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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

GMR moves on after departures

04 / 21 / 14

When Omnicom agencies GMR Marketing and SportsMark announced plans to merge 16 months ago, SportsMark founder Jan Katzoff said the combined company planned to do everything it could to retain senior executives from both agencies. But a year later, only two of the five senior sports executives rem...

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Tags: Marketing and Sponsorship

More Stories by this Author

04/16/07
NHL closes with rush at the gate

Several late-season pushes for playoff spots lifted the NHL to its second regular-season attendance record, but the league’s success in arenas was offset by mixed results on TV, where regional ratings fell and national ratings remained relatively flat. The Sabres (in blue ...

Tags: This Week's News

04/09/07
MLS gets Visa, Dick’s in the game

If soccer sponsorship sales counted like goals, Major League Soccer would be up 3-1 to start the season. Burger King is in talks to return for 2007 in the quick-service restaurant category. Soccer United Marketing has netted MLS two new corporate partners, Vi ...

Tags: This Week's News

04/09/07
AST action: Dew Tour changes name again

Only two months after changing its name to the ASPT Dew Tour, the action sports series is altering its name again. Now it will be known as the AST Dew Tour. AST is short for Action Sports Tour. The move was made after the series was contacted by the Associa ...

Tags: Marketing and Sponsorship

04/09/07
WMG aligns with swimming, track, gymnastics NGBs

Wasserman Media Group is expected to announce a programming and marketing partnership today with the United Sports Alliance, a consortium of three powerful national governing bodies. The sports will provide programming for WMG’s new Sportnet.com. The joint ve ...

Tags: This Week's News

04/09/07
Toronto quickly buys into MLS team

When Major League Soccer awarded Toronto an expansion franchise in 2006, Maple Leaf Sports and Entertainment’s chief operating officer, Tom Anselmi, tapped Paul Beirne to run the new team’s business. MLS Commissioner Don Garber congratulates Maurice Edu after Toronto ...

Tags: In-Depth, Soccer

04/09/07
New faces, new ideas

Major League Soccer looks primed to score in 2007. The league is getting paid TV rights for the first time, two new stadiums are set to debut, and superstar David Beckham has put the league on the front of sports pages worldwide. Jorge Vergara is among seven ownership gro ...

Tags: In-Depth

04/09/07
The Beckham effect

Major League Soccer teams willing to share ticket sales information report strong gains over last year. Some examples as of mid-March, compared with a year ago: Houston Dynamo: Up 27 percent D.C. United: Up 25 percent New York Red Bulls: Up 30 percent Chicago Fire ...

Tags: In-Depth

04/09/07
A year of firsts in TV deals

For the first 11 years of its existence, Major League Soccer never received TV rights fees, but that will change this year when ESPN, Univision, Fox Soccer Channel and HDNet combine to pay the league more than $20 million. ESPN is promoting its coverage under a newly ...

Tags: In-Depth

03/26/07
ESPN racks up big sales for MLS season

ESPN’s $64 million bet on Major League Soccer will start April 7 with a full-blown production that will feature more bells and whistles than the league has ever seen. The network also will enjoy more television advertising dollars than the league has ever produced. ESPN reports that it is 9 ...

Tags: Soccer, This Week's News

03/26/07
Galaxy’s new Herbalife deal raises bar for jersey sponsors

The Galaxy got a lot richer last week. Herbalife will be prominent on the new- look Galaxy jerseys. Herbalife Ltd. reached an agreement with Anschutz Entertainment Group to have its logo on the front of the Los Angeles Galaxy’s jersey in a deal that sources ...

Tags: This Week's News

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