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In sports sponsorship debut, Yuengling finds fit with ChildressPublished in SportsBusiness Journal on 08 / 25 / 14
Talking about sports sponsorship makes Dick Yuengling uncomfortable. The owner of the privately held beer company shoved his hands in the pockets of his loose-fitting blue jeans and looked at the floor as he tried to explain why his company is sponsoring Richard Childress Racing’s No. 3 Nat...