch’s longest ...

Fresh off successfully sponsoring soccer’s biggest international event, the FIFA World Cup, Anheuser-Busch plans to expand its commitment to the sport in the United States. The deal covers the Mexican national team and the rest of SUM’s portfolio. The beer co ...

Tags: Marketing and Sponsorship

02/26/07
USA Hockey ‘raising the bar’ with Qwest deal

Funding usually peaks for national governing bodies during Olympic years and dips during the years in between, but USA Hockey has found a way to beat that trend. The new hockey deal is not Qwest’s first sponsorship with an NGB. The national governing body has ...

Tags: This Week's News

02/26/07
Red Bulls street team will show off soccer

When Andrew Lafiosca joined the staff of the Red Bull Energy Drink company in 2000, he became a member of a New Jersey street team that passed out cans of the energy drink in the area and interacted with consumers. The Red Bulls will send talented amateur soccer playe ...

Tags: This Week's News

02/12/07
Dew Tour tweaks name, adopts new logo

What began as the Dew Action Sports Tour and was shortened to the Dew Tour will now be known as the ASPT Dew Tour. The new name and logo, which were unveiled last week at a partner summit in Las Vegas, are designed to provide consistency for the brand moving for ...

Tags: This Week's News

02/12/07
MLS execs create the sum of SUM’s parts

Major League Soccer has completed a consolidation of Soccer United Marketing, bringing its domestic and international business operations under one director. Doug Quinn Formerly known as SUM Enterprises and SUM International, MLS’s domestic and international busi ...

Tags: Marketing and Sponsorship

02/12/07
Richmond firm picked to create ads for X Games

After months of pitches, ESPN has selected The Martin Agency as the new advertising agency of record for its X Games franchise. The Richmond, Va., firm will be charged with designing advertisements for Summer and Winter X Games, as well as X Games consumer products. The firm is responsible ...

Tags: Marketing and Sponsorship

02/05/07
Dew Tour to rely on athletes in the TV booth

NBC’s coverage of the Dew Action Sports Tour will sound very different this year. As part of a change in direction, the network has decided not to renew the contracts of longtime action sports co-hosts Pat Parnell and Kenan Harkin. They will be replaced by current or recently retired athlet ...

Tags: This Week's News

02/05/07
Olympic glory helps Winter X fly higher

A line of 40 people waiting for snowboarder Kelly Clark’s autograph at the X Games on Jan. 26 shrank slowly. With several minutes of signing time remaining, the MC tried to stimulate new interest. “How often do you get to meet an Olympic gold medalist?” he asked. Heads turned, and the ...

Tags: This Week's News

01/29/07
NHL, SCI make rinks easy for municipalities

When the Minnesota North Stars moved to Dallas in 1993, the organization came into a market with one, 200-foot-by-85-foot ice sheet. Almost no one played hockey, and there were no facilities where people could learn. The team has developed more than 25 ice sheets over the last 13 years, th ...

Tags: This Week's News

01/29/07
NHL-Versus relationship looks smooth as ice

On Tuesday at the NHL’s board of governors meeting in Dallas, Commissioner Gary Bettman addressed the league’s future on television. His talk didn’t even last five minutes. The NHL will be on Versus next year, and for three years after that. That revelation isn’t surprising considerin ...

Tags: This Week's News

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