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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

GMR moves on after departures

04 / 21 / 14

When Omnicom agencies GMR Marketing and SportsMark announced plans to merge 16 months ago, SportsMark founder Jan Katzoff said the combined company planned to do everything it could to retain senior executives from both agencies. But a year later, only two of the five senior sports executives rem...

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Tags: Marketing and Sponsorship

More Stories by this Author

05/14/07
NHL revenue tops $2.2B

NHL regular-season and preseason revenue grew 5 percent to 7 percent this year, putting total revenue on track to grow to between $2.2 billion and $2.25 billion for the entire season. The Carolina Hurricanes’ ticket revenue jumped nearly 33 percent from last season. ...

Tags: This Week's News

05/07/07
Radio station group Lotus buys MLS game rights

Soccer United Marketing sold its first radio rights for Major League Soccer and the U.S. men’s national team last week. Lotus Communication Corp., one of the nation’s largest private radio station groups with 25 stations nationally, acquired the rights through 2010 with an agre ...

Tags: This Week's News

05/07/07
SUM explores options in Canada

Major League Soccer and Maple Leaf Sports and Entertainment executives are discussing the creation of a new arm of Soccer United Marketing — SUM Canada — less than two weeks after the league’s Canadian debut. Through a licensing agreement, MLSE already represents ...

Tags: This Week's News

04/30/07
Beanie Babies among 8 new licensees for MLS

Major League Soccer is finalizing a licensing agreement with Ty Inc., giving the Illinois company the right to develop and sell official MLS Beanie Babies at retail. Though Beanie Babies have long been a staple in professional sports for game-day promotions, the deal will be Ty’s first leag ...

Tags: This Week's News

04/23/07
Adidas expects big numbers from Beckham

Adidas executives project that soccer star David Beckham will contribute to 400 percent growth in the company’s MLS hard- and soft-goods sales this year and also help raise its bottom line for soccer goods across the country. The Germany-based company will launch two new marketing campaign ...

Tags: This Week's News

04/23/07
Islanders, Rangers launch online TV channels

Zealous hockey fans never seem to get enough of their NHL teams, but now there may be a fix. Through NeuLion, an Internet-protocol TV company, the New York Islanders and Rangers have become the first NHL teams to launch online TV channels brimming with videos of player pregame interviews, ...

Tags: This Week's News

04/23/07
NHL teams to mirror Canes’ revamped Web site

The Carolina Hurricanes’ new Web site offers the first glimpse of what NHL team sites will look like in the future. The league’s other 29 teams will adopt similar sites before the start of next season. Packed with sleek navigation bars, rotating lead stories a ...

Tags: This Week's News

04/23/07
ABC/ESPN figure skating deal thaws

ABC/ESPN ended a 43-year relationship with the U.S. Figure Skating Association, citing a steep ratings decline, concern over viewer demographics and a change in network strategy that emphasizes higher-profile sports. The loss of ABC/ESPN is a blow for the budget o ...

Tags: This Week's News

04/16/07
A Gatorade first for Crosby

Sidney Crosby may not be close to topping Wayne Gretzky’s achievements on the ice, but he’s already outdone “The Great One” off it by becoming the first hockey player ever to be endorsed by Gatorade in the U.S. The two reached a multiyear agreement a little over ...

Tags: This Week's News

04/16/07
New for marathons: Merit jerseys

To make the world’s leading marathoners more identifiable during races, shoe and apparel companies and the World Marathon Majors have designed a series of colored jerseys that correspond with each runners’ accomplishments. Colors will denote accomplishments. The ...

Tags: This Week's News

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