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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Documents detail structure at IMG Media

04 / 14 / 14

IMG Media has been one of the strongest business units at the company for years, generating $448 million in revenue last year, or nearly 30 percent of IMG’s overall revenue. The financial documents that WME shared with banks show how IMG Media functions, detailing how the business is structure...

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Tags: Marketing and Sponsorship

More Stories by this Author

03/19/07
Case study: NHL and ‘Breakfast With Scot’

When Paul Brown, a movie producer, read Michael Downing’s book “Breakfast With Scot,” he knew he’d found his next film. The story of two partners, a chiropractor named Sam and a fashion magazine editor named Ed, who become legal guardians of an 11-year-old boy was packed with emotion and c ...

Tags: In-Depth

03/19/07
NY firm hired as agency of record

Following a four-agency review, the U.S. Olympic Committee has selected mcgarrybowen as its agency of record.The New York-based firm, whose clients include Verizon, Marriott and Disney, will be charged with brand positioning, logo and tag line development. It also will be responsible for design ...

Tags: This Week's News

03/19/07
New logos to brand Olympic Trials

As part of its strategy to tie itself more closely to U.S. national governing bodies, the U.S. Olympic Committee has created the first uniform logo to brand all U.S. Olympic Trials. The U.S. Olympic Committee wants a better connection with national governing bodies. ...

Tags: This Week's News

03/19/07
Athletes take stock in online presence

Visitors to NatalieGulbis.com, the official Web site for the 24-year-old professional golfer, have been able to read her journal, view her photos and order her calendar. Soon, they’ll also be able to watch her cook. Sports celebrities are seeking ways to update and mo ...

Tags: This Week's News

03/12/07
NGBs want to narrow USOC rights deal

Twelve national governing bodies have collaborated to change a contract proposed by the U.S. Olympic Committee that sought NGB assets for Internet and television broadcasts. The groups, which were concerned about the sweeping language of the original contract, shared a revised draft with th ...

Tags: This Week's News

03/12/07
His card is American Express, dude

Shaun White’s life is about snowboarding and skateboarding. His card is now American Express. The Olympic gold medalist with the shaggy red hair has signed an endorsement deal with American Express to become the newest member of the card company’s “My life. My card.” campaign. ...

Tags: This Week's News

03/12/07
USOC plans medal exhibit

As part of the buildup to the 2008 Olympic Games in Beijing, the U.S. Olympic Committee is finalizing plans for an Olympic medal exhibit later this year in New York. The exhibit, which will be the first of its kind, will be done in partnership with the Nationa ...

Tags: This Week's News

03/05/07
Kicking it up a notch: SUM doubling fan development staff

Soccer United Marketing is doubling the staff of its fan development department and funneling more than $2 million into it in an effort to convert casual soccer fans into fans of Major League Soccer. Former Colombian World Cupper Wilmer Cabrera (right) will reach out ...

Tags: This Week's News

03/05/07
NHLPA takes leaguewide tour

During his 11 years with the NHL Players’ Association, Ken Kim can’t recall a time when the union visited all 30 NHL teams to meet with club executives. But that has begun to change over the last three months. Ken Kim Kim, the union’s senior director of busines ...

Tags: This Week's News

03/05/07
NHL’s '300' promo pairs Greeks, goalies

The NHL has added new weaponry in its efforts to promote the final buildup to the Stanley Cup playoffs this year. The NHL-Warner partnership sets the Cup back more than 2,000 years. Through a partnership with Warner Bros. Pictures, the league will roll out a ...

Tags: This Week's News

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